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The Most Common Social Media Personalities – And How to Communicate with Them

The Most Common Social Media Personalities – And How to Communicate with ThemHaving spent any amount of time on social media, you are sure to have encountered many different personalities. People who are fairly normal functioning members of society in real life can take on entirely new personalities from behind the “mask” of their profile identity. This often leads to them interacting with in a way they would never do face-to-face.

While social media offers a great opportunity for people to open up, get real and support one another, it can sometimes allow us to be judgmental, critical and overly cruel to one another. So what are some of the common social media personalities that come out of the wood work? And what is the best way to deal with them? Here is a look at 10 common communication styles we can find on social media every day…


Nickname: The Angry Troll 

What they do: This social media personality is one we have all likely encountered. He or she is truly a “troll” in all sense of the word, scrolling through highly interactive social media accounts (like brands’ or celebrities’) and spitting out mean and offensive comments that are totally uncalled for. Likely this person would never say such things to someone’s face, but behind the mask of social media, they feel they can displace all their anger and insecurities upon someone who never invited such ridicule.

How to handle them: Use your judgement here. If the comments use profanity or are extremely offensive, report them! Otherwise, let social media karma have its way. It’s not smart to engage in an argument with an Angry Troll or you will surely become the next target. There are only “losers” in this game.


Nickname: The Pot Stirrer

What they do: This social media personality is somewhat like a troll in that they intend to create mean and unjust comments, but prefer to have someone else stoop to that level. So, they stir the pot with a snide, but craftily innocent-appearing comment that causes other people to jump on the negative bandwagon. Meanwhile, they sit back and enjoy the fire they just started.

How to handle them: Steer the comments in a new direction to stifle the effects of the pot stirring. Ask a new question or offer a positive comment that will trigger others to focus on this direction rather than the potentially negative direction of the Pot Stirrer. 


Nickname: The Inappropriate Tagger

What they do: Often this social media personality is “new to the game” and doesn’t quite grasp the social norms of how to use features like tagging. This results in awkward and embarrassing tags where you are linked to a post, photo or video of something you would never personally choose to share with your network. For example, your Great Aunt tags you (and her entire friend list) in a video of a cat dancing in a clown costume. Thanks! Just what I wanted my potential clients to associate me with.

How to handle them: You can discretely untag yourself from posts you don’t want showing up on your page. If they keep adding you to Facebook groups that you don’t want to be a part of, you can also leave the group and request to not be added back. Keep a kind heart, as this person often doesn’t realize that what they’re doing is annoying you.


Nickname: The (Not So) Private Investigator 

What they do: This social media personality is shamelessly curious about your life and not one bit discrete about it. They will spend a creepy amount of time surfing through all your photos from as far back as those college days (you knew you should have deleted those albums). But instead of silently snooping they will leave an obvious trail of breadcrumbs by “liking” random photos along the way. Bold, unaware or both?

How to handle them: Unless their comments are inappropriate, there’s not much you can do. If you’d prefer them not to be able to sift through your history, take control of your privacy settings to limit their access to your profile. But note, if they are used to having unlimited access, they will surely notice getting shut out and you may need to offer an answer why if confronted.


Nickname: The Overly Personal Acquaintance 

What they do: You likely accepted this person’s friend request because you felt bad for them or guilty because they look familiar, but you just can’t recall from where. In return, this moment of weakness forever penalizes you with a new “virtual best friend” that is the first to like and comment on anything you post, especially personal stuff. Like, dude, sharing my engagement announcement doesn’t mean you’ll be invited to the wedding.

How to handle them: Be sure to acknowledge them, because your social media relationship obviously means a lot. So long as they are supportive and positive, who doesn’t want a cheerleader? If they enjoy your social media life this much, maybe there’s a real-life budding friendship there.


Nickname: The Self-Appointed Judge 

What they do: Like the Angry Troll, this social media personality feels like they have the ultimate responsibility of passing judgement on anything posted by a brand or celebrity. Go ahead and call out your disapproval of Beyonce’s latest shoe choice. Based upon your own profile, it’s pretty obvious that jealousy and insecurity (or just plain mean-spiritedness) is the real driving force here.

How to handle them: Offer only a positive reply that doesn’t’ acknowledge the dig, but focuses on something nice and encouraging. You will never “win” a case against a social media Judge, so let it hang in the balance.


