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Category Archives: Guest Blogger

How to Love Your Career on the Days You Don’t (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author’s bio below to learn more and connect!

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How to Love Your Career on the Days You Don’t

love my jobYou went into public relations because you loved it – the challenge, the juggling of projects, the deadlines, and the satisfaction of pulling off a mind-blowing coup in the nick of time. But the reasons you love it might overlap with the reasons PR was named one of the top 10 most stressful jobs for two years running.

And where there’s stress, there’s bound to be days when thefeeling of dissatisfaction rears its ugly head and has you wondering if you made a huge mistake. But just because you’re having an off day – or week – doesn’t mean it’s time to switch careers. Here are eight strategies to help you love your job again, even on days when that feels impossible.

1. Walk Down Memory Lane

Remember why you chose this career in the first place. Picture your first big win and remember how that felt. Think about the last time you felt really excited at work, and identify what the difference between that day and today is. By re-engaging with positive feelings about your work and looking for what might have changed, you can turn your day around for the better.

2. Look at the Bigger Picture

There’s a reason you work, and a big part of that reason has nothing at all to do with the office. You work so you can have everything else in your life. Reminding yourself that your career is why you are able to take fabulous vacations or live in a neighborhood you love can help take the sting out of career disillusionment. Virtually no job will give you 100% satisfaction each and every day. Take the good with the bad and remember that work is sometimes (more like often) “work” but it helps support other things in life you love.

3. Take up a Hobby

Sometimes you’re just overloaded and burned out. If there’s no immediate way to change your current workload or the project you’re working on, look outside the office for a sense of fulfillment. If you’ve always wanted to take a cooking class or learn a language, get started. Give yourself something else to look forward to and, once you start feeling accomplished after work, the nine-to-five will likely become more bearable.

4. Dress to Impress

It may seem too simple, but putting on that power suit or your favorite pair of strappy heels can totally turn your day around. You’ll instantly hold your head a little higher, walk with a little more purpose, and all those compliments you’re bound to get won’t hurt either.

5. Tell Someone

It may seem counter-intuitive to your career ambitions to let your boss know that you’re less than thrilled about your current position or tasks, but he or she might actually be the best person to help. Chances are your boss has felt exactly the same way, been able to fight through it, and not only stay in the field – but progress. And your boss may even be able to help mix up your current assignments to help you get over the hump and back to a place where you look forward to coming in every day. Connecting with a personal career coach is another way to help you identify actionable (and proactive!) strategies to turn your career around.

6. Connect with Colleagues

Even if you don’t feel connected to your current list of to-dos, you can still enjoy the workday by fostering supportive, fun relationships at work. Having a friend to look forward to seeing at the office is the next best thing to loving that pile of work on your desk.

7. Give Yourself a Break

Sometimes we need to unchain ourselves from our desk, computer, or tablet. Build regular breaks into your day where you can stand up, stretch, and take a breath of fresh air. If you have some flexibility in your schedule, keep heavy meetings for the middle of the day so you don’t start or end your day on a stressful note.

8. Reignite Your Passion

Look at people in your industry who are on fire. Study them, and if you have someone in your company or city that exudes love for their job, ask if they’d be willing to mentor you. Enthusiasm is contagious, and just being around someone full of passion for PR can get your career fires burning again.

No matter why you’ve hit a slump, there’s nothing worse than feeling miserable eight (or ten) hours a day. There’s a reason you jumped into the PR world with both feet, and you can reconnect with that initial excitement. All it takes is a little perspective and a healthy dose of compassion for yourself – we all go through tough times. Just don’t let one bad day ruin the rest of a rewarding, promising career!

What do you do to get through a tough day (or week) at work? Share your tips by commenting below!

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About the Author: Sarah Pike is a freelancer and teacher, with a slight productivity app obsession. When she’s not writing or teaching, she’s probably reading about career-pathing and wellness. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

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How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The following guest post comes to us from Ryan Stewart, a digital marketing expert and the owner of Webris, a Boston based digital marketing agency. Be sure to visit his author’s bio below to learn more and connect.

