The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer’s best advice on how to properly market your brand on Instagram.
Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity to promote our brands via the social media platform Instagram. Growing your brand by running an Instagram profile is almost mandatory – just like people say if someone can’t “google” you, it means that you don’t exist, it’s pretty similar today if someone can’t find you on Instagram. With this in mind, here are some ideas you should think about when marketing your brand via this social media.
Too many posts will suffocate your followers
Over-posting is not just a beginner mistake, as the majority of people might think. Too many brands are doing this, thinking that the more they post the more followers they’ll get, and that’s far from the truth. First of all, it’s not possible that you’re creative enough in order to generate a ton of interesting and original content within a short amount of time, and if you’re just reposting that’s not really the best way. Aside from that, if you’re popping up in followers’ feed too often with boring content, they’ll make sure to prevent you from further appearing in their feed.
Use your competition as an inspiration
The market can be seen as a great battlefield, but it can also be seen as a sea filled with inspiration just waiting for you to grab it. Try analyzing your opponents and figuring out a way to make yourself better by watching your rivals. Sometimes you’re just lacking that final piece of the puzzle in order to complete your idea, and the competition can be very helpful. The only problem here is finding the perfect balance between copying from your rivals and picking up the inspiration from their work.
Like for a like, comment for a comment!
One of the very popular “methods” for growing on Instagram is similar to the linking strategy used for better ranking at Google. You would love for others to comment, like, and share your posts, but that’s exactly what they want, so why not give it to them? You’ll be helping out others, which is always good, and also you’d be initiating new relationships between you and your followers, luring them into contributing to your posts and your brand overall.
Use Instagram’s full potential
It would be foolish not to use the amazing tools that Instagram has worked on so hard. What’s a better way of promoting yourself than taking an outstanding photo that represents your brand in its brightest way? As taught by a current master in photography, this profession means providing a useful and interesting model of the world, one that helps us love reality simply by talking about it. Don’t consider Instagram just another way of promotion, but rather an interesting way of representing your brand.
One hashtag could change your business
People are actually often searching via hashtags and there are many brands that made a huge success with certain products, just because they came up with a perfect idea for the hashtag. Just like you shouldn’t over-post, you also shouldn’t make a thousand new hashtags, using them chaotically. Focus on creating one impactful hashtag and then start promoting it.
Make your Instagram shareable
Your brand’s Facebook profile, LinkedIn profile, website, and any other place that’s representing your brand, should all have an icon or a link leading to your Instagram profile. It’s very important that everyone knows about it, once you’ve invested so much time in establishing a good-looking, quality Instagram profile. Don’t hesitate to ask others to help you out and promote your page everywhere else. As soon as you start generating good content, people will start sharing it everywhere.
Promoting your brand on Instagram seems easy because, in the end, it mostly comes down to properly sharing your profile. That’s not far from the truth, but your profile should be filled with quality images that represent your brand in the most effective way, along with punctual descriptions and tags. Also, people tend to ignore pages with a low number of followers, and that’s why the beginning isn’t going to be easy. Following the guide that you’ve just read should make this job easier for you, helping you make an exquisite Instagram profile for your brand.
About the Author: Jennifer Hahn Masterson is the Lead Content Strategist at Spread the Word Solutions, holding an MA degree in business communication. She is always doing her best to help her clients find their place in the ever-so-competitive business arena, insisting on long-term sustainability rather than on some questionable get-rich-fast scheme. You can check her out on LinkedIn.