Nickname: The Self-Appointed Defender

What they do: To counter act the Self-Appointed Judge, the Self-Appointed Defender has also emerged as a common social media personality. This person quickly “comes to the rescue” of anyone who is being unfairly put down. Don’t get me wrong, this is a refreshingly good personality to have on your side! However, it can be a bit awkward when they act like they personally know the celebrity or brand they are defending on a deep (very deep) level. Now you’re wondering just how far they’ll go to see that “justice is served.”

How to handle them: Play the peacekeeper and acknowledge both sides of the Judge and the Defender. Everyone is entitled to their own opinion, but also thank the Defender for being positive.


Nickname: The Irrelevant Commenter

What they do: This type of social media personality just so badly wants to be a part of the party as quickly as possible, they get a little trigger happy. For example, they jump into a long stream of comments about the latest presidential debate with something like “Yeah and I mean unless we start using the metric system, we’re all screwed anyways.” (Insert “confused look” meme from all other commenters.) A for effort doesn’t even apply here, because had they taken any effort at all to read the original post or the other comments, they would surely realize how far off base they were. Way to kill a good comment flow!

How to handle them: Try and guide the conversation back to the original point through your own comment. If at all possible, connect the dots for the Irrelevant Commenter with what you think they could have meant. Kindness always wins on social media!


Nickname: The Anti-Grammarist

What they do: The United States education system has either miserably failed this person or they cleverly bypassed all English classes without learning the difference between too, to and two. This social media personality really makes you question the average education level. Most social media sites will kindly alert you to misspelled words with a red squiggly line. So they have either blatantly ignored this cue or have absolutely no idea what’s incorrect about using “defiantly” instead of “differently.”

How to handle them: There’s really never a kind and polite way to correct someone else’s grammar on social media without looking like a control freak. Use it as a lesson in refreshing your own grammar and correct the sentence with your mental red pen.


Nickname: The Silent Observer

What they do: This final social media personality is likely a close friend or relative that you talk with outside of social media on a regular basis. You’ve noticed that they never interact with any of your posts (even major life announcements) and just figure they don’t login that often (yes, these people do exist). However, whenever you see them next, they mention everything you ever posted on social media in great detail. Now you’re left wondering whether they secretly hate you on social media or if they really don’t understand that the concept is to interact with people, not just silently observe their lives.

How to handle them: This is a completely harmless social media personality. Sure it may be a pet peeve that will irk you a bit from time to time, but enjoy that they do keep up with your life and remember the important details well enough to talk about them with you the next time you are together.

What are some of the difficult social media personalities you have encountered? How have you learned to effectively communicate with them? Share your thoughts by commenting below!

 
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Posted by on August 24, 2015 in Social Media, Technology

 

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How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The following guest post comes to us from Ryan Stewart, a digital marketing expert and the owner of Webris, a Boston based digital marketing agency. Be sure to visit his author’s bio below to learn more and connect.

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How to Use Keywords to Drive Traffic to Your Website

As much as I hate marketing buzzwords, one rings true: “content is king.”

When crafting content for marketing purposes, you need to first begin with keyword research – otherwise, you’re creating content for the sake of creating content.

Understanding what makes strong and effective keywords and knowing what resources you have at your disposal to craft such keywords can make this process much simpler than you ever thought possible. It starts with having a basic understanding of what a good keyword actually is.

Too often we presume tons of traffic indicates solid keywords in their marketing approach – and too often do marketers find themselves confused when faced with tons of traffic but low conversion rates.

That’s why it’s important to dig out the intent behind the keyword as opposed to just pure search volume.

Brainstorming Keywords

Numerous tools are available that can help you come up with potential keywords for your content.

However, often the best starting point for keyword brainstorming is your own knowledge of your business and industry, as well as the metrics you already have at your disposal. Identifying the search terms that are already driving users to your content is a great starting point for optimization.

Use your own actions as a resource – if you were searching for this piece of content, what keywords would you use?

Some of the simplest and most effective ways of brainstorming keywords is by utilizing the autocorrect features on sites such as Google and YouTube to see what people are actually searching for.

using autocorrect to identify keywords

While this shouldn’t be the end all and be all of any marketer’s keyword brainstorming efforts, this can be a good way of coming up with ideas to get started.

