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The One Question Every Successful Entrepreneur Must Be Able to Answer

top three priorities

One of my favorite shows currently on TV right now is Shark Tank. It feeds my entrepreneurial spirit and ignites a lot of creative (and sometimes cooky) ideas that I could only wish to have the opportunity to present to this impressive audience of venture capitalists.

All that aside, the reason I really love watching this show is because of the pearls of wisdom these experienced entrepreneurs spout off that have inspired quite a few blog posts – this week being no exception. On an episode from a few weeks back, it was Barbara Corcoran who said “Never have I ever met a successful entrepreneur who is unable to answer this one question.”  The question?

“Tomorrow when you wake up and go into the office, what are your top three priorities?”

This question is deceivingly simple. Try answering it off the top of your head right now. When I tried to do the same, I knew I had the answers, but when put on the spot, I found it hard to quickly put these key priorities into succinct bullet points. This doesn’t mean I’m doomed to fail as an entrepreneur, but it did make me want to sit down and put some thought into my top three priorities right now. Should I ever “bump” into Barbara Corcoran, this would be my answer to her question:

1. Continue to build quality relationships with my existing clients

In the pursuit of new clients, I never want to take for granted the awesome ones I currently have. I’ve already put the effort into earning their business, building a relationship with them and becoming efficient at the tasks I do for them month after month. It is a valuable use of my time to keep these existing clients happy and on board because trying to replace them is far more costly.

2. Selectively target new clients

Once I devote the time to keeping my current clients engaged, I need to continually fill my pipeline with ideal prospective clients. I’m lucky to be in a position where I can be selective with the new clients I choose to take on. I know the size, industry and vision of companies I best serve and these are the ones in which I’ll devote my time to pursuing. Smaller clients or ones that don’t quite align with my services may still find me, and I’m happy to see how I can help, but they are not the ones that I will actively put my resources into pursuing.

3. Find ways to automate my tasks and become more efficient with my time

I’m a consultant and sole proprietor by design. This means I must carefully guard my time and find ways to be extremely efficient as I take on additional clients if I want to continue to enjoy the benefits of the 80/20 Principle. It is my goal to find ways to automate my tasks or become more efficient at completing them so that as I take on new clients, I’m not working more, I’m simply filling the bandwidth my efficiency has opened up.

Whatever your top three priorities are right now says a lot of about the current state of your business/career and your entrepreneurial style. Maybe they even point out some areas where you need to refocus. They should address your immediate needs, but also plan for future growth and strategic change. Having your top three priorities locked and loaded serves a purpose far greater than simply impressing someone who asks. They give you that laser focus each and every day that is at the core of every successful entrepreneur.

Are you able to easily answer this question? Share your personal top three priorities by commenting below!

 

 

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Take Back Your Time: How to stop wasting your day in meetings

man in gray suit holding big clock covering his face

Back when I worked the life of a 9-5er, meetings were a staple of my daily schedule. Short, long, painfully boring or engaging, these meetings would get tacked on my calendar until some workdays were almost entirely spent in a boardroom. Sometimes I played an active role, while other times my boss simply wanted me to “sit in” on the meeting – to help keep him awake or me from being productive, I’m assuming.

Don’t get me wrong, I certainly see the value of an efficiently run meeting; however, they should not take up the majority of your workday. The more time we spend in meetings, the less time we have for making actual progress.

As an entrepreneur, I’m fully in control of my schedule which has made me highly protective of my time. I don’t give just anyone access to it. I get requests to “meet-up” all the time and the majority offer nothing mutually beneficial. To help me more easily identify and pre-qualify meetings of value, I’ve developed a strategy that everyone should want to implement.

Before you accept one more invitation to yet another coffee meeting, first ask yourself these four questions to assess whether or not this is something deserving of a chunk of your valuable work day.

Does the conversation necessitate a meeting?

So often people will think they need a meeting, when really the conversation can be just as adequately completed over the phone or email. I get it. Some people are social butterflies and who doesn’t want to get out of the office now and then? But don’t use other people’s workday as a way to waste your own.

When someone first requests the chance to sit down and talk, dig a little deeper. Ask yourself (or even them directly) whether what they’re asking for has to be addressed in person. It may take several weeks to find a time to meet, while a phone call or email response can be fit in that day.

