TikTok is a social media app where you can make and post short videos. These videos can be of anything but are usually of people lip-syncing to songs or doing stunts. The app has been around for a few years, and it has since skyrocketed to extreme popularity.
This is in part because celebrities have started using it to post their videos. Another reason for the app’s recent popularity is that it is now being used to sell products.
Many might ask how you can use Tiktok for business. But it is actually a great way for businesses to connect with their customers. Businesses can create short videos showcasing products and services, share behind-the-scenes, run contests or giveaways, and give customers a sneak peek at upcoming products or services.
Essentially, you can create a buzz around your brand by creating original content on this social media platform.
The Pros of Tiktok Selling
For brands and businesses, TikTok offers a unique opportunity to reach a large and engaged audience, which leads to more sales and conversions. With over 1 billion active users, TikTok offers massive and diverse groups of audiences for brands and businesses to reach.
You can also engage with potential customers in an informal setting. TikTok users tend to be more engaged than users of other social media platforms.
Additionally, it is a platform that encourages users to watch videos and share them with their friends. This can help increase awareness of your product or service and generate interest in it.
Finally, you can showcase your product or service in an interesting way. On this platform, you can be as creative as you can. Tiktok provides you with all of the tools you need to edit your videos in the most engaging way possible.
You can use humor, demonstrations, or customer testimonials to capture the attention of viewers and convince them to check out your product or service.
There are various ways of selling on Tiktok, which include advertising, affiliates, Tiktok shops, and lots more.
Affiliate marketing deals with partnering with another business to promote its products or services. In return, you receive a commission on any sales that you generate. You can find affiliate programs that relate to your niche or industry, and then promote them in your videos or on your profile page.
On the other hand, TikTok shops are a newer feature that allows businesses to sell products directly to consumers via the app.
The Cons of Selling on Tiktok
While there are many advantages to using TikTok for selling, there are also some disadvantages. For one, the app is geared more towards personal use than business use. This means that there are not many features available for businesses to take advantage of, and the ones that are available are not very user-friendly yet.
Because TikTok is a social media app, it can be difficult to stand out from the competition and get your content seen by enough people to make sales.
Lastly, TikTok’s user base is mainly made up of young people, so businesses targeting a different demographic may find that they are not reaching their target audience through the platform.
How Businesses Use Tiktok
In an effort to capitalize on Tiktok’s massive audience, e-commerce businesses are starting to leverage Tiktok’s features for marketing purposes. Here are three ways businesses can use TikTok:
- Live Shopping
One of TikTok’s unique selling points is the ability to live stream shopping. This feature allows customers to see products in action and chat with the seller in real-time. This is a great way to show off your products and connect with your customers instantly.
- Influencer Marketing
Influencer marketing is a great way to reach a large number of people quickly and efficiently. TikTok has a large number of influencers, many of whom are willing to promote products in exchange for money or free products. This is almost a shortcut to tapping your target market and building your brand.
- Brand Marketing
Brand marketing allows you to create videos that promote your business, including videos about your products or services. This can be especially effective when used in conjunction with influencer marketing.
All About Tiktok Live Shopping: How Does It Work?
TikTok Live Shopping is a new shopping feature on the app that allows users to buy products and services from their favorite brands and content creators in real-time. It’s essentially a live video chat where you can see the product or service being offered, ask questions to the seller, and complete the purchase all within the app.
To use this shopping feature, e-commerce businesses first need to create a video of what they are selling. The video should include a clear call to action for the viewer to buy the product or service. Once the video is created, businesses can add it to their profile on TikTok and set up a payment method.
Users can also open the app and tap the new “Shopping” tab at the bottom of the screen. They’ll then see a list of all the available live shopping experiences.
However, live shopping has failed to generate a lot of interest or sales. Several Tiktok creators who worked on Tiktok Shop have quit entirely.
Tiktok had originally planned to launch this feature in Italy, Spain, Germany, and France. It also hoped to debut in the US. But due to the lack of support and enthusiasm for this feature, Tiktok is putting all of its efforts into making live shopping successful in the UK. It is also available in several Asian countries where the concept is more developed.
Hopefully, the rollout of Tiktok Live Shopping will be more successful in the future.
Is TikTok a Viable Option for Your e-commerce Business?
By now, you may be considering TikTok as an option for reaching new customers. But is it the right choice for your e-commerce business?
There are a few things to consider. First, TikTok is a great app that encourages a highly creative type of content generation and a more personal approach to customer engagement. This means that users can watch videos of products being used and be enticed to make a purchase. This can be a powerful selling tool, but only if your products are well-suited to this format.
If you sell products that need to be seen before purchase, such as furniture, or ordered fresh, like food, TikTok may not be the best option.
Second, TikTok is primarily used by young people. Having a young audience means that you’ll be competing with other products and services that are designed specifically for this age group. In addition, it’s not easy to get your brand noticed in a sea of content, especially on an app that’s way too popular. If your brand doesn’t stand out, people may just ignore it.
If you can get past these challenges and find the engagement you can get from TikTok worth it, then try it! The potential benefits are too great to ignore.
There are many benefits to selling products and services online through TikTok. By using this platform, you can reach a large number of potential customers and build a strong following for your brand. E-commerce businesses that want to grow their sales and reach a new audience should especially consider leveraging TikTok to sell their products and services.
About this Guest Blogger: Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly.