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#YOUREDOINGITWRONG: 7 Common Hashtag Mistakes

hashtagabuse

It’s taken the social media world by storm and nearly every platform has found a way to make it relevant to the way people share and archive content. It’s the #hashtag. This crooked looking game of tic-tac-toe no longer means “number sign” in modern society. Rather, it’s better known as the powerful symbol that turns ordinary text into a hyperlinked portal to a galaxy of content shared around the world on that exact topic.

And just as we have with nearly every other aspect of social media, we have found quite a few ways to royally mess up the use of this tool. Here are seven common ways people are abusing the hashtag way more than they should.

1. It contains a spelling error

Hashtags are very specific. What you type in is what you get.  Unlike a Google search that will offer you a courteous suggestion of “Did you mean…?” hashtags don’t spell check, research or interpret what you type. By design, this is what allows every hashtag to be so unique and to represent exactly what you want to say. This also provides the perfect storm for spelling errors to render an otherwise powerful hashtag completely useless.

Let’s look an example. The very popular #iloveyou has more than 18 million posts on Instagram (at the time of writing this blog). Using this hashtag will get your picture seen by any of the millions of users who would stumble upon this mega-tag by the second. However, one slip of the thumb might cause you to tag #iloevyou which places your content in the ranks of just 45 other posts, earning you hardly any views. Proofread before publishing just as you would anything else! Never rely on auto-correct, which really seems to hate the formatting of hashtags.

This major hashtag fail may not be the direct result of a spelling error, but it is the result of someone not proofreading before publishing…and anticipating how awkwardly this phrase would read when smooshed into a hashtag.

hashtag fail

2. It is too long or too specific that there’s simply no chance anyone else will ever use (or see) it

Let’s take for example a hashtag like #icantwaitforkathysbirthdaypartyintoronto. I didn’t search it on Instagram, but I don’t feel like I have to. Hashtagging the alphabet backwards will have more posts than this. The example I gave is of a post that is both too long and too specific. Only in very isolated instances is hashtagging a whole sentence acceptable (or part of a good strategy). Instead, the post could have been written as “I can’t wait for #kathys27thbirthday in #Toronto!” Toronto is a far more powerful hashtag. And Kathy’s birthday-specific hashtag could become the designated tag for the party and where your whole group of friends collect photos in one place.

3. It is the “off version” of a more popular term

Holidays are among the biggest offenders of this common mistake. Let’s take for example the Fourth of July. Should you use #fourthofjuly or #4thofjuly or #july4th or #julyfourth or ditch the date and go with #independenceday? Don’t even venture down the path of throwing the year in there or your mind will explode with uncertainty!

The truth is none of these options are “wrong” per se. They were all used to tag posts related to the holiday and each earned some pretty hefty numbers. If your goal is to tag the fastest trending term, then do your research! Scan the different options and compare numbers. Another strategy is to simply go with what you like best, but make sure to be consistent and use this exact term across all your related posts.

4. It simply makes no sense

Sometimes it’s the result of a spelling error, sometimes it’s the result of not understanding hashtags and sometimes it’s the result of not understanding the English language. No matter the reason, if your hashtag makes absolutely no sense, you can bet that no one else (unless by sheer mistake) will choose to use this same tag and your post will never gain exposure beyond your own, isolated network. Again, do your research on whether your tag already exists, whether there’s a more trendy option and always proofread before publishing!

5. It is separated by spaces or apostrophes

For as much as I love to see grammatically correct social media posts, hashtags are one of the few times where you need to throw your spaces, commas, hyphens and apostrophes aside.  Here’s why. The hashtag #you’remybestfriend will be broken as soon as it hits the contraction. #You is a strong hashtag, but it’s missing the more relevant hashtag you’re really after here. In this case, you want to write #youremybestfriend, cringe and hit publish. Additionally, posting “# flowers are beautiful” won’t do anything – at all. Things need to get up close and personal for the hashtag to work. That’s right, the words will touch. Same goes for you hyphens and commas! Write #set-up as #setup and #this,thatandtheotherthing as #thisthatandtheotherthing.

6. It is one of 20+ hashtags you’re using in a single post

If the caption under your photo looks like a paragraph of blue links, you are drowning your followers in a sea of hashtags. Worse yet, you’re risking looking as spammy and desperate as those phishing emails from that Nigerian Prince who is still asking me to wire him large sums of money! More is not always better. There is a point of diminishing returns for hashtags. While this strategy will increase the different ways the social media platform shares your content, to us living, breathing humans it will simply look like you care more about being seen than what you’re really saying. Limit your hashtags to (gasp) 5-7 meaningful and relevant tags. We all thank you in advance.

7. It is used inconsistently

Using existing popular hashtags is a great way to promote your content to a broader, more public audience than your own social network. Another strategic way to use hashtags is to create your own as an organized landing spot for all of the content that relates back to your brand. Best of all, other people can contribute to this “file folder” of content by using the same hashtag. This is exactly what these platforms were intended to promote – a social and interactive online environment.

So where does it go wrong? When you use this hashtag inconsistently. Hashtags are, after all, a communications strategy. Just as you (hopefully) know you must remain consistent in your other marketing and public relations efforts, you must also remain consistent in using this phrase with every piece of relevant content you post. Make it a destination to which people want to travel – and stay a while. This requires quality content that is updated frequently.

Now that you’ve learned the most common ways people are abusing this powerful social media tool, I hope you’ll go out and utilize the almighty hashtag with confidence and creativity. #goodluck!

What are some of the most egregious mistakes you’ve seen when using hashtags? Share your funny (and helpful) examples by commenting below (pet peeves are welcome)!

 
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Posted by on September 15, 2014 in Business & Success, Social Media

 

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7 Ways to Effectively Manage Busy People

busy people

Whether it’s a client, a boss, a friend or a spouse, we all have those one or two extremely busy people in our lives. I’m not talking about the “busy bodies,” but the truly busy, nose-to-the-grind-stone people who are booked almost all day every day with important tasks.

While their exhausting schedules challenge them, they also challenge us with how we can break through the noise to communicate with them. The good news is that it’s not completely impossible to get timely responses from these people. It simply takes managing them in a different way. Here are seven ways to help you effectively manage busy people and their busy schedules.

  1. Use clear and concise messaging

Getting answers from a busy person can be like pulling teeth. Even if they get the time to read your email or listen to your voicemail, they’re usually called away to the next task before they can provide you with the information you need.

Reduce the friction of this process by using clear and concise messaging. Your emails should be brief, to the point and should highlight exactly what you’re asking of them. Dates, times and location should also be bolded or underlined so they pop out. By cutting to the chase, you save them the time of reading through paragraphs to get to the point and increase the chance they’ll have enough time left over to shoot you a quick reply.

  1. Consolidate the number of messages you send

There may be times where you need 3 or 4 things from a busy person in a single day. This most commonly happens when it’s one of my clients. Rather than shooting off an email every time I have a question, I keep a running list for that day (or that week) and several hours before close of business, I consolidate these requests into a single, clear and concise message.

Think of it this way, the more messages you throw into an already inundated inbox makes it even less likely that you’ll hear back from them that day, week…or ever. Be a part of the solution, not part of the problem.

  1. Schedule meetings far in advance – and confirm them

Finding a tiny time slot on a busy person’s calendar can create a game of email or phone tag that just never ends. For my busiest clients, we scheduled our reoccurring meetings for the quarter or even half of the year all at once. This got the meetings on both of our calendars nice and early and allowed us to plan around those dates. Expecting to find an open time in a busy person’s calendar just one week in advance is like walking in to the most exclusive salon in town and asking for an appointment that day. Maybe you’ll get lucky, but it’s far more likely you’ll get asked to come in 10 weeks.

Additionally, once you have these meetings set far in advance, be sure and follow-up several days before the meeting is set to take place. It’s likely the busy person has long since forgotten about this obligation. If they don’t have a secretary (or reliable calendar reminders) there is a good chance that you’ll get stood up.

  1. Provide briefings prior to events

For some of my busy clients, I schedule them to attend events such as fundraisers, public appearances, speaking engagements or media events as part of our communications and branding strategy. In these scenarios, it is also my responsibility to adequately prepare them for such events with details like directions, what to wear, other dignitaries in attendance, how long they’ll be speaking and what topics they should cover.

I place all of these details in a single-page template that serves as an event briefing and send them several days in advance to prepare my clients in mere minutes for the event. They love the efficiency of this process and the depth of the details I provide. As a busy person, your life is a whirlwind. If you can help them to feel more prepared and organized, you will quickly make a good impression.

  1. Anticipate their needs and questions and address them before they have to ask

When communicating with a busy person, you should strive to answer all of their questions before they have to ask. This eliminates back and forth communication that can drag on for days – even weeks.

For example, when setting up a meeting, don’t simply email them with “Can we schedule a time to meet?” This question produces so many more questions. Instead, be as descriptive (yet concise) as possible. Include why you want to meet and approximately how much time you’re asking of them. Also propose several dates, times and locations from which they may choose. This allows them to confirm all of these details for you within a single response, rather than through an unreasonably long email chain.

  1. Make meetings as convenient for them as possible

Simply put, come to them. In most cases, I think it’s fair to schedule a meeting somewhere mutually convenient for you and the person you’re meeting. But for a busy person (especially one who is paying me or may potentially pay me), I make it as convenient as possible for them. Why? Because every minute they spend commuting to a further location is less time they can dedicate to our meeting. I’d rather drive a little further and make the meeting last a little longer. It also shows you respect their time and it also provides them with a good first impression of how easy you will be to work with.

  1. Minimize their to-do list (take on as much as you can for them)

Finally, lessen their load as much as you can! For my busy clients, we will cover a laundry list of to-do’s during each meeting. While they’re perfectly capable of taking on many of these tasks, it’s not their time best spent. I take on as many of these tasks as I can; leaving them only with the smallest items that absolutely cannot be done without them (like asking a donor for a large amount of money). But even for these tasks, I still work to prepare and remind them so that it’s as easy as possible. I never mind taking on these tasks, because when they’re in my hands I know they’ll get done when I want them done. And with busy people…well, that’s just not usually the case.

How have you made dealing with very busy people easier? Share your experiences and insights by commenting below!

 
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Posted by on September 1, 2014 in Business & Success, Life

 

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Why We Need Rainy Days

cat looking at rainy window

It has been a gorgeous summer in Pennsylvania. After a long and cold winter, we have earned these warm and sunny days – and there have been many! A couple of weeks ago I had some (rare) free time during a Sunday afternoon. My first instinct was to find something to do outside that would allow me to enjoy the day; however, the skies were ominous with a pending thundershower. As I stood by the window, I took a deep breath and felt a wave of relief wash over me. What an odd reaction to have to a dismal day? No, I didn’t feel sad, depressed, frustrated or annoyed. I felt relieved.

Reflecting on this feeling and the circumstances of the day made me realize something quite important. We all need rainy days in our life. Obviously the rain nourishes and revitalizes the earth, but it does the same for us.

My relief came from not feeling like I had to find something to do make the most of the nice weather. I had an excuse to be inside – and to just slow down for a little bit. On this particular afternoon, I watched a movie from start to finish (a nearly impossible feat for a mother of a toddler). That’s it. That’s all I accomplished and had nothing to show for it. Or did I? I felt focused, rested and happy. It’s the first time in a long time that I turned off all other distractions and was fully present in the moment. I can’t remember the last time I did this, can you?