Is it mutually beneficial?

It’s okay to be selfish with your time. After all, you’re only given so much in your life and I promise you that on your death bead you won’t regret all those hours you didn’t spend in meetings.

Before you agree to meet with someone, be sure that the purpose of your time together is going to be equally beneficial to you both. Maybe they want to sell you something – and that’s fine. So long as it’s something you or your clients can truly use. Or if they say they just want to tell you more about their business, be sure that you’ll get time to talk about yours as well.

Is the location and time convenient for you?

At the root of why in-person meetings are often so inefficient is the time spent getting there and back. Unlike a phone call or email, you actually have to spend a considerable amount of time in transit  – and getting showered and dressed to look presentable.

If you decide that you’re going to make time for a meeting, make it convenient for YOU! Take control of suggesting the dates, times and especially the location. Early in my career, I would make the mistake of giving the other person free choice of the these things and would wind up traveling a half hour to an obscure coffee shop at a time that was utterly inconvenient with the rest of my day’s schedule. If they’re requesting the meeting, they should also be willing to accommodate you.

Could it grow your bottom line?

Back to the point of being selfish with your time, it’s not greedy to first question whether or not this meeting will grow your bottom line. It’s smart and it’s what every other successful professional is thinking as well – especially the one requesting the meeting with you. Of course there’s something in it for them, make sure there’s something in it for you as well!

Ask yourself if this meeting holds a direct or indirect potential to grow your bottom line. I stress to think indirectly here. Not everyone is going to deliver a hot lead in the first meeting; it can take months or years. But think about their connections, experience and influence. If they might be able to use any of these things to help you in the future, it’s worth building a relationship with them now.

Did they earn it?

Finally, make them earn that meeting! For me, I always appreciate sincerity and creativity. Mass messages or an email template that doesn’t even personalize the content with my first name will quickly get deleted without a reply. In contract, a personal message referencing something unique to me or my business lets me know that they did their homework and inspires me to do the same.

I’ve also seen some pretty clever “outside-the-box” techniques for requesting a meeting that have won me over. A hand written letter really stands out in the age of e-blasts. Also, it never goes unnoticed to reference a recent news article about the person’s business or a blog post they wrote that shows you’ve taken a careful interest in their work. The possibilities are endless!

Meetings are a part of building a business, but they can also become a distraction that prevents you from making progress. A request for a meeting doesn’t always have to be granted. Remember that you are the only person looking out for your own time and this is all the more reason to be strategic with how you spend it.

How do you prevent overloading your schedule with meetings? Share your tips and tricks by commenting below.

 
 

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8 Time Saving Hacks I Use Every Day

time saving hacks

Living life as a young entrepreneur, I’ve tried to maintain the mindset that it’s not about building a business, it’s about building a life. How we spend our time determines the life we lead. While I love my work, I also love time spent with my family, outside, exercising and relaxing. And for me, these are all rewards of being efficient with my time.

Over the years I’ve gotten very good at efficiency, so much so that it’s a running joke between people who know me well. No, I don’t have any more hours in a day than anyone else, but I have learned some extremely helpful time saving hacks that may make it seem that way to the outside world. They’re not magical or revolutionary, they simply use common sense that we often stray away from throughout life.

1. Start your day one hour earlier than everyone else

Rise and shine sounds a heck of a lot easier than actually doing it, but getting up early and getting a head start on work is one time saving hack that has made a huge difference in my day. I catch up on all my emails, knock off the easy or reoccurring tasks on my to-do list and prioritize the remaining tasks so I have a game plan of the rest of the day.

Even though it’s only an hour of work, I find that my clear and focused mental state in the morning, combined with the silence of everyone else sleeping, allows me to work with incredible efficiency. I turn that single hour into half a day’s work sometimes. And for someone who works from home as both an entrepreneur and a mom, knowing I have that uninterrupted hour is a Godsend.

2. Simplify your morning routine

Take a critical look at your morning routine and really think about what you’re doing and why you’re doing it. The first time I did this, I was shocked at how many minutes I was wasting by not structuring my routine properly and by doing things that simply didn’t have any added benefit to the rest of my day.

