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Category Archives: Entrepreneurship

How to Stay Focused While Working from Home

How to Stay Focused While Working from Home

It’s becoming more and more common for people to work from home, either full-time or even just a few days per week. If your career allows you to work virtually, it’s likely you’ve found yourself trying to be productive at home only to be derailed by a myriad of different distractions.

For the last seven years, I’ve grown my public relations business while working exclusively from home. During different periods of time, that included juggling work with infant babies at home and trying to schedule conference calls around nap times. The good news is, I survived! And throughout my experience working from home, I’ve developed quite a few tips and tricks to that have helped me to stay focused and productive.

Here are my go-to tips for staying focused and making the most of your time when working from home. Take a look!

Make a Mental Commute

When you work from home you don’t have the benefit of a commute. Maybe you’ve never viewed a commute as a benefit, but think about it for a moment. Physically moving from one place to another gives you the mental separation of work and home. During your commute you can get yourself in a “work” mindset. When you work from home, however, you have to make a conscious effort to change from your “home” mindset to your work one.

One tip I highly recommend is having a dedicated office space that feels separate from the rest of your house. This allows you to “commute” to your office and on that commute you can clear your mental space and walk into your office ready to work.

Stick to a Routine

Sure, working from home gives you extreme flexibility in your schedule, but this can also be a trap. To be effective when working from home, it’s so important to stick to a routine. There will certainly be days where this routine will be disrupted, but for the most part you must establish a core routine and stick to whenever you can.

Pick a routine that fits your personality and workload. Are you more effective in the early morning or do you thrive in the afternoons? Unlike a traditional office environment with a strict 9-5 schedule, you get to set your own schedule. However, once you set one, let it give your day structure and stability.

Set Your Work Hours

Along with setting a routine, you also need to establish your work hours. When working from home, it’s easy for work and personal life to blend together. If you’re not careful, you’ll find that you’re never fully present in either space, because you can’t separate the two. By setting work hours, you’ll know that from 7am until 3pm (or whatever you choose) is the time to focus exclusively on work-related tasks. Outside of that time, you must train yourself to put work aside, stop checking emails and shift your focus to friends, family and yourself.

Resist Chores and Errands

During your set work hours, resist any and all temptations to dive into tasks that are not directly related to work. I’ll admit that when working from home, I’ll throw in a load of laundry, put away dishes and tidy up some rooms as I walk through. These are small and necessary tasks that shouldn’t divert you from more than a few minutes of work time. The tasks I’m addressing here are the ones that can sabotage your work productivity for hours. Tasks like sorting out your closet, reorganizing a room or running personal errands can steal hours away from your day and can reasonably wait until the evening or weekend.

Give Yourself Small Breaks

Although you want to squeeze the most you can out of every work day, you can only accomplish this by giving yourself small breaks. Why? Because no one can be productive 100% of the work day. We all need mental and physical breaks in order to return back to a task and be even more productive than we would be otherwise. Trust me on this one. Allow yourself short, timed breaks where you can get some fresh air, stretch your legs, get a snack or cup of coffee and then return to your desk ready to work again.

Close Up Shop!

Finally and most importantly, when you’re done for the day – be done! Don’t linger around refreshing your inbox and fishing around for people to ask you for something. Disconnect, go offline and enjoy your time off. After all, you’ve earned it! The best part of having a productive work day is that you can close up shop knowing the most important tasks are taken care of and everything else can wait until tomorrow.

Do you work from a home office? How do you stay focused throughout the day? Share your tips and best practices by leaving a comment below!

