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Dealing with the Pain Points: The right way to identify your customers’ needs

pain pointsIn my line of work, I’m often brought on board to deal with pain. Let me clarify this a bit further. I help my clients identify the pain points of their business as it pertains to communication. I also help them identify the pain points of their target audience so we know how to better connect with them. And even with years of experience now under my belt, this task has become no easier than the very first time I learned about the abstract concept of pain points – mostly due to the fact that every client is different, and so is their pain.

Uncovering a client or customer’s pain points shouldn’t inflict them with more pain. Which is why we can’t overlook the fact there are right ways – and some very wrong ways – to go about this process. I’m willing to bet many of you have been subjected to the wrong way at least once, even if you didn’t realize it at the time. This is the salesperson who tells YOU what your pain is, before really getting to know you or your needs. This is the business advisor who offers no insight and simply asks you to tell him what your biggest pain points are as he jots them down with a nod and smile.

So what’s the right way to identify your customers’ needs? Here are four snippets of wisdom I’ve compiled after talking with fellow communications professionals and business owners. Across the board, these are the key concepts you need to keep in mind whether you’re identifying your own pain points or the pain points of your target audience.

Make it a discussion

Clients and customers just want to be heard, especially when it comes to understanding their greatest pains. Don’t walk into a meeting with a list of predetermined pain points to sell them. Instead, start a conversation. Get to know more about them, their business and their needs. As the conversation progresses, you’ll gain a better understanding of the pain points they share with fellow businesses in the industry as well as pain points that are completely unique to them.

In an effort to start a discussion, don’t go to the other extreme of making them do all the talking either. Sure, ask questions, but don’t drop a bomb like “What are all your biggest pain points right now?” First, you can’t assume your client even really knows what a pain point is. Second, you’re likely to turn a nice conversation into an interrogation with a loaded question like that. Let them talk and then offer insight. You know, like a dialogue?

Share your experience

Once you’ve started a pleasant discussion and gained a foundation for understanding their needs, it’s time to offer some valuable input. Given things have progressed in the direction you anticipated, you can refer to some information you’ve prepared in advance. For example, this could be a slide or printout of what you have found to be common pain points within their industry – shared by other professionals with whom you’ve worked. Guide them with your experience, but acknowledge and respect the fact that every business is unique and so are their pains.

Peel back the onion

What many perceive to be their pain points is only the first layer. This is where your expertise becomes so valuable! Don’t take what your clients or customers identify as their pain points to be the final answer. Ask more questions to gain a deeper understanding and even challenge some of the points, if you feel necessary. Your goal should be to expand your clients’ understanding of their business’s needs or customers’ pains. You need to be the mirror that allows them to see their blind spots – this is where you add value to the process.

Keep it reasonable

Some strategies aim to amplify pain points and blow them out of proportion. I find that this comes across both dramatic and cheesy – and at the end of the day, makes YOU look less professional. Make your pain points both real and relatable. For example, if you choose to incorporate your pain points on your website, you want them to ask rhetorical questions that almost everyone in your target audience can answer with a resounding “Yes!” They should be general enough to relate to the vast majority of people you’re trying to reach, yet specific enough to still be meaningful. You want your pain points to really strike a chord with your audience, and after they answer these rhetorical questions, make them want to do business with you!

What strategies have you used to identify your own pain points or the pain points of your customers? Share your thoughts in the comments below!

 
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Posted by on April 7, 2014 in Business & Success

 

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How to Become a Better Writer

good writing

To excel in any profession it takes both dedication and talent. From doctors and lawyers to singers and actors and everything in between, you must continually practice to stand out in your respective field. Writing – whether as a profession or simply as an everyday skill – is no exception.

Writing is the core of my profession, but it’s also an essential skill I use well outside of what earns me a paycheck. This is why I am always on the search for ways in which I can improve the effectiveness and efficiency of my writing.

Thanks to technology that directs us to resources and connects us with fellow writing professionals, there are more opportunities than ever to improve your written communication. So how do you narrow them down? Really, it’s trial and error to find the triggers that inspire you to become a better writer. I know I have spent years trying to find my own. While what works for one will not work for all, these are five launching points that provide a solid foundation for overall “good” writing and will help point you in the right direction.

Understand your purpose

Diving into a writing project before you fully understand exactly “why” you’re writing is like shooting an arrow before you’ve seen the target. Maybe you’ll get lucky and end up with a well-crafted piece, but the outcome that is far more common is mismatched content that reads more like a stream of conscious than strategic and intelligent thoughts.

To understand your purpose, first put it into words before you write anything else. For this very article, I organized my purpose and main points before I started writing. The title and bolded sections (the bones) were formed before I filled it in with content (the meat). If you struggle to identify a purpose, this is a big red flag that indicates a weak idea and lack of organization.

Find passion

Purpose is one very important component for quality writing, but so is passion. An article can have a clear purpose, but passion is what draws readers in and makes them want to consume the information. If you’re passionate about what you’re writing, you will be excited to sit down and put your thoughts into words. You’ll also enjoy reading and re-reading these words until they say exactly what you want them to.

But finding this passion can be a mental challenge. So often the fear of putting your thoughts into words, or a lack of confidence in your ability to do so, can overshadow your passion. Overcome these roadblocks by shifting your focus back to you – not your critics, competitors or writing idols – simply you. When you are writing for self-satisfaction, you will be open to embracing the same passion with which people dance when they think no one is watching.

Do it for yourself

For writing to become an enjoyment and not a chore, you must learn to do it for yourself. This is the point I just touched upon above, but I wanted to dive a little deeper into exactly how you learn to write for yourself.

If you have complete freedom to select your topic, first choose a topic about which you’re knowledgeable, curious or passionate. In doing so, you’ll be able to fully immerse yourself in the topic – and enjoy it! All good writers are able to gain some level of enjoyment in their writing. If your topic is strictly chosen for you, the angle with which you approach it becomes ever important. It’s possible to take the driest topic and turn it into something you enjoy (even if only slightly) and make the writing about you!

Put the effort into proofreading

One essential component of good writing that we can’t tip-toe around (oh and I’ve tried) is proofreading. Yes, it’s that element of writing that simply isn’t as fun as dreaming up big ideas and writing from the soul – but it’s absolutely necessary. Proofreading can be intimidating because it takes time and a very specific knowledge of a complicated topic, making it all the more valuable of a skill for good writers to have.

Aside from hitting the books to brush up on your grammar, you can also turn to technology to provide you with some pretty helpful tools. Google can serve as a quick spell check, but it won’t catch the more complex errors. I often use Grammarly for proofreading because let’s face it, the English language is challenging enough to speak, let alone write. What I really like about this particular tool is that it teaches you why you’re making common grammar mistakes so you develop into a better writer – not a lazy writer.

Stop overthinking it

Finally, in order to become a better writer you quite simply need to chill out – relax! When you’re stressed and hyper-focused, your writing will reflect this. It will seem rigid and anxious. Writing is an art form after all, and it requires organic creativity that is only able to freely flow when you’re relaxed.

Before writing, take a deep breath. Close your eyes and find a relaxed space in your mind. Don’t look at a clock or agonize over how long you’ve been staring at a blank page. If you’re feeling blocked, take a break and walk away. You can’t force good writing and the grade school philosophy of “sit there until you finish it” will only turn your temporary writer’s block into a lifelong fear of the written word.

What have you found to be the most helpful tips and tools for becoming a better writer? Share your advice in the comments below!

 
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Posted by on March 17, 2014 in Business & Success

 

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Make Your Business Strategy a Mile Deep and a Foot Wide

mile deep foot wideYou can’t scroll through your social media news feed without coming across an article, video or photo that has gone viral. And don’t forget about the sponsored posts that force us to consume information all because Facebook says it fits our demographic. This communication overload can lead us to believe that we must utilize every marketing strategy out there in order to grab the attention of potential clients or customers.

This goes against the longstanding wisdom to be “a mile deep a foot wide.” And by that I mean – be selective about where you dedicate your time and money and choose only the strategies that best fit your goals and audience.

Instead, I’ve been seeing a growing trend where business owners spread their time and budget thin by trying to do it all. While an effective communications strategy requires a variety of tactics, it also requires you to be selective with your tactics and then focus your full attention on doing them exceptionally well.

So why should you rethink your complicated and scattered communications, marketing, advertising or business strategy? Here are four key reasons why being a mile deep and a foot wide will better serve your business and your bottom line.

You’ll be able to devote more resources to what makes the greatest impact.

When you try to do it all, you can’t provide each task with the time and attention it needs to produce the best results. So often, I’ve seen business owners throw their hands up as to why – with all that they are doing – nothing seems to be making a difference. Instead of stopping to take a look at the chaos and disorganization of their strategy, they try and do more.  And so the downward spiral continues.