From little things, like narrowing down the number of health and beauty products I use to the big things, like eliminating my morning commute by working from home, I have become an efficiency machine. If any part of your routine doesn’t help you look better, feel better or keep your household and business running, rethink why you feel the need to make it a part of your day. Habit alone is not an acceptable answer.

3. Block-schedule meetings and errands

Because I do double duty as a mom and a business owner, strategic scheduling is a must. Finding a block of time for a meeting (that doesn’t include my son as a tagalong) can be harder than snagging a dinner reservation at one of the swankiest restaurants in L.A.

One day a week, my husband will work from home and free me up to see clients, attend networking meetings and have some uninterrupted work time. So, I try and fit as much in as I can into these days. What I’ve found is that even without my “mommy duties” as the catalyst for this type of scheduling, planning my meetings and errands in blocks of time is incredibly efficient. When possible, I’ll schedule meetings back to back in the same coffee shop where clients can come to me and I always incorporate stops at the bank or post office while I’m already out.

4. Complete reoccurring tasks in batches

Whether they’re part of running a business or running a household, we always have those reoccurring tasks that need done daily, weekly or monthly. For me, some of these tasks happen to be writing for my blog, paying bills and making baby food. While these are quite a random assortment of tasks, I’ve found they have at least one thing on common – they can be done in batches.

Unless something is especially timely, I write and schedule my blog posts weeks in advance. I often write several posts in a day when I’m feeling particularly creative. For bills that are the same every month, I use the online bill payment feature through my bank to have these checks go out automatically. And for baby food, I have one full-blown cooking and freezing day a month that allows me to mess up and clean up the kitchen just once while enjoying extremely convenient (and cheap!) mealtimes the rest of the month. Identify your own reoccurring tasks and tackle them in quantity. This will save you so much more time than completing them one by one day after day.

5. Set time limits

This time saving technique is pretty straightforward. For those tasks that chronically take up more time than you anticipate, set a reasonable time limit and stick to it. At first, you’ll likely exceed your limit and have to stop for the day, but over time I’ve found that I’ve gotten more efficient because I really want to beat that timer! It also forces me to dive right into a project rather than wasting a half hour or more getting into the “right” mindset.

6. Unsubscribe from emails you don’t want to receive

This is something I started doing a couple of years ago and it’s completely changed the dynamics of my inbox. Any time we purchase anything online, attend an event or hand over our email address in exchange for more information, we can expect to be automatically added to a list serv. Maybe it’s minutes or maybe it’s weeks later, but we can also expect to begin receiving marketing emails.

Unless this is something you are interested in receiving, take the time to unsubscribe! Sure, this requires a few more clicks and maybe even some typing which takes longer than simply hitting delete, but in the long run it will absolutely save you time and preserve the space in your inbox for important messages.

7. Push people to communicate by email

For the majority of scenarios, email communication is a much more concise way to communicate. A phone call, for example, first requires both parties to be available at the same to connect. In today’s fast paced society that is becoming less and less likely. Next, there are the obligatory “How are you’s?” followed by some chit chat. Then, if you’re lucky, you’ll get straight to the root of the conversation. If the information is complicated or hard to remember, often one person will say “Can you email it to me?” And if you don’t connect on the first try, you might end up playing phone tag and spending even more time dialing in and checking your voicemail.

Do I make a convincing case yet? Whenever possible, I ask people to email me. I’ve also started removing my phone number from business cards so that if people feel the need to call, they can start by first emailing me for my number and I can assess whether it’s truly necessary. This isn’t to overlook the times when phone calls and face-to-face meetings are the better option, but for a hybrid mom, I love that emails can be answered on my time and don’t convey the screeching child that is likely in the background.

8. Learn to say no

People and things will always be vying for pieces of your day; you must become a conscientious keeper of your time. First, get your priorities straight. For me, this is running a business, being with my family, staying connected with friends, exercising and relaxing. For obligations that fall outside of these categories, I carefully consider whether or not they’re worth my time.

Just because someone asks you for a favor or wants to meet to sell you something you don’t need, doesn’t mean you have to say yes. Learn to say no (nicely) and you’ll be amazed with the amount of free time you’ll earn back.

What are some of your own time saving hacks? Share in the comments below and help us all to find a little more free time in our day!

 

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Make Your Business Strategy a Mile Deep and a Foot Wide

mile deep foot wideYou can’t scroll through your social media news feed without coming across an article, video or photo that has gone viral. And don’t forget about the sponsored posts that force us to consume information all because Facebook says it fits our demographic. This communication overload can lead us to believe that we must utilize every marketing strategy out there in order to grab the attention of potential clients or customers.

This goes against the longstanding wisdom to be “a mile deep a foot wide.” And by that I mean – be selective about where you dedicate your time and money and choose only the strategies that best fit your goals and audience.

Instead, I’ve been seeing a growing trend where business owners spread their time and budget thin by trying to do it all. While an effective communications strategy requires a variety of tactics, it also requires you to be selective with your tactics and then focus your full attention on doing them exceptionally well.

So why should you rethink your complicated and scattered communications, marketing, advertising or business strategy? Here are four key reasons why being a mile deep and a foot wide will better serve your business and your bottom line.

You’ll be able to devote more resources to what makes the greatest impact.

When you try to do it all, you can’t provide each task with the time and attention it needs to produce the best results. So often, I’ve seen business owners throw their hands up as to why – with all that they are doing – nothing seems to be making a difference. Instead of stopping to take a look at the chaos and disorganization of their strategy, they try and do more.  And so the downward spiral continues.

The only solution is to stop, breathe and take a critical look at where you’re devoting your resources. If the depth of your tactics is not yet a mile deep, your breadth should be no more than a foot wide. More simply put, first master the tactics that are producing the greatest results before adding in anything additional. Once you’ve found a good pace and are happy with your ROI, you can slowly explore with more variables.

You’ll be able to more easily identify what’s working.

If you begin your communications efforts with a massive strategy right out of the gate, it’s going to be difficult to identify exactly what tactic is helping you reach your goals. Changing everything at once will only add more confusion as to what’s really working – and what isn’t.

Instead, the “doing less, but doing it well” approach will allow you to more easily identify what each tactic is accomplishing as you slowly add them in one by one. If your web hits skyrocket over one quarter’s time and the only thing you changed was adding in a monthly e-blast, you can likely credit this as the catalyst.

Every strategy does not apply to every business.

When I help businesses to develop a comprehensive communications strategy, I’ve found that this is often misdirected with the desire to do everything they’ve ever seen another business do. I see innovative marketing techniques around me every day, but I know that only a fraction of these would work well for my business. The same is true for any business. Not every strategy is necessary, nor effective, for helping you reach your specific goals.

Business owners take note, you must consider many factors that make your business unique (i.e. industry, size, target customers, location) when selecting the tactics to best serve your business.  While you might be inspired by the multi-million dollar grassroots campaign of a powerhouse brand, this is not likely the most feasible or effective strategy to help you reach your specific audience.

You’ll preserve your sanity.

Finally, your ability to embrace a “mile deep and a foot wide” mindset will remove the stress and frustration caused by wasting your resources on a cluttered and misdirected communications strategy. Don’t you want to do everything to the best of your ability? Trying to do it all won’t allow you to meet this standard. Instead, narrow the breadth of your tactics and focus on their depth. Produce quality and consistent messaging that helps to build a loyal and attentive audience.

Do you practice the “mile deep and a foot wide” philosophy? Why or why not? Share your thoughts!

 
 

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Why No Experience is Ever a Waste of Time

waste of timeThe past several years spent starting my own business and living the out-of-the-box life of a young entrepreneur have provided me with as many new experiences as the 23 years prior. While “new experiences” may sound fun, exciting and even a little sexy, any business owner will tell you that there is a large range in altitude between the valleys and the peaks.

In my reflection upon these life experiences, the negative and positive, the helpful and hurtful, the uncomfortable and encouraging, I realized that I’ve developed an almost nostalgic sentiment around each one. Even the moments that could be viewed as mistakes or wastes of time have all helped to teach me something and bring me to where I am today. And I think we can all relate this back to our own lives.

Consider this thought for a moment. “If we do not find anything pleasant, at least we shall find something new.” This quote, attributed to Voltaire, challenges us to never see anything as a waste of time, but more as an opportunity to experience something new. Is this a reasonable request? I think so.

