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Category Archives: Guest Blogger

How to Ease the Transition to Working from Home (Guest Blog by Sarah Pike)

The following guest post comes to us from Sarah Pike, a Community Outreach Coordinator for BusinessBee, an innovative and resourceful company that helps small companies successfully manage and grow their businesses. Sarah is also a college writing instructor. Be sure to visit her author’s bio below to learn more and to connect!

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How to Ease the Transition to Working from Home

working from homeThe ability to work remotely grew 80 percent between 2005 and 2012 and it shows no signs of stopping.

Research shows working from home might be harmful to your health, but there are a lot of benefits you can gain from it too. If you’re nervous about making the transition from office work to working remotely, here are some ways to help make that transition a bit easier.

Learn to make yourself “present.”

Many people feel like they’ll miss out on opportunities by working from home. To combat this, make yourself as “present” at the office as possible without actually being there. Connect your smartphone and laptop to your office. Have instant messengers and email open at all times while you work. You can give the impression of being physically in the office by being easily reachable during your normal work hours.

Find more ways to connect.

Working remotely doesn’t necessarily mean working from home. Keep your options open. There are apps available, like Work+, designed to help you find available Wi-Fi connections no matter where you are. This way you won’t feel compelled to stay in your house all day, which can end up feeling just as confining as an office.

It’s been shown Internet access directly correlates to a person’s happiness, so having a good connection is essential to creating the perfect work-life balance. Make sure you have a reliable Internet connection at home or that you’re going to a coffee shop you know has a strong Wi-Fi connection. You’ll need a stable connection with speeds fast enough to handle your workload. If you’re unsure if your at-home Internet is up to par, this test can help you check your speed.

Set your schedule.

You can easily fall into a trap of staying in bed all day when working from home. To prevent this, sit down and define your schedule. It should follow a similar schedule you’d have if you were in the office. Begin work each day at a set time and stick to it. Just remember to end at the specified time each day too. Overworking when you work from home is an easy trap to fall into when you’re working in a solo setting.

As Ariana Huffington discusses in her book “THRIVE,” overworking can lead to sleep-deprivation. Not only can this lead to serious injury, as in the case of Huffington, but it can also lead to a fall in productivity and happiness.

Take breaks.

It’s easy to work without stopping when you don’t have people coming to chat with you or when you don’t have a break room to visit. In the same vein of setting a work schedule, you need to schedule break times. Set aside 15-minute breaks and a lunch period each day—and take them. Studies show people are more productive when they take their breaks.

Create your own commute.

For many people, the drive to work is the ideal time to mentally prepare for the day ahead. You may think you lose that period of reflection and preparation when you work from home, but you don’t have to. Take time each morning to walk to a specific place, maybe your neighborhood coffee shop, and back home. You’ll mimic the morning commute and give yourself time to relax and prepare before the stress of the workday takes over.

Avoid unnecessary distractions.

When you’re at the office, you don’t have the option of throwing in a load of laundry or starting to prep for dinner. When you work remotely, you need to stay disciplined to not do these things. These are distractions only serving to keep you from getting your work done. Set aside time to do your home-life chores when your work is done, not in the middle of it.

Make sure you still socialize.

Studies show that workplace socialization is paramount to getting ahead in a job. Not only does it make you more productive and help cultivate ideas, but it also builds trust among colleagues. Find social groups via sites like Meetup.com to help develop interaction or form a weekly or monthly get together with colleagues.

Over 75 percent of employers with remote work programs in place report happier employees. Clearly, there’s something to be said for working somewhere other than a cubicle. The key to making it work is finding the right balance for your schedule and needs. If you’re considering transitioning to working from out of the office, try out some of these tips to give you the confidence you need to get started!

