The following guest post comes to us all the way from the UK! Queen Chioma Nworgu is an international motivational speaker, success coach and a TV Presenter that resides in London. Enjoy her following insights and be sure to visit her bio below to connect with her on social media!
To be fully recognized and honored in the media for what you do in your business is nearly every entrepreneurs dream. Foremost, this will help attract new clients – but we can’t overlook the added bonus of impressing your friends and family at the same time!
Some businesses and entrepreneurs make gaining media exposure look easy, but really it’s quite strategic and takes time. If you’re seeking the limelight and are ready to start featuring your business or personal accomplishments in magazines, newspapers and on TV, here are seven key tips that will help you get started!
1. Make appearances at exclusive events
One of the best ways to break into the media world and gain media recognition for your business is to attend exclusive events. The types of events that you should attend to gain publicity are seminars, exhibitions, meetings, conferences, award shows and networking events.
This is where you will often find the media. Journalists, reporters, videographers and photographers are always attending exclusive events and looking for amazing CEO’s, entrepreneurs and successful people to interview and feature in their publications, blogs or TV shows. They are hunting for the next big story. It is your job to introduce yourself to them and intrigue them your entrepreneurial journey. Ask them if they would be interested in interviewing you. It seems common sense, but so many people fail to take advantage of this opportunity!
2. Dress to Impress
Make sure the image you’re portraying reflects someone that the media would want to talk to. This means dressing like a professional whether you’re at an event or working from home. If you look like an executive who’s in charge, your actions will reflect this.
Dressing for success will dramatically increase your confidence and charisma. You will speak with more authority when you make those media calls or introduce yourself. You will also stand out at events and leave a lasting, positive impression.
The media is attracted to people with high levels of charisma. They are always looking for people that will enhance their publications. Bright colors and glamorous outfits demand attention. By no means do you have to be the most attractive person in the room; your professional attire will be what helps to give you an edge.
3. Send Press Releases
Create a quality press release and send it out to key contacts within the media who would be interested in covering your specific topic. Do your research to develop a targeted media list and foster meaningful relationships with these contacts. Reach out to local newspapers, blogs, websites and shows that you would like to be featured on. In your press release, be sure to include articles, tear sheets and publications/shows that have featured you previously. You should also provide the media with a succinct list highlighting your professional achievements.
4. Win a Business Award
The media is always looking for award winners to be featured in their publications. If you have not yet won an award, why not make this your new ambition? It’s a great boost for your business and your personal brand as well.
I encourage you to apply for several business awards in 2014. Be sure to highlight the most important qualities that will increase your chances of winning which include professionalism, excellent customer service, hard work and dedication. Every award is different, so be sure to tailor your submissions appropriately!
5. Start your own web TV show
One of the best ways to attract media publicity to your business is to host your own Internet TV show. There are many simply ways to do this, so don’t be intimidated! You can create daily v-logs, a weekly show or upload videos once a week or twice a month – whatever suits you! This is a great way to build an organic audience and create a buzz about your business that will gain media attention. Once you get going, it won’t be long before you receive requests from the media asking you to be a part of their show, magazine, blog or website.
6. Be inspired
Another strategic way to break into the media is to study entrepreneurs and celebrities that receive a lot of coverage. Read their biographies and success stories. Learn from what they’ve done and write out key points on what these people did throughout their journey toward success.
Ask yourself, how can I improve my services, products and character to start gaining this same media recognition? What are they doing to get publicity? Who do I know that can connect me to interviews or features in the media? Be prepared to do what successful people do (while maintaining integrity of course) even if this means long hours and hard work. Success takes effort!
7. Become an expert in your field
Finally, one of the best ways to gain media exposure is to become an expert in your field. The media is always looking for experts to come on to their shows or to discuss important issues on the news, in blogs, newspapers and at events. Learn all you can about your industry, read books, keep tabs on the daily news and join educational or networking groups that discuss related topics. Once you position yourself as an expert, reach out to the media and offer your insight and expert advice on topics they’re currently covering.
Gaining media exposure for your business is no easy task. If it was, we’d all have the press coverage we want for our accomplishments! Rather, it takes time, talent, strategy and above all else – patience to really build meaningful relationships with the media. Take the advice listed in these seven tips and you will be well on your way to increasing your media exposure.
About the Author: Queen Chioma Nworgu MA, BA (hons) is a TV appearing international motivational speaker, success coach and a TV Presenter that resides in London, UK. She speaks regularly at conferences, seminars, schools, colleges and universities giving strategies for success and motivation. She has had over 150 TV appearances on TV channels which include ITV, MTV, BBC 1 and Nollywood TV. She believes that you can achieve all of your dreams if you manage your time effectively and never give up. Connect with Queen Chioma Nworgu by visiting her website, Facebook, Twitter and YouTube.