Here are four reasons why we should reframe what we’ve been dwelling on as past mistakes and wastes of time and view them simply as a new experience.  

Because something motivated you to make this decision

When you feel like something has become a negative experience or a waste of time, stop and recall what led you down this path to begin with. In many instances, passion, inspiration, hope for a better future or enjoyment guide our choices. While you may never know where the journey will lead you, it’s the best intentions with which you began that really matter.

Because you choose your experience

We are the keepers of our own happiness and only we determine how we feel about any particular situation. There are some people who have really been dealt a tough hand, yet they live a life of contentment and gratitude. Then there are people who appear to have everything going for them, yet they couldn’t be more miserable. What sets each of these types of people apart is simply how they choose to experience life. We must choose happiness in order to be happy. And if we choose to never see a situation as a mistake or waste of time, then we will live with a lot less regret.

Because there’s always a bright side

Any experience – even a negative one – contains at least a pebble of happiness, if only we’re willing to look for it. To apply this to a challenging example, let’s say the experience was that your new business failed and you had to close your doors. As Voltaire would reason, this is not something pleasant, so we must then look for the “something new” to turn this into a positive experience. The bright side would be that now you have the opportunity to restructure your business model and try again, venture into a new line of work or simply spend more time with your family. The bright side will not always cast away all of the dark shadows, but it will at least restore some of your hope and happiness.

Because dwelling is not mandatory

By nature, I dwell. I dwell on the big things, the small things and everything in between. Sometimes I’ll continue to walk around with this weight on my shoulders, unable to remember what was bothering me in the first place. This makes it very easy for setbacks or negative life experiences to take a toll on my emotions. But I’ve gotten better. I now remind myself that worrying accomplishes absolutely nothing, so instead I get active. If it’s a problem I can’t solve personally, I go for a run to clear my head or start working on another project simply to feel in control. We determine how much we allow ourselves to dwell and the sooner we take our mind off of a negative experience, the closer we are to our next positive one.

Share your thoughts! Have you found any life experience to truly be a waste of time? How much does your mindset impact how you experience life?

 

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5 Reasons We Don’t Keep the Goals We’ve Set

Do not give upThere’s a saying that a New Year’s resolution is something that goes in one year and out the other. I think we can all relate to that notion to some degree. Now with several weeks of the New Year under our belt, the trendy appeal of setting a New Year’s resolution has worn off and the first taste of reality has set in.

How’s it going?

Maybe you’re still hanging in there strong or maybe you’re already starting to slip. Maybe you just never bothered to make a resolution to begin with because you know the result is always the same. Regardless of the current state of your New Year’s resolution, we have all set goals and had them fail. What I want to examine a bit further is the “why” behind this common scenario. Here are 5 reasons why we don’t keep the goals we’ve set.

1. Failing to identify clear goals

One of the most common reasons we fail to keep the goals we’ve set is because we really don’t know what our goals are in the first place. Be overly specific. Quantify your goals, if possible. Be clear on what you’re achieving and why it’s important to achieve it. Finally, set real deadlines for milestones within that goal to make each step more manageable. Remember, you can always alter the parameters of your goal at any time (and you should as you make progress). What’s most important is that you are quite clear on what it is you’re trying to achieve. This leaves less room for failure due to confusion.

2. Confusing planning with progress

One of the biggest mistakes of goal setting is thinking that planning to do something is actually accomplishing anything. We’ve all been there. We have the best of intentions to reach a goal and exert a lot of effort into mapping out our road to success. We’re proud with our work, pat ourselves on the back and then forget the most important part – to turn the plans into action! Planning is one step toward progress, but even the best plans will never materialize into anything more than a dream until we put them into motion. Don’t congratulate yourself too much on great plans for success; the hardest part is yet to come.

3. Lacking accountability

Goals are much more effective and “real” when we know someone else is counting on us to reach them. Without accountability, it’s easy to fall off track. Sometimes we’re simply too easy on ourselves and lack someone or something else to make us hang in there. You can build in accountability by working alongside a partner who wants to achieve a similar goal, logging your progress into an app or spreadsheet to make your progress visual or working with a mentor – even if that’s as informal as a friend or family member. Accountability makes us answer to someone more than ourselves and gives us additional motivation to succeed.