On a sunny day, I feel like I need to be outside walking, running or at the park with Holden. I feel guilty making him play inside when I know all too soon winter weather will come rolling in and we’ll be locked up for months. Even when we’re inside during naptime, the blue skies inspire me to tackle work projects and chores at a dizzying pace. In the afternoon we’re on the go again, running errands or back to the park. And after dinner? You guessed it; we get outside as a family! I’m proud of my active lifestyle that has allowed me to accomplish all that I have, but even hybrid moms need to idle every so often.

On a rainy day, we move slower. There’s no rush to get to the park; it’s not even an option. Naps seem to last a little longer and watching more television than usual is completely acceptable. If errands can wait, they do. Getting toddler in and out of a car seat is even more of a miserable chore when rain is pounding on your back. Maybe best of all, without the sun shining through the windows, I don’t notice the little finger prints that should be cleaned off as well as every other surface you can imagine. It all waits and we rest.

I don’t take for granted that the “sunny” days, when I feel energized and productive, will always be around – so I make the most of them! But I no longer dread the “rainy” days that serve an equally important purpose. These days revitalize my soul and force me to slow down long enough to appreciate the need for balance. The weather is a funny thing; somehow it knows exactly what we need even when we do not.

What purpose do rainy days serve for you? Share how you have found balance in your daily life!

 
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Posted by on August 11, 2014 in Life

 

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5 Ways to Build Your Personal Brand

personal brand

Whether you’re the business owner or the intern, building a personal brand is a powerful way for employees at all levels to increase their credibility and showcase their expertise. Everyday people have become celebrities all because of how they positioned their personal brand on social media and beyond.

We each have the ability and access to all the tools we need to start building our own brand today – and it’s quite simple! Here are five essential steps for building a strong and influential personal brand.

1. Define your area expertise

First and foremost you have to be able to clearly define your personal brand. Otherwise, how can you expect anyone else to? A powerful component of your personal brand is your area of expertise. Don’t be intimidated by the word “expert.” This doesn’t mean you need to be the most knowledgeable person in the world on a subject. Rather, you simply need to identify a subject that you know a lot about and for which you have passion.

2. Adopt a tagline

Once you know the personal brand you want to build for yourself, the next step is to clearly communicate it to the world. Just as a business adopts a tagline, so should you. Having a personal tagline might sound cheesy – and it can be – but only if you choose a cheesy tagline. If the personal brand you want to create for yourself is more professional and serious, there are endless options for a tagline that will also reflect this tone.

Once you’ve established a tagline, put it to use! Incorporate it into your personal website, blog, business cards and email signature. Use it when introducing yourself at networking events or in business meetings to quickly and clearly communicate who you are. A tagline will help keep your brand consistent and make it memorable.

3. Embody your brand from head to toe

While you may get caught up in building your personal brand on your website, blog and social media, don’t forget about the most valuable brand-building asset you have with you at all times – you! Your clothes, hair and accessories all impact the image you give off to the world and this should remain consistent with your brand.

If you want to be viewed as a respected professional, you need to present yourself as one. Give careful thought to your attire before heading out to a client meeting or networking function. Whether you do this or not, I promise you people will notice either way.

4. Create opportunities for other people to experience your brand

You can create an awesome brand for yourself, but if you don’t allow others the opportunity to experience and interact with it, it will have little impact. Just as a business puts great effort into promoting their brand, you should put effort into promoting yours too.

For a personal brand, this does not require the same tactics that businesses use. Not many of us have the budget (or confidence) to put ourselves on a billboard! Instead, maximize your online presence by creating a personal website, starting a blog and maintaining a strong social media presence. These are all great ways to showcase your area of expertise and give your network an intimate experience with your personal brand. In addition to the virtual world, get out in the real world too! Take advantage of speaking engagements, networking functions and other social events to get out in your local business community and represent your personal brand.

5. Be consistent

If you do nothing else when building your personal brand, be consistent! Think of any business that has built a successful brand; they do not waver from the core values it represents. All of their internal and external communications center on strengthening it. You should embrace this same level of consistency when shaping your own brand.

With every new business opportunity, consider whether or not it aligns with your brand. If not, it’s likely not in your best interest to pursue it. Your brand represents your morals, values and character. If your actions don’t align with the image you’re trying to create for yourself, you will never achieve a strong and influential brand. Instead, keep your personal tagline top of mind and use it to guide the way you present yourself to the world – in person, online and everywhere in between!

What steps have you taken to build your personal brand? Share your tips and tricks in the comments below!

 
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Posted by on July 21, 2014 in Business & Success

 

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10 Things to Remember When Planning a Professional Event

corporate event planning

Throughout my career, I’ve played the role of “event planner” more times than I can count. Fundraisers, golf outings, press events, clay shoots, meet and greets, prayer breakfasts, networking mixers, seminars and conferences are just some of the various types of events I’ve helped to plan. For each one there’s been a different venue, audience, menu, setup and marketing strategy. It’s been a whirlwind!

This experience has helped me to create quite the “tool box” of tips and tricks for successful event planning that can only be gained from my own trial and error. Oh and there have been many errors! Now I have professional events down to a work of art. I can anticipate the unexpected and I come prepared to address every odd request you can imagine. To help you do the same, here are 10 things to always, always remember when planning a professional event.

1. Be overly specific, assume nothing

I have many real life examples of event planning follies where I assumed something simple – like there would be a chair at the registration table – only to be left scrambling at the last minute over silly details. I’ve since learned to assume nothing and specify everything. When I’m in the event planning role, I can’t afford to be torn away from more important tasks to handle these types of mishaps. I work closely with the venue to specify the essential details (without being condescending, of course). Even if I risk looking a little too Type A, it’s a small price to pay for a well-executed event and a happy client.

2. Don’t be literal with the headcount

While I advise to be very specific with the event details, I don’t advise to be specific with the headcount. Inevitably people who have RSVPed will not show up and others who did not RSVP will. It’s the ebb and flow of event planning and somehow it all works out. What I’ve learned is that so much money is wasted on overestimating headcount. Instead, I underestimate the guaranteed count by at least 5 (if not 10) people. At the event, the venue can always pull out a little more food (for which they will also charge you). And at least you know you are paying for exactly what’s being consumed, which can be a cost savings of a couple hundred dollars!

3. Anticipate people arriving early (and staying late)

When I’m running logistics for an event, I always arrive at least an hour in advance to set-up, troubleshoot and acclimate myself with the venue and staff. I also do this because I know that a handful of early birds will arrive a half hour early as well. I hate to be caught still setting up (though it would totally be understandable), so instead I beat them at their own game! I also anticipate another group staying past the end of the event to eat and chat until the staff starts vacuuming over their feet. This means I, too, also stay late to ensure a professionally executed event from start to finish.

4. Bring a “tool kit”

You will always have a need for scissors, tape, extra name tags and pens. I can’t emphasize enough how often this has saved me the time of having to ask the venue to search and bring these items to me and how it also helps me to look extra professional and prepared. Slip these items in your laptop bag, and even if you don’t need them, you’ll have the peace of mind that you’re one step ahead.

5. Be accessible

When planning an event, you will need to be accessible and on your feet to address any issues as they arise. Maybe it’s someone at registration who said they paid, but their name isn’t on the list. Or maybe a side dish needs refreshed at the buffet that a server hasn’t yet noticed. I’m all eyes, all ears – and always on my feet at events.

6. Call upon helping hands

In order to pull off tip #5 of always being accessible, you need a competent team of helpers to assist you with being in multiple places at once. When I’m putting out the big fires, I rely on others to manage the registration table and greet guests. What this also means is that I have to prepare easy to manage lists and clearly explain the process to my helpers to ensure they know what to do even when I’m not around.

7. Keep people comfortable

People with full plates and full glasses are happy people. For the most part, people won’t remember the venue or the color of the table linens, but they will remember if they were well fed. Don’t skimp on food or drink and make sure that it is out before guests arrive and is left out even after the event ends, in case people choose to mingle after hours. Also, be sure your menu matches your ticket price. If people are paying a couple hundred dollars to attend a fundraiser, don’t give them chips, pretzels and a cash bar. Show them a good time! I promise you, this is always money well spent.

