A few weeks ago I had the pleasure of working with some Penn State undergrads to mentor them on the steps they should take right now to better position themselves for a career in the field of communications.
I will tell you that the post-graduation job hunt was rough when I was in school, and it’s just as challenging, if not more so, now. Especially for students who dream of moving to a big city and working for a big name brand, the competition is fierce! I was encouraged to see how seriously these college students were taking their studies and internships and how eager they were to learn more about polishing up their personal brand to make them a desirable hire.
Whether I was talking to a freshman or fifth year senior, studying public relations or film and video, I found myself repeating the same core piece of advice. Here’s what I told my mentees, and here’s what I want to tell you to. Building your personal brand, at every stage of your career, is highly important. It’s one of the few things you can control and actively improve each and every day.
So while you furiously continue to send out those resumes and cover letters, scour the internet and refresh your inbox – here’s what you can be doing to make the most of your time spent waiting for a call-back.
Polish Your Resume
Just about every college or university has a dedicated “career services” office that offers some great advice to get you started in the right direction with building a professional resume. That being said, many of my colleagues and I have run into the issue of career services’ advice being slightly different than what we know to be current best practices.
The bottom line here is to first seek initial help from career services, but don’t stop there! Do your own research for resume advice from respected online sources. Also ask alumni or family friends who work in your field (and who will know what information and formatting the industry wants to see on your resume right now) to review your resume. You are likely to encounter differing opinions, and will need to seek balance, but use your best judgement as to who best understands your industry.
Create a Linkedin Profile
Most college students are on Linkedin. If you’re not, well start there. If you are on Linkedin already, how polished is your profile? There are countless articles on best practices for creating a professional Linkedin profile, so again, do your research!
If I had to quickly prioritize the main areas that can make or break a good Linkedin profile, they would be having a professional-looking profile picture, using your personal summary to really “tell your story,” fully and accurately listing your education and job history and prioritizing your list of skills to increase your SEO.
Treat it like any of your other college projects, giving it your attention to detail, creativity and technical know-how. After all, building your personal brand is likely the most important project you’ll ever work on!
Build (and Organize) Your Contact List
Growing your personal brand is similar to growing a business’s brand in that you need to establish a quality list of contacts (potential leads, referrals or employers). Throughout your high school and college career you have made quite a few professional contacts, whether you realize it or not.
It’s important to take the time to capture these contacts and organize them in an excel spreadsheet. Take an afternoon and list out anyone of influence that you know, or know through someone else. These could be local business owners in your hometown, contacts from a past job or internship, your professors and faculty, or friends’ parents. Don’t discount anyone! Even if they do not work in your career field, think of how many people they know. A contact two or three degrees removed from someone you know personally, just might help you land your dream job.
How you choose to use this list of contacts is up to you, but I suggest sending them a professional email, preferably through Constant Contact or Mail Chimp, announcing your upcoming graduation and highlighting your skills and education. Make a direct ask for these contacts to pass on your resume to anyone they know who may be hiring in your field. Be sure to attach your resume! By making it easy for your contacts to forward this email, you have the potential of reaching hundreds of people who just might be looking to hire someone like you!
Create a Portfolio of Your Work
Now more than ever, college students have all the tools they need to quickly and easily create an online portfolio of work. Especially if your major is one that has great visual components (graphic design, landscape architecture, art, etc.), you simply must have a professional online portfolio of work to be a top competitor in your field.
Wix, Squarespace and WordPress (and many, many more) offer free websites that you can customize and launch in a few, easy steps. Sure, it’s not going to look like a $50k+ website, but that’s not necessary! What’s necessary is showing a potential employer that you are a professional go-getter who is tech savvy and who goes the extra mile. Be sure to link out to this online portfolio from your resume and in email emails you send to potential employers/contacts.
Hone in On Your Career Objective
Does your resume include a clear objective for what you’re looking to get out of your career? If you want to stand out, it’s so important to clearly communicate your “why.” Work to define your career objective, or you can call it your professional mission statement. In about two sentences you should be able to describe your drive to work in the industry and the unique skills you bring to the table.
Best of all, with a clear objective, you will have a strong and polished answer to provide to any potential employer who asks you the common, but often challenging question of “So what do you want this job?”
Scrub Your Social Media
This is a hot topic for our current generation of college graduates. You’ve likely built a robust collection of social media posts and pictures throughout your college career. While the archive of memories are ones you don’t want to forget, they’re better saved offline. You’ll want to dedicate quite a bit of time to carefully “stalking” yourself on social media to remove anything that could even remotely be a red flag for a future employer. Look at your profile through eyes. How do you want to be represented?
Do keep in mind that simply deleting posts and images is by no means a guaranteed they won’t appear elsewhere. You’ll want to also search for your name and any other distinguishing characteristics (such as your college’s name, hometown or major) and see what comes up. If you need help scrubbing some less than desirable search results, or you simply want to move favorable search results (such as awards or honors) up in ranking, I highly recommend Brand Yourself. Seriously, check it out!
Network with Your Professors
This final piece of advice is what I feel is most overlooked by college students and that’s utilizing the network (and knowledge) of your professors. They’re the ones teaching you everything you need to know about your industry, certainly they have a highly influential network. Schedule time to really talk with them about your career goals, ask questions and express and uncertainty or frustration. Office hours are not limited to reviewing class materials.
You will never regret building a personal relationship with your professors who can continue to support you after graduation. On a similar note, be sure to utilize your alumni network. We truly care about you guys and want to see you thrive in the same industry we dedicated our college career to studying. I speak from personal experience when I say it brings us alums great joy to see the next generation succeed!
Do you have other advice to share with college students preparing for life after graduation? Join in the conversation by leaving a comment below!