4. Leaving failure as an option

To successfully reach your goals, you must fully, mentally commit to them. Many people think they do this, yet still allow themselves a way “out” through failure. Don’t let this be an option. Instead, always have an alternative goal in mind. For example, maybe you wanted to lose 10 pounds in 2 months, but have slipped off track. Rather than saying “Oh well!” and diving into a bucket of ice cream, adjust your goal to lose 7 pounds in 2 months. Goals change just as life changes. If you have to alter the target you were originally aiming for, there’s no shame in that – hey, maybe you’ll even make it a little more challenging overall. Just don’t stop cold, always keep progressing forward.

5. Forgetting the consequences

So often we fall off the wagon not because we forget the benefits of achieving our goal, but because we forget the consequences of failure. Sure it sounds nice to have a goal of growing your business by 50 percent; what entrepreneur wouldn’t want to do this? Seeing the benefits is the easy part. The more critical component that is often overlooked is the repercussions of not reaching your goal. Maybe this business growth is a necessary lifeline for saving jobs or putting food on your table. If you don’t achieve it, you’ll be forced to find a new job or layoff employees that you value and trust. Whatever the consequences, make them real. This will turn on your survival mode and tap into an even stronger will to succeed.

To sum it all up, the process toward reaching a goal is long and winding. Thinking that it’s going to be anything easier is the first common mistake we make. It takes planning, commitment and accountability to be truly successful. Even more importantly, it takes a strong desire from within to get across the finish line. Constant motivation and encouragement from others is not sustainable for long-term success. We must find our own fire and use it as fuel during the most trying moments.

What are some of the reasons you’ve identified for not being able to keep the goals you’ve set?

 
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Posted by on January 20, 2014 in Business & Success, Life

 

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Twas Two Days Before Christmas…

Twas Two Days Before Christmas

(A fun twist on a familiar favorite)

Twas two days before Christmas, when all through the house
not a computer was turned on, not even a mouse.
Their cords were wrapped up in the corner with care,
in hopes that I had strength to leave them there.

Miss Pinot was nestled all snug in her bed,
while visions of toy mice danced in her head.
For once taking a cue from my sleepy, gray cat,
I settled my brain for a short winter’s nap.

Is it possible to tune out all of the clatter,
to focus on Christmas and what truly matters?
No doubt it would feel different to completely unwind,
what’s the worst that could happen, we’d have a good time?

So from now until New Years, the blog posts can wait
there are loved ones to hug and cookies to bake.
This short disconnect will help creativity to soar
and inspire me to write better than ever before!

Until then, don’t worry what to do with your time,
make your own holidays relaxing as I’ve done mine.
Here’s my final wish before the exit I make,
“Happy Christmas to all, and to all a short break!”

whimsical christmas tree

 
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Posted by on December 23, 2013 in Life

 

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When In Doubt, Take the Next Small Step

small stepIn business and in life, being faced with different choices can be an overwhelming and paralyzing situation. We always want to make the “right” choice, the one that we can look back on years later and know we wouldn’t change a thing. But rarely are we afforded the benefit of hindsight. In a recent conversation with a client, I was discussing how difficult it can be to make decisions as a business owner. With the weight of the world on our shoulders, we worry that one poor choice can bring it all tumbling down. We are often forced to make decisions on limited time and limited information because if we took the time to fully outline every option, we would never move forward with anything. Therefore, one of the greatest accomplishments of any business owner is to empower yourself with the confidence to make decisions and stand behind whatever the outcome. When in doubt, take the next small step. You don’t have to act radically or nonsensically, but you must still move forward. Especially when you’re not sure of your footing, the best option is to simply take a single step in one definite direction. This is some of the best advice I’ve ever received. It’s obviously applicable to an entrepreneur, but I believe we can also apply it to all aspects of our lives, both personal and professional.  