Once you’ve got a basic idea, use Google Keyword Tool to find search volume. Combining your own intuition with Google’s data is a great way to build out your initial list of keywords.

google adwords keyword planner

Crafting Relevant Keywords

As you brainstorm and research, it may be tempting to fill your content with high-traffic keywords. Stop! Now consider – are those keywords really relevant to the content that you’re producing?

And above all else, are these keywords going to draw in the type of traffic that you want?

As you brainstorm potential keywords for your content, remember that those keywords must be relevant to what is actually on the page once visitors click those links.

Getting people to visit your content is only the first step in your keyword strategy – keeping them on your page and enticing them to view the rest of your content or to respond to your call to action are equally important goals.

Utilizing Long Tail Keywords

One of the simplest ways for marketers to boost the relevancy of their keywords is to incorporate more long tail keywords into their content. When people conduct searches, they are typically looking for specific information.

longtail keyword seo

A search for “cosmetic dentists” will drive in better quality traffic than a simple search for “dentists” – not only because the content will be more specific to what the user is searching, but also because these types of keywords typically catch site visitors later on in the buying cycle.

Local Search Practices

Businesses with physical locations or who do a large amount of business in specific areas are quickly discovering the importance of incorporating local search into their keyword strategy. Businesses that offer services locally should emphasize the importance of including local search terms into their keyword strategy.

This is a simple and effective way to drive in relevant traffic. Driving in users from Des Moines, Cheyenne, and Los Angeles is hardly going to do a business any good if their services are only offered in Atlanta.

A good starting point for many businesses that do offer local goods and services is to identify the local terms that are already driving in traffic and to expand upon them.

Calculating the Value of Keywords

Once you develop a good list of potential keywords, you can begin to perform the necessary research with resources such as Google AdWords Keyword Planner Tool, Google Trends, Microsoft Bing Ads Intelligence and Wordtracker’s Free Basic Keyword Demand to determine the value of those keywords and their potential to drive in traffic.

Wordtracker's Free Basic Keyword Demand

One thing that is important to remember is that keyword optimization is something that should continue to evolve over time. Search engine algorithms – as well as the attitudes of online traffic – are always in flux.

Paying attention to metrics such as traffic and conversion rates allows marketers to continue to optimize their keywords and change their keywords as needed to ensure that they never miss out on new opportunities as they arise.

Additionally, focusing on the quality of traffic first and the quantity second, you can overcome some of the biggest hurdles and pitfalls associated with crafting relevant keywords for your content.

What other tips do you have for successfully researching and incorporating effective keywords into your content marketing strategy? Share your ideas by commenting below!

ryan stewartAbout the Author: Ryan Stewart is a digital marketing expert with over 10 years of experience working with clients like Best Buy, Accenture and the Department of Defense. Ryan holds a number of web certifications as well as a Master’s in Business Administration (MBA). Ryan currently owns Webris, a Boston based digital marketing agency. Follow Ryan on social media: Twitter | Facebook | LinkedIn

 
 

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How to Get Comfortable with Getting Personal on Social Media

personal genuine real quote

If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are getting hit the hardest with the negative impact of these changes and personal accounts are becoming more and more valuable for reaching a broader audience.

Yes, social media is a vast unknown and a very public forum. It can be intimidating to think about how the content you put out on your social profile will live on for eternity. So while it’s more important than ever to be smart about what you post, it’s becoming equally important to be personal and genuine. This type of content is rewarded with far more views. Additionally, people feel more compelled to comment, like and share content that feels “human” – and not like a sales pitch.

If we want to better promote our personal brand, engage our core audience and grow our business, we need to shift our focus away from trying to “outsmart the system” with shady SEO tactics and tricky automated posting and toward quality, genuine content posted by us – a human. Moreover, we need to open up, get more personal and allow our fans and followers to connect with the person behind the business.

Let’s take a look at 9 ways to get comfortable with getting more personal on social media – in a safe and professional manner.

Speak to your core audience.

For the vast majority of us, we have far more connections on our social media profiles than we will ever have friends in real life. This is part of the beauty of social media, but also part of the downfall. It’s easy to get overwhelmed by the thought of your content reaching thousands upon thousands of people.

Who are these people, really? What do they think about me? Why do they even want to hear what I have to say? These doubt-filled questions can really do a number on your self-confidence and your willingness to share personal and genuine information about your life. Forget about these “unknown” followers and rather focus on your core audience – the people you know in real life or with whom you have built a meaningful relationship online. Talk to your supporters, your cheerleaders and ignore the opinions of all the rest. If they don’t like your content, they’ll weed themselves out.

Showcase more than just your “brag reel.”

Social media is fun because we can carefully frame all of our life events so that they appear far more fabulous and perfect than they really are. Not to mention how we are able to completely crop out the mistakes, bad days and blunders we don’t want people to know about.

But in order for people to get to know the real you, you have to share the good with the bad. This means letting people know when you’ve made a silly mistake, have a “case of the Monday’s” or are just in a bad mood. Not only does this make you more genuine, it helps people connect with you on a deeper level because, guess what, they’ve been there too! Best of all, you will find that your core audience will rally around you in support and help move you on to a more positive moment.

Be positive.

In sharing both the highs and the lows on your newsfeed, be sure to stay positive. Don’t rant or throw someone/some business under the bus. I have yet to see a scenario where this is ever justified – maybe between you and a close friend in a private conversation, but never on social media. Stay classy and stay positive. This will draw in other positive people and create a welcoming and uplifting environment in which you feel comfortable getting personal.

Mix in quotes with photos.

There are only so many selfies or photos of your food, pets and kids that you can share in a day without overdoing it. Mix up your social stream by sharing images that capture people’s attention and inspire them. Use quotes! Pinterest is a great source of quotes for any topic you can imagine that are already formatted into images. Build a small library as you have time so that the quotes are ready to go whenever you want to share them. Inspiring people is a powerful way to connect with them on a deeper level and build a loyal following.

Interact with your audience.

This one is so important! If you want to engage people on social media, you must give to receive. This means setting aside a finite period of time each day (and don’t go over!) when you browse your newsfeed and like, comment, share and follow content that interests you. Leave meaningful comments or ask questions. I can’t say enough about how important it is to be “social” on social media.

Don’t take yourself too seriously.

No matter how you slice it, selfies are always going to feel a little awkward, cheesy and narcissistic. Just have fun with your social media content! Make a funny face, crack jokes, be sarcastic and make fun of yourself from time to time. All of these things will help to make you real and relatable to your audience.

Not everyone has to be shared in real time.

Some days lend themselves to countless opportunities to share updates on social media. Vacations, holidays, weekends, birthday parties and other celebrations provide far more content than what our audience likely wants to see in a day (or an hour). Enjoy the moment, take those snap shots, but save some for later. Thanks to #ThrowBackThursday and #FlashBackFriday (or any day of the week, if you’re feeling bold), you can use these photos as content for another day. Whether or not your audience connects with your content really comes down to the caption, so make it clever and relevant!

Don’t tolerate trolls.

Even if you post genuine, uplifting content that shows your personal side, you will inevitably run into social media “trolls” who have no problem leaving biting comments while hiding behind their social media mask. This is my advice on how to handle such situations. If a comment contains a personal attack, profanity or untruthful information, you have every right to delete it and black the user. Just as you wouldn’t put up with being bullied in real life, don’t tolerate hateful and hurtful comments that are unsolicited.

Be personal while still being appropriate.

Finally, and most importantly, carefully walk the fine line of being personal while still being appropriate. It’s possible (and we’ve likely all seen it) to get too comfortable with sharing personal updates on social media. I’ve had everything from family feuds to detailed medical information voluntarily shared by members of my network. The best rule of thumb is to assume your grandma can and is reading everything you post. Make her proud by building a strong personal brand that is engaging and professional!

Do you choose to share personal photos and updates on social media? What are some of the reasons behind your decision? Join in the conversation by commenting below!

 
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Posted by on May 4, 2015 in Social Media, Technology

 

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Head in the Cloud: How to Use Cloud Technology in All Facets of Your Life

head in the cloudIt’s a hot technology, a buzzword and a phrase that gets misused in countless different ways – I’m talking about “the cloud.” Whether this concept inspires you, humors you or just plain confuses you, it’s one that is worth getting to know and ultimately embracing.