The only solution is to stop, breathe and take a critical look at where you’re devoting your resources. If the depth of your tactics is not yet a mile deep, your breadth should be no more than a foot wide. More simply put, first master the tactics that are producing the greatest results before adding in anything additional. Once you’ve found a good pace and are happy with your ROI, you can slowly explore with more variables.

You’ll be able to more easily identify what’s working.

If you begin your communications efforts with a massive strategy right out of the gate, it’s going to be difficult to identify exactly what tactic is helping you reach your goals. Changing everything at once will only add more confusion as to what’s really working – and what isn’t.

Instead, the “doing less, but doing it well” approach will allow you to more easily identify what each tactic is accomplishing as you slowly add them in one by one. If your web hits skyrocket over one quarter’s time and the only thing you changed was adding in a monthly e-blast, you can likely credit this as the catalyst.

Every strategy does not apply to every business.

When I help businesses to develop a comprehensive communications strategy, I’ve found that this is often misdirected with the desire to do everything they’ve ever seen another business do. I see innovative marketing techniques around me every day, but I know that only a fraction of these would work well for my business. The same is true for any business. Not every strategy is necessary, nor effective, for helping you reach your specific goals.

Business owners take note, you must consider many factors that make your business unique (i.e. industry, size, target customers, location) when selecting the tactics to best serve your business.  While you might be inspired by the multi-million dollar grassroots campaign of a powerhouse brand, this is not likely the most feasible or effective strategy to help you reach your specific audience.

You’ll preserve your sanity.

Finally, your ability to embrace a “mile deep and a foot wide” mindset will remove the stress and frustration caused by wasting your resources on a cluttered and misdirected communications strategy. Don’t you want to do everything to the best of your ability? Trying to do it all won’t allow you to meet this standard. Instead, narrow the breadth of your tactics and focus on their depth. Produce quality and consistent messaging that helps to build a loyal and attentive audience.

Do you practice the “mile deep and a foot wide” philosophy? Why or why not? Share your thoughts!

 
 

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Why No Experience is Ever a Waste of Time

waste of timeThe past several years spent starting my own business and living the out-of-the-box life of a young entrepreneur have provided me with as many new experiences as the 23 years prior. While “new experiences” may sound fun, exciting and even a little sexy, any business owner will tell you that there is a large range in altitude between the valleys and the peaks.

In my reflection upon these life experiences, the negative and positive, the helpful and hurtful, the uncomfortable and encouraging, I realized that I’ve developed an almost nostalgic sentiment around each one. Even the moments that could be viewed as mistakes or wastes of time have all helped to teach me something and bring me to where I am today. And I think we can all relate this back to our own lives.

Consider this thought for a moment. “If we do not find anything pleasant, at least we shall find something new.” This quote, attributed to Voltaire, challenges us to never see anything as a waste of time, but more as an opportunity to experience something new. Is this a reasonable request? I think so.

Here are four reasons why we should reframe what we’ve been dwelling on as past mistakes and wastes of time and view them simply as a new experience.  

Because something motivated you to make this decision

When you feel like something has become a negative experience or a waste of time, stop and recall what led you down this path to begin with. In many instances, passion, inspiration, hope for a better future or enjoyment guide our choices. While you may never know where the journey will lead you, it’s the best intentions with which you began that really matter.

Because you choose your experience

We are the keepers of our own happiness and only we determine how we feel about any particular situation. There are some people who have really been dealt a tough hand, yet they live a life of contentment and gratitude. Then there are people who appear to have everything going for them, yet they couldn’t be more miserable. What sets each of these types of people apart is simply how they choose to experience life. We must choose happiness in order to be happy. And if we choose to never see a situation as a mistake or waste of time, then we will live with a lot less regret.

Because there’s always a bright side

Any experience – even a negative one – contains at least a pebble of happiness, if only we’re willing to look for it. To apply this to a challenging example, let’s say the experience was that your new business failed and you had to close your doors. As Voltaire would reason, this is not something pleasant, so we must then look for the “something new” to turn this into a positive experience. The bright side would be that now you have the opportunity to restructure your business model and try again, venture into a new line of work or simply spend more time with your family. The bright side will not always cast away all of the dark shadows, but it will at least restore some of your hope and happiness.

Because dwelling is not mandatory

By nature, I dwell. I dwell on the big things, the small things and everything in between. Sometimes I’ll continue to walk around with this weight on my shoulders, unable to remember what was bothering me in the first place. This makes it very easy for setbacks or negative life experiences to take a toll on my emotions. But I’ve gotten better. I now remind myself that worrying accomplishes absolutely nothing, so instead I get active. If it’s a problem I can’t solve personally, I go for a run to clear my head or start working on another project simply to feel in control. We determine how much we allow ourselves to dwell and the sooner we take our mind off of a negative experience, the closer we are to our next positive one.