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Embracing the Non-Monetary Benefits of Entrepreneurship

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


no money funI’ve shared my insight before on how fellow entrepreneurs and business owners might choose to price their services. It’s a fine balance between earning what you’re worth and remaining competitive. One of the biggest challenges comes when you’re just starting out. With little to no prior experience and only a small portfolio of work to showcase, new clients often hire you on a hope and a prayer that you’re half as good as what you promise. This situation often requires you to charge far less than market value for your time to even get your foot in the door. Even a seasoned entrepreneur can recall such a time in their career. The glitz and glamour of being a “business owner” can quickly become jaded by the lack of money, time and sleep in return for countless hours of hard work. So how do successful entrepreneurs overcome this starting hurdle? When I was first building Bennis Inc from the ground up, had I measured my success and happiness in income, I may have thrown in the towel before I ever really got going. Instead, I quickly learned that I had to embrace the non-monetary benefits of entrepreneurship until I reached market value. If you’ve also taken the entrepreneurial leap, focusing on these benefits can help you overcome the “I’m WAY underpaid“ blues.

Flexibility

Even when I was just making ends meet, this didn’t impact my ability to enjoy life’s no-cost luxuries. I was (and still am) able to go for a run whenever I feel like it. I can grocery shop at non-peak hours and enjoy a peacefully empty store all to myself. I can take an early weekend (say, starting on Tuesday?) or grab coffee with a friend who’s swinging through town. With my 9-5 job, I felt guilty even scheduling a doctor’s appointment during the day. Now I can get a haircut whenever it’s most convenient—completely guilt free. Of course, this type of free time and flexibility is balanced by sometimes having to work late into the evenings or on the weekends, but at least it’s at my discretion. When I have work to do, I do it and when I don’t, I’m not stuck chained to a desk. As an entrepreneur, soak this up! Your friends may have chosen a more stable, traditional career, but they likely can’t do work from a park on a sunny summer day.

Creative Freedom

You’re a business owner – that means you also own every decision that’s made. This can be a scary reality, but also an incredibly rewarding one. While you might not be raking in the “big bucks” just yet, remember that the ability to make a decision and not have it be second-guessed or turned down is a luxury most people would place a pretty big price tag on.

Building Something All Your Own

This is all you. When you’re building a business you get to take complete ownership over how every piece comes together. Do you want to steer things in a new direction? Sure! Is your goal to someday have 100+ employees? Go for it! Is your goal to work remotely and travel 10 months out of the year? It can be done! The beauty of building your own business is that you have the ability to make it unique and custom fit to your goals. I have yet to see an example of a corporate job that allows for the same.

Leadership

During my time of really embracing the non-monetary benefits of entrepreneurship, I found that this is truly one of life’s ultimate leadership experiences. It requires a great deal of self-confidence, trust in your instincts and quick thinking. I always felt like I had leadership qualities inside of me that would shine through when it was required, but as an entrepreneur, leadership is required every day. Some might say it’s baptism by fire, but I think one of the greatest benefits of entrepreneurship is the “leadership boot camp” it provides. You’re forced to step into this role quickly and without hesitation.

At the end of the day, it’s important that we remind ourselves that we’ve chosen the entrepreneurial path for a reason. Hopefully it wasn’t for the money (because that can take many, many years to get flowing) but rather it was for the flexibility, creative freedom, ability to create something new and unique and life’s ultimate leadership experience that is entrepreneurship. Before long, the money will follow, but if you embrace these non-monetary benefits early, the money will no longer be the ultimate goal.

 
 

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Moment versus Momentum: Learning to Harness Fleeting Inspiration

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


this is the signWhile pursuing a career in the uncharted territory of entrepreneurship, I frequently encounter other entrepreneurs along my journey. Some are decades ahead of where I am (and hope to be) and others are merely minutes into their decision to take the leap.

Among this group of individuals, the veteran entrepreneurs always seem to have at least one quality in common regardless of industry or age—they have momentum. For the greener entrepreneurs, I struggle to assess whether they possess this same momentum or whether their inspiration is merely a fleeting moment. The difference in the meaning of these two words – and the effect they have on the success or failure of a dream – is far more profound than two little letters. Rather this “um” holds the inspiration, the drive and the courage to turn a single moment into a momentous career.

Is your dream a mere moment or does it carry momentum?

Among your friends and acquaintances, think about those who you would consider a dreamer or an entrepreneurial spirit. Chances are you have a variety. These people are likely different, each with their own qualities that earn them a spot in this category. Now think about those in this group who have taken a goal or idea and are in the active process of taking it to the next level. Chances are this no longer applies to everyone you originally thought of. Maybe those that don’t fit this description more accurately fit the description of coming up with brilliant and creative ideas one day, but then you never hear or see anything more about it.

This is the truest differentiation I can illustrate for you between moment and momentum. I, too, have contacts that I would consider entrepreneurs at heart, but this doesn’t mean every one of them has become a real life entrepreneur. Instead, there are those who think of innovative ideas all the time, but I’ve learned to not get too excited for they’re just having “a moment.” By the next month or even the next day, the big plan for a life change has already been forgotten as quickly as it was conceived.

How do we harness this moment of inspiration and turn it into momentum?

At the root of this problem are the differing qualities of each individual. Not everyone is meant to be an entrepreneur, just like not everyone is meant to be a doctor or a rocket scientist. We all have different strengths and for some, this is taking an idea from conception to completion. For others – this is a weakness. But just like how you were told when you were little that, “you can be anything you want when you grow up,” you CAN become an entrepreneur and find your inner momentum regardless of prior failed attempts. You have at least two options to better harness your moments of inspiration and turn them into something more substantial.

First, you can commit to making a personal effort to stop the bad habits that have led to loss of momentum in the past. This includes procrastination, lack of confidence, fear of hard work or fear of failure. Just as you would commit to quit smoking or lose weight, changing any existing habit takes energy and effort. Pick a single, well-defined goal and create a timeline of specific actions. When I knew I wanted to begin my own business, I defined all the steps I had to take to reach the point of leaving my former job. I knew I needed a functional web site, enough clients to pay the bills and to register myself as an official business with the government. And so I added these to my timeline and was specific in the actions I had to take to achieve them. Every day I would assign myself one immediate thing I could do to further this timeline, whether it was sending an email to a prospective client or creating a blog. These immediate action items prevented me from falling victim to procrastination or overwhelm because they kept me on track and made me feel accomplished each and every day. Over the course of a week and then a month, these actions ultimately came together to achieve my bigger goal. I still use this tactic when I’m in a phase of business growth.

If you’ve tried or are trying to change your habits to become a person of momentum, but it just isn’t picking up as quickly as you’d like – it might be time to consider the second option. You can team up with another person or group of people who will provide complimentary skills to help turn an idea into reality. Not every business is a sole proprietorship and that’s because sometimes working together is the only way to achieve a goal of a certain scope or size.  If you have an idea for a product, but have no knowledge or direction on where to start with manufacturing it; find a partner who can provide expertise and connections in this area. A partner or team will also keep you accountable to your ideas and actions. It’s not so easy to let a dream fade if the dream is shared by many different people.

In talking with even the most successful entrepreneur, I would be shocked to hear that they never once had a failed idea or fleeting inspiration prior to their current business. To find our true calling, we must allow our mind to wander as creatively as it chooses without feeling pressured to turn every idea into reality. But when you do dream up an idea that you can envision changing your world, or the world of many others, you must find a way to harness this inspiration and keep it moving. Sometimes all it takes to turn a moment into momentum is the willingness to change yourself or team up with others…and of course a little “um!”

 

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Bennis Public Relations Turns 7 Years Old – The Best Gifts Its Given to Me

Bennis Public Relations Turns 7 Years Old – The Best Gifts Its Given to Me

Last month was the seventh anniversary of a pivotal moment in my career. However, July 15 came and went without celebration or even reflection – but for good reason. July 15, 2011 is the day I officially became the fulltime owner of my firm, Bennis Public Relations. This was the day I took a major leap, without so much as looking back, and have since forged ahead with a drive and dedication unlike anything I had applied to my life leading up to this moment.

Now seven years as my own boss, I realized there are still a lot of people in my life, new acquaintances as well as close connections, that don’t know much about what I do or how I’ve grown to this point. For so long I’ve fully embraced the mindset I learned in college which was “There’s no ego in Public Relations. If you want a byline study journalism.” And while I still believe that to be true, I do think it’s important to stop and reflect on some of the joys this journey has brought me.

