Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.
What is SEO? Search engine optimization, commonly known as SEO, is the practice of optimizing your website and its content to improve its visibility and rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to attract more organic traffic to your website from search engines like Google, Bing, and Yahoo. … Continue reading The Ultimate Guide to Understanding SEO and Its Importance in Digital Marketing
Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business … Continue reading Tips for Effectively Marketing Your New Business
In today’s society, it is important for businesses to have a strong online presence. This is especially true for startups, as they are trying to make a name for themselves in a competitive market. There are many ways to build a strong online presence, but one of the most effective is through content marketing. Content … Continue reading 5 Content Marketing Tips for Startup Businesses
Many entrepreneurs that are new to digital marketing operate with limited budgets. To save up, some will probably choose not to invest in website design and optimization right from the start. However, they’re forgetting that 93% of online experiences begin with search engines. Having a solid website and optimizing it properly is key to your online visibility … Continue reading Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)
Happy New Year’s Eve! Whether your plans to ring in the New Year are big and fancy or small and casual, at midnight tonight our clocks will all tick forward to 2019. While today is a day that we tend to start looking toward the future and planning for the New Year, there’s one more … Continue reading Top 10 Blog Posts on Life and Entrepreneurship in 2018
When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content
This blog continues a series of 5 posts which outline and address a very valuable lesson for any industry or any career – how to turn your freelancing into a fulltime business. If you’re currently contracting out a set of skills or have at least thought about it, this can be the critical first step … Continue reading Turning Freelance into Fulltime: Moving Away From One-Time Projects
The Comm Entrepreneur 