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About the Author: Sarah Pike is a Community Outreach Coordinator for BusinessBee and a college writing instructor. When she’s not teaching or writing, she’s probably binge-watching RomComs on Netflix or planning her next camping trip. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

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Entrepreneurship in 2015 (Guest Blog by Amy Klimek of ZipRecruiter)

The following guest post comes to us from Amy Klimek, an experienced HR recruiter and VP of Human Resources for ZipRecruiter. Enjoy her insights and expertise on the topic of entrepreneurship. Be sure to visit her author’s bio below to learn more about Amy and her business and to connect!

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Entrepreneurship in 2015

Insights and Encouragement from an Expert

Entrepreneurship is equally rewarding as it is difficult. Though you may be free from the shackles of retail and corporate, such freedom comes with a price. As far as 2015 goes, the time has never been better for you to finally build that start-up you’ve always dreamed of having. Just be sure you understand the responsibility that is inextricably linked to power.

Start It
Too many people talk about their dreams but never act on them. They dedicate hours of the day envisioning that perfect business but never actually take the steps to achieve it only to regret their failure to act in their older years. For most, it’s fear that holds them back. Because we no longer have anything to fear, our mind makes up some that exist outside of our comfort zones. Anything that is not part of what it is used to is deemed impossible and not worth it. If you’re going to successfully start on your own path, it’s time to learn how to overcome that negative voice. Instead, use it to guide what precautionary steps you want to take to give yourself a safety net to fall into should something go wrong.

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Understand the Competition
Now that you are putting together the research, you will inevitably come across blogs that give you reasons not to go after your dream and, specifically, the dream in your field. They all decry the sheer number of people vying for the same thing as reason enough to give up. Never listen to these people. If you wind up falling down a rabbit hole of negativity, stop researching for the day. What you need to realize is the reality of the situation. Those that generally enjoy what they do will share useful knowledge and be very positive about their accomplishments. The other 90% lack the talent and discipline required to succeed, no matter what credentials they try to throw at you. Instead, focus only on the 10%. These are the experts in their field. Though it will take you years to achieve what they have accomplished, they are great examples to look to for motivation and ideas.

10 Year Rule
Overnight sensations are a dream. The only people that earn this title are children that appear on television shows. What the media never reveals are the years of hard work the professionals put into their craft before they finally caught the public’s attention. Dubbed the “10 year rule”, John Hayes researched this phenomenon by taking the lives of famous artists (think Mozart) and statistically looking at how long it took each of them to begin producing their most famous pieces. In the end, 10 years was the magic number. Each and every master required a decade of dedication to their concentration before major success came into play. You are no different. Accept this and use it when you feel like you should just give up. Success takes time. It is a slow and steady pace that will get you to where you want to be.

Be Flexible
You might be the personality type that obsesses over every little detail, and with a venture into entrepreneurship, you’ve already plotted out every modicum of possibility. Unfortunately, this still won’t be enough to prepare for the future. Think big, plan small. Have a single goal in mind but do not be dead set on the path you take to get there. What may seem like something out of left field could turn out to be a well-placed opportunity that opens even more doors for you. Basically, pursue every avenue. As an entrepreneur, this translates into how you find your first clients. The importance of this lies in a single word: experience. If you haven’t already built a career in the corporate world, you are still young and lacking resume fodder that potential clients use as a means to judge your credibility. In these beginning years, you will not have much behind you and need to be willing to take on projects that don’t fit your ideal match but still bring some value to the brand.

Build What You Believe
As an entrepreneur, the world is your oyster. You are now free to pursue anything. While scary, it is nonetheless a freeing feeling. No longer are you wasting your time for someone else. You are working for you. A popular quote entrepreneurs cite describes that they would rather work 80 hours a week for themselves than 40 hours a week for someone else. When you focus on something that means a lot to you, 80 hours is still not enough time to devote. Yes, there will be days you wake up and wish you could just spend the day in front of the TV, but there are never days where you wake up and want to disappear. The stresses between business and freelance are different in many ways, but at least with freelance, success relies on your ability to work hard.