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How to Use Keywords to Drive Traffic to Your Website

As much as I hate marketing buzzwords, one rings true: “content is king.”

When crafting content for marketing purposes, you need to first begin with keyword research – otherwise, you’re creating content for the sake of creating content.

Understanding what makes strong and effective keywords and knowing what resources you have at your disposal to craft such keywords can make this process much simpler than you ever thought possible. It starts with having a basic understanding of what a good keyword actually is.

Too often we presume tons of traffic indicates solid keywords in their marketing approach – and too often do marketers find themselves confused when faced with tons of traffic but low conversion rates.

That’s why it’s important to dig out the intent behind the keyword as opposed to just pure search volume.

Brainstorming Keywords

Numerous tools are available that can help you come up with potential keywords for your content.

However, often the best starting point for keyword brainstorming is your own knowledge of your business and industry, as well as the metrics you already have at your disposal. Identifying the search terms that are already driving users to your content is a great starting point for optimization.

Use your own actions as a resource – if you were searching for this piece of content, what keywords would you use?

Some of the simplest and most effective ways of brainstorming keywords is by utilizing the autocorrect features on sites such as Google and YouTube to see what people are actually searching for.

using autocorrect to identify keywords

While this shouldn’t be the end all and be all of any marketer’s keyword brainstorming efforts, this can be a good way of coming up with ideas to get started.

Once you’ve got a basic idea, use Google Keyword Tool to find search volume. Combining your own intuition with Google’s data is a great way to build out your initial list of keywords.

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Crafting Relevant Keywords

As you brainstorm and research, it may be tempting to fill your content with high-traffic keywords. Stop! Now consider – are those keywords really relevant to the content that you’re producing?

And above all else, are these keywords going to draw in the type of traffic that you want?

As you brainstorm potential keywords for your content, remember that those keywords must be relevant to what is actually on the page once visitors click those links.

Getting people to visit your content is only the first step in your keyword strategy – keeping them on your page and enticing them to view the rest of your content or to respond to your call to action are equally important goals.

Utilizing Long Tail Keywords

One of the simplest ways for marketers to boost the relevancy of their keywords is to incorporate more long tail keywords into their content. When people conduct searches, they are typically looking for specific information.

longtail keyword seo

A search for “cosmetic dentists” will drive in better quality traffic than a simple search for “dentists” – not only because the content will be more specific to what the user is searching, but also because these types of keywords typically catch site visitors later on in the buying cycle.

Local Search Practices

Businesses with physical locations or who do a large amount of business in specific areas are quickly discovering the importance of incorporating local search into their keyword strategy. Businesses that offer services locally should emphasize the importance of including local search terms into their keyword strategy.

This is a simple and effective way to drive in relevant traffic. Driving in users from Des Moines, Cheyenne, and Los Angeles is hardly going to do a business any good if their services are only offered in Atlanta.

A good starting point for many businesses that do offer local goods and services is to identify the local terms that are already driving in traffic and to expand upon them.

Calculating the Value of Keywords

Once you develop a good list of potential keywords, you can begin to perform the necessary research with resources such as Google AdWords Keyword Planner Tool, Google Trends, Microsoft Bing Ads Intelligence and Wordtracker’s Free Basic Keyword Demand to determine the value of those keywords and their potential to drive in traffic.

Wordtracker's Free Basic Keyword Demand

One thing that is important to remember is that keyword optimization is something that should continue to evolve over time. Search engine algorithms – as well as the attitudes of online traffic – are always in flux.

Paying attention to metrics such as traffic and conversion rates allows marketers to continue to optimize their keywords and change their keywords as needed to ensure that they never miss out on new opportunities as they arise.

Additionally, focusing on the quality of traffic first and the quantity second, you can overcome some of the biggest hurdles and pitfalls associated with crafting relevant keywords for your content.

What other tips do you have for successfully researching and incorporating effective keywords into your content marketing strategy? Share your ideas by commenting below!

ryan stewartAbout the Author: Ryan Stewart is a digital marketing expert with over 10 years of experience working with clients like Best Buy, Accenture and the Department of Defense. Ryan holds a number of web certifications as well as a Master’s in Business Administration (MBA). Ryan currently owns Webris, a Boston based digital marketing agency. Follow Ryan on social media: Twitter | Facebook | LinkedIn

 
 

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5 Ways to Create a Culture of Empowerment (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author’s bio below to learn more and connect!

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5 Ways to Create a Culture of Empowerment

Empowerment

If you’re tired of obscure strategies about more meetings and holding monthly birthday parties, try out some of our ideas to help your team feel empowered (and maybe even a little inspired). While communication and making sure employees feel heard are important, they are hard to quantify. The five tips listed below can help you take empowerment out of theory and put it into practice.

Give Snaps

This idea is a twist on the usual public acknowledgement idea – and it was inspired (without any shame) from the movie “Legally Blonde 2: Red, White and Blonde.” Everyone on the team writes down something positive about another member of the team and puts it into the “snap cup.” In my former office, it was a pineapple bowl.

Then the facilitator of the activity reads each compliment out loud, and everyone gives snaps (literally snapping their fingers) for the person being acknowledged. I sometimes ran entire snap meetings centering on just one team member. It may seem like a silly idea, but I saw my team start looking for positive things in one another – and then expecting great things. It was a simple, non-threatening way to create an environment of positivity and to form a stronger team.

Pass the Mic

As the leader or manager, it’s easy to monopolize meetings with all the important things you have to say. But when your team only hears one voice, they become stagnant and can start to feel disengaged. There’s no better way to get them engaged than to give them the floor. You can either ask for volunteers or make assignments, but every team meeting should include some kind of training from at least one team member.

You can outline parameters for the kinds of training you’re looking for, but if you really want employees to take ownership, leave it as open-ended as possible. I’ve seen employees read “The Giving Tree” or turn the culminating battle scene in “Braveheart” into an inspiring message about taking risks and going for it. And the best part of this practice is that you, who are usually the one filling everyone else’s cup, get a chance to be inspired as well.

Give Feedback on the Spot

Employee surveys are just fine, but if you want to see immediate results and truly empower employees you need to speak up when you see something happening. If a team member just went out of their way to make a customer happy, go out of your way to make sure they get acknowledged for their efforts. If someone found a creative way to resolve a recurring problem, give them props and ask them to put together a training to share at a team meeting so everyone can benefit from their resourcefulness.

And encourage everyone in the office to do the same. You shouldn’t be the only one giving feedback. This is a discipline, though – it doesn’t simply happen. Set alerts on your calendar to remind yourself to look for on-the-spot opportunities. Once you start looking every day, it will become a habit. And this habit puts that open communication you’ve been striving for into practice.

Use an App

When it comes to employee empowerment, there’s an app for that. Motivosity is a program designed to automate, track, and facilitate employee engagement and acknowledgment. To have a truly collaborative workplace, you need to have a culture of empowerment and creating or transforming a culture takes discipline. Motivosity helps you get there.

From birthday and work anniversary acknowledgments to peer-to-peer rewards, this website/app combo streamlines your empowerment program and reminds everyone to give props to their coworkers. Motivosity also provides a fun, engaging way to capitalize on the competitiveness of your team by turning company and team goals into a game. And the program tracks everything that happens, which helps you identify which strategies are working and which ones are a waste of time.

Give Them Some Control

One of the best ways to help an employee feel empowered is to give them control over some aspects of their professional life. Whether it’s letting them decide how to transform the office break room or giving them the option to work from home part of the time, a sense of control can be more powerful than a raise.

Letting employees have input – especially in regard to their work schedule – shows you trust them and value their contribution. Remote work is becoming more common, especially for PR-related roles like social media managers and bloggers who rely solely on the Internet. And the benefits in regard to employee satisfaction and productivity definitely outweigh any perceived risks.

Whatever you decide to do to create a more inclusive, empowered workplace, make sure to be consistent and keep it going. Stopping and starting random initiatives only erodes trust and enthusiasm. While there isn’t one magic answer for helping your employees feel appreciated, you can start making a positive difference by implementing simple, concrete strategies that get everyone involved.

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About the Author: Sarah Pike is a freelancer and teacher, with a slight productivity app obsession. When she’s not writing or teaching, she’s probably reading about career-pathing and wellness. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

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How to Ease the Transition to Working from Home (Guest Blog by Sarah Pike)

The following guest post comes to us from Sarah Pike, a Community Outreach Coordinator for BusinessBee, an innovative and resourceful company that helps small companies successfully manage and grow their businesses. Sarah is also a college writing instructor. Be sure to visit her author’s bio below to learn more and to connect!

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How to Ease the Transition to Working from Home

working from homeThe ability to work remotely grew 80 percent between 2005 and 2012 and it shows no signs of stopping.

Research shows working from home might be harmful to your health, but there are a lot of benefits you can gain from it too. If you’re nervous about making the transition from office work to working remotely, here are some ways to help make that transition a bit easier.

Learn to make yourself “present.”

Many people feel like they’ll miss out on opportunities by working from home. To combat this, make yourself as “present” at the office as possible without actually being there. Connect your smartphone and laptop to your office. Have instant messengers and email open at all times while you work. You can give the impression of being physically in the office by being easily reachable during your normal work hours.

Find more ways to connect.

Working remotely doesn’t necessarily mean working from home. Keep your options open. There are apps available, like Work+, designed to help you find available Wi-Fi connections no matter where you are. This way you won’t feel compelled to stay in your house all day, which can end up feeling just as confining as an office.

It’s been shown Internet access directly correlates to a person’s happiness, so having a good connection is essential to creating the perfect work-life balance. Make sure you have a reliable Internet connection at home or that you’re going to a coffee shop you know has a strong Wi-Fi connection. You’ll need a stable connection with speeds fast enough to handle your workload. If you’re unsure if your at-home Internet is up to par, this test can help you check your speed.

Set your schedule.

You can easily fall into a trap of staying in bed all day when working from home. To prevent this, sit down and define your schedule. It should follow a similar schedule you’d have if you were in the office. Begin work each day at a set time and stick to it. Just remember to end at the specified time each day too. Overworking when you work from home is an easy trap to fall into when you’re working in a solo setting.

As Ariana Huffington discusses in her book “THRIVE,” overworking can lead to sleep-deprivation. Not only can this lead to serious injury, as in the case of Huffington, but it can also lead to a fall in productivity and happiness.

Take breaks.

It’s easy to work without stopping when you don’t have people coming to chat with you or when you don’t have a break room to visit. In the same vein of setting a work schedule, you need to schedule break times. Set aside 15-minute breaks and a lunch period each day—and take them. Studies show people are more productive when they take their breaks.

Create your own commute.

For many people, the drive to work is the ideal time to mentally prepare for the day ahead. You may think you lose that period of reflection and preparation when you work from home, but you don’t have to. Take time each morning to walk to a specific place, maybe your neighborhood coffee shop, and back home. You’ll mimic the morning commute and give yourself time to relax and prepare before the stress of the workday takes over.

Avoid unnecessary distractions.

When you’re at the office, you don’t have the option of throwing in a load of laundry or starting to prep for dinner. When you work remotely, you need to stay disciplined to not do these things. These are distractions only serving to keep you from getting your work done. Set aside time to do your home-life chores when your work is done, not in the middle of it.

Make sure you still socialize.

Studies show that workplace socialization is paramount to getting ahead in a job. Not only does it make you more productive and help cultivate ideas, but it also builds trust among colleagues. Find social groups via sites like Meetup.com to help develop interaction or form a weekly or monthly get together with colleagues.

Over 75 percent of employers with remote work programs in place report happier employees. Clearly, there’s something to be said for working somewhere other than a cubicle. The key to making it work is finding the right balance for your schedule and needs. If you’re considering transitioning to working from out of the office, try out some of these tips to give you the confidence you need to get started!

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About the Author: Sarah Pike is a Community Outreach Coordinator for BusinessBee and a college writing instructor. When she’s not teaching or writing, she’s probably binge-watching RomComs on Netflix or planning her next camping trip. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

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Entrepreneurship in 2015 (Guest Blog by Amy Klimek of ZipRecruiter)

The following guest post comes to us from Amy Klimek, an experienced HR recruiter and VP of Human Resources for ZipRecruiter. Enjoy her insights and expertise on the topic of entrepreneurship. Be sure to visit her author’s bio below to learn more about Amy and her business and to connect!

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Entrepreneurship in 2015

Insights and Encouragement from an Expert

Entrepreneurship is equally rewarding as it is difficult. Though you may be free from the shackles of retail and corporate, such freedom comes with a price. As far as 2015 goes, the time has never been better for you to finally build that start-up you’ve always dreamed of having. Just be sure you understand the responsibility that is inextricably linked to power.

Start It
Too many people talk about their dreams but never act on them. They dedicate hours of the day envisioning that perfect business but never actually take the steps to achieve it only to regret their failure to act in their older years. For most, it’s fear that holds them back. Because we no longer have anything to fear, our mind makes up some that exist outside of our comfort zones. Anything that is not part of what it is used to is deemed impossible and not worth it. If you’re going to successfully start on your own path, it’s time to learn how to overcome that negative voice. Instead, use it to guide what precautionary steps you want to take to give yourself a safety net to fall into should something go wrong.

THE-MOST-DANGEROUS-RISK-OF-ALL

Understand the Competition
Now that you are putting together the research, you will inevitably come across blogs that give you reasons not to go after your dream and, specifically, the dream in your field. They all decry the sheer number of people vying for the same thing as reason enough to give up. Never listen to these people. If you wind up falling down a rabbit hole of negativity, stop researching for the day. What you need to realize is the reality of the situation. Those that generally enjoy what they do will share useful knowledge and be very positive about their accomplishments. The other 90% lack the talent and discipline required to succeed, no matter what credentials they try to throw at you. Instead, focus only on the 10%. These are the experts in their field. Though it will take you years to achieve what they have accomplished, they are great examples to look to for motivation and ideas.

10 Year Rule
Overnight sensations are a dream. The only people that earn this title are children that appear on television shows. What the media never reveals are the years of hard work the professionals put into their craft before they finally caught the public’s attention. Dubbed the “10 year rule”, John Hayes researched this phenomenon by taking the lives of famous artists (think Mozart) and statistically looking at how long it took each of them to begin producing their most famous pieces. In the end, 10 years was the magic number. Each and every master required a decade of dedication to their concentration before major success came into play. You are no different. Accept this and use it when you feel like you should just give up. Success takes time. It is a slow and steady pace that will get you to where you want to be.

Be Flexible
You might be the personality type that obsesses over every little detail, and with a venture into entrepreneurship, you’ve already plotted out every modicum of possibility. Unfortunately, this still won’t be enough to prepare for the future. Think big, plan small. Have a single goal in mind but do not be dead set on the path you take to get there. What may seem like something out of left field could turn out to be a well-placed opportunity that opens even more doors for you. Basically, pursue every avenue. As an entrepreneur, this translates into how you find your first clients. The importance of this lies in a single word: experience. If you haven’t already built a career in the corporate world, you are still young and lacking resume fodder that potential clients use as a means to judge your credibility. In these beginning years, you will not have much behind you and need to be willing to take on projects that don’t fit your ideal match but still bring some value to the brand.

Build What You Believe
As an entrepreneur, the world is your oyster. You are now free to pursue anything. While scary, it is nonetheless a freeing feeling. No longer are you wasting your time for someone else. You are working for you. A popular quote entrepreneurs cite describes that they would rather work 80 hours a week for themselves than 40 hours a week for someone else. When you focus on something that means a lot to you, 80 hours is still not enough time to devote. Yes, there will be days you wake up and wish you could just spend the day in front of the TV, but there are never days where you wake up and want to disappear. The stresses between business and freelance are different in many ways, but at least with freelance, success relies on your ability to work hard.

You Are Accountable
You are accountable for everything that happens, especially if you begin your run with just you heading up the fledgling business. This means that before you start reaching out to clients or hiring others to manage your affairs, you better have your own self-importance under control. Don’t think you can continue to take out your frustrations on others. They will no longer work with you. Don’t assume you can make excuses for a poorly completed project. You were the only one working on it. Instead, turn this accountability into a positive. Use it to continually better yourself and what you offer. If something goes wrong, assess what happened and make notes on how you can avoid the situation in the future. If you feel like berating others, take time away to understand why you are frustrated and what you can do to ease the tension. Turn everything into a learning exercise and you will be amazed at how far you can go on your own.

Amy KlimekAbout the Author: Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that, Amy has held similar roles at Rent.com, eBay and US Interactive. For Amy, corporate culture isn’t about dogs and free lunches, it’s about empowering employees and creating an enriching environment for people to excel. Connect with ZipRecruiter on Twitter or Facebook.

 

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How Reseller Hosting Can Earn You Extra Profits Online (Guest Blog by James Manner)

The following guest post comes to us from James Manner, the PR and marketing director at Premium Reseller hosting company. Enjoy his insights and expertise in this field and be sure to visit his author’s bio below to connect with him on the web!

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web hostingFrom such an extensive diversity of ways to make money online that are available today, there is one that really stands out among the crowd. It allows you to start up your own branded business of high-profit potential, yet with really minimal effort and investments involved in the whole process. Actually, I’m referring to reseller hosting here. It has been one of the hottest trends in the online market because of its sophisticated business opportunity with considerably low start-up costs. Let’s take a closer look at what makes reseller hosting so special – and first, what it really is!

What is Reseller Hosting?

First of all, let’s get down to the very essence of reseller hosting. Actually, this kind of hosting services is all about providing a user with the ability to split his or her allotted server resources (disk space, bandwidth volume, RAM, CPU, etc.), create any necessary number of separate hosting packages, typically on a shared hosting basis, set up individual prices and then resell them as value-added solutions for a profit. A reseller can host virtually unlimited number of domains on his/her own reseller hosting account.

In other words, you will act as a middleman by purchasing web hosting services from a large company and then reselling it to your own clients at your own prices. The extra cost is actually what is going to be your profit, while only minimal investments are required from your side.

What’s especially significant about starting up your own online business with reseller hosting is that you will avoid all the associated hassles and costs, such as establishing a data center, purchasing all necessary network and server hardware, fitting up physical and virtual security systems, managing technical and support staff, etc.

Your Own Brand-Name Company

It’s essential to point out here that being a web hosting reseller is absolutely anonymous and your hosting provider guarantees you this right by allowing you to act as an absolutely independent web hosting company. Your clients will never know that you are a reseller. All newly created web hosting packages are 100% private label, ensuring private nameservers and anonymous hostname. Furthermore, you gain full control over your web hosting infrastructure along with all your clients – from setting and configuring mailbox quotas to enabling various website scripts and even managing spam settings.

You Gain Profits, While Your Hosting Provider Takes Care of Everything

As you have probably experienced firsthand, one of the most important aspects in the web hosting business is the level of support provided. Hosting service users expect to get professional and prompt assistance with any issues that may arise. Otherwise, a hosting provider simply won’t be able to retain clients and run the business successfully. While you are just a reseller, you don’t have to bother yourself with customer support issues. Your hosting company takes care of all related processes.

When choosing a reseller hosting provider, opt for an established and experienced company that is large enough to provide resourceful packages and one that is reliable enough to ensure top-notch and hassle-free performance of your online venture. While working with a reputable provider, you can also enjoy total peace of mind knowing that both you and all your clients will get comprehensive and knowledgeable technical support and assistance.

Ever Increasing Demand

For the foreseeable future, web hosting will never be out of demand. No single website can appear on the Internet without being hosted somewhere, and as you can see, more and more new web projects – from personal blogs to large corporate websites – are emerging in the World Wide Web every single day. All of them need hosting services for the proper online presence. While technologies may change the way in which we host websites, the need for hosting them will remain.

Have you ever used reseller web hosting services? Feel free to share your experience and related ideas in comments below.

jamesmannerphotoAbout the Author: James Manner is the PR and marketing manager at Premium Reseller hosting company, an established provider offering all-in-one Linux hosting / Linux reseller hosting and Windows hosting / Windows reseller hosting services. Connect with James Manner on twitter @jamesmanner5.

 
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Posted by on April 21, 2014 in Guest Blogger, Technology

 

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How Has Technology Affected Human Behavior? (Guest Blog by JaguarPC)

The following guest post comes to us from JaguarPC, a web hosting services company based out of Colorado Springs and the original leader in VPS hosting. Enjoy their following insights and be sure to visit their bio below to connect with them on the web!

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Technology has never been more influential than it is today. Many people find themselves in a situation where they feel like they cannot exist without technology. How many of us have a work colleague or a teenage child who appear on the verge of a nervous breakdown whenever they realize they need to spend some time without their iPhone? Throw tablet devices into the mix and pair it with the almost blanket 24/7/365 internet coverage that we enjoy, and we start to understand just how important technology is, and why people are so reliant upon it.

Often, we laugh at individuals who get themselves in this position, without ever really considering the role that technology plays. There is no doubt that technology has influenced our human behavior. The question we must ask now is, “What have we gained – and lost – from these technological advancements?”

evolution

Technology Makes Us More Productive

Make no mistake; although many people look at technology through a negative set of eyes, there are many ways in which it plays a positive role in our lives. What often passes by without discussion is the ways in which we can use technology as individuals at work.

The increasing use of cloud storage software is probably the best example of this, particularly in terms of employees who can work at home, or those who work in the field. Think about an employee who works in client sales. Instead of flicking through a ragged looking folder, they can now access all their business documents on a tablet or smartphone.

The crucial point here is that employees will become more confident, empowered by the faith they have in their technology. Whether they are responsible for securing high value sales or sending basic follow up emails, technology empowers and makes people more productive.

Technology Erodes Social Skills

From the positive of productivity to one of the more common global gripes about technology. Does it really erode social skills? You’d probably have to say only among certain groups. For example, people who use technology from a social media perspective to facilitate easier meetings with their friends would be fine. Those who use it to avoid any actual personal contact, in contrast, will undoubtedly see an erosion in social skills. Anyone on the outside can see it, too. Just speak to someone who is an avid user of social media, and uses it in preference to personal contact, and you’ll notice the difference.

Does Technology Make Us Unhappy?

There have been numerous studies that have looked at the psychological impact of someone “unfriending” you on Facebook, for example, or carrying out the equivalent action on another social platform. Think about how people are made to feel by the number of likes they receive or other social shares, and it becomes clear that technology does indeed make us unhappy.

However, this again has to be linked with the ways people use social media and other technology, as well as to the fact we now live in more of an instant gratification society than ever before. Technology only makes us unhappy because it has become such a big part of the way we live.

There is no question that technology has changed human behavior, with both positive and negative consequences. Do you agree? Share your thoughts in the comments below!

JaguarpcAbout the Author: Based out of Colorado Springs, CO, JaguarPC has been touted as the “world’s most trusted and experienced hosting company” for its ability to provide high-quality internet hosting solutions to small and medium-sized businesses, government agencies, prominent individuals and non-profit organizations worldwide and is the original leader in VPS Hosting. JaguarPC’s core portfolio comprises information technology and business hosting services, as well as programming services. Learn more about JaguarPC’s highly respected services at www.jaguarpc.com!

 
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Posted by on March 31, 2014 in Guest Blogger, Technology

 
 
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