Ironically, over the last seven “birthdays” my business has had, it’s been me who has really received the gifts. In sharing what they are, I hope I can inspire a few others to take the path less traveled and to also understand what it means to be a true business owner.

Gift 1: I answer to me.

My schedule is my own. It’s on me to manage my time to get everything done on my task list in a given day. I’m responsible for organizing the matrix that is my Google calendar and making sure nothing slips through the cracks – or it’s on me.

While I thoroughly enjoy having no set work hours, no restrictions on where I have to be at any particular time, and not having to report to a set office with higher-ups to answer to, this also comes with certain tradeoffs. I have to balance project delivery for all current clients with finding time for new business development to keep things growing. I have to determine how I want to price and package my services so that they are competitive but also profitable. It requires a beautiful dance to make it all work – and I’m fortunate that after seven years, it’s a dance I’ve learned to do well.

Best of all, and what really defines being a true entrepreneur and business owner, is having complete control over the services I offer, how they’re priced and packaged and the direction I want to take my business. There is no corporate office that determines this for me – no one pushing out new services or products and telling me what to sell, no one changing prices without me having a say, and no one messing with my profit margins – except me.

Gift 2: I can pivot and grow how and when I desire.

Throughout the last seven years, I’ve extensively grown the scope of services I can offer clients. I’m not limited to one niche, or even one industry really! I can help businesses with anything that falls under the broad umbrella of “external communications,” which is fancy speak for “How we communicate with our audiences.”

Additionally, I’ve identified the services that best answer specific problems within a business and can make educated recommendations to clients based upon what they need, and help them eliminate what they do not. I’m not limited to selling a specific set of services to a niche demographic. If I want to branch into something entirely new, I can – and I have.

Gift 3: I’ve learned – and conquered – the real headaches of business ownership.

I commend anyone who takes an entrepreneurial leap and lands in the role of blazing their own trail. However, I want to be clear there there’s a significant difference between building your own business from the ground up and being a part of a franchise or MLM. At age 23 I used what little savings I had to incorporate my business and structure myself for future success – and protection from over-taxation! I spent hours educating myself on the type of business insurances I need to buy and the potential repercussion of copyright laws and other similar issues that could at any point impact my business – even if by an innocent misstep. I had to put policies and procedures in place to protect myself from people walking off with my intellectual property, making late payments – or no payments at all, and breaking contracts without cause.

I’m grateful to say that by planning for the worst, I have avoided many of the headaches and hardships other business owners often experience along their entrepreneurial journey. In a day and age where everyone wants to call themselves a business owner, CEO or #bossbabe, I wonder how many have had to navigate the real challenges of being a true entrepreneur, versus how many just stepped into the role of a sales rep for another company that really calls the shots in that relationship. There’s a difference, and one I’ll admit I’m a bit sensitive toward because of how much sweat equity and risk goes into the former compared to the latter.

Gift 4: I can forge partnerships at my discretion.

Another gift my business has given to me is the ability to structure partnerships with others businesses that has allowed me to really take things to the next level – and without having to compromise my independence or give up any of my profits.

My current partnerships expand into the industries of Government Relations, Web Design, Advertising, Media and more. It’s quite a beautiful business model. My partner businesses feed me all their clients who need strategic communication services, I complete the work and charge my fees, and they bundle this into their clients’ total packages. We all get what we want out of the deal, and at really fair rates compared to what big agencies have to charge to cover the overhead of in-house staff.

Gift 5: I don’t have to solicit family or friends to “join” my business.

If you’re a true business owner, not just a sales rep for a larger corporation, your business model should not heavily rely on soliciting family and friends to purchase your services/products or join your business.

When you’re just getting started it may be appropriate or helpful to ask personal contacts to keep you in mind or help spread the word about your business, but that’s not a real business owner’s long-term method for marketing. The growth and development of my business is a lot more strategic than shooting out a bunch of social media posts about “how lucky I am to be my own boss – and it’s a huge missed opportunity if you don’t jump aboard my ship.” Rather, I become a member of networking groups, align myself with industry associations and join boards as a way to gain influence and to get my name out there.