8. Strategically time your (brief) remarks

Hosting an event and not taking a moment to address the crowd is a really wasted opportunity. You may not be the most confident public speaker, but you can at least put together a few sentences especially if it means promoting the purpose of the event. Timing is everything to ensure people are paying attention. Plan to take the mic (and do use a mic) about halfway through the event. This will catch both latecomers and early-departers. Your remarks also give the event closure. If people need to take off early, they can feel like they have at least stayed for the most important part of the event.

9. Take advantage of the opportunity to market your services or future events

Use your remarks and printed promotional materials to market your services or future events. Give people something (verbally and physically) to take away from the event. You’re footing the bill after all, the least you can do is gain some promotional value from it! If this is an annual event, have a date set for next year’s event and promote it. If the event is not annual, give people some other call to action like a special discount on services if they purchase that day. If nothing else, at least invite them to visit your website and connect with you on social media.

10. Remember, it’s not about you!

It’s your event, but it’s not really about you. It’s about your guests. They are the ones either paying to be there or offering themselves as your captive audience for a few hours. Respect their time and make each guest feel special by greeting them, even if only briefly. Also keep your guests in mind when selecting a venue and food choices. Some restaurant off the beaten path may by a stone’s throw from your home, but it’s a trek for your guests. And just because you like a menu of red meat and potatoes, be thoughtful about your guests who may prefer some variety.

To boil down this entire list of corporate event planning advice, I simply urge you to be hospitable and genuine. Put the extra thought into the details to make this a pleasant experience for your guests so that they remember you for hosting a fun event, not wasting their time. Both extremes leave a lasting impression and you have the power to choose the outcome!

What other things would you add to this list? Share your event experiences (good and bad) by commenting below!

 
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Posted by on July 14, 2014 in Life

 

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When an Introvert Takes a Family Vacation

bennis beach family vacation

The last week of June, we took a lovely family vacation to North Carolina where we enjoyed a week of fun in the sun with my parents, two sisters, their husbands and two toddlers. It was a full house! I wouldn’t trade these memories for anything in the world. However, this week was a reminder to me that I am, indeed, an introvert.

I wrote about this realization some time ago and many people who know me still find it difficult to believe that I’m not an extrovert. While my friendly personality and passion for external communications may be misleading, I am an most certainly and “I.” And when I spend a long period of time around a large group of people, like during my family vacation, I realize just how uniquely challenging this personality type can be.

The first challenge was finding alone time to recharge. As an introvert, I gain energy from being alone. In a single beach house with eight adults and two toddlers, alone time might have been the only luxury this fabulous vacation lacked. The beach was private and during the day the house was mostly empty, but the real challenge was my own internal conflict between wanting to spend every moment with family and needing to recharge with some solo time.

This relates to my second challenge of feeling guilty for not having the same desire to be as active and involved as everyone else. My husband, the living definition of extrovert, enjoyed every beach activity imaginable. From morning runs to afternoon kayaking to evening walks, he never seemed to lose energy and was always open to an invitation to do more. I still took part in many of these activities, but mostly because I felt like I should in order to fully enjoy the vacation.

The truth is everyone is allowed to make their vacation into whatever they want. No one was forcing me to live at high speed, except for me. It was a self-inflicted pressure based upon my assumption that my wants and needs should be the same as everyone else’s. Lesson learned!

The final challenge I faced was once we were finally home. Not only am I an introvert, but I am also very Type A. I savored every moment of unpacking and getting things back to their clean and organized state. After that long day of travel and an even longer week spent with so many others, I was exhausted! I needed a vacation after vacation. While most people are sad to return home (and don’t get me wrong, I still was), I was equally as happy to return to the comfort of my daily routine and highly-prioritized alone time.