In Business

I have written passionately about my experience as an entrepreneur and I advocate for other entrepreneurial hopefuls to “take the leap.” But with this major life decision, I must caution that you should still do it with some rationale. When I was confronted with the ultimate decision to either stay in my current job or turn my part time passion into my full time career, it was done as an initial small step that has since turned into a major life change. I began by first incorporating my business. Not only did this make my side work feel more legitimate, it was also a sound investment that has since saved me a lot of money (and headaches) on taxes. This started things rolling in the right direction. My next step was securing enough clients that I knew I could cover my bills. And the next step was the big one – resigning from my 9-5 for a life as an entrepreneur. When broken down, these were all single steps that turned into quite an amazing journey. Even now when I’m faced with wanting to make a change in my business, I pause, breath and identify the next small step. If I only looked at the big picture, I would easily overwhelm myself with how I get from point A to point B – especially when they appear oceans apart. Instead, move just one step in the direction you know you want to travel and do so with confidence!

In Life

For those of us who aren’t business owners or entrepreneurs, life is stilled filled with countless decisions we must make on a daily basis. Small choices like what to have for dinner or how to spend a free weekend are relatively easy to decide. But bigger decisions like buying a new car, building a house or going on vacation can add unwanted anxiety and unnecessary stress to our lives.  When in doubt, take the next small step. Begin by looking at your finances or researching the top options, but take one step forward! Big decisions shouldn’t be made overnight, but progress can still be made slowly and consistently to help you make a smart choice in the end. By taking small steps, you’re less likely to make a decision due to pressure, frustration or confusion and you’re more likely to enjoy the process and feel confident with the end result. Take a moment to think of a big decision you’ve been avoiding and identify one small step you can take today. It doesn’t need to be the end result, but it should at least put you one step closer!

No matter the scope or size of the decision, we have all encountered obstacles in our effort to move forward. Have you ever had difficulty making decisions? What’s the best advice you can give to become a more decisive person? Share your insight by commenting below!

 
 

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The Working Mom/Stay At Home Mom Hybrid

work-at-home-mom-cartoonThe day I started my own business, it became my first baby. I devoted my time and energy to watching it grow and take on a sustaining life of its own. But in May 2013, it was no longer my sole priority. As we welcomed our first son into the world, I knew that my life as an entrepreneur would gain one more layer of complexity. People were both curious and concerned as to how soon I planned to return to work. The honest answer is that as soon as I stepped foot out of the hospital and through our front door, I was back at work. Of course I slowed the pace considerably for a few weeks, but by June I was running at full speed.

We live in a world where people want things to fit nicely into little boxes, but my career has never packaged up so neatly. Becoming a mother didn’t make me any less of an entrepreneur. I’m sure some wondered if I would continue working or if I would just transition into a Stay At Home Mom. I had moments where I wondered the same thing. Now over 5 months in, I’m proud to raise some eyebrows when I explain that I am both a Stay At Home Mom and a Working Mom – I am part of a growing generation of Hybrid Moms. As a Hybrid Mom you truly work two full time jobs. It’s not a part time gig or a hobby on the side. It’s a full time workload and an equal source of income for your family. I’m fortunate to have the flexibility in my schedule to take on both responsibilities and to have clients who understand my commitment to also serving as the sole caretaker for my son during the work day.

Defining your career as a mother has become a hot button issue and one that I’ve seen argued from many different viewpoints. Now that I wear both hats, I’ve become emotionally invested in this topic and am discouraged to see such strong accusations and hurtful generalizations being strewn about. Many women are choosing to become Stay At Home Moms and in an effort to mainstream this career choice, have put down other women’s choice to work. I am most bothered that these choices are made to feel mutually exclusive, like you aren’t a full time mom if you choose to work. As a Hybrid Mom, I don’t get to turn off my motherly responsibilities just because I have a looming project deadline. If Holden needs me, I’m always on-call.

My mother worked a full time job while raising three kids. She didn’t have a cleaning lady, cook or personal assistant to run her family’s errands. She was all of these things, plus she worked outside the home for an additional 40 hours per week. As a child, I never felt I lacked time with my mother either. She had a home cooked meal for us each evening, helped us with our homework, was involved in our activities on the weekends and she even stayed home with us many days that we were sick from school. One argument supporting the Stay At Home Mom claims that their job is to be the CEO of the house. I don’t disagree. I only wish to make the point that my mom was every bit the CEO (and a fierce one at that) while working full time. You can do both and be both – they’re not mutually exclusive. The growing number of Hybrid Moms brings hope that we are beginning to realize this and that we have enough support to give us the confidence to make this choice if it’s right for us.

