9 Technical Issues that can Hurt Your Website

This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly.

There will be times that a technical issue on your website will crop up at any point in time. With that said, the important thing is to identify these issues and resolve them as fast as possible.

In this article, we put together a list of common technical SEO issues to keep an eye on and how to fix them.

What is technical SEO?

Technical SEO (search engine optimization) refers to the aspects of the website or server.

Simply put, technical SEO encompasses elements that you or a web developer have control over. These include components such as title pages, H tags, and metadata, to name a few.

Moreover, technical SEO has both a direct and indirect influence on all the web pages’ ability to perform such as its crawl-ability, indexation, and search engine results page (SERP) ranking.

With that said, it is important to note technical SEO does not comprise things such as backlink development and analytics.

9 Technical Issues that can Hurt Your Website

A technical issue can crop up at any point in time. The important thing is to identify and fix website errors. Furthermore, the best practice is to check your website for potential SEO issues as early as possible before it hurts your website’s performance.

So, we put together a list of how to solve technical issues.

Duplicate Content

As the name suggests, duplicate content is any content that is the same as other content located within your website. This can impede the content you created to appear to your intended audience.

There are plenty of reasons why this could happen:

  • Content translated into multiple languages on a website that serves multinational customers.
  • Product content having multiple versions on the same URL of an e-commerce website.

How to fix this technical issue:

  • Input the proper rel=canonical.
  • Double-check if it is set to the proper configuration.
  • Implement the correct hreflang tags.

No HTTPS Security

Your website’s security is important. Moreso now as cyber-attacks have become more frequent and sophisticated.

Websites that are not secure immediately raise a red flag for the majority of web users. Consequently, this influences the number of visitors and conversion rates as well. Moreover, potential customers are less likely to trust a business because of this.

How to Fix this Technical Issue:

Get an SSL certification from a trusted Certificate Authority then purchase and install your certificate to secure your website.

Improper Redirects

This technical issue usually occurs when you rebuild your website and overlook a couple of details. In this case, when the URLs between the old site and the new one is not connected correctly. As a result, your web visitors experience improper redirects.

How to Fix this Technical Issue:

Use Google Search Console to locate all 404 “Not Found” issues and use 301 redirects to the correct pages.

Un-Indexed Website

If your website is not properly indexed then it essentially does not exist on Google or any search engine platform, for that matter.

A way to check this is by searching for your website via Google. Make sure to input “site:[nameofwebsite].com” on the search bar. If it shows up in the search results, then you do not have to worry.

How to Fix This Technical Issue:

Simply add your URL to Google.

However, there are other indexing technical issues you might encounter.

  • If the search results show more than just your website: Check if your old website is still indexed or if this is a case of site-hacking spam.
  • If the search results do not show all your web pages: Audit all indexed content and cross-check it to the list of web pages you want to rank.
  • If the search results are not what you expect in any way: Check if your web pages are not blocked by the robots.txt file and if you did not implement a “NOINDEX” meta tag.

No XML Sitemaps

Google can effectively crawl your website with the help of XML sitemaps. Essentially, it helps search bots understand the content of your web pages.

How to Fix This Technical Issue:

  • Use an XML sitemap generating tool such as Yoast SEO plugin for WordPress websites.
  • Have a web developer manually create sitemaps for all web pages.

Meta Robots NOINDEX Set

“NOINDEX” tags are often used for pages that have lesser importance.

However, you need to be careful when configuring your web pages. This can turn into a massive SEO issue when incorrectly configured and gravely impact your website’s visibility.

“NOINDEX” tags are often used during web development stages. It is important to check each web page before it goes live. A way to do that is by selecting “View Page Source” and searching for the “NOINDEX” or “NOFOLLOW” tags.

How to Fix This Technical Issue:

Check the source code for “NOINDEX” or “NOFOLLOW” then change the tags or remove the tags.

Slow Page Speed

The loading speed of a website is one of the common technical issues that annoys a lot of web users. For a business, slow page speed negatively impacts your web visitors’ experience and even conversion rates.

Use Google PageSpeed Insight to check your website’s performance and pinpoint the problems.

How to Fix This Technical Issue:

  • Talk with your web developers and request to change the setting of your server to enable compression.
  • Use image or file compressing tools to make the file size smaller without compromising the quality.

Broken Links

Broken links are one of the SEO issues that can affect your website’s SERP ranking. This is because usually broken links reflect lower-quality content.

How to Fix This Technical Issue:

  • For internal links:  Web pages should be checked and confirmed every time there are changes to the website.
  • Also, for internal links: Use an internal link analysis tool to find the pages and replace broken links with the correct ones.
  • For external links: Use a backlink analysis tool to find broken links then reach out to the relevant website and provide the proper link.

Mobile Device Optimization

A lot of web users opt for their mobile phones more often than desktops to search and ask about a certain topic. Consequently, since December 2018, Google has evolved to a mobile-first indexing approach to better serve web users.

With that said, you can use Google URL Inspect Tool to check if your website is mobile-friendly or optimized for mobile devices.

How to fix this technical issue:

Remember to use “.m” for the mobile web pages.

  • Check if the hreflang code and links are correct.
  • Update all metadata on the mobile web pages.
  • Make sure all URLs are updated to mobile URLs.

 Final Thoughts

There are plenty more technical SEO issues that can potentially hurt your website’s performance. For a business owner, the best way to stay ahead and avoid these issues is to hire a team of expert remote web developers. This guarantees your website is always taken care of without having to constantly worry.

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