Social media marketing has become an essential part of any successful digital marketing strategy. It’s an effective way to promote your brand, engage with your audience, and drive traffic to your website. Not understanding your audience One common mistake that businesses make in social media marketing is not understanding their audience. It’s essential to know … Continue reading The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes
It’s a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?
We live in a day and age when most people turn to technology to answer just about any question they have. Siri, Google and Alexa are usually within arm’s or ear’s reach to answer everything from “What’s the weather in Seattle on Wednesday” to “When was George Washington’s birthday?” Not receiving immediate input on something … Continue reading How to Get More Positive Customer Reviews on Social Media
Having spent any amount of time on social media, you are sure to have encountered many different personalities. People who are fairly normal functioning members of society in real life can take on entirely new personalities from behind the “mask” of their profile identity. This often leads to them interacting with in a way they … Continue reading The Most Common Social Media Personalities – And How to Communicate with Them
If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are … Continue reading How to Get Comfortable with Getting Personal on Social Media
These days, everyone is on social media. But really though. There are fan pages for cats, Twitter profiles for cartoons and Instagram accounts devoted solely to food. It’s no wonder every business wants to also have a presence on these platforms because it’s where they can reach their targeted audience with interactive content that sparks … Continue reading Are You Making the Biggest Social Media Mistake?
Social media has forever changed the way we connect and communicate with people all across the globe. I’m always amazed to see the many various states – and countries – in which my followers reside. There’s no question that social media has fostered relationships that simply wouldn’t exist without this technology. Although social media helps … Continue reading How to Cultivate Social Media Relationships (Outside of Social Media)
How often would you say you check your social media news feeds and see a picture of a friend on vacation, enjoying a fancy dinner, attending an expensive sporting event, meeting a celebrity or buying something big like a car or a house? I would venture to say this is likely an everyday occurrence. It’s … Continue reading Appearance vs Experience: How social media has changed what we value
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