RSS

How to Take Advantage of Working From Home in the Summer

Working from home in the summer

Taking full advantage of working from home in the summer by taking client work out on the back deck.

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible.

Here’s our guide for taking full advantage of the perks of working from home in the summer.

Take your work outside

Make sure to take advantage of the nice weather in the summer! Taking your work outside with you for even just a small part of the day, like checking emails on the porch, reading from a park bench or taking a phone call from an outdoor café, helps to recharge your focus. Better yet, being present in nature can even offer you some great inspiration!

Do work earlier or later in the day to carve out free time during the best daytime hours

Working from home often gives you more freedom and flexibility with your time. During the summer months you can take advantage of hitting popular attractions like a waterpark or amusement park when they tend to be less crowded. The key to finding time for these mini “day-cations” is to get your work done earlier or later in the day so you have free time during the best daytime hours.

Multi-task by picking an outdoor meeting location or taking a call from the park

As we mentioned in a previous point, taking a business call outside can give you that extra time in the sunshine. Whether you’re a single adult working from home just looking to get out and enjoy the summer days, or a work-from-home mom trying to entertain your kids while taking care of work, getting outside is a great way to multi-task!

Work hard and efficiently to maximize your free time to enjoy summer activities

It’s always important to work hard and efficiently to make the most of your time and earn the respect of your clients and customers. However, the summer months offer an additional incentive for maximizing free time – you can spend it doing fun things outside. This means giving your work your complete focus until the tasks are complete, and then fully enjoying the time you get to unplug!

Do you work from home? How do you take advantage of summer weather and activities with your flexible work schedule?

 
Leave a comment

Posted by on August 8, 2016 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Life Inside a Chaos Bubble

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Life Inside a Chaos BubbleRecently I used the term the “Chaos Bubble.” It happened during a conversation in which I was describing how some people whose time is in such high demand actually become immune to the whirlwind of chaos surrounding them. So to properly define this new concept, a Chaos Bubble occurs when the heavy demands of your work and hectic lifestyle create a protective layer to the outside world and insulate you from the chaos.

I’m of course basing this off of several people I have met who have the “luxury” of experiencing this Chaos Bubble phenomenon. These people are in such high demand that their email and voice mail are consistently filled to capacity. Not a single new message can be received. Their phone rings but almost always results in a missed call due to a dead phone battery or because they’re in and out of meetings all day. Their secretaries or personal assistants are the gatekeepers. If you need input or an approval, your best bet is to get the message to their #2 or risk it bouncing off this Chaos Bubble never to be seen, heard or so much as acknowledged.

To reach such a threshold where chaos becomes a protection and no longer a threat, first takes going through many uncomfortable, and at times unbearable, levels of chaos. It’s fairly comparable to being in the eye or a hurricane. Outside of this inner circle a fierce storm of mayhem is constantly brewing, but inside all you experience is an eerie silence and false sense of calm. To get inside this eye, you may spend years being whipped by the winds and swirled around to the point of not knowing which end is up, but once you make it to the inner circle, the chaos spins around you—not within you.

For the most part, chaos is an unwelcome and heavily avoided part of life. But when the dinging and ringing of emails, iPads, cell phones and calendar reminders reach a high enough volume, they have the ability to create a white noise that cancels out their sounds all together—leaving just you and your thoughts inside your own Chaos Bubble.

 
Leave a comment

Posted by on August 1, 2016 in Life

 

Tags: , , , , , , , , ,

4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

4 Reasons to Keep an Updated Resume

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally hard to predict and either could land you unexpectedly unemployed or with the immediate need to find another job.

By keeping an updated resume, you won’t be overwhelmed by the task of updating it with a decade or more of new work experience, or worse yet, creating a completely new one from scratch. This is a major time savings when time is of the essence!

Simply put, the power of keeping a polished resume throughout your career can be more valuable than you think. Take a look at these 4 reasons to keep an updated resume, even when you’re not looking for a job.

