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Category Archives: Freshly Pressed

WordPress, Why’d You Go And Change?

negative sad smiley emoticon keyboardThis past spring, WordPress.com made some critical changes to the organization of its website and I’m certain I can’t be the only one who has caught on. The changes most noticeable to us, the bloggers, are the ones which impact the content non-subscribers are able to view as well as how easily our blog can be found when browsing the site. Ultimately these changes have altered the interaction of the community WordPress.com is built upon and your comments and page views have likely taken a hit as a result. If you’re like me, you may have been wondering why you blog has been receiving substantially fewer visitors even with the same frequency of posts and quality of content. Well, it’s not you – It’s WordPress.

As a creature of habit, I’m slow to warm to unsolicited change and so I didn’t want to form an opinion without first giving myself some time to adjust. I didn’t know if the changes would be permanent or if their impact would be decidedly negative. Now, nearly 6 months later, I’m concluding both to be true.

If you’ve joined WordPress in the last 6 months – feel lucky, you’ll never know the difference. If you’re a veteran WordPress user and haven’t noticed these changes, your personal impact may have been too subtle to notice (Warning: You may become acutely aware of these changes after reading the rest of this post). But if you’re a fellow blogger working hard for every new subscriber you earn, you may feel just as confused and agitated as I do with the blogging platform you’ve loved and supported above any other. So what happened, WordPress – Why’d you go and change?

Isolation of Non-Subscribers – Before I was ever a blogger or even a registered user of WordPress, I enjoyed visiting WordPress.com to browse through the day’s blogs. I was in awe of the chosen few who were featured on the “Freshly Pressed” section of the homepage that immediately greeted you with big pictures and intriguing article titles. As a loyal WordPress blogger for more than a year and half, I only recently noticed the different welcome page non-subscribers are now being greeted with when my computer decided to log me out one morning. Without logging in I could only access limited pages that resembled more of a commercial for WordPress than a blogging community. I get it, WordPress – you want new subscribers just as much as I do! But you have to give people a preview of the incredible content this community shares everyday to make someone want to join in. What first brought me, and as a result many of my clients, to WordPress (over other blogging platforms) was the way it openly shared blogs, allowed for easy browsing and even showcased a select few with the honor of being “Freshly Pressed” adding incentive for quality content. Now a wall has been built around the outside world and though the entrance inside only comes at the cost of an email address, this is enough to deter those who aren’t yet ready for their own blog or who want to remain an anonymous (though loyal) blog browser for right now.

For logged-out users, the OLD WordPress.com homepage used to greet you with its Freshly Pressed articles of the day and the option to browse more blogs under those topics. Note: this is without needing to sign in.

Wordpress old homepage

Now logged-out users are only able to get as far as “Get Started.” They’re denied any interaction with the community until they agree to create an account.

Wordpress new homepage

Freshly UnimPressed – I still believe being chosen as Freshly Pressed by WordPress is one of the most exciting honors for a new blogger. I was chosen two months after starting my blog and received nearly 3,000 blog hits in a single day and a large residual of hits and subscribers for months after. Truly this experience alone can launch a blog to stardom! Since the changes, I’m no longer as impressed with the publicity of Freshly Pressed – and it breaks my heart to say this. This stems from two main reasons. First, Freshly Pressed articles used to be featured on the homepage of WordPress.com and this produced far greater traffic for the featured blogs. Now that it’s no longer the default landing, users have to actively select the Freshly Pressed tab to view the blogs. Though even a minor additional step, this still creates a substantial roadblock that users won’t take the effort to do. I know I’m guilty of not visiting the Freshly Pressed page every day, whereas it used to be my starting point when visiting WordPress.com. Second, only registered users/subscribers can view Freshly Pressed blogs. This option no longer appears on the homepage for users who aren’t logged in. This change alone blocks out a substantial portion of potential web traffic to these blogs.

Not-So-Hot Topics – Do you remember when there used to be an option to browse by “tags” from the WordPress.com homepage? I do and it drove a great deal of new and random visitors to my blog (the best kind!). You can track how people find your blog  by checking your stats under “referrers.” Don’t be surprised if you can’t find a recent referral from a tag used in your blog, because the new organization of the site has all but brought this perk to a halt. Again the culprit is that to browse by topics (aka tags) you must go through several different steps to get there. Each additional step decreases the number of people who actually make the effort to do so. Take a look here:

This is currently the homepage I’m greeted with when I’m logged into WordPress.com. I see a blog feed of only the blogs to which I am subscribed. While there’s a column of topics/tags on the left-hand side, I have to choose to see these topics and again they only appear as a slow-loading and single-listed news feed.

New WordPress Homepage

Furthermore, WordPress.com seems to randomly generate the topics listed in the left-hand column by pulling from topics/tags I’ve used in my own posts. But what if I want to browse blogs on a new subject? I tried once to clean-up and customize my topic list only to have it reset the next time I logged in. I’ll still hoping to get that half-hour of my life back somehow…

Remeber when browsing by tags/topics was easy and attractive like this:

wordpress old topic browse

Now the only way I can figure out how to achieve this browsing capability on the new WordPress is to click “Explore Topics” and type in the topic I want to sift through. But instead of the attractively laid out format as above, the topics read more like a newsfeed and load at a terribly slow rate. Instead of simply clicking Homepage–>Tags, I now have to go to Homepage–>Reader–>Explore Topics–>Type in and Search Topic–>Wait for page to load and scroll through single-listed blog feed. To any less-motivated of a blogger, this process isn’t happening and it’s likely your blog hits from new or random visitors have declined as a result.

Wordpress topics

Segmenting a Community – The ostracizing of non-subscribers, devaluing the honor of being Freshly Pressed and creating yet one more roadblock for new visitors to reach your blog are all unfortunate results of the changes made to the new organization of WordPress.com over the past several months. But my biggest concern isn’t with any of these individually. Rather, it’s the concern that the WordPress community which I have blogged and bragged very openly about is at risk for disengagement. Together these changes produce a WordPress in which it’s harder for fellow bloggers and visitors to find your blog and for you to find theirs. If an interactive blogging community is indeed one of the major points of differentiation for WordPress.com – and I’ve always thought it to be – then it should be made a priority above all else (i.e. more subscribers and up-selling bloggers on customized domains and blog templates). I’m disheartened by what appears to be permanent changes, but it’s not just because of the decrease in blog hits, comments or subscribers. It’s because of the time and effort I put into learning and adapting to the WordPress community and interacting with new blogs daily. If future changes continue in this direction, I’m worried my single efforts to encourage engagement won’t be enough to preserve the WordPress community for what it once was.

If anyone has had a similar or different experience with the impact of WordPress.com’s recent changes, please share! I’m very aware it’s possible I could have overlooked a benefit of these changes and would gladly welcome knowing if they exist.

 
11 Comments

Posted by on October 15, 2012 in Freshly Pressed, Technology

 

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Beating the Hourglass: My Foundation for Better Time Management

I get asked quite frequently about my “secrets” for time management because apparently I seem to look like I have it all together. This couldn’t be further from the truth and even I have moments of stress, panic and sheer exhaustion. But I have established some guidelines that I regard as my foundation for better time management that I’m more than happy to share. They’re not one-size fits all, but they fit perfectly into my life.

My Office Assistant, Pinot sets a poor example of time management

Keep a Weekly White Board

I keep a white board in my office that’s divided into seven columns for each day of the week.  This allows me to visually map out my “Must-Get-Dones” for each day and set priorities for the week. Moving these tasks from my mental to-do list and to my white board has been a huge stress reliever and organizational tool. I can clear my mind long enough to focus on a single task and when I have time to move on to the next project or if something were to come up and change my plans, I can visually move around my tasks from day-to-day and change them as often as my schedule does. I also find myself completing tasks based on priority not based on ease or interest which I’ve found to be my own personal form of procrastination.

Block Schedule Your Time

All too often I would find myself in the same workday scenario. I would be trying to complete 4 tasks at once, have at least 8 pages open on my browser and be checking my email every 3 minutes. Not only was I not getting anything done, I was also causing myself more frustration and stress. The answer I found was to block-schedule my work time. I focus on what task I need to complete, estimate the appropriate time it should take me and schedule time on my calendar to work solely on that task until completion, just like I would schedule a meeting or conference call. And because I wouldn’t check my email in the middle of a meeting or hang up in the middle of a conference call, I am able to see one task through to completion and find myself with a better quality product in the end.

Be Productive Even When You’re Not Working

No one can be productive for 8+ hours straight. Ok, no HUMAN can be that productive…but we are just that—human. We need to take breaks and my best advice is that when you feel like you need 15 minutes away from the computer screen, take it and make it count. I use my breaks throughout the day to still do productive things that I want to get done, they just might not be work related. I’ll read through a magazine, clean, do laundry or browse Word Press and see what other people are writing about. By using these little breaks to knock routine or housekeeping items off of my list, I’m still gaining that moment of relaxation and mental clarity while clearing even more free time for myself in the future.

Get Into a Routine

As a freelancer and business owner, I set my own schedule. I COULD sleep in until 11am each morning or spend the afternoons shopping, but I don’t. I wake up earlier now than I ever did with a desk job. I exercise, eat breakfast and shower just like I would if I were going to an office. Then I use the first hour of my work day to complete routine business-building tasks. I browse the news, answer emails and update my social media. After one hour, no matter what, I stop. I then focus solely on client work and what my white board has laid out for me that day. My goals for the day are already outlined and I know exactly how much time I’ve allotted to complete each one. This structure in my day helps me to move forward and with greater speed and efficiency. Find whatever routine works for you, but stick with it!

Make the Most of Your Mornings

Get up early. Get up two hours earlier than when you would normally feel like waking up. I promise you, this is some of the best advice I can give to anyone who wants to be successful. Those morning hours are ones you’ll never be able to make up for the rest of your day. If you wake up late, you’ll be playing “catch-up” until you finally crash into bed that night. Mornings are your time to knock as much off your to-do list as possible. If a crisis were to strike in the afternoon, you’ll be well-equipped to handle it without it causing other tasks to roll over to the next day. If you work hard enough in the mornings and find yourself with some free time in the afternoon, then that’s all yours! You paid the piper now enjoy it, guilt-free. Run an errand, exercise, check-in with a friend, nap or give into a guilty pleasure. Eventually this “free afternoon” reward will inspire you to want to work hard in the momings and if you use today’s free afternoon to work ahead on tomorrow’s tasks, you can “earn” an entirely free day later that week.

These guidelines aren’t easy or always fun. They take discipline and accountability. But I promise you, you’ll adjust to the early mornings and new routine and will be even more prepared to accommodate the future growth of your business, your family and all of the chaos that comes with it!

 
139 Comments

Posted by on August 22, 2011 in Freshly Pressed, Wisdom

 

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