You Are Accountable
You are accountable for everything that happens, especially if you begin your run with just you heading up the fledgling business. This means that before you start reaching out to clients or hiring others to manage your affairs, you better have your own self-importance under control. Don’t think you can continue to take out your frustrations on others. They will no longer work with you. Don’t assume you can make excuses for a poorly completed project. You were the only one working on it. Instead, turn this accountability into a positive. Use it to continually better yourself and what you offer. If something goes wrong, assess what happened and make notes on how you can avoid the situation in the future. If you feel like berating others, take time away to understand why you are frustrated and what you can do to ease the tension. Turn everything into a learning exercise and you will be amazed at how far you can go on your own.

Amy KlimekAbout the Author: Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that, Amy has held similar roles at Rent.com, eBay and US Interactive. For Amy, corporate culture isn’t about dogs and free lunches, it’s about empowering employees and creating an enriching environment for people to excel. Connect with ZipRecruiter on Twitter or Facebook.

 

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How Reseller Hosting Can Earn You Extra Profits Online (Guest Blog by James Manner)

The following guest post comes to us from James Manner, the PR and marketing director at Premium Reseller hosting company. Enjoy his insights and expertise in this field and be sure to visit his author’s bio below to connect with him on the web!

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web hostingFrom such an extensive diversity of ways to make money online that are available today, there is one that really stands out among the crowd. It allows you to start up your own branded business of high-profit potential, yet with really minimal effort and investments involved in the whole process. Actually, I’m referring to reseller hosting here. It has been one of the hottest trends in the online market because of its sophisticated business opportunity with considerably low start-up costs. Let’s take a closer look at what makes reseller hosting so special – and first, what it really is!

What is Reseller Hosting?

First of all, let’s get down to the very essence of reseller hosting. Actually, this kind of hosting services is all about providing a user with the ability to split his or her allotted server resources (disk space, bandwidth volume, RAM, CPU, etc.), create any necessary number of separate hosting packages, typically on a shared hosting basis, set up individual prices and then resell them as value-added solutions for a profit. A reseller can host virtually unlimited number of domains on his/her own reseller hosting account.

In other words, you will act as a middleman by purchasing web hosting services from a large company and then reselling it to your own clients at your own prices. The extra cost is actually what is going to be your profit, while only minimal investments are required from your side.

What’s especially significant about starting up your own online business with reseller hosting is that you will avoid all the associated hassles and costs, such as establishing a data center, purchasing all necessary network and server hardware, fitting up physical and virtual security systems, managing technical and support staff, etc.

Your Own Brand-Name Company

It’s essential to point out here that being a web hosting reseller is absolutely anonymous and your hosting provider guarantees you this right by allowing you to act as an absolutely independent web hosting company. Your clients will never know that you are a reseller. All newly created web hosting packages are 100% private label, ensuring private nameservers and anonymous hostname. Furthermore, you gain full control over your web hosting infrastructure along with all your clients – from setting and configuring mailbox quotas to enabling various website scripts and even managing spam settings.

You Gain Profits, While Your Hosting Provider Takes Care of Everything

As you have probably experienced firsthand, one of the most important aspects in the web hosting business is the level of support provided. Hosting service users expect to get professional and prompt assistance with any issues that may arise. Otherwise, a hosting provider simply won’t be able to retain clients and run the business successfully. While you are just a reseller, you don’t have to bother yourself with customer support issues. Your hosting company takes care of all related processes.

When choosing a reseller hosting provider, opt for an established and experienced company that is large enough to provide resourceful packages and one that is reliable enough to ensure top-notch and hassle-free performance of your online venture. While working with a reputable provider, you can also enjoy total peace of mind knowing that both you and all your clients will get comprehensive and knowledgeable technical support and assistance.

Ever Increasing Demand

For the foreseeable future, web hosting will never be out of demand. No single website can appear on the Internet without being hosted somewhere, and as you can see, more and more new web projects – from personal blogs to large corporate websites – are emerging in the World Wide Web every single day. All of them need hosting services for the proper online presence. While technologies may change the way in which we host websites, the need for hosting them will remain.

Have you ever used reseller web hosting services? Feel free to share your experience and related ideas in comments below.

jamesmannerphotoAbout the Author: James Manner is the PR and marketing manager at Premium Reseller hosting company, an established provider offering all-in-one Linux hosting / Linux reseller hosting and Windows hosting / Windows reseller hosting services. Connect with James Manner on twitter @jamesmanner5.

 
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Posted by on April 21, 2014 in Guest Blogger, Technology

 

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How Has Technology Affected Human Behavior? (Guest Blog by JaguarPC)

The following guest post comes to us from JaguarPC, a web hosting services company based out of Colorado Springs and the original leader in VPS hosting. Enjoy their following insights and be sure to visit their bio below to connect with them on the web!

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Technology has never been more influential than it is today. Many people find themselves in a situation where they feel like they cannot exist without technology. How many of us have a work colleague or a teenage child who appear on the verge of a nervous breakdown whenever they realize they need to spend some time without their iPhone? Throw tablet devices into the mix and pair it with the almost blanket 24/7/365 internet coverage that we enjoy, and we start to understand just how important technology is, and why people are so reliant upon it.

Often, we laugh at individuals who get themselves in this position, without ever really considering the role that technology plays. There is no doubt that technology has influenced our human behavior. The question we must ask now is, “What have we gained – and lost – from these technological advancements?”

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Technology Makes Us More Productive

Make no mistake; although many people look at technology through a negative set of eyes, there are many ways in which it plays a positive role in our lives. What often passes by without discussion is the ways in which we can use technology as individuals at work.

The increasing use of cloud storage software is probably the best example of this, particularly in terms of employees who can work at home, or those who work in the field. Think about an employee who works in client sales. Instead of flicking through a ragged looking folder, they can now access all their business documents on a tablet or smartphone.

The crucial point here is that employees will become more confident, empowered by the faith they have in their technology. Whether they are responsible for securing high value sales or sending basic follow up emails, technology empowers and makes people more productive.

Technology Erodes Social Skills

From the positive of productivity to one of the more common global gripes about technology. Does it really erode social skills? You’d probably have to say only among certain groups. For example, people who use technology from a social media perspective to facilitate easier meetings with their friends would be fine. Those who use it to avoid any actual personal contact, in contrast, will undoubtedly see an erosion in social skills. Anyone on the outside can see it, too. Just speak to someone who is an avid user of social media, and uses it in preference to personal contact, and you’ll notice the difference.

Does Technology Make Us Unhappy?

There have been numerous studies that have looked at the psychological impact of someone “unfriending” you on Facebook, for example, or carrying out the equivalent action on another social platform. Think about how people are made to feel by the number of likes they receive or other social shares, and it becomes clear that technology does indeed make us unhappy.

However, this again has to be linked with the ways people use social media and other technology, as well as to the fact we now live in more of an instant gratification society than ever before. Technology only makes us unhappy because it has become such a big part of the way we live.

There is no question that technology has changed human behavior, with both positive and negative consequences. Do you agree? Share your thoughts in the comments below!

JaguarpcAbout the Author: Based out of Colorado Springs, CO, JaguarPC has been touted as the “world’s most trusted and experienced hosting company” for its ability to provide high-quality internet hosting solutions to small and medium-sized businesses, government agencies, prominent individuals and non-profit organizations worldwide and is the original leader in VPS Hosting. JaguarPC’s core portfolio comprises information technology and business hosting services, as well as programming services. Learn more about JaguarPC’s highly respected services at www.jaguarpc.com!

