RSS

3 Qualities of a Great Photograph

29 Aug

Photography, just like any other form of art, is subjective. Individually, we each have our own preferences which can be seen in the type of photographs we take as well as the art we choose to hang on the walls in our homes.

So how can you select an image to represent your business or brand that will appeal to the majority of your target audience?

Speaking from a public relations and marketing perspective, there are three common qualities that make up a great photograph that you should keep in mind when selecting the images you use to grow your brand. Take a look!

Lighting Quality

Lighting is critical to taking a great photograph. When possible, opt for natural lighting to create a soft ambiance. Flash photography can also produce some stand out images when used correctly. After all, photography literally means “painting with light,” so learning to master your lighting is key to producing a great photograph.

For this photo, lighting is part of the object itself, making for a unique shot!

For this photo, lighting is part of the object itself, making for a unique shot!

Composition and Attention to Detail

The best photographs have an element of visual balance. Guidelines like “the rule of thirds” are helpful for knowing how to spot an image with great visual balance. Why does composition matter so much? Because it helps to create an image that is stimulating and captivating. When seeing such an image, your audience will spend more time looking at it which means a greater opportunity for them to connect with your brand. Once you know “the rules,” you can also choose to strategically break them to capture an photo that is different from what we’re used to seeing, thus making it more memorable.

This photo follows the "rules of thirds" which results in a great visual balance.

This photo follows the “rules of thirds” which results in a great visual balance.

Your Subject Makes a Statement

Finally, a great photograph does more than just capturing the image of an object or scene; it makes a statement. Some of the simplest photographs, when shot creatively, tell a story far more fascinating than a lesser-quality photograph of something far flashier. It’s really not so much what you’re photographing as it is how you photograph it. Dare to look at something from a new angle, position it in a unique way and make it something someone wants to know more about!

An image like this is great for sparking interest and getting readers to want to know more about what it represents.

An image like this is great for sparking interest and getting readers to want to know more about what it represents.

Are you a beginner to intermediate photographer? Did you find these tips helpful? Please let us know by adding a comment below!

Advertisements
 
Leave a comment

Posted by on August 29, 2016 in Photography

 

Tags: , , , , , , , , , , , , , , , , , , , , ,

Comments are encouraged!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: