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How to Take Advantage of Working From Home in the Summer

Working from home in the summer

Taking full advantage of working from home in the summer by taking client work out on the back deck.

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible.

Here’s our guide for taking full advantage of the perks of working from home in the summer.

Take your work outside

Make sure to take advantage of the nice weather in the summer! Taking your work outside with you for even just a small part of the day, like checking emails on the porch, reading from a park bench or taking a phone call from an outdoor café, helps to recharge your focus. Better yet, being present in nature can even offer you some great inspiration!

Do work earlier or later in the day to carve out free time during the best daytime hours

Working from home often gives you more freedom and flexibility with your time. During the summer months you can take advantage of hitting popular attractions like a waterpark or amusement park when they tend to be less crowded. The key to finding time for these mini “day-cations” is to get your work done earlier or later in the day so you have free time during the best daytime hours.

Multi-task by picking an outdoor meeting location or taking a call from the park

As we mentioned in a previous point, taking a business call outside can give you that extra time in the sunshine. Whether you’re a single adult working from home just looking to get out and enjoy the summer days, or a work-from-home mom trying to entertain your kids while taking care of work, getting outside is a great way to multi-task!

Work hard and efficiently to maximize your free time to enjoy summer activities

It’s always important to work hard and efficiently to make the most of your time and earn the respect of your clients and customers. However, the summer months offer an additional incentive for maximizing free time – you can spend it doing fun things outside. This means giving your work your complete focus until the tasks are complete, and then fully enjoying the time you get to unplug!

Do you work from home? How do you take advantage of summer weather and activities with your flexible work schedule?

 
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Posted by on August 8, 2016 in Business & Success, Life

 

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Life Inside a Chaos Bubble

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Life Inside a Chaos BubbleRecently I used the term the “Chaos Bubble.” It happened during a conversation in which I was describing how some people whose time is in such high demand actually become immune to the whirlwind of chaos surrounding them. So to properly define this new concept, a Chaos Bubble occurs when the heavy demands of your work and hectic lifestyle create a protective layer to the outside world and insulate you from the chaos.

I’m of course basing this off of several people I have met who have the “luxury” of experiencing this Chaos Bubble phenomenon. These people are in such high demand that their email and voice mail are consistently filled to capacity. Not a single new message can be received. Their phone rings but almost always results in a missed call due to a dead phone battery or because they’re in and out of meetings all day. Their secretaries or personal assistants are the gatekeepers. If you need input or an approval, your best bet is to get the message to their #2 or risk it bouncing off this Chaos Bubble never to be seen, heard or so much as acknowledged.

To reach such a threshold where chaos becomes a protection and no longer a threat, first takes going through many uncomfortable, and at times unbearable, levels of chaos. It’s fairly comparable to being in the eye or a hurricane. Outside of this inner circle a fierce storm of mayhem is constantly brewing, but inside all you experience is an eerie silence and false sense of calm. To get inside this eye, you may spend years being whipped by the winds and swirled around to the point of not knowing which end is up, but once you make it to the inner circle, the chaos spins around you—not within you.

For the most part, chaos is an unwelcome and heavily avoided part of life. But when the dinging and ringing of emails, iPads, cell phones and calendar reminders reach a high enough volume, they have the ability to create a white noise that cancels out their sounds all together—leaving just you and your thoughts inside your own Chaos Bubble.

 
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Posted by on August 1, 2016 in Life

 

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4 Tips for Becoming a Better Writer

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR, photography and writing!


2016-05-24 20.19

4 Tips for Becoming a Better Writer

As the daughter of a talented writer, I believe I may have gotten the creative writing gene from the person I admire the most, my mother. Throughout my life I have always had a way with words and the ability to let them flow onto a page naturally, as I enjoyed journaling from a young age. English was always the subject I excelled in throughout my education, however it became clear to me later in life that If I was not passionate or excited about what I was writing, I would sometimes struggle more through the process.

This past year I was offered the opportunity of a lifetime. I was given a job/mentoring offer that would allow me to merge my creative side with writing, all while learning and navigating the fascinating world of Public Relations. Here is a look at some of the lessons I have learned throughout this process and would like to share these tips in hopes they can inspire someone else to also become a better writer.

Find Your Rhythm

Finding your rhythm in writing is not always about finding your voice. In fact, I believe that the most important components to being a better writer have a lot to do with your environment. For me, I need to have a peaceful and inspirational space to be able to thrive when writing. I can write to my full potential when I have little to almost no distractions and a specific time that I can set aside just for writing. This may not be the same for everyone, so explore different environments and note that ones that help to get your creative juices flowing.

Write, Write and Then Write Some More!

Consistently writing is probably one of the most important things I have learned this year in my new position as a Public Relations assistant. There is a lot more writing involved in my position than I originally predicted, but I am always up for a challenge! Just like with any other craft or skill, they say “practice makes perfect.” I have found this to be most definitely true with writing. When you can get going on a good writing streak, don’t stop! Keep writing regularly, daily if possible, and you’re far less likely to hit a writer’s block. But if you do…

Break Through That Writer’s Block

I have found that the biggest obstacle that a writer can face is the infamous “writers block.” There are many different ways to go about trying to overcome this hurdle in the daily life of a writer. What I have found to be most helpful, if I am stuck on where to begin or where to go with my writing, is to take a step back. You won’t break through your writer’s block by sitting there and pounding your head through it. Rather a little time and space from your writing will give you a fresh mind and renewed patience to approach the task from a different angle.

Find Your Confidence

I have always been told how articulate I am, but sometimes have had a hard time believing that in myself. The more I write; the more confidence I find not only in my writing, but in myself as a person. Putting your thoughts and feelings into words for countless others to read is enough to conjure up securities in anyone! I have gained confidence by writing like I was talking to a close friend. Rather than trying to write something that will please a huge audience, I write to relate to just one or two people I know. The end result is writing that is genuine, relatable and accurately reflects my inner voice. Who wouldn’t be confident in a finished product like that?

What other tips do you have for becoming a better writer? Share your insights by commenting below so we can all improve our writing skills!

 
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Posted by on July 18, 2016 in Business & Success, Life

 

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So You’re Different…Just Like Everyone Else

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


So You’re Different…Just Like Everyone ElseAs I continue to define the scope of my Public Relations work – particularly the emerging trends and most effective strategies for my clients, I’ve been confronted with one reoccurring scenario. Every business wants to share the message of why they’re different from all the others. But so often the differences they provide me with read like every other brochure, billboard or tagline I’ve seen time and time again. “We care….We put our customers first…We provide you with the best quality of service.” If you’ve already tuned out while reading that last sentence, you’re not alone. In fact, your reaction is the same reaction such statements receive when they’re placed on any plethora of marketing materials. Either the message is forgotten as soon as something else catches our attention or it’s glazed over altogether, never standing the chance to be absorbed into our subconscious. Neither result is desirable for the businesses who are trying so hard to differentiate themselves.

What makes a business truly different?

Truthfully, at the end of the day…very little. For the most part, products and services can be replicated (even with the best copyright laws and patents in place). There are millions of family-owned businesses with “small town values” representing every size and industry. And words like loyalty, honesty and quality – while all very good things for a business to have – are often read as ambiguous marketing fluff by customers. In very rare cases, a compelling story of how you overcame mountains of adversity to start your business may draw a unique spotlight your way, but inevitably the light will fade and a story of such depth is hard to convey on a billboard or Facebook ad. By focusing your marketing and public relations on answering the question “What makes me different?” you’re missing the question that really matters which is “How can I get remembered?”

Recognize your lack of differences with honesty.

Simply put, people appreciate honesty. The initial and obvious reaction to this fact is to position a company’s honesty and integrity as a “unique value.” But I beg of you to take at least one step outside the box. Customers aren’t easily fooled into thinking that you’re the only honest business on the block. They likely do business with many other people who they would also classify as men or women of integrity. So instead, make yourself memorable by evoking an unexpected emotion or reaction from your audience. With the right communications strategy you can make them laugh, make them think or even make them blush. You may be bold enough to directly say “We’re actually not that different from the other businesses out there,” and catch your audience completely off guard. Being remembered is the end goal and by going against the grain just a little, you’ll have a much better shot at achieving this. So long as you remain honest and genuine with your customer base, the sky’s the limit for creativity!

Actions (and brands) speak louder than words.

Nike is far from the only company that makes and sells athletic apparel. This is a huge industry and really no advertisement or marketing that I’ve seen has fully convinced me that any certain running shoe or t-shirt is all that different from the rest. Even when a seemingly revolutionary product is launched, it’s only a matter of weeks or months until 10+ other companies release their own version of this product, claiming the same technology and benefits. So what does Nike focus on to position themselves as a leader in the industry? Their brand. It’s the swoosh, the “Just do it” tagline, the distinct style of commercials and the carefully chosen celebrity spokespeople who create this solid brand. Instead of contributing to the white noise of long-winded and confusing advertising jargon, Nike has instead chose to build a brand that is so powerful and well-defined that a big white smudge on an all-black billboard is enough for anyone to recognize that as the Nike brand. While they still strive to be “first” and “different” in many aspects of athletic apparel, they know this will only every last so long until the next big thing hits. So instead, they focus their communications efforts on building up what can’t as easily be knocked down – a timeless brand.

You may not be the only one, but you can still be the best one.

Finally, there is one area where you can truly stand out and that’s at the top. By being the best at something, you leave no room for a competitor to join you on this stage. However, in communications the term “the best” is overused, misconstrued and there’s really no form you need to fill out or ribbon you need to receive to make this claim. At all levels and in all industries, there are certain awards that can help back up your claim to fame and provide a great point of differentiation for your business. But regardless of whether you’re hoping to use this title as a future marketing campaign, you should strive to be the best for no greater reason than to serve your people and your business well. There may be many other businesses out there just like yours, but if your customers truly feel like you are the best based on the quality of your service or product, I promise you that they will be back for more!

Whether you’re trying to differentiate your business or yourself, remember that for no other reason than the sheer volume of competitors, being truly different is not always possible. Instead, focus your communications efforts of getting remembered. And with this thought, I’ll close with a final inspiration:

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel. “—Maya Angelou

 
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Posted by on June 6, 2016 in Business & Success, Life

 

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How to Work From Home with a Child

Sometimes food is a necessary incentive to keep the kiddos quiet long enough to make a phone call!

Sometimes food is a necessary incentive to keep the kiddos quiet long enough to make a phone call!

Working from home can be hugely beneficial to growing your business, increasing efficiency and saving money. Where things can get tricky is if you’re not the only one at home during the workday. Yes, I’m talking about those pint-sized “coworkers” called children that can’t yet understand the difference between work time and play time.

For some parents, balancing work and childcare from home is the only way they can make it all happen. If you’re among the lucky ones who can enroll your little one in caregiver program at least 2 days a week, even if just for a 3-hour block of time, you can get a ton done in these golden hours! But what about the other days when your child is home with you like snow days, sick days or holidays? These seem to pop up during the most inconvenient times, turning what should be a simple work task or conference call into an extremely stressful balancing act.

The good news is with a little creativity and flexibility throughout your day, you can indeed find balance in this work situation. Here are some tips to make working from home with your child a success!

Create Fun Activity Kits for Your Little One

Even if you only have a few hours’ notice that your little one is going to be at home with you on a workday (i.e. a stomach bug or big snow storm), you only need a little time to put together some activity kits that will keep those tiny fingers busy (and independent of your attention) as you tackle your most important tasks

For example, bust out the play dough and give them an “assignment sheet” of the shapes or objects you want them to try to create. Create a “craft kit” with all the necessary tools and ask them to create something specific, like a birthday card for a relative. Another idea is to assemble a dress up box with fun clothing items and accessories you have lying around the house (bonus points if it’s something they haven’t seen before!). If you have multiple kids at home, create a contest for the best costume that you will judge once you’re off your call or done with your project. Don’t forget about educational DVDs! Sure, some people may try to make you feel guilty for all that “screen time,” but when you’re in a pinch and just need an hour or so of peace and quiet, you do what you have to do!

Block Off Time for Undivided Attention
Have you ever been wrapped up in an assignment, trying to concentrate, but your toddler is literally tugging on you and begging you for some attention? This is when you know it’s time to take a short break from your computer or phone and give some undivided attention to your little one. Take time to get down on their level and play with your toddler for a while. Yes, this is time you aren’t getting work done, but by investing even just 20 minutes or so into making your kid feel noticed and loved, your reward will be a content child that is happy to play independently again until you can return to him or her.

Utilize Family

To say it takes a village to raise a child couldn’t be more accurate! When you have a young family, you quickly realize the importance of trusted family and friends who live close by. If you can foresee a big project coming up at work or an assignment that will need your full attention, don’t be afraid to ask for help with your little one

A family member, neighbor or friend who is willing to take your child on a walk or simply be an extra set of hands for you in the house, if worth their weight in gold! Not only will you feel calm and at ease while getting work done, your child will also enjoy some one-on-one time with a new “friend” who will make them feel like the center of their world. Even if you don’t have family nearby, build a network of friends and fellow moms who are willing to help you out in an emergency situation. You never know until you ask! I have found people are more than happy to help out a busy mom and give her a few well-deserved moments of peace.

Do you ever have to balance work and childcare on the same days? Share your personal thoughts by commenting below!

 

 
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Posted by on May 30, 2016 in Business & Success, Life

 

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Delivering Happiness: How to Provide Clients with More Than Just Services

How to Provide Clients with More Than Just Services

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to your clients. Your clients expect to receive quality service and products from you – that’s standard. But what really makes your business stand out is going one step further to provide them with unexpected, but much appreciated benefits. These benefits are the reason people will come back to you time and time again for more business.

So what can (and should) you do to provide more than just your basic goods and services, but to really deliver happiness? Take a look at these four tips.

Tip #1: Share your advice or expertise at no charge

No one likes to feel like they’re getting “nickel and dimed.” It usually takes one a few minutes of your time to share a little extra advice or expertise with your clients. For example, someone might ask for advice on getting more likes on their Facebook page. Rather than stick them with a costly proposal right off the bat, offer one or two simple tips to establish credibility and build trust. You shouldn’t invest too much time in free advice, but giving just a little at no charge will almost always come back to you ten-fold in future business.

Tip #2: Form a friendship…get to know about them, personally!
Solid connections and meaningful relationships are at the heart of every successful business. Keep this in mind as you cultivate your client relationships into friendships. Really get to know your clients and customers. Remember their birthdays, the names of their children and their hobbies. Not only will this give you something to make small talk over at your next meeting, it will also demonstrate your listening skills and attention to detail. Clients who are friends are more likely to be satisfied with your service and stay loyal to doing business with you in the future.

Tip #3: Resolve any issues promptly and for free (as long as reasonable)

Solving a problem promptly and effectively is a great opportunity for your business to create happy clients. Use the “customer is always right” motto and resolve the issue without sticking your client with a bill for it (so long as it’s a reasonable request). Yes, you may lose a few bucks in billable hours, but you will more than make up for it in future business from a happy and loyal customer. (Note: if this proves to be a reoccurring theme with a client, it may be time to weight the cost-benefits of the relationship altogether).

Tip #4: Follow-up to see how they’re enjoying your product/service

Timely and friendly follow-up is key for delivering happiness to your clients. You don’t want to be intrusive or annoying (like that waiter that pops over 7+ times during a meal asking if everything is okay), but regular “check-ins” can help to nip any issues in the bud before they leave a lasting negative impression. Clients may not be inclined to bring up an issue thinking it’s too small to initiate a conversation about it. But if you present an easy opportunity for them to speak up by being the first to ask, you’d be surprised how some little adjustments early on will keep a client much happier in the long-run!

How do you go above and beyond to provide your clients and customers with more than just goods or services? Share your personal thoughts by commenting below!

 
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Posted by on May 16, 2016 in Business & Success, Life

 

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How Do You Really Define Success? (Guest Blog by Danielle Gouger)

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR and photography!


How Do You Really Define Success

I think it’s safe to say that one life goal we all share is to achieve “success.” I put this word in quotes, because success is a term that can have an extremely fluid definition from one person to another. The beauty is that there really is no right or wrong way to define your own success. It’s whatever brings happiness, fulfillment and meaning to your life.

So how do I define success? I would expect that it may differ from your own version of this word, but you never know; our individual interpretation may also align quite a bit. Here’s how I personally define success – and what I work to try and achieve each and every day.

Ending each day feeling satisfied, not stressed

Success to me is truly being happy and living each day to its fullest. My soul is the happiest when I am traveling and experiencing new things. However, real life responsibilities like raising a family and pursuing a career don’t always allow me to travel as much as I’d like. Rather, I find the potential in each day as it presents itself. My “adventure” may not be exploring a new country, but rather exploring a new walking trail near where I live. Little adventures exist all around us, every day, and I feel most satisfied and successful when I seize the opportunity to live in the moment.

Having a good balance between work and family time

Another way I define success in my life is by achieving a healthy balance between work and family time. In my early twenty’s, I defined my success by how much school and work I could jam into my schedule. It wasn’t until I became a mom at 25 that I started to view success in other ways. For example, motherhood is one of my greatest ongoing successes (and challenges). I strive to be the best mom I can be each day. I then began to realize the importance of being a good daughter and to value and cherish family time. Balancing work and family is something I’m still learning to do, but the better I get at it, the more successful I feel.

The opportunity to have my talents impact other people

As I mentioned previously, school and work used to define my success growing up. As I have matured, both in life and in my career, I’ve discover newfound confidence in my talents I have to share with the world. A successful career isn’t just about how much money you make or your job title, but rather how you are able to positively impact other people. Whether a picture I take is published and printed or simply cherished by a couple whose wedding I photographed, I feel successful to be able to contribute something that is meaningful to someone else.

Setting Goals and accomplishing them

Since grade school, I have always been a goal setter and a person who likes to write down my goals. I’m a visual person, so writing down my goals and being able to physically look at them makes them feel that much more real and attainable to me. I make it a point to write down yearly, quarterly, monthly and weekly goals and to further break these down into specific tasks. I love the feeling of crossing something off my list! Getting things done and seeing how they are moving me toward achieving my larger, long-terms goals gives me a great feeling of success.

Overcoming your fears

The hard truth is that sometimes we are our own worst enemy when it comes to achieving great success. We allow our fears to talk us out of even attempting something that might be well within our reach. Our insecurities, that voice in our heads saying “You can’t do it,” can paralyze us into a mediocre life. I have enjoyed some of my most fulfilling and successful moments after I silence this voice and take on a task that normally I would be too scared to try. What I have learned is the bigger the fear I overcome, the greater my feeling of success in the end!

Do you agree or have additional points to add about how I define true success? I’d love to hear your comments!

 
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Posted by on May 9, 2016 in Business & Success, Life

 

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