I’m happy to mentor people who come to me for entrepreneurial advice, but I never feel the need to force someone on this journey with me. And because I don’t get a “kickback” for someone starting their own business, my encouragement to a fellow entrepreneur comes with no personal agenda.

Gift 6: I’ve enjoyed 7 years of passive growth.

More to the point of not liking having to hard sell my services, I’m grateful to have not spent a dime on direct marketing or advertising. I simply treat clients well, deliver quality service and most importantly am responsive. Consistency is the best marketing tool you will ever have!

All of my clients have come from word of mouth recommendations and referrals. What I’ve found is this produces highly vetted, highly motivated clients who are ready to get started. This also produces loyal clients. I’m proud to say that my very first client still has me on a monthly retainer.

Passive growth has by no means made me complacent. It’s made me smart. I know that I gain the highest quality leads when I invest in relationships, so that’s where I focus my efforts.

Gift 7: There is no one else that can provide exactly what I do.

Forging friendships with other businesses that could be seen as my “competition” has been one of the smartest things I’ve ever done. These relationships have turned into some of my most lucrative partnerships and source of residual leads. Why would “competition” send me business, you might ask? Because when I put the time into getting to know some of these fellow communication professionals, I quickly learned that we serve very different markets and possess very different strengths.

Furthermore, there’s more than enough business to go around! So much so that I’m grateful to know some other people who can fill in the gaps in a pinch when I have a client who needs something that I don’t have the bandwidth to take on. In my experience, this goodwill has always come back full circle.

And one to grow on…

There’s a quote I stumbled upon early in my entrepreneurial journey, attributed to Frank Ocean that says, “Work hard in silence, let success make the noise.” This puts into words how I’ve always felt about promoting my professional accomplishments. I don’t need to bang my own gong. In fact, I’ve found that many of those who do – such as what likely inundates your newsfeed on social media – are those who are trying to compensate for insecurities about the true success of their business – or whose business model demands it out of necessity.

To that end, I’ve also discovered many people, even those closest to me, don’t fully grasp how far I’ve driven my business in seven years, because I work hard in silence. So to my first baby, the one that made me an entrepreneur, I wanted to give you a little moment to shine and say thank you for the highs and the lows, the risk and reward, and the challenges that turned in triumph. I’m grateful for this journey and to have the experience to truly own my own business!

 

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The Best Business Sense: Go with your gut and defend it!

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


The Best Business Sense Go with your gut and defend it!

Being a business owner certainly has its fair share of ups and downs. I’ve been able to anticipate and prepare for most of these like the instability of income, unpredictable work hours and the emotional investment in the business. What I didn’t necessarily anticipate was the amount of unsolicited advice I would receive. I rationalize that this stems from the fact that I’m finally in a position of control and therefore people want to help me make the best decisions possible. While this sounds like a great thing, it becomes a problem for so many business owners when the swirling confusion of mixed advice makes it hard for us to clearly see the best path for our business – which can only be decided by each of us alone.

With almost two years under my belt of dodging and deciphering other people’s opinions about my business strategy, I’ve developed a short list of what I call “Simple Business Truths.” Maybe this is my own version of unsolicited business advice that I risk imposing on others, or maybe it’s the master list us business owners should keep near and dear to our hearts in moments of confusion. Regardless, I find the following to be harmless and helpful advice because it advocates that you ultimately go with your gut and forget what anyone else says. And if you ask me…that’s the best business advice you can (or maybe don’t) ask for!

Simple Business Truths:

1. So long as you can rationally defend your decisions, stick with your gut.

Since becoming a business owner I feel like I’ve become much more in tune to my intuition and have really started to rely upon it. I can’t say I’ve never second-guessed myself, especially in the beginning; however, I’ve now had enough examples to know that I should always go with my gut. My rule of thumb for gauging my intuition is to make sure I can also rationally defend why I feel the way I do. Ever since I was a child, I never liked hearing “because I said so” as a sole reason for why something had to be a certain way – and I don’t allow myself to use this as my backbone for decision making now. So long as you can rationally defend your reasons, stick with them!

