In America, I am free to…

Think for a moment, how would you finish this sentence? ”In America, I am free to ___________.” We could all quickly produce an arm's length list of the many things we feel free to do, be, accomplish each and every day all because of the land we call home. The items on this list would … Continue reading In America, I am free to…

The Professional Way to Deliver Hard News

The hard truth is that at some point in your professional career you will need to deliver news that is negative, critical, or disappointing to someone else. We are humans, after all. This means we're going to make mistakes and continually adjust from the steep learning curve that is life. Being perfect in an effort … Continue reading The Professional Way to Deliver Hard News

Why Your Workflow Should Change with the Seasons

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! Should your workflow change with … Continue reading Why Your Workflow Should Change with the Seasons

How Busy People Do It All

The saying goes “If you need something done, ask a busy person.” I have found this so true time and time again. And guess what? I’m often that busy person who gets asked. From minimal requests of “Can you take care of this?” to “Do you want to be fully responsible for this intense volunteer … Continue reading How Busy People Do It All

37 Questions Every New Communications Grad Wants Answered

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! Earlier this month I had … Continue reading 37 Questions Every New Communications Grad Wants Answered

How to Be Your Own Best Executive Assistant

For many small business owners and entrepreneurs, it's fun to romanticize the idea of having an executive assistant who makes your personal and professional life seamless, comfortable, and organized. You know, like what you see in Hollywood movies where the CEO has someone who brings their preferred morning beverage to the office without having to … Continue reading How to Be Your Own Best Executive Assistant

Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The following post comes to us from Kat Buckley, digital communication and marketing professional with experience working with non-profits and start-ups. Keep reading to learn from Kat the tell-tale signs that budding entrepreneurs are ready to make the leap and turn their side hustle into a full-time career. Becoming your own boss is exhilarating and … Continue reading Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The 10-Year Itch of Entrepreneurship

This July marks 10 years since the birth of Bennis Public Relations, Inc. For a few years now I’ve been feeling called to again take a leap in scaling my business in new ways, but this year that feeling has turned into a vision fueled by a commitment to bring it to life. I'm grateful … Continue reading The 10-Year Itch of Entrepreneurship

The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines

Five Effective Ways to Boost Your Website’s Domain Authority

Domain authority shows the standing of your website in the digital realm. Websites that have a higher domain authority rank high on the search engine. This position on SERPs increases organic traffic and conversion rates. Moz first brought this metric into existence. However, other software organizations followed suit by developing similar systems to rank websites … Continue reading Five Effective Ways to Boost Your Website’s Domain Authority