 
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Posted by on March 31, 2014 in Guest Blogger, Technology

 

7 Tips for Gaining Media Recognition for Your Business (Guest Blog by Queen Chioma Nworgu)

The following guest post comes to us all the way from the UK! Queen Chioma Nworgu is an international motivational speaker, success coach and a TV Presenter that resides in London. Enjoy her following insights and be sure to visit her bio below to connect with her on social media!

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Interview time7 Tips for Gaining Media Recognition for Your Business

To be fully recognized and honored in the media for what you do in your business is nearly every entrepreneurs dream. Foremost, this will help attract new clients – but we can’t overlook the added bonus of impressing your friends and family at the same time!

Some businesses and entrepreneurs make gaining media exposure look easy, but really it’s quite strategic and takes time. If you’re seeking the limelight and are ready to start featuring your business or personal accomplishments in magazines, newspapers and on TV, here are seven key tips that will help you get started!

1. Make appearances at exclusive events

One of the best ways to break into the media world and gain media recognition for your business is to attend exclusive events. The types of events that you should attend to gain publicity are seminars, exhibitions, meetings, conferences, award shows and networking events.

This is where you will often find the media. Journalists, reporters, videographers and photographers are always attending exclusive events and looking for amazing CEO’s, entrepreneurs and successful people to interview and feature in their publications, blogs or TV shows. They are hunting for the next big story.  It is your job to introduce yourself to them and intrigue them your entrepreneurial journey. Ask them if they would be interested in interviewing you. It seems common sense, but so many people fail to take advantage of this opportunity!

2. Dress to Impress

Make sure the image you’re portraying reflects someone that the media would want to talk to. This means dressing like a professional whether you’re at an event or working from home. If you look like an executive who’s in charge, your actions will reflect this.

Dressing for success will dramatically increase your confidence and charisma. You will speak with more authority when you make those media calls or introduce yourself. You will also stand out at events and leave a lasting, positive impression.

The media is attracted to people with high levels of charisma. They are always looking for people that will enhance their publications. Bright colors and glamorous outfits demand attention. By no means do you have to be the most attractive person in the room; your professional attire will be what helps to give you an edge.

3. Send Press Releases

Create a quality press release and send it out to key contacts within the media who would be interested in covering your specific topic. Do your research to develop a targeted media list and foster meaningful relationships with these contacts. Reach out to local newspapers, blogs, websites and shows that you would like to be featured on. In your press release, be sure to include articles, tear sheets and publications/shows that have featured you previously. You should also provide the media with a succinct list highlighting your professional achievements.

4. Win a Business Award

The media is always looking for award winners to be featured in their publications. If you have not yet won an award, why not make this your new ambition? It’s a great boost for your business and your personal brand as well.

I encourage you to apply for several business awards in 2014. Be sure to highlight the most important qualities that will increase your chances of winning which include professionalism, excellent customer service, hard work and dedication. Every award is different, so be sure to tailor your submissions appropriately!

5. Start your own web TV show

One of the best ways to attract media publicity to your business is to host your own Internet TV show. There are many simply ways to do this, so don’t be intimidated! You can create daily v-logs, a weekly show or upload videos once a week or twice a month – whatever suits you! This is a great way to build an organic audience and create a buzz about your business that will gain media attention. Once you get going, it won’t be long before you receive requests from the media asking you to be a part of their show, magazine, blog or website.

6. Be inspired

Another strategic way to break into the media is to study entrepreneurs and celebrities that receive a lot of coverage. Read their biographies and success stories. Learn from what they’ve done and write out key points on what these people did throughout their journey toward success.

Ask yourself, how can I improve my services, products and character to start gaining this same media recognition? What are they doing to get publicity? Who do I know that can connect me to interviews or features in the media? Be prepared to do what successful people do (while maintaining integrity of course) even if this means long hours and hard work. Success takes effort!

