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4 Reasons Why You Don’t Know What Your Business Needs

10 Feb

confusedOne of the biggest challenges of any business owner is the ability to identify what your business needs. You often find yourself in the trenches and bogged down with the day to day tasks that require almost all of your time. How can you also find the time – and unbiased perspective – to address the needs of your business before they begin to hurt your bottom line? This is a great question and one I wish more business owners would stop and ask themselves.

The first step to meeting the needs of your business is to acknowledge that you might not be the most qualified person to identify them. Here are four reasons why you might be missing what your business needs and how an outside perspective can help bridge this gap.

1. You’re too emotionally involved

As a business owner, it’s common to hold your livelihood as near and dear as your own child. But this strong emotional connection can hurt your ability to make the hard decisions that might be best for your business.  You want to nurture its growth and tend to handle it with kid gloves, when a swift and strong shakeup may be what’s really in order.

An outside perspective can help to eliminate the emotional bias that often exists for the entrepreneur or business owner. This is the most accurate way to prescribe the medicine to fix the problems, even if it doesn’t taste so good. It’s okay to be emotionally connected to your business, just be sure to call upon the advice of some outside eyes to give you a more accurate assessment.

2. It’s not your area of expertise

Being a business owner doesn’t automatically make you a jack of all trades – nor should you strive to become one. There’s a steep learning curve for even some of the most basic responsibilities like taxes, payroll and healthcare. It’s unfair and unrealistic to expect youself to also be a public relations/marketing expert among other things.

To put together an effective and strategic communications strategy, it’s perfectly alright to call upon outside help. Leave the experts to do what they’re most qualified to do – and this includes you! Focus on the aspects of running your business at which you excel and outsource the critical tasks that aren’t the best use of your time.

3. You don’t see the need for change

You might have a strong opinion about the communications strategy that is best for your business, but don’t let this be a reason to hide your head in the sand to other opportunities that might be more effective. I’ve personally seen many business owners who are in denial about their ineffective and outdated public relations strategy. They don’t see a problem and therefore don’t see the need for a new solution.

This is where an outside perspective can really be a valuable asset. It provides a fresh set of eyes and a higher level of expertise to identify what you’re business is missing. If you think your communications strategy is working perfectly fine, but your profits are waning month after month, this is a good indication that something needs to change, whether you see it or not.

4. You can’t take a step back to see the full picture

As a business owner, you’re often in the weeds of the day to day activities of your business. You may not have the chance to ever bring your head up to really see what’s going on from an outside perspective. This makes it very hard for you to see the full picture of how your business is functioning as a whole and where certain components may be missing.

Again, the key to seeing this bigger picture is to call upon an outside expert that can separate any bias or emotion to the business. Instead of focusing on all the little components that go into the day to day operations, an outsider will see your business as your target audience sees your business – which is one of the most valuable snapshots for really accessing the health of your business.

How well do you think you know what your business needs? Share your thoughts by commenting below!

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6 Comments

Posted by on February 10, 2014 in Business & Success

 

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6 responses to “4 Reasons Why You Don’t Know What Your Business Needs

  1. fruus

    February 10, 2014 at 5:12 pm

    Good read! you should post this on writement.com

     
  2. colinewalther

    February 12, 2014 at 2:12 pm

    I do at times take advice from outsiders, about my business, but I’m very careful who I trust. I agree that I can’t be a jack of all trades, but at this point I can’t afford the help I need. I’m considering bartering services, as one option.

     
    • Stephanie Shirley

      February 12, 2014 at 2:22 pm

      Bartering for services is a great option for new or small business owners! I have done this a few times myself. I agree that it can be difficult to find an outsider who you trust, especially when your business is very near and dear to your heart. Take it slow, and gradually build a relationship with your outside perspective and start with small projects to “test the waters” so to speak. Thanks for your comment!

       
      • colinewalther

        February 20, 2014 at 2:07 pm

        Great advice! I also use a contract for bartering; even though money is not changing hands, a contract is still important.

         
      • colinewalther

        February 24, 2014 at 12:26 pm

        Thank you for the advice; I have started putting this into practice with a friend from college. I’m providing proofreading services, and research for the web store she is planning.

         
  3. Stephanie Shirley

    February 20, 2014 at 3:10 pm

    A contract, even for bartering, is very wise. It manages everyone’s expectations and can really help preserve business relationships. I agree, that even without money exchanging hands, it’s still vitally important!

     

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