Maybe the biggest struggle of all for any introvert is dispelling the misconception that our need for alone time means we don’t like spending time with the ones we love or doing the things we love. Not at all. We simply require more downtown to recharge.

As I sit here writing this reflection alone and with a fully charged inner battery, I couldn’t be more grateful for my week with family  – because it doesn’t happen nearly enough! While this ever-growing family vacation pushed me outside my comfort zone, the reward was memories that I will cherish for a lifetime. Take a look…

bennis beach family vacation

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bennis beach family vacation

Whether you consider yourself to be an introvert or extrovert, what are your biggest challenges or discomforts when it comes to taking a vacation? Share your thoughts by commenting below!

 

 
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Posted by on July 7, 2014 in Life

 

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Are You Making this Deadly Marketing Mistake?

danger sign

As business owners, we’re faced with some tough decisions. In order to make ends meet we sometimes have to tighten our budget and cut out the non-essentials. What any experienced business owner will tell you is that there are certain areas of a budget that should never make their way to the chopping block – marketing being one of them.

One of the most deadly marketing mistakes you can make is to halt your efforts in an attempt to save money. Scores of great strategies have been pulled before they have begun to payoff. That’s right; you invest all this time and money into creating and implementing a marketing plan, but pull the plug before things really get going. While this may save you a few bucks right now, it will most certainly hurt your bottom line in the long run.

Here are four ways you can avoid making this deadly marketing mistake.

1. When times are tough, don’t cut your marketing.

Every business will experience its ups and downs, its busy seasons and off seasons and its times of feast and famine. One of the worst things you can do when times are tough is to cut out your marketing or public relations efforts. After you’ve spent months engaging your audience, to completely go silent would undo all of your work up until this point. Whether you can see it or not, they are there and they are listening.

Instead, you may need to narrow down your tactics to those with the greatest ROI to adhere to a tighter budget, but you should never hit the big, red stop button. After all, it’s your marketing, public relations and advertising efforts that are going to help pull in more business which is the one thing you desperately need during a dry spell.

2. Set reasonable expectations for results.

Another reason businesses panic and pull the plug on their marketing efforts is because they don’t think they’re getting results. This is a deadly mistake because in reality you likely are achieving results, they just might not be the silver bullet you were expecting.

Set reasonable expectations. Learn to embrace the necessary slow burn of business growth that directly applies to your marketing efforts. You should value the consistency and quality of your results, not the sheer speed and quantity.

3. Measure progress in all forms.

Progress is not always obvious. Be open to looking for it in unexpected places or for it to produce different results than what you might have anticipated.

For example, your Facebook posts may not be getting more then 2-3 likes, but your analytics show that several hundred people have seen the content. You can also see from your blog’s stats that 20+ people a day are being pushed to your blog from Facebook. Those are some valuable results! When you do your research you might find that you’re achieving a whole lot more than what Facebook likes could tell you alone. This is all the more reason to stay consistent with implementing your marketing tactics.

4. Repeat your winners.

Don’t be afraid of repetition. Again, don’t be afraid of repetition. Sure, we always want to be coming up with new ideas and strategies to catch our audience’s attention, but don’t shy away from repeating something you know works for you.

Advertising guru, David Ogilvy believed repetition was an essential part of growing your readership. He felt that you should repeat yourself up to five times to see the full benefits of your messaging. People don’t always catch things on the first pass (Can you name the product the last commercial you saw was trying to sell you?) and repetition is an essential way to ensure consistent and clear messaging.

The importance of repetition is all the more reason to maintain balance with your marketing and public relations tactics. If you started a monthly newsletter or a bi-weekly blog, your audience will come to expect to hear from you at these intervals. When a month or two goes by without you “touching base,” you will quickly fall out of sight and out of mind. Stay top of mind by staying consistent with both your messaging and your strategy – and avoid making this deadly mistake!

Where have you seen this deadly marketing mistake being made? Share your examples by commenting below!

 
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Posted by on June 30, 2014 in Business & Success

 

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