Resumes are used for more than just job hunting

Keep in mind that a resume serves far more purposes that just landing a new job. If you want to apply for an award, toss your hat in the ring to be a guest speaker or be considered for a promotion within your current position, an updated resume may be required. By keeping an updated resume, you’re that much more prepared to jump on these opportunities as they arise.

It helps you see areas that might need strengthening

Could some continuing education or an industry certification help give you more of an edge in your professional field? As you update your resume periodically, you can see areas that may need to be strengthened in order to keep up with your peers. As much as your resume is a snapshot of your past work experience and qualifications, it can also serve as a road map to your future professional goals. If you take the time to review it frequently, you will see the potholes that need a little filling.

You may not be looking for a job, but a job could be looking for you

Headhunters and hiring managers might see your qualifications (like on social media platforms such as Linkedin) and approach you about a job opportunity. By keeping your resume updated, you’ll be able to quickly act on such an offer without hesitation. This is all the more reason to also keep your Linkedin profile updated along with your printed resume. They duplicate essentially the same information, so it’s hardly any additional work, especially considering the potential gain from doing so.

If and when you start a new job search, you’ll be glad you kept up with it

Updating a resume that is twenty years old is far more overwhelming than one that is updated every year. Plus, think about all the details that are sure to get lost over time. Can you recall all of the responsibilities and achievements from your first job from memory? Not likely. If you commit to capturing this information on a yearly basis, your resume will stay up to date and comprehensive of all the amazing things you have accomplished in your career thus far. Best of all, whenever you find yourself in need of a resume, it will be as simple as pulling up the file and glancing over it for a quick review rather than blowing off a pile of dust and trying to recall details of your job from several decades prior. Your future self cannot thank you enough for this!

When’s the last time you took a critical look at your resume? Share whether you do or do not have an updated resume and why by commenting below!

 
Leave a comment

Posted by on July 25, 2016 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

4 Tips for Becoming a Better Writer

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR, photography and writing!


2016-05-24 20.19

4 Tips for Becoming a Better Writer

As the daughter of a talented writer, I believe I may have gotten the creative writing gene from the person I admire the most, my mother. Throughout my life I have always had a way with words and the ability to let them flow onto a page naturally, as I enjoyed journaling from a young age. English was always the subject I excelled in throughout my education, however it became clear to me later in life that If I was not passionate or excited about what I was writing, I would sometimes struggle more through the process.

This past year I was offered the opportunity of a lifetime. I was given a job/mentoring offer that would allow me to merge my creative side with writing, all while learning and navigating the fascinating world of Public Relations. Here is a look at some of the lessons I have learned throughout this process and would like to share these tips in hopes they can inspire someone else to also become a better writer.

Find Your Rhythm

Finding your rhythm in writing is not always about finding your voice. In fact, I believe that the most important components to being a better writer have a lot to do with your environment. For me, I need to have a peaceful and inspirational space to be able to thrive when writing. I can write to my full potential when I have little to almost no distractions and a specific time that I can set aside just for writing. This may not be the same for everyone, so explore different environments and note that ones that help to get your creative juices flowing.

Write, Write and Then Write Some More!

Consistently writing is probably one of the most important things I have learned this year in my new position as a Public Relations assistant. There is a lot more writing involved in my position than I originally predicted, but I am always up for a challenge! Just like with any other craft or skill, they say “practice makes perfect.” I have found this to be most definitely true with writing. When you can get going on a good writing streak, don’t stop! Keep writing regularly, daily if possible, and you’re far less likely to hit a writer’s block. But if you do…

Break Through That Writer’s Block

I have found that the biggest obstacle that a writer can face is the infamous “writers block.” There are many different ways to go about trying to overcome this hurdle in the daily life of a writer. What I have found to be most helpful, if I am stuck on where to begin or where to go with my writing, is to take a step back. You won’t break through your writer’s block by sitting there and pounding your head through it. Rather a little time and space from your writing will give you a fresh mind and renewed patience to approach the task from a different angle.

