Comments You Never Want to Hear About Your Website and How to Avoid Them

You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you … Continue reading Comments You Never Want to Hear About Your Website and How to Avoid Them

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website

Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

TikTok is a social media app where you can make and post short videos. These videos can be of anything but are usually of people lip-syncing to songs or doing stunts. The app has been around for a few years, and it has since skyrocketed to extreme popularity. This is in part because celebrities have … Continue reading Is Tiktok Selling Something You Should Consider for Your e-commerce Business?

Customer Journey Map: What is It and How to Use It for Business Success

The following post comes to us from Trevor Michael, a Customer Contact Industry Specialist of Select VoiceCom, specializing in telemarketing and IT support services. There are only a few things that are constant in life: death, taxes, and the need to buy (obtain, add, find, or accrue) something. We all know the feeling of that … Continue reading Customer Journey Map: What is It and How to Use It for Business Success

Top 6 Reasons Why Every Retail Business Should Switch to Cashless Payments

When a credit card company ‘declared war’ on cash in 2017, the goal was more of a marketing decision rather than a practical one. Of course, by promoting cashless payments, the hope is that their consumers and potential customers would adopt this mode of payment and use their credit cards, especially in the retail business. … Continue reading Top 6 Reasons Why Every Retail Business Should Switch to Cashless Payments

Why do Small Businesses need to Offer Virtual Payment Options to Customers?  

Small business owners need to consider various payments method for their customers. Read the Blog to know why to offer virtual payment options to customers.

How to Plan a Virtual Press Event

If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event

How To Organically Grow Your YouTube Channel

YouTube is a large social media platform where content creators can upload videos for fun, entertainment, or educational purposes and has close to 2billion users with content ranging from music, how-to videos, and other categories. Growing your YouTube channel may seem hard when your YouTube channel is still new, meaning you have to look for … Continue reading How To Organically Grow Your YouTube Channel

Five Effective Ways to Boost Your Website’s Domain Authority

Domain authority shows the standing of your website in the digital realm. Websites that have a higher domain authority rank high on the search engine. This position on SERPs increases organic traffic and conversion rates. Moz first brought this metric into existence. However, other software organizations followed suit by developing similar systems to rank websites … Continue reading Five Effective Ways to Boost Your Website’s Domain Authority

Benefits of Workplace Automation in 2021 (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If you’ve ever uttered the words “Hey Google, can you set my timer for ten minutes?” you’ve already had the benefit of experiencing some level of … Continue reading Benefits of Workplace Automation in 2021 (Guest Contribution from Keith Coppersmith)