Share your thoughts! Have you found any life experience to truly be a waste of time? How much does your mindset impact how you experience life?

 

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How to Cultivate Social Media Relationships (Outside of Social Media)

cultivate2Social media has forever changed the way we connect and communicate with people all across the globe. I’m always amazed to see the many various states – and countries – in which my followers reside. There’s no question that social media has fostered relationships that simply wouldn’t exist without this technology. Although social media helps to make communication easy and automated, there’s one very important aspect of relationship building that we must never put on autopilot or take for granted.

To cultivate meaningful (as well as beneficial) social media relationships, we must continue to build this connection outside of social media alone. Here are four important practices to help you foster your relationships and make yourself more than just an avatar.

Make it one-on-one

Following or friending a contact is only the first step, yet so many of us stop there and think we’ve built a meaningful relationship with someone. Sure, it’s exciting when your favorite celebrity follows you back on Twitter, but this hardly means you’re anything more than a number. To take it one step further, you have to seek out one-on-one interactions.

Once you get a good interaction going with someone on social media, such as a retweet, a like or a comment, follow-up with a private message (or even better an email) to continue the conversation on a more personal level. This could be a potential client, someone you admire or someone who has a question for you. While it’s not exactly face-to-face, in the virtual world, this one-on-one interaction makes you feel like you know the person on a much deeper level and is an important step in building a meaningful relationship outside of the massive, public social media platforms.

Reciprocate

It’s what every social media guru preaches, yet so often we still disregard this advice. To build a meaningful social media relationship, you must both give and take. If you have a connection that loyally supports you by retweeting, commenting, liking and sharing – look for opportunities to do the same for them!

The reason so many of us fail to do this is because we can’t rely on platforms like Hootsuite or Socialoomph to monitor this for us. Sure, they can tell us who interacted with our posts, but we need to take it one step further and closely follow our feeds, looking for appropriate times to reciprocate such support for news our contacts share. In doing so, we build mutual trust, respect and friendship that lay the groundwork for a meaningful relationship.

Put a face with a name

Any in-person, social function like a networking mixer, awards dinner or happy hour is a prime opportunity to take your social media relationships offline. There’s always that awkward moment when you know you’re already connected with someone on Linkedin, Twitter or Facebook, but when you meet them in person for the first time you still introduce yourself like you’re complete strangers. Stop the madness!

So long as you’ve kept a clean and professional relationship with them on social media (i.e. no stalking or creepy personal messages), there’s no shame in acknowledging you’re already connected with them. Introduce yourself and let them know you’re connected online; they might be thinking the same thing but don’t want to say it. This will put a (real) face with a name and show that you’ve done your homework. It will also make you memorable. Which brings me to my final point…

Be memorable

To make yourself more than just an avatar, you must first make yourself someone worth remembering. Out of all the people who contact me for various reasons, I’ve found the most memorable ones to be those who feel the most genuine. It’s easy to spot a message that was written just for you versus one that’s being sent out to an entire contact list. Private messages on social media are a great tool for cultivating meaningful relationships, but they’re also heavily abused. Be sincere in why you’re contacting this person – this will show through and help you stand out among the spam. It will also increase your chances of getting a response in return.

In a world where virtually everything is accessible online, the need to build personal and meaningful relationships becomes ever more important. It’s possible to accrue thousands of followers without a single one knowing you beyond your twitter handle. As a business owner or entrepreneur, you should strive for quality – not quantity – of connections. For it’s how well you engage your audience that ultimately determines whether they become a future client or customer.

Do you actively cultivate your social media relationships? Share how you do it!

 
 

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4 Reasons Why You Don’t Know What Your Business Needs

confusedOne of the biggest challenges of any business owner is the ability to identify what your business needs. You often find yourself in the trenches and bogged down with the day to day tasks that require almost all of your time. How can you also find the time – and unbiased perspective – to address the needs of your business before they begin to hurt your bottom line? This is a great question and one I wish more business owners would stop and ask themselves.

The first step to meeting the needs of your business is to acknowledge that you might not be the most qualified person to identify them. Here are four reasons why you might be missing what your business needs and how an outside perspective can help bridge this gap.

1. You’re too emotionally involved

As a business owner, it’s common to hold your livelihood as near and dear as your own child. But this strong emotional connection can hurt your ability to make the hard decisions that might be best for your business.  You want to nurture its growth and tend to handle it with kid gloves, when a swift and strong shakeup may be what’s really in order.

An outside perspective can help to eliminate the emotional bias that often exists for the entrepreneur or business owner. This is the most accurate way to prescribe the medicine to fix the problems, even if it doesn’t taste so good. It’s okay to be emotionally connected to your business, just be sure to call upon the advice of some outside eyes to give you a more accurate assessment.

2. It’s not your area of expertise

Being a business owner doesn’t automatically make you a jack of all trades – nor should you strive to become one. There’s a steep learning curve for even some of the most basic responsibilities like taxes, payroll and healthcare. It’s unfair and unrealistic to expect youself to also be a public relations/marketing expert among other things.

To put together an effective and strategic communications strategy, it’s perfectly alright to call upon outside help. Leave the experts to do what they’re most qualified to do – and this includes you! Focus on the aspects of running your business at which you excel and outsource the critical tasks that aren’t the best use of your time.

3. You don’t see the need for change

You might have a strong opinion about the communications strategy that is best for your business, but don’t let this be a reason to hide your head in the sand to other opportunities that might be more effective. I’ve personally seen many business owners who are in denial about their ineffective and outdated public relations strategy. They don’t see a problem and therefore don’t see the need for a new solution.

This is where an outside perspective can really be a valuable asset. It provides a fresh set of eyes and a higher level of expertise to identify what you’re business is missing. If you think your communications strategy is working perfectly fine, but your profits are waning month after month, this is a good indication that something needs to change, whether you see it or not.

4. You can’t take a step back to see the full picture

As a business owner, you’re often in the weeds of the day to day activities of your business. You may not have the chance to ever bring your head up to really see what’s going on from an outside perspective. This makes it very hard for you to see the full picture of how your business is functioning as a whole and where certain components may be missing.

Again, the key to seeing this bigger picture is to call upon an outside expert that can separate any bias or emotion to the business. Instead of focusing on all the little components that go into the day to day operations, an outsider will see your business as your target audience sees your business – which is one of the most valuable snapshots for really accessing the health of your business.

How well do you think you know what your business needs? Share your thoughts by commenting below!

 
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Posted by on February 10, 2014 in Business & Success

 

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The Best Way Out Is Always Through

robert frostWe’ve all endured our own challenges. They come in varying shapes and sizes and sometimes seem to pile on all at the same time. No part of life is immune to struggle; family, health, work and finances can bring us to our breaking point in the blink of an eye.

In the poem “A Servant to Servants” by Robert Frost, he captures a profound thought that I have used as my personal mantra during challenging moments. “The best way out is always through” I’ve taken this to mean that when you’re in the thick of things and feel like you want to turn around and go back. Don’t. Get though life’s challenges by continuing to move forward.

Here are some reasons why, even during the toughest moments, the best way out is always through:

It encourages taking calculated risks

I recognize that there are times when it’s better to cut your losses and walk away. However, that’s a different scenario than what I’m talking about here. Rather, Frost’s advice applies to well-thought out decisions or challenges from which you simply can’t turn away. Ones that you need to move forward with despite the overwhelming feeling to give up.

When choosing to venture down a path, first calculate your risks. Take time to really think through a decision before you dive right in. But once you decide it’s something worth doing, don’t turn back. Force yourself to work through the struggle. Whether it’s switching jobs, moving across the country, improving your health or getting married, be certain about your decision and then see it through the ups and downs.

You won’t lose the progress you’ve made

By turning around, you lose all the time and energy you’ve invested thus far. Seeing the challenge through until the end ensures that your progress is not wasted.

My time spent working on a statewide political campaign was a very trying time in my life. Fresh out of college, I was alone in a new city working long hours for terrible pay. I knew that Election Day was my finish line, but there were still moments when I wanted to give up. Had I turned back, I would have lost experience, friendships and job opportunities that ultimately led me to where I am now. The best way out of that stressful time in my life was to see it through.

You might be nearing the end

Just because you can’t see the light at the end of the tunnel, doesn’t mean you’re not nearing the exit. Reprieve could be right around the corner. Think back to a challenging time in your life. When was it at its worst and when did it end? So often the greatest struggle happens right before things improve.

If you had given up and turned back, your journey home would have been far longer than continuing until the end. Plus the guilt and regret you’d feel would make for terrible travel companions.  We don’t know what our journey is all about which is why we must continue to move forward with the hope that the best is always yet to come.

You’ll never have to wonder what could have been

Regret is one of the hardest emotions to bear. It will consume your thoughts and haunt you the rest of your life. The best way avoid regret is to see your challenges through. If you give up on your dream of starting your own business just because you encountered your first bump, you will always wonder whether it could have been a success if you stuck with it. Any chance for progress is a reason to keep moving forward. Don’t spend the rest of your life dwelling on what could have been – instead, turn it into what has become.

Progress is always accompanied by challenge. If it wasn’t, we’d be a far more accomplished society – but we wouldn’t appreciate it near as much.  Every challenge will result in change, but it’s up to us to make it positive. For the important lessons that life teaches us through struggle, don’t turn back and run away. Heed the advice of Robert Frost and keep moving forward until you’re out.

How do you approach life’s challenges? Do you agree or disagree that the best way out is always through?

 
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Posted by on January 27, 2014 in Business & Success, Life

 

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5 Reasons We Don’t Keep the Goals We’ve Set

Do not give upThere’s a saying that a New Year’s resolution is something that goes in one year and out the other. I think we can all relate to that notion to some degree. Now with several weeks of the New Year under our belt, the trendy appeal of setting a New Year’s resolution has worn off and the first taste of reality has set in.

How’s it going?

Maybe you’re still hanging in there strong or maybe you’re already starting to slip. Maybe you just never bothered to make a resolution to begin with because you know the result is always the same. Regardless of the current state of your New Year’s resolution, we have all set goals and had them fail. What I want to examine a bit further is the “why” behind this common scenario. Here are 5 reasons why we don’t keep the goals we’ve set.

1. Failing to identify clear goals

One of the most common reasons we fail to keep the goals we’ve set is because we really don’t know what our goals are in the first place. Be overly specific. Quantify your goals, if possible. Be clear on what you’re achieving and why it’s important to achieve it. Finally, set real deadlines for milestones within that goal to make each step more manageable. Remember, you can always alter the parameters of your goal at any time (and you should as you make progress). What’s most important is that you are quite clear on what it is you’re trying to achieve. This leaves less room for failure due to confusion.

2. Confusing planning with progress

One of the biggest mistakes of goal setting is thinking that planning to do something is actually accomplishing anything. We’ve all been there. We have the best of intentions to reach a goal and exert a lot of effort into mapping out our road to success. We’re proud with our work, pat ourselves on the back and then forget the most important part – to turn the plans into action! Planning is one step toward progress, but even the best plans will never materialize into anything more than a dream until we put them into motion. Don’t congratulate yourself too much on great plans for success; the hardest part is yet to come.

3. Lacking accountability

Goals are much more effective and “real” when we know someone else is counting on us to reach them. Without accountability, it’s easy to fall off track. Sometimes we’re simply too easy on ourselves and lack someone or something else to make us hang in there. You can build in accountability by working alongside a partner who wants to achieve a similar goal, logging your progress into an app or spreadsheet to make your progress visual or working with a mentor – even if that’s as informal as a friend or family member. Accountability makes us answer to someone more than ourselves and gives us additional motivation to succeed.

4. Leaving failure as an option

To successfully reach your goals, you must fully, mentally commit to them. Many people think they do this, yet still allow themselves a way “out” through failure. Don’t let this be an option. Instead, always have an alternative goal in mind. For example, maybe you wanted to lose 10 pounds in 2 months, but have slipped off track. Rather than saying “Oh well!” and diving into a bucket of ice cream, adjust your goal to lose 7 pounds in 2 months. Goals change just as life changes. If you have to alter the target you were originally aiming for, there’s no shame in that – hey, maybe you’ll even make it a little more challenging overall. Just don’t stop cold, always keep progressing forward.

5. Forgetting the consequences

So often we fall off the wagon not because we forget the benefits of achieving our goal, but because we forget the consequences of failure. Sure it sounds nice to have a goal of growing your business by 50 percent; what entrepreneur wouldn’t want to do this? Seeing the benefits is the easy part. The more critical component that is often overlooked is the repercussions of not reaching your goal. Maybe this business growth is a necessary lifeline for saving jobs or putting food on your table. If you don’t achieve it, you’ll be forced to find a new job or layoff employees that you value and trust. Whatever the consequences, make them real. This will turn on your survival mode and tap into an even stronger will to succeed.

To sum it all up, the process toward reaching a goal is long and winding. Thinking that it’s going to be anything easier is the first common mistake we make. It takes planning, commitment and accountability to be truly successful. Even more importantly, it takes a strong desire from within to get across the finish line. Constant motivation and encouragement from others is not sustainable for long-term success. We must find our own fire and use it as fuel during the most trying moments.

What are some of the reasons you’ve identified for not being able to keep the goals you’ve set?

 
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Posted by on January 20, 2014 in Business & Success, Life

 

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7 Tips for Gaining Media Recognition for Your Business (Guest Blog by Queen Chioma Nworgu)

The following guest post comes to us all the way from the UK! Queen Chioma Nworgu is an international motivational speaker, success coach and a TV Presenter that resides in London. Enjoy her following insights and be sure to visit her bio below to connect with her on social media!

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Interview time7 Tips for Gaining Media Recognition for Your Business

To be fully recognized and honored in the media for what you do in your business is nearly every entrepreneurs dream. Foremost, this will help attract new clients – but we can’t overlook the added bonus of impressing your friends and family at the same time!

Some businesses and entrepreneurs make gaining media exposure look easy, but really it’s quite strategic and takes time. If you’re seeking the limelight and are ready to start featuring your business or personal accomplishments in magazines, newspapers and on TV, here are seven key tips that will help you get started!

1. Make appearances at exclusive events

One of the best ways to break into the media world and gain media recognition for your business is to attend exclusive events. The types of events that you should attend to gain publicity are seminars, exhibitions, meetings, conferences, award shows and networking events.

This is where you will often find the media. Journalists, reporters, videographers and photographers are always attending exclusive events and looking for amazing CEO’s, entrepreneurs and successful people to interview and feature in their publications, blogs or TV shows. They are hunting for the next big story.  It is your job to introduce yourself to them and intrigue them your entrepreneurial journey. Ask them if they would be interested in interviewing you. It seems common sense, but so many people fail to take advantage of this opportunity!

2. Dress to Impress

Make sure the image you’re portraying reflects someone that the media would want to talk to. This means dressing like a professional whether you’re at an event or working from home. If you look like an executive who’s in charge, your actions will reflect this.

Dressing for success will dramatically increase your confidence and charisma. You will speak with more authority when you make those media calls or introduce yourself. You will also stand out at events and leave a lasting, positive impression.

The media is attracted to people with high levels of charisma. They are always looking for people that will enhance their publications. Bright colors and glamorous outfits demand attention. By no means do you have to be the most attractive person in the room; your professional attire will be what helps to give you an edge.

3. Send Press Releases

Create a quality press release and send it out to key contacts within the media who would be interested in covering your specific topic. Do your research to develop a targeted media list and foster meaningful relationships with these contacts. Reach out to local newspapers, blogs, websites and shows that you would like to be featured on. In your press release, be sure to include articles, tear sheets and publications/shows that have featured you previously. You should also provide the media with a succinct list highlighting your professional achievements.

4. Win a Business Award

The media is always looking for award winners to be featured in their publications. If you have not yet won an award, why not make this your new ambition? It’s a great boost for your business and your personal brand as well.

I encourage you to apply for several business awards in 2014. Be sure to highlight the most important qualities that will increase your chances of winning which include professionalism, excellent customer service, hard work and dedication. Every award is different, so be sure to tailor your submissions appropriately!

5. Start your own web TV show

One of the best ways to attract media publicity to your business is to host your own Internet TV show. There are many simply ways to do this, so don’t be intimidated! You can create daily v-logs, a weekly show or upload videos once a week or twice a month – whatever suits you! This is a great way to build an organic audience and create a buzz about your business that will gain media attention. Once you get going, it won’t be long before you receive requests from the media asking you to be a part of their show, magazine, blog or website.

6. Be inspired

Another strategic way to break into the media is to study entrepreneurs and celebrities that receive a lot of coverage. Read their biographies and success stories. Learn from what they’ve done and write out key points on what these people did throughout their journey toward success.

Ask yourself, how can I improve my services, products and character to start gaining this same media recognition? What are they doing to get publicity? Who do I know that can connect me to interviews or features in the media? Be prepared to do what successful people do (while maintaining integrity of course) even if this means long hours and hard work. Success takes effort!

7. Become an expert in your field

Finally, one of the best ways to gain media exposure is to become an expert in your field. The media is always looking for experts to come on to their shows or to discuss important issues on the news, in blogs, newspapers and at events. Learn all you can about your industry, read books, keep tabs on the daily news and join educational or networking groups that discuss related topics. Once you position yourself as an expert, reach out to the media and offer your insight and expert advice on topics they’re currently covering.

Gaining media exposure for your business is no easy task. If it was, we’d all have the press coverage we want for our accomplishments! Rather, it takes time, talent, strategy and above all else – patience to really build meaningful relationships with the media. Take the advice listed in these seven tips and you will be well on your way to increasing your media exposure.

Snipper Photography (C) 2013

Snipper Photography (C) 2013

About the Author: Queen Chioma Nworgu MA, BA (hons) is a TV appearing international motivational speaker, success coach and a TV Presenter that resides in London, UK. She speaks regularly at conferences, seminars, schools, colleges and universities giving strategies for success and motivation. She has had over 150 TV appearances on TV channels which include ITV, MTV, BBC 1 and Nollywood TV. She believes that you can achieve all of your dreams if you manage your time effectively and never give up.  Connect with Queen Chioma Nworgu by visiting her website, Facebook, Twitter and YouTube.

 
 

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Our Trip Around the Sun: A recap of top posts from 2013

earth and sunWith only 2 days left in 2013, I wanted to take a moment to reflect on this crazy busy but very memorable year. Who knew we could pack so much into just one trip around the sun? It’s a journey we’ve taken together  – with all of its ups and downs, twists and turns. I know that I have personally grown more this year than I have ever before. I had many significant life changes, career growth and have continued to work to find contentment in every moment – even the ones that challenge me to new limits.

To honor the progress of this year, I began by sifting through the Bennis Inc Blog archives and found that I fell in love all over again with some of the thoughts I shared. So in celebration of all great things to come in 2014, here is a highlight of the most popular posts from the Bennis Inc Blog in 2013!

1. Never Lose Sight of Your Childhood Dream

In this post, I reflect on my childhood dream to become an architect and interior designer. Clearly this dream never became a reality; still I managed to incorporate the core aspects that I loved about these careers into what I’m doing now. If you take a closer look, you too may see that you never gave up on your childhood dream – you’ve just repurposed it.

2. The 80/20 Principle: How to identify the clutter in your life and business

After reading “The 4 Hour Workweek,” I was inspired to write about my own take on the 80/20 Principle. Essentially it states that 80% of your results come from 20% of your effort and time. I still swear by it and every so often have to refocus myself on whether or not I’m applying it to all aspects of my life.

3. A Penny Saved Is More Than A Penny Earned

This was a really fun post! I give a couple (creative) reasons as to why a penny saved is actually more than a penny earned. Instead of trying to earn more money to do more things, we should actually be focusing on living more conservatively and enjoying the free time it provides.

4. A Low-Information Diet – The Solution for Overwhelm and Overload?

After a very overwhelming start to my career on a political campaign, I’ve since prescribed my life the low-information diet. Essentially, it’s eliminating all of the noise and clutter that we needlessly bring into our lives and as a result, has helped to boost my productivity and reduce my stress.

5. D’oh! The 5 Most Common Public Relations Mistakes

I’m still surprised to see how many hits this blog gets a day! I outlined some of the most common PR mistakes that we all make from time to time. This guide is a great help especially for small businesses out there who may be looking to implement their own PR tactics, but are too scared of making a mistake.

6. A Price for Passion: Being smart and fair when pricing your services

This is an essential post for every entrepreneur or business owner as it covers one of the most critical question for making money – how do you price yourself? For those who offer services, this is even more complicated because the resource you’re ultimately selling is your time. Here are the tips I’ve learned through my own trial and error with pricing my services.

7. The Necessary Slow Burn of Business Growth

The idea for this post came from a creative analogy that I saw as being applicable to business growth. Though we all wish success could take off like wildfire, there is necessity to the process of slow and steady growth.

8.  The Life Lessons of Parenthood

On May 11, 2013, my life forever changed. I became a mother. This post examines the life lessons of parenthood I learned in just two short months with my son, Holden. Now nearing the end of 2013, Holden is growing into a little man and the life lessons keep on coming!

9. A No Is As Good As a Yes

Un-productivity is one of my biggest pet peeves. I hate when projects get held up because of someone’s lack of responsiveness. This blog post is a plea to those regular “offenders” that a no is sometimes as good as a yes because it helps us move forward with work – and life.

10. The Working Mom/Stay At Home Mom Hybrid

This was the most read and shared post of 2013 – and one in which I opened myself up to discussing a pretty personal and controversial topic. The decision of whether to be a stay-at-home-mom or a working mom is one of the most difficult choices for any mother. This post takes a look at how I’m adjusting to life as a “hybrid mom.”

Tell me about your year! What was one of your most memorable moments from 2013?

 
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Posted by on December 30, 2013 in Life

 

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