Find Your Confidence

I have always been told how articulate I am, but sometimes have had a hard time believing that in myself. The more I write; the more confidence I find not only in my writing, but in myself as a person. Putting your thoughts and feelings into words for countless others to read is enough to conjure up securities in anyone! I have gained confidence by writing like I was talking to a close friend. Rather than trying to write something that will please a huge audience, I write to relate to just one or two people I know. The end result is writing that is genuine, relatable and accurately reflects my inner voice. Who wouldn’t be confident in a finished product like that?

What other tips do you have for becoming a better writer? Share your insights by commenting below so we can all improve our writing skills!

 
Leave a comment

Posted by on July 18, 2016 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , ,

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making quality content that much better.

So what are the basics of what PR professionals should know about photography? Here are for instances when photography can help to improve your business’s PR strategy.

No Image No Story

Without an image, your story feels incomplete. People want to see something in addition to reading something (even if the visual is the title of the article, like we often do here). It captures a reader’s attention and stands out more than just all words. It also makes it easy for a reader to get a sense of what the story is about before reading it.

Depending upon your resources and how large a PR company you have, you can often outsource or hire a professional photographer to work on projects. There are times, however, when there is no budget to outsource or you have multiple projects and not enough employees to cover all your events. In either situation, this is when having a basic knowledge of photography skills will be a huge asset. You can dive right in and capture some great images yourself!

Even a simple, stock image can help your article to look more interesting and polished.

Even a simple, stock image can help your article to look more interesting and polished.

Stock Image Gallery

As we mentioned in the previous point, sometimes you can afford to outsource your work to a professional photographer for certain projects. And creating a stock image gallery for your PR Firm is one of the most valuable ways to utilize professional photography again and again. Quality stock images can be used on your website, social media, marketing materials, blogs, newsletters and much more. Most importantly, they are exclusively yours. No one else will have them and you won’t have to worry about copyright issues.

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it's uniquely ours!

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it’s uniquely ours!

Clients and Events

Often in the PR field, you will be asked to photograph important clients or events, meaning you need to have a basic understanding of photography to capture these moments with quality shots. During events, people won’t often pose for multiple photographs (or pose at all), so it’s important to capture usable images on the first try – you won’t get a second chance. It’s highly disappointing to both you and your client if you host an incredible event without a single good photo to promote your work.

This image was captured at a client's charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

This image was captured at a client’s charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

Blogging

We know that blogging is a powerful marketing and branding tool that is valuable to your business is so many ways (we’ve written about it a lot). When it comes to a great blog, you need at least one image to draw readers in and help them connect with your message. Especially when your blog is shared on social media, this visual will create a much more aesthetically pleasing post that stands out in newsfeeds. Even the most catchy title and creative description will get lost in the noise without a photo to complement the words.

Do you work in PR or use PR strategies to grow your business? If so, let us know if this was helpful by commenting below!

 
 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Independence Day

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!

This month is particularly meaningful as I look back on the very first steps I took on my entrepreneurial journey (nearly 5 years ago!) and reflect upon where my personal “Independence Day” has led me since this day in 2011. 


Beautiful Young Woman with USA Flag

I declare today to be Independence Day—my Independence Day. I’m aware of the irony of celebrating my personal independence on a day that our entire nation also celebrates its independence. But what could be more appropriate?

There are two reasons that call for this special occasion. I am celebrating my last day  working a desk job AND my first day of being my own boss. Both are as exciting as they are scary. Since I like focusing on beginnings not endings, let’s place our focus on the latter reason.

Today is a date I first set two weeks ago with HR when I decided I was going to take the leap (hopefully not the plunge) to branch off and put my entire heart and soul into launching my own public relations firm, Bennis Inc. It was an arbitrary date at the time, but has since become my hope, my inspiration…and now, my Independence Day.

As per handbook policy, I had to give two weeks notice to leave the Department and remain within good-standing plus it was a payday so I knew I wouldn’t have to wait around for my final pay check. It made sense. For the past two weeks, day by day, it became the light at the end of the tunnel. Some days I felt like there was so much to get done before this day that it was like being sucked into a jet propeller. Other days I felt like time simply stopped moving altogether.

