Different events require different expertise to plan and execute. A wedding planner and a corporate event planner will tell you that while there may be some fundamental truths to event planning that span various industries, these endeavors couldn’t be more unique. Throughout my career in public relations and strategic communications, my event planning expertise most … Continue reading How to Plan a Successful Community Event
How do you feel about promoting your business or your brand through your personal networks and social media channels? Do you think it's appropriate, even vital, for someone to share news about their business or professional accomplishments? Or do you view this as tacky, uninteresting, or even annoying? It's likely you fall somewhere along this … Continue reading Finding the Right Balance of Self Promotion
If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! I wasn’t always an early … Continue reading Want better control over your time? You have to get up early!
As we look to the start of a new year, we hold hopes and aspirations for what this next chapter will bring. But let’s not forget to pause and reflect on the wisdom and experience gained from this last year – and be sure to pack it with us on this next trip around the … Continue reading The Best Articles for Entrepreneurs from 2022
There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why … Continue reading Reasons Why Your Website Visitors are Not Converting
Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business … Continue reading Tips for Effectively Marketing Your New Business
Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not … Continue reading If My Business was a Thanksgiving Table
You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you … Continue reading Comments You Never Want to Hear About Your Website and How to Avoid Them
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Next month it will be … Continue reading PR Doesn’t Really Save Lives – Or Does It?