7. Become an expert in your field

Finally, one of the best ways to gain media exposure is to become an expert in your field. The media is always looking for experts to come on to their shows or to discuss important issues on the news, in blogs, newspapers and at events. Learn all you can about your industry, read books, keep tabs on the daily news and join educational or networking groups that discuss related topics. Once you position yourself as an expert, reach out to the media and offer your insight and expert advice on topics they’re currently covering.

Gaining media exposure for your business is no easy task. If it was, we’d all have the press coverage we want for our accomplishments! Rather, it takes time, talent, strategy and above all else – patience to really build meaningful relationships with the media. Take the advice listed in these seven tips and you will be well on your way to increasing your media exposure.

Snipper Photography (C) 2013

Snipper Photography (C) 2013

About the Author: Queen Chioma Nworgu MA, BA (hons) is a TV appearing international motivational speaker, success coach and a TV Presenter that resides in London, UK. She speaks regularly at conferences, seminars, schools, colleges and universities giving strategies for success and motivation. She has had over 150 TV appearances on TV channels which include ITV, MTV, BBC 1 and Nollywood TV. She believes that you can achieve all of your dreams if you manage your time effectively and never give up.  Connect with Queen Chioma Nworgu by visiting her website, Facebook, Twitter and YouTube.

 
 

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7 Steps to Financial Success for Young Entrepreneurs (Guest Blog by Dave Landry)

This week’s post comes to us from guest blogger, Dave Landry. Dave specially crafted this article for the Bennis Inc blog to assist fellow “amateur entrepreneurs” and guide them toward successful endeavors. Be sure to visit Dave’s business web site for more information on the many skills he has to offer. Enjoy!

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For a young entrepreneur, every penny counts!

For a young entrepreneur, every penny counts!

In today’s economic environment, it is extremely important for a new breed of young entrepreneurs to take risks. As venture capital declines and direct investment opportunities increase, it really is a moment where new minds with elaborate new ideas can affect the world and embrace success.

With startup companies constantly appearing in the headlines, reports from the Kauffman Foundation show that startups have declined from 12 percent of all companies (since the 1980s) to less than 8 percent. It is now at its lowest point on record but as the Kauffman report writes “new firms and young businesses account for about 70 percent of gross job creation and disproportionately contribute to net job creation.”

Small business success is important to our economic recovery, adding a great amount of responsibility to those that are entrepreneurs. By taking the risk on new ideas that may become mainstream in the future, young entrepreneurs are incredibly vital to our economic system.

Here are seven extremely valuable tips for the young entrepreneur. By keeping these in mind, one can supply a focus to the difficult task of financially building upon your talent:

1. Create a star team

It is extremely vital to take as much time to create a team that will be strong for a startup. By honing in on strengths and weaknesses, a team can be formed over supplemental talents adding to its strength and focus.

2. Focus in on problems

Focus is what investors are most interested in. Creating a team that isolates problems, creates a proper strategy to execute a solution, and has a determined value is extremely useful for the starting entrepreneur.

3. Use failure as an inspiration

Everyday functioning for a startup can be filled with a certain amount of failures. Don’t unleash this frustration on colleagues, instead control your emotions. Mistakes can be used to coach others through their faults and toward future success.

4. Try not to work at home

Working from home can be amazing but it can also be constraining. If the lines of home life and work life are blurred, a young entrepreneur can become distracted and frustrated. If an office space seems too expensive, try sharing one or opting for a desk-for-a-day rental service that is priced well for an entrepreneur on a budget. It will also give you an added level of professionalism where you can meet clients in a real office setting.

5. Sharing Successes

A young entrepreneur should never feel the need to be too humble. Celebrating a success, no matter how big or small, inspires the team and makes investors and the public aware of your progress. By keeping a team happy through sharing each victory and by sharing them with your consumers/investors, everyone will feel a part of these small celebrations. Think of them as an adult equivalent of a gold star in elementary school!

6. Learn from past entrepreneurs

It’s important that a young entrepreneur learns from others. This can assist in starting a venture, save time and resources and most simply lend some aspiring wisdom! Literature by Venture Deals’ Brad Feld and Jason Mendelson are one helpful resources. Also try searching interviews or quotes from successful entrepreneurs such as Warren Buffett to hear how they overcame their career challenges.

7. Use spare time to reboot

Just like laptops need some time to rest, so do young entrepreneurs. By spending time with friends and family, or just getting some rest, someone approaching a new venture can utilize time away from work to approach their venture with invigorating motivation and a fresh mind.

dave landryDave Landry Jr. is a businessman and financial strategist. Be sure and visit www.NationalDebtRelief.com to see what Dave and several others are doing to assist people during financial crises!

 

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The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)

The Bennis Inc Blog is excited to host another guest author this week! Marcela De Vivo shares her insight on Search Engine Optimization and something we’re most interested in–the top FREE resources for SEO! Be sure to share your thoughts and comments on this post to keep this important conversation going. To learn more about Marcela, please visit her brief bio below.

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SEOAs Google works to change the way websites are ranked, it’s important for you to keep up with the tools that will make sure you can achieve, or continue to have high search engine rankings.

If you want results, you need to start using the right SEO tools as soon as possible. Listed below are the best free tools available today. They’re all fairly easy to use, and they can be a tremendous help with your SEO efforts.

ScreamingFrog

SceamingFrog is an SEO spider tool that you can run in order to help you get an idea into the status of your site. Using ScreamingFrog, you can also check for competitors backlinks and resource links on major sites with considerable web value.

With ScreamingFrog, you can run the spider on another page to help you find broken resource links. For example, if you find a great resource page on a popular site, you can run the program to identify what links are dead or inactive.

Then you can email them and propose a replacement resource that links back to you. The site will appreciate you finding the dead links and likely take you up on the offer to replace the dead ones with something of value to them.

SEO Quake

SEO Quake is an extension for your browser that gives you information about the sites that you’re looking in real time as you’re browsing them. SEO Quake is particularly helpful for competitive research to figure out different SERPs and find new opportunities for your site to rank higher.

For example, if you are working on promoting a Giveaway and find a great site, you can check while you’re on the site if it has good statistics and is worth contacting or not.

Free Google Keyword Tool

Google’s Keyword Tool is a common starting point when it comes to regularly used keyword tools. In fact, it’s one of the most commonly tools used in SEO.

The free Google Keyword tool will give you a variety of suggestions for choosing, finding and picking your keywords, so it’s a great tool for beginners or people that aren’t too sure which keywords might work for a particular topic or site.

SEO by Yoast

SEO by Yoast is a WordPress plugin, and since many people are using WordPress, it makes sense that it’s so popular. What SEO by Yoast does is help you optimize every single article you publish to your blog.

SEO by Yoast can also help you identify the best keywords to focus on and give you ways to incorporate them into your WordPress pages.

Pingdom

Speed is becoming more and more important, and that’s why you need to be using Pingdom. Pingdom works to look at and evaluate your site’s speed as users see and experience it.

Using Pingdom, you can check to see if your site is downloading quickly, exactly how much time pages take to load for most users, and if any of the files are hanging. This is important because the average user is becoming more and more impatient when it comes to slow sites since there’s so much information out there on the web.

If your site isn’t fast, consumers aren’t going to want to deal with it, and they will quickly move on to a better resource. Fast sites also tend to rank higher in Google.

These five tools can help you with your link building, keyword research, competitive research, and for optimizing your sites for search engines and users. While you might still need some other tools in your SEO arsenal, these make a great starting point, all at the low price of free!

Have questions, comments or other free SEO resources you want to share? Be sure and leave a comment below to get the conversation started!

marcelaMarcela De Vivo is a freelance writer from Los Angeles. She covers a variety of topics, including technology, music, real estate and health & wellness, but she specializes in online marketing and currently writes for HostPapa, specializing in social networking and web analytics.

 

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