By definition, yes, I am a Stay At Home Mom. I take care of my 5-month old son full time (this also includes being his sole source of food). But I am a Working Mom too. I provide a range of Public Relations consulting services for anywhere from 8-12 different clients on a daily basis. In addition to these two full time jobs, I still have time to attend weekly networking meetings, write for fun on my blog and hit the park at least once a day. You may wonder what I sacrifice to “do it all.” It’s not mental or physical health—I run 20+ miles per week with yoga scattered in between. It’s not sleep – we all get 8+ hours per night (with our cat, Pinot getting quite a few more throughout the day). We have a clean house, fresh groceries and clean clothes. I’ve even chosen to go the route of cloth diapers and making my own baby wipes, which certainly adds a few extra steps to our daily routine. It’s quite often that I get the response, “Well you’re just not normal.” I find this to be the most offensive of all. I feel what I accomplish in any given day is very “normal” and attainable with merely organization and discipline.

My life is not perfect – there are absolutely days when I feel like this balancing act may all come tumbling down. I’m fortunate to have a husband who is supportive and involved. It’s teamwork that makes raising our little family possible. Because I’m a Hybrid Mom, I can attest that each career has its own unique challenges and rewards. I’m fortunate to do both, but I won’t say that it’s luck. It comes with hard work and determination to make it work. The best we can do for each other is to support our decision to do what is right for us and our family. For some, one career is quite enough. For others, we may enjoy balancing a bit more. Whether our title is Stay At Home Mom, Working Mom or Hybrid Mom, the most important word comes at the very end – and no matter what, that means we have the hardest but best job in the world!

park

Monday afternoon at the park with Holden

 
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Posted by on October 21, 2013 in Business & Success, Life

 

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For Better Time Management…Eat A Frog?

frogHere’s a piece of advice that will surely grab your attention, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” Mark Twain is credited for this witty and wacky quote, but I can’t imagine he was advising us to actually go out and eat a frog. So what point was he trying to make with this sliver of creative wisdom? I believe Twain was alluding to one of the greatest time management principles of all time.

Tackle your most undesirable task first.

By doing this, you get the biggest road block off your to-do list. It also sets the tone for the rest of the day that anything is possible and it will boost your mood. On the surface, this seems simple and attainable. But when you’re faced with a project you don’t want to start, a phone call you don’t want to make or a house you don’t want to clean, it’s amazing the ways in which you’ll find to procrastinate. To take Mark Twain’s advice one step further, I want to give you several ways in which you can learn to eat – and enjoy – your frog every morning.

First things first

It’s important that you tackle your most undesirable task first, but it’s equally important to do so as soon as you start your day. Having something at the top of your to-do list means nothing if you don’t look at the list before 2pm. The more time we take to build up fear and anxiety over completing a challenging task, the more the molehill starts to look like a mountain. Just as you would rip off a bandage as quickly as you could to minimize the pain, tackle your most undesirable tasks quickly and promptly.

No dessert before dinner

Don’t allow yourself to do enjoyable or desirable tasks until you have gotten rid of the “frog” on your plate. It’s tempting to say, “Oh I’ll clean the house after just one more episode of my favorite show…it will motivate me.” This will only motivate you to find more excuses and to rationalize yourself out of the task altogether. Our mothers were right; dessert only spoils our supper. Instead we need to view these desirable tasks as reward for completing undesirable tasks. Plus, a good dessert at the end of dinner will help to get that frog taste out of your mouth!

Embrace your “Super Powers”

Once you knock the worst task off your to-do list, be sure to take a brief moment to embrace your “super powers.” I’ve found that when I accomplish something difficult or time consuming, I feel like I can take on the world. It’s on these days that I often go on to accomplish many more difficult tasks that I’ve also been putting off. It’s like letting the flood gates open and finally releasing all the tension I was carrying around over this work. Tackling one undesirable task helps me to realize I’m perfectly capable of doing much more. Plus the adrenaline rush from being done is energy that is worth putting to good use!

What “frogs” do you have on your plate right now? Do you agree with Mark Twain’s wisdom or is there another time management technique that has worked better for you? Share your insight!

 
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Posted by on September 23, 2013 in Advice, Business & Success, Life

 

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