2. People who try and tell you what to do are likely just as confused themselves.

Entrepreneurs tend to gather in chats and discussion groups like it’s an AA meeting. This provides a platform for sharing their “must-do’s” and all-knowing advice with fellow entrepreneurs. Whether they mean well or mean to intimidate, entrepreneurs taking other entrepreneurs’ advice can be toxic. Or as I often describe it – it’s the blind leading the blind. Let’s be honest, none of us can ever say with certainty that we know what we’re doing! It’s the road of the unknown for a reason. I caution fellow entrepreneurs on how much advice they take from others. This is a very individual journey and no two business models are the same. The variances between your business and someone else’s can make sharing advice as risky as sharing prescription meds.

3. Don’t fall for the next big trend – this too shall pass.

The entrepreneurial journey is already filled with enough hills and valleys; I don’t see the point in adding even more variables by early adopting the latest and most radical business trends before I can observe them in action for a little while. The entrepreneurs who do, often sacrifice the overall strategy and growth plan specific to their business all for the chance to say “I was first.”  If this is what drives your business decisions, you’ll soon enough be able to say you were first to fail or fold as well. The benefits of most trends are fleeting at best. And if they are worth implementing, they’ll stick around long enough for you to do so. Don’t willingly be the guinea pig!

4. Even a friend’s “best advice” could be unintentional sabotage.

Once you’re an entrepreneur, friends and family want to shower you with well wishes and their best business advice. But just like Grandma’s loving attempt at knitting you a Christmas sweater, even the thoughtful ones can be deceptively dangerous. You can always nod and agree, but before you run and implement such advice take a moment to qualify the person and where their expertise lies.

5. Remember – you built the business, you get first and final say!

When I first transitioned into the life of an entrepreneur, it was quite the mental shift. For a long time I still felt like an employee to someone else and would seek out advice from anyone who would provide it. I absorbed it like a sponge! I’ve since learned better and now remind myself that one of the biggest benefits I have as a business owner is first and final say in what decisions are made. Don’t hand this over to anyone else!

If you could add your own 6th “truth” to this list, what would it be? Comment and share some of the best or worst business advice you’ve ever received!

 

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Fear or Inspiration: The Two Motivators That Makes Us Move

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


fearWe see it in the news, read it in a magazine or hear it within our networks almost every day. There’s some new start-up that’s growing exponentially and breaking all kinds of projections. They’re on the fast track to becoming the “next big thing.” It’s enough to make any small business owner or entrepreneur want to throw the old adage of “slow and steady wins the race” out the window.  Who wouldn’t want their business to skyrocket to Facebook-like fame? From my own experiences and observations, I’ve found that for any business that’s progressing and expanding at warp speed, there is most commonly one of two causes for this type of growth. The differences between these causes are paramount to the ultimate success – or implosion – of the business.

Most simply defined, the two motivators for momentum are fear and inspiration. For most businesses, it’s easy to pick out which they’re experiencing. The difference can be seen in whether their actions to accommodate this growth are proactive or reactive. Not all speeds of growth are beneficial if it comes at the risk of ruining your business or losing your sanity.  The ultimate goal for any business experiencing a period of growth should be to run like you’re crossing the finish line, not like you’re being chased.

Running Scared

Especially seen in start-ups, where one good viral marketing campaign can create an insatiable consumer demand almost overnight, the momentum of business growth can make you run like you’re being chased. You’re reactionary. There’s no time to create a sensible growth plan when you’re barely able to keep up with the current demands of the business. You’re not running the business, the business is running you – or after you, rather. Sure it’s momentum and to the outside world it appears that you’re making significant progress, but in reality you’re shooting from the hip with every decision. My political experience has provided me with far too many examples of organizations who function out of fear. Jokingly we called it organized chaos, but this reactionary behavior to everything thrown at us resulted in frequent mistakes and missed opportunities. In retrospect, these situations would have greatly benefited from even just an hour or two of critical planning. This small investment of time in the short term would have given us a more proactive plan to turn to in the long term. For any business or organization that appears to be “running scared,” it’s never too late to pump the breaks and replace this fear with strategy.

Running Toward A Goal

In contrast to the first type of motivator – fear, the motivator of inspiration produces quite a different result within a business. To the outside world movement all appears the same, but inside you can clearly tell a business that functions off of a well thought out growth strategy. Unlike running scared, running toward a goal helps you to make even big decisions with less effort. Your strategy – or finish line – helps you to see the obvious answers. You’re calm, confident and collected because your focus is on anticipating the next step not reacting to the last hurdle. The inspired movers are the business owners who are able to appreciate the growth of their business, not come to curse it. Most importantly, when you have inspiration as your motivator, not fear, you are in complete control of the direction of growth. You’re able to pick and choose the opportunities that best align with your goals. When motivated by fear, you’re more likely to take on every opportunity that comes your way regardless of whether it’s the right fit. I once had someone give me the advice, “Pile as much on your plate as you can. You can always take it off later, but you can’t put it back on.” I was hesitant when I first heard this and have since learned that it’s very bad advice. Be strategic with your opportunities and don’t give into the fear that tells you another one may never come your way – with enough talent and inspiration, they always do!

In thinking about your own business – or even your personal life – which type of growth do you most familiarize yourself with? Are you running scared or are you running toward a goal? There’s no questioning the accuracy of the term “growing pains.” Growth means change and change is often uncomfortable. What’s important to remember is that between the two motivators that make us move – fear and inspiration – one drains us while the other fulfills us.  It’s important to seek out the latter to ensure that even during the most uncomfortable periods of growth that require us to stretch our limits, we have a finish line in sight and a strategy to get there feeling like a champion.

 

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A Day in the Life of a Mompreneur

mompreneur 2

For many types of careers, you can quickly gather what a typical work routine might look like. While day to day tasks and interactions will continuously change, more traditional career paths have fairly predictable hours and work locations. Moreover they usually focus on serving one industry or a certain type of clientele.

What I want to share with you, in stark contrast, is the typical day of a mompreneur.

mompreneur.png

More than me choosing the mompreneur career path, it chose me. I began as a solo entrepreneur, prior to marriage and children. When these things eventually came along, I didn’t want to halt growing my business nor did I want to put a pause on personal life. So I buckled up for the wild ride of being a mompreneur – running my own Public Relations firm while raising two young boys, often simultaneously. The result? An utterly chaotic, but flexible, ever-changing, but rewarding lifestyle that suits me well.

How do I get it done in a day? Truly, every day is a different routine. Some days are more work intensive, some are more family intensive. What I’m about to show you is a single snap shot of a recent Monday schedule for me.

4:00am – No, this is NOT part of my normal routine. However my youngest son found his way down to our bedroom and mom duty is 24/7. So I spent the next half hour snuggling, reading, rocking, singing and coercing him back to bed because “the moon is still up…and mommy is TIRED.”

6:00am – Alarm goes off and I slowly transform from zombie to human with a large cup of coffee. I click away on my keyboard to clean up emails that came in over the weekend. I send out a statewide press release for a client and promote my weekly blog post that went live a few minutes ago. I’m wrapping up my last “early morning” work session when…

6:40am – Tiny feet come loudly stomping down the stairs. “Hi Mommy!” smiles my older son. While there is more work to be done, I close my laptop and switch into mom mode. The next hour or so is a whirlwind of making breakfast, making beds, changing two tiny bodies, breaking up fights, packing lunches and finding a moment to brush my teeth.

8:00am – Today I take both boys with me to the YMCA where they’ll hang out in the kids’ room for about 2 hours. It’s free childcare, they burn off some energy and I get some more work and personal time. At this stage in life, my YMCA membership is my ticket to sanity.

8:40am – After getting in some cardio, I take a quick break to knock off a few work tasks before heading into my workout class.

9:00am – Maybe the best hour of my day – I put aside all thoughts of work or kids and focus on re-centering myself with a really good workout.

10:00am – I have ½ hour of child care time remaining that I use to check in on my clients’ social media postings for the day. I also have a standing client phone call every other Monday that takes about 15 minutes. I knock this out and go pick up the kids. It takes us about 15 minutes to make it to the car, but I finally get everyone strapped in safely without forgetting anything. Mom win!

10:30am – We arrive back at home where our live-in Au Pair is now on duty. Karen starts an activity with the boys while I grab a quick shower. I have to step in to address a tantrum, caused by an Oreo cookie, before grabbing my lunch bag, kissing the boys goodbye, explaining (3 or 4 times) where I’m going and when I’ll be home, and then I jump in the car with a deep breath. I made it out of the house before 11am!

11:15am – I drive a quarter mile to Messiah College’s library where I’ve been doing a lot of my work lately. It’s free, comfortable and very close to home. Unfortunately, my home office isn’t an ideal work space when they boys are being watched in our home. Plus, it’s nice to be a new setting for a few hours.

2:30pm – I’m finally caught up on emails and tasks that have come in throughout the morning. I’ve scheduled three client meetings for later this week, booked a great deal on a Mexico vacation for later this year (we’ve earned it!), wrote a new blog post and reviewed my presentation that I’ll give at an educators’ conference in Altoona tomorrow. Coffee break!

3:00pm – I do a phone interview with a client to gain more information for a promotional article I’m writing for them. I wrap up the call and pull together the article quickly, since it’s fresh on my mind. I’m well ahead of my client task list this month, which is good because I have a few additional projects and clients I’ll be taking on later this month that will require extra time. Over the next week, I’ll also spend 3 days on the road presenting to 18 school districts at three different conferences. This is why I work hard to clear my bandwidth as quickly as possible so I can jump on extra opportunities as they present themselves.

4:00pm – I’m in a good spot to put away work for the rest of the day. Most days I head home early to spend some extra time with the boys. Or sometimes I’ll run an errand. Today I need this extra time to catch up some reading for our church group that meets tonight. This is a relaxing way to ease out of the work day.

5:30pm – I get settled back at home while our Au Pair, Karen spends time with the boys outside. I call everyone in for dinner. Before Karen, dinnertime was really stressful with kids wanting to play and mom needing to cook. Having an extra set of hands in the evenings is so helpful – and it allows me to be more present with the boys.

6:15pm – We leave as a family to go to our friends’ house where five couples from our church meet bi-monthly. The kids play with Karen and another sitter downstairs while the adults get some meaningful time to talk and discuss our current book series “Love and Respect.”

8:30pm – We are back home and it’s straight to bed for the boys. It takes a little time for them to wind down, but with enough books, songs, kisses and glasses of water, we close their doors for the night.

9:00pm – For the next hour, my husband and I spend undivided time together. Sometimes this is catching up on our favorite TV show, sometimes it’s sitting on the front porch and talking about the day, other times it’s the necessary evil of taking care of some household tasks or making decisions on things to keep the household running smoothly. No matter how we spend this hour, I’m grateful to spend it together.

10:00pm – No later than 10:00pm, we’re in bed and recharging to run a different, but equally busy schedule tomorrow. Here’s to hoping there’s no 4:00am wake up calls tonight!

Now that’s you’ve seen a glimpse into one of my many different daily routines, does it feel similar to your own or completely different? It’s been nearly a decade since I’ve had a strict 8am-5pm work schedule. Even before kids I remember it not meshing well with my personal work style. I imagine that would only be amplified now. I love the freedom and flexibility of being a mompreneur, but I accept that it comes with unique challenges, constantly changing schedules and a lot of juggling.

What routine have you found to give you the best work-life balance? Is it something you currently have or want to have? Join in the discussion by leaving a comment below!

 

 

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