Cloud technology has already proven to be the present and the future of how we interact with each other on a daily basis. You may be using cloud technology without even noticing! Now I don’t claim to know much more than the Average Joe on the particular topic of a hosted private cloud; however, a topic I do write about frequently is time management. For me, better time management and working “in the cloud” are closely related.

In an infographic created by SingleHop.com, you can get an idea of just some of the ways in which people are using cloud technology to streamline work and take social life and entertainment on the go.

I now want to share with you six key ways in which I personally utilize cloud technology in both my social and professional life to increase efficiency and decrease costs. Let’s take a look…

  1. Access files on the go

This is likely one of the biggest and most common uses of cloud technology, so I would imagine many of you can already speak to this benefit. I store all of my client documents, personal documents, photos etc. on DropBox.com. I don’t require much space, so I still qualify for the freebie account, which is an added bonus (because I love a good deal).

By keeping my files in “the cloud,” I can access them anywhere, anytime on my phone or with other devices like my iPad. I can’t tell you how many times this has made me look like some uber sophisticated consultant in a client meeting when I can reference spreadsheets or pull up design proofs at a moment’s notice. It’s also been a great tool to improve efficiency because I can send (and re-send) a document to a client even when I’m out of the office all day.

  1. Replace the need to email myself notes, reminders, files, etc.

If you have ever emailed yourself a file or photo so that you could transfer it from one device to another, raise your hand. I’m going to assume you are all raising your hands. I’m guilty too! It wasn’t until I embraced cloud technology that I realized there’s a far better way to do this. If I want to take a photo from my phone and transfer it to my computer, I simply upload it into my cloud (there’s an app for that) and it appears in its proper folder in mere seconds.

  1. Share big files

Luckily, I don’t have to deal with sharing large files often, but I’ve learned that with cloud technology what was formerly a BIG inconvenience of a BIG file is now just one more step in the process.

After an event, I often have a slew of photos to share with a client. Even the highest resolution images can be plopped into a folder, put in my cloud and then shared with the client (who is enabled access to just that folder and not my whole computer). Even my least tech-savvy clients have no trouble clicking the link and accessing the materials. This has been a big headache reducer and time saver!

  1. Reduce physical file storage – and costs

Late last year, I upgraded my work laptop (which was as beneficial for workflow as it was for tax deductions). Like any new “toy,” I wanted to keep it as clean as possible for as long as possible without junking it down with old files and photos from my old computer. I’ve been able to selectively decide what I keep on my hard drive, because everything else can…you guessed it…go in my cloud.

Furthermore, the cost of purchasing more physical storage for your computer is a greater investment than paying for more cloud storage.

  1. Plan for growth

I’ve strategically built my business to be flexible so it can accommodate growth as well as slow seasons. The use of cloud technology is just one more way in which I accomplish this. I can quickly expand into more storage space if ever and whenever I need it. For now, that’s not a forefront issue, but in the future it might be. I like knowing that the possibility is always at my fingertips with a simple upgrade that doesn’t require a professional IT person installing pricey hardware.

  1. Gaining peace of mind

Finally and most importantly, cloud technology gives me the peace of mind that my files are stored somewhere other than physically on my computer. Heaven forbid a cup of coffee should make its way onto my keyboard or a small house fire should take place. But if Murphy’s Law proves true, I like knowing that I can hop on another device and access my insurance policy, among other documents…while pouring a new cup of coffee, of course.

Again, here is the infographic produced by SingleHop.com that I referenced above. If “life in the cloud” still seems like a far-fetched reality for you, take a closer look at some of the ways in which you can begin to use this technology for personal and professional benefit.

What are some other ways you keep your “head in the cloud” on a daily basis and use cloud technology to make your life easier? Share your ideas by commenting below!

SingleHop LITC

 
 

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Entrepreneurship in 2015 (Guest Blog by Amy Klimek of ZipRecruiter)

The following guest post comes to us from Amy Klimek, an experienced HR recruiter and VP of Human Resources for ZipRecruiter. Enjoy her insights and expertise on the topic of entrepreneurship. Be sure to visit her author’s bio below to learn more about Amy and her business and to connect!

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Entrepreneurship in 2015

Insights and Encouragement from an Expert

Entrepreneurship is equally rewarding as it is difficult. Though you may be free from the shackles of retail and corporate, such freedom comes with a price. As far as 2015 goes, the time has never been better for you to finally build that start-up you’ve always dreamed of having. Just be sure you understand the responsibility that is inextricably linked to power.

Start It
Too many people talk about their dreams but never act on them. They dedicate hours of the day envisioning that perfect business but never actually take the steps to achieve it only to regret their failure to act in their older years. For most, it’s fear that holds them back. Because we no longer have anything to fear, our mind makes up some that exist outside of our comfort zones. Anything that is not part of what it is used to is deemed impossible and not worth it. If you’re going to successfully start on your own path, it’s time to learn how to overcome that negative voice. Instead, use it to guide what precautionary steps you want to take to give yourself a safety net to fall into should something go wrong.

THE-MOST-DANGEROUS-RISK-OF-ALL

Understand the Competition
Now that you are putting together the research, you will inevitably come across blogs that give you reasons not to go after your dream and, specifically, the dream in your field. They all decry the sheer number of people vying for the same thing as reason enough to give up. Never listen to these people. If you wind up falling down a rabbit hole of negativity, stop researching for the day. What you need to realize is the reality of the situation. Those that generally enjoy what they do will share useful knowledge and be very positive about their accomplishments. The other 90% lack the talent and discipline required to succeed, no matter what credentials they try to throw at you. Instead, focus only on the 10%. These are the experts in their field. Though it will take you years to achieve what they have accomplished, they are great examples to look to for motivation and ideas.

10 Year Rule
Overnight sensations are a dream. The only people that earn this title are children that appear on television shows. What the media never reveals are the years of hard work the professionals put into their craft before they finally caught the public’s attention. Dubbed the “10 year rule”, John Hayes researched this phenomenon by taking the lives of famous artists (think Mozart) and statistically looking at how long it took each of them to begin producing their most famous pieces. In the end, 10 years was the magic number. Each and every master required a decade of dedication to their concentration before major success came into play. You are no different. Accept this and use it when you feel like you should just give up. Success takes time. It is a slow and steady pace that will get you to where you want to be.

Be Flexible
You might be the personality type that obsesses over every little detail, and with a venture into entrepreneurship, you’ve already plotted out every modicum of possibility. Unfortunately, this still won’t be enough to prepare for the future. Think big, plan small. Have a single goal in mind but do not be dead set on the path you take to get there. What may seem like something out of left field could turn out to be a well-placed opportunity that opens even more doors for you. Basically, pursue every avenue. As an entrepreneur, this translates into how you find your first clients. The importance of this lies in a single word: experience. If you haven’t already built a career in the corporate world, you are still young and lacking resume fodder that potential clients use as a means to judge your credibility. In these beginning years, you will not have much behind you and need to be willing to take on projects that don’t fit your ideal match but still bring some value to the brand.

Build What You Believe
As an entrepreneur, the world is your oyster. You are now free to pursue anything. While scary, it is nonetheless a freeing feeling. No longer are you wasting your time for someone else. You are working for you. A popular quote entrepreneurs cite describes that they would rather work 80 hours a week for themselves than 40 hours a week for someone else. When you focus on something that means a lot to you, 80 hours is still not enough time to devote. Yes, there will be days you wake up and wish you could just spend the day in front of the TV, but there are never days where you wake up and want to disappear. The stresses between business and freelance are different in many ways, but at least with freelance, success relies on your ability to work hard.

You Are Accountable
You are accountable for everything that happens, especially if you begin your run with just you heading up the fledgling business. This means that before you start reaching out to clients or hiring others to manage your affairs, you better have your own self-importance under control. Don’t think you can continue to take out your frustrations on others. They will no longer work with you. Don’t assume you can make excuses for a poorly completed project. You were the only one working on it. Instead, turn this accountability into a positive. Use it to continually better yourself and what you offer. If something goes wrong, assess what happened and make notes on how you can avoid the situation in the future. If you feel like berating others, take time away to understand why you are frustrated and what you can do to ease the tension. Turn everything into a learning exercise and you will be amazed at how far you can go on your own.

Amy KlimekAbout the Author: Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that, Amy has held similar roles at Rent.com, eBay and US Interactive. For Amy, corporate culture isn’t about dogs and free lunches, it’s about empowering employees and creating an enriching environment for people to excel. Connect with ZipRecruiter on Twitter or Facebook.

 

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7 Ways to Better Promote Your Blog on Linkedin

linkedin logo cartoon

Linkedin has become a powerful tool for promoting your blog and other articles you have written. I’ve personally seen how Linkedin pushes new visitors to my blog every day – more so than any other type of social media I use, even more than my website.

But how exactly do you go about effectively marketing your content on Linkedin? It can be overwhelming to research and analyze what each of your connections is doing in an effort to “keep up with the Joneses” So I thought I’d make it simple for you. Here is a list of seven ways to promote your blog on Linkedin – at no cost and with a very small time commitment.

  1. Use the long-form post feature

In August, Linkedin made the announcement that all members would be allowed to utilize their long-form post feature, not just influencers. What this means to the mass majority of us is that we are now able to format an article or blog post (with title, photo, hyperlinks, everything) and post it as you would a status update. Additionally, this content becomes part of you professional profile, is shared with your connections, allows people to subscribe to follow your posts and shows up in search engines (on and off Linkedin).

Yeah, this is a pretty obvious and essential tool to take advantage of if you’re looking to promote your blog on Linkedin. One extra tactic I always include is that at the end of every blog post, I insert hyperlinked text that will take readers to the original article on my blog. You’d be surprised how many people click on that link and read through other posts on your blog.

  1. Make it a status update

Why make your blog just a long-form post? You can also share the link directly to your blog as a status update. Ideally, you should wait a few days to do this after posting your long-form post to maximize and prolong the impact. You can also share your link multiple times with a different question or comment to spark discussion.

The benefit of sharing the link to your blog as a status update several times over the coming days and weeks after publishing is that you will hit a different audience with each update. Depending upon what contacts are checking their Linkedin newsfeed at any particular moment, your multiple status updates will increase your reach and broaden your audience.

  1. Share it in relevant group discussions

Don’t overlook the power of all those groups you joined. You can join in meaningful conversation with fellow group members by sharing your blog. I’m a member of various groups; some are targeted at connecting with potential clients, some are targeted at connecting with fellow industry professionals and some are geographically relevant to my business.

Depending upon the topic of the blog I’m promoting, I carefully select the right groups. I don’t just blast out the link to every group out there, otherwise I risk looking “spammy” and turning off the audience I’ve cultivated.

  1. Include a compelling intro/question

Whether you’re sharing your blog as a status update or in a group, it’s most important to remember to craft a compelling introduction or pose a question to accompany the link to your blog. It’s absolutely worth the few extra minutes it will take you.

Think about what makes your blog relevant to each audience. Why should they care enough to read it? Don’t just say “Hey, look at my latest blog post!” Give them something of value or ask for their input. Once you begin implementing this tactic, you will be amazed by the increased number of views, likes and comments you receive!

  1. Comment on other people’s posts

You get what you give. This means if you want to increase your number of subscribers or comments, you must also become a subscriber and commenter. Make it a goal to subscribe to one new interesting Linkedin publisher a day and comment on three other people’s latest post. If that’s too ambitious, bump it back to every week.

No matter the frequency at which you engage with other people, it’s most important that you make an effort and do so consistently. Becoming a valuable member of the Linkedin publisher community is not only about sharing quality content, it’s about contributing to the conversation which includes engaging with the content produced by other members as well.

  1. Add it to your profile’s portfolio

As I mentioned above, Linkedin’s long-form post feature will automatically place your posts under the “posts” section of your profile. That’s great for promoting each individual post on Linkedin, but what about promoting your blog as a whole? You can and should utilize the “portfolio “section of your Linkedin profile by adding the link to your (wordpress, blogger, etc) blog. You can include a graphic with this to really capture viewers’ attention and bring your blog to life.

  1. Add it to your profile as a publication

Finally, be sure and add your blog as a “publication” on your Linkedin profile. This allows you to display your blog’s name, link, when you started it and a short description to give readers a feel for the type of topics you feature. This is a very professional-looking way to promote your entire blog while ensuring that it is always easily accessible to connections who visit your profile.

What other ways have you found to effectively promote your blog on Linkedin? Share your tips and tricks by commenting below!

 
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Posted by on November 17, 2014 in Social Media, Technology

 

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Twitter’s 6 Distinct Communication Networks and How to Utilize Them

Photo courtesy of Social Media Today

Photo courtesy of Social Media Today

Twitter is a vast ocean of information that is constantly being washed over with new content every second of the day. This fact alone can make Twitter feel like an overwhelming marketing tool or one that is simply impossible to keep up with. The fact is that you don’t have to keep up with it all. You only have to effectively connect with one of the several distinct communication networks that exist within Twitter to make an impact.

To better understand just how our communication strategy should shift when reaching out to these various groups of contacts, let’s take a look at the 6 different networks as well as how we can more effectively shape our message to appeal to them.

  1. Polarized Crowds

This communication network attracts some of the most heated and uncomfortable Tweet debates out there. You know what I’m talking about, the ones where 140 characters are flying back and forth with more sarcasm and passive aggression than any professional adult would dare to use face to face.

Polarized crowds make the social media world go round. It’s why divisive topics like pro-life/pro-choice, religion, immigration, gun control and every other political issue imaginable rank among the top trending hashtags day after day.

Polarized crowds are a great network to tap into if you’re looking to “poke the bear” a little. Stirring up a debate is an effective way to get your name out there – for better or for worse. Just be prepared to stay interactive with this network as responses will come at you faster than you might be able to handle and an unacknowledged Tweet is often assumed a concession.

  1. Tight Crowds

Opposite to polarized crowds are tight crowds. These are a network of Twitter followers that come together over a unified hobby or career. If you’re into social media marketing, for example, there is certainly a “tight crowd” to tap into for professional advice and discussion.

You can utilize the knowledge of tight crowds by regularly participating in live discussions. Research relevant hashtags or upcoming tweet chats and jump right in! Be sure and balance sharing information with asking insightful questions. Never has such a wealth of knowledge been expressed in rapid-fire mini-conversations.

  1. Brand Clusters

Brand clusters are fun because they are the cutting edge (if not bleeding edge) of anything trendy going on. This is a fragmented community, but very tight-knit when you hit upon a trend that a group of people are interested in.

You can easily identify potential brand clusters by watching what’s trending on Twitter at any given moment. Check out the hashtags to get in on this network and contribute some valuable information of your own that just might earn you some extra trendy clout.

  1. Community Clusters

Community clusters are exactly that, a cluster. You can often find them swarming around news events whether it’s local, regional, national or global. Community clusters are a great way to stay in the know of what is going on in a particular area.

Harness the power of community clusters by carefully crafting your content to what is most likely to interest them given their demographics and geographic location. Or find answers to particular questions – even public opinion – by joining in a tweet chat relevant to your topic of interest.

  1. Broadcast Networks

Next up is broadcast networks which include media outlets and famous individuals who are in the public eye. Public Relations professionals are most likely keeping a close eye on this communication network as they present relationships that could offer future publicity for your client or cause.

The best way to utilize the broadcast network on Twitter is to stay up to date and to offer meaningful information, when appropriate. Keep in mind that this network if most likely to be bombarded with news pitches and requests for retweets every minute of the day. They’ve become mostly immune to all the “noise.” Your best bet to breaking through is to first build a sincere relationship, only tweet when you have something really good to say and support them in return by retweeting and favoriting their tweets (with insightful comments, for bonus points).

  1. Support Networks

Finally there are support networks. These include companies or services with customer support and non-profit organizations who may offer emotional or medical support to their constituents. For the most part, the members of this network have a vested interest in helping you solve your problems. This is when one small tweet can go a long way to getting the support you need.

The best way to utilize support networks is to be kind, ask a sincere question or politely explain a problem and always, always use your manners! I stress this because it can be easy to get irritated when dealing with a customer service issue, but just as much as the problem is a reflection on the company, how you communicate with them is a reflection on your own brand.

Now that you have a better understanding of the 6 different types of Twitter networks, be sure and consider this information when planning your social media strategy. Who you’re trying target should shape your message and the way you approach questions/discussions. It can also help you organize your list of contacts to connect with them on a more personal level.

How have your social media efforts been impacted by Twitter’s distinct communication networks? Share your personal experiences by commenting below!

 

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