No matter what it felt like, it was 14 days, 336 hours, 20160 minutes of planning, preparing and waiting. In those moments, I grew by at least seven years. I did things that people decades older than me have never had to tackle, and maybe never will. I rolled over my minuscule retirement fund into a Roth IRA. I hired a tax attorney to incorporate my business and get me prepared for a whole new experience when it comes to taxes. And I started pounding the pavement, putting myself out there and finally telling people about this business I’ve been building from the ground up since college.

I realized I have never before officially declared my independence as an entrepreneur and business owner, though I have been one for almost three years now. I always felt like I had to hide it or refer to it as a “side business” so as not to appear like a conflict of interest with my day job or schooling.

Well, that all stops today.

Today, I am officially open—open for business and open to praise, criticism, success and defeat. But it feels great. I feel like I’ve finally woken up and am taking my first deep breath of fresh air. I can’t wait to see where this Independence) Day will lead!

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Use Natural Lighting When Taking Photographs

How to Use Natural Lighting When Taking Photographs

Last week on the Bennis Inc blog, we wrote about why the best photographers use the manual settings on their camera. Among the benefits, was that you gain a lot more control over lighting and are better able to harness the power of natural lighting. To keep our “photography theme” going, we’re now focusing this week’s specifically on how to (and why you should) use natural lighting!

When taking a photograph, one of the most important things to consider is the quality of your lighting. For example, balanced soft light helps set the scene for a beautiful portrait. Simply put, the right lighting can turn an ordinary image into an eye-catching work of art. But you have to first have (even just a basic) understanding of how to make the most of your natural light, as this will be the most common lighting you’ll have at your disposal. Take a look at these helpful tips!

Manual Settings

Knowing how to change your settings on your camera to adapt to your surroundings can play a big part in achieving a well-exposed photograph, especially when using natural outdoor lighting. Aperture and shutter speed are the most important settings to consider when working with natural lighting. Using these manual settings is imperative so that you can chose how little or how much light to allow into your lens. When it comes to exposure, F numbers are what control your aperture. It may seem lightly counterintuitive, but the lower the number, the more light you let. For shutter speed, the faster the setting, the less light that will enter in your lens.

Direction of your subject

The next step toward using natural lighting to your advantage is to know where to place your subject in regards to the sun. When photographing a person, it’s important to not have them facing the sun for several reasons. Doing so will impact your exposure and it will also cause your subject to squint, which doesn’t help produce a great photo either! Instead of facing into the sun, use your natural outdoor lighting as your back light by placing your subject with their back against the sun. Another way to creatively use natural lighting to your advantage is to play up the sun by creating shadows. You can create flattering shadows by using shade and/or shooting a “peak-a-boo” effect by photographing behind another object such as a flower or plant.

Using Natural Lighting Indoors

Some beginner photographers might think the only way to use natural lighting is during an outdoor shoot. This is simply not true, as there are ways to take advantage of natural lighting when shooting certain subjects indoors as well. The best locations for using natural lighting indoors is in a room where you have large, open windows to work with. Once you have found your ideal spot, place your subject a few feet away from the window to take full advantage of this type of natural lighting. Another expert tip is to have your subject face directly into the window or at least turn a 45-degree angle so that the shadowing appears softer and more gradual.

Editing Process

Once you devote a lot of time and energy into capturing hundreds (if not thousands) of shots, the idea of post editing all of these images can be a daunting task. This is all the more reason to pay special attention to your lighting and to use natural lighting to your full advantage. It will save you a lot of post editing work!

You photos will still need some editing to achieve their full potential, and that’s to be expected. When shooting a photograph on an overcast day, it is almost always necessary to touch up your lighting with editing software post-shoot. Don’t be afraid of the editing process! Tweaking your lighting ever so slightly can really make a difference in the quality of your final product, making the time you put into capturing and perfecting it all worth it.

Are you a photographer who likes to use natural lighting when shooting? If so, please share your best practices by commenting below.

 
Leave a comment

Posted by on June 27, 2016 in Photography, Technology

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

 
%d bloggers like this: