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9 Quick and Effective Ways to Relieve Stress During the Workday

stress

One area of my life which is a constant work in progress is managing stress. As an entrepreneur, wife and mother, you simply cannot avoid all the triggers that can cause you to worry or feel anxious. I will also admit that my desire to have things fit into pretty little boxes in life doesn’t help in this effort one bit.

Throughout my workday, I can feel subtle signs of stress creeping in. My shoulders get tense, I hold my breath and I get easily distracted. This is something I can’t – and shouldn’t – push through. I need to address the root of the problem and take action to relieve my stress. It’s the only way I can change this mindset and get back to working effectively.

Can you relate? If you have ever experienced stress at work (or even at home), here are nine techniques you can put into action quickly and discreetly to let go of this tension and get on with your day.

Take one minute to simply breathe

When tension sets in, one of the most common reactions is to hold our breath. Do you remember the last time you took a deep, conscious breath? Try it right now. Breathe in and out slowly three times. Not only will this drive oxygen to your brain, it will also give you a brief moment to collect your thoughts and reflect on what’s really weighing on you. I personally tend to carry stress long after that stressful moment has ended, leaving me feeling anxious and “off” for the rest of the day. A few deep breaths can do wonders for restoring a peaceful mindset.

Do a quick stretch

Even at your desk, you can get in a discrete but effective stretch that won’t draw too much attention to you (and make your co-workers wonder why you’re in a full on yoga pose in your cubicle). Lift your arms over your head, look side to side and pull your arms forward while looking down. Focus on whatever seems tight and tense. Stretching, combined with breathing, will get your blood moving and help you to feel more alert. It will also relieve stress.

Get outside

If you work in an office space that lacks windows or natural light, make getting outside for a few minutes throughout the day a priority! Sunlight, fresh air and new scenery are all great stress relievers. This will also boost your mood. If you are feeling particular stressed or tired, get outside and take a few minutes to reflect on how you can improve what’s getting you down.

Mentally list a few things for which you are grateful today

When we’re stressed, we tend to only focus on the problems of our day, but forget about everything that’s actually going right. Make a mental list of all of the positive things you’re taking for granted and appreciate the little blessings of the day. Most of what we’re stressed about are first-world problems anyways.

Browse a collection of inspirational quotes

Over the years, I have compiled a folder on my computer that consists on inspirational quotes. These cover all topics imaginable and are from authors old, new, famous and unknown. Whenever I’m feeling stressed or uninspired, I turn to these quotes. In just a few minutes, my mind is no longer on whatever was bothering me and I have a renewed positive outlook. I highly recommend trying this!

Make positive small talk with a co-worker

As an introvert, I have never been fond of small talk, but I promise it can do wonders for relieving stress. Talk to a co-worker, friend or complete stranger and keep the conversation light. Talk about the weather, plans for the weekend or a funny show you recently watched. When I’m stressed, I love talking to someone who knows nothing about my problem and is simply happy to see me. Realizing there are other, wonderful things in life aside from we are I’m worrying about is a refreshing reminder to not overlook the good all around us.

Look at photos of happy memories

Similar to keeping a folder of inspirational quotes on your computer, keep a folder of some of the best memories – family vacations, weddings, holidays and birthdays. When you are feeling stressed during the workday, take your mind to a positive place and reflect upon happy memories. This will give you a brief distraction while reminding you that the big things in life are really the small things. Tip: Limit each folder to no more than 20 or so photos so that you don’t risk browsing photos for hours as a means of procrastination.

Enjoy a healthy treat

People respond to stress differently when it comes to appetite. Some have no desire to eat at all, which can leave you tired and weak. Others crave junk foods as a coping mechanism, which is equally as detrimental. No matter what camp you’re in, you could benefit from eating a healthy snack when you need a stress relief. Why? These nutrients will provide your body with fuel to combat stress, grant you a break from whatever task you’re working on and give you the peace of mind that you did something good for yourself.

Get off social media

Finally, resist the temptation to turn to social media for distraction. Social media is a great platform for personally connecting with people, but it can also be a stress and anxiety inducer. Have you ever been casually browsing social media and feel your mood worsen? You are not alone. Many people experience this effect as they see the “highlight reel” of everyone else’s life and compare it to their own. Combine this with already being stressed out about other things going on in your life and you have a recipe for disaster.

Stay away from social media and anything that might tempt you to compare yourself to someone else. Everyone’s journey is unique. Instead, relieve your stress by practicing any of the techniques mentioned about (or combine two or three for added effect)!

How do you relieve stress during the workday? Share your tips and tricks by commenting below!

 
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Posted by on June 15, 2015 in Business & Success, Life

 

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5 Lessons My Cat Has Taught Me About Entrepreneurship

pinot life lessons 1If you’ve read enough posts on the Bennis Inc blog, you’ve likely stumbled upon the mention of my Russian Blue cat, Pinot. She has been a key member of my staff since before I made the entrepreneurial leap to take my business fulltime. I’ve kept a sense of humor as to how Miss Pinot “assists” in my business, but let’s be honest, she’s more of a figurehead than a worker bee.

As I approach the fourth anniversary of quitting my 9-5 and pursuing my dream of running my own business, it’s only fitting that I also reflect upon what my snarky mascot has taught me about maintaining a work-life balance, making tough decisions and keeping a sense of humor about it all.

Enjoy these five lessons that my cat has taught me about entrepreneurship!

Know when to spring into action and know when to lay low.

Pinot has two settings: rocket ship and ancient sloth. When there is a task on her to-do list, she tackles it with urgency. Anything else that is not deemed as necessary of her attention, she barely opens an eye. Certainly this is an extreme lesson for any business owner to fully embrace, so let’s water it down a bit.

I apply this Pinot philosophy by jumping on any task I can complete that day. I’ve made a conscious effort to “eat my frogsand clear my bandwidth early and often. In contrast, I’ve also learned to not rush to complete those tasks that are awaiting important details from other people, are not deemed urgent or could potentially cost me time without the guarantee of payment. Thanks to Pinot, I know how to choose when I spring into action or lay low to remain efficient with my time.

Make time to care for yourself daily.

Pinot can often be caught leg in air, in the middle of a very intense bathing routine. She prioritizes the hours she spends grooming her coat and sharpening her claws. While 6+ hours out of anyone’s day is far too much time to devote exclusively to maintaining yourself, there is a lesson to be learned here.

pinot life lessons 2

Thanks to Pinot, I’ve embraced the habit of treating my body to some sort of exercise daily. I also make time for life’s little luxuries like a haircut, trip to the nail salon or browsing a store so long as my other work tasks for the day are complete. It’s my reward for efficiency and my motivation to push through challenging tasks.

Manage your own agenda…unless you really, really need something.

Pinot is like that roommate that you never really run into, yet you know they still live with you because of the random items they leave scattered around. In Pinot’s case, this is mostly litter and fur. Pinot manages her own agenda and rarely comes to me unless she really, really needs something – i.e. food or belly scratches.

I perceive the value of this lesson to be the importance of working independently, yet not being shy about asking for something when you need it. I aim to make my clients’ lives easier by not having to micromanage me. When producing content, I do need their initial input. But all I ask for is simple bullet points or fragments of ideas. From there, I work independently to weave this into a final product they’re proud to share with the media, on their website or with their social networks.

If you’re not getting the attention you need, insert yourself until you can’t be ignored.

To add to the point I just made above, when you do really, really need something from a client in order to do your job, be assertive and follow-up with them until you get the answers you need. Pinot has the skill refined into an art form. Anyone who owns a cat, or has even been around a cat, you know how they insert themselves into your space until you can no longer choose to ignore their presence.

Pinot has laid across my laptop as I type, waved her tail in front of my eyes and tucked herself tight up against my arm so I cannot do anything but breathe without acknowledging her (I think she’s working on a tactic for that breathing part, too). Sometimes what Pinot wants (i.e. treats) I can’t give her or she doesn’t need at that time. I verbally or non-verbally tell her no and she moves on. This is an incredibly valuable lesson in business.

I’ve written about how a no is as good as a yes. As a business owner, we need answers to move forward. Even if that answer is a no, it is still better than no answer at all. With Pinot as inspiration I (more tactfully) follow-up with contacts until I receive an answer and the ability to move forward

Prioritize and capitalize on any opportunity to nap.

If there is one thing cats are good for, it’s napping. I believe the average cat racks up about 17 hours per day of Zzzz’s. That’s no joke! Personally, not only does that much sleep sound terrible, but I’d have no time to accomplish anything else. Instead, this is another Pinot lesson I take with a grain of salt.

I have learned the value of a good power nap in the afternoon when the opportunity presents itself. So often, my energy wanes as my mind is burnt out from the morning’s writing, conference calls and networking meetings. Rather than guzzling caffeine and pushing through the wall, I devote no more than an hour (often less) to shutting down completely. Everyone responds to napping differently, but for me, and many other effective leaders throughout history, a nap breathes a fresh breath of air into the day. I am able to do far more quality work when I awake compared to the unenergized and unfocused work I would have accomplished without napping.

Which one of Pinot’s lessons is your favorite? Share how you will or already do apply this wisdom to your career by commenting below!

 
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Posted by on June 8, 2015 in Business & Success

 

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Finding Balance as a Work at Home Mom

balance

Life is like riding a bicycle.. To keep your balance, you must keep moving.

A while back, I used the term “Hybrid Mom” to describe my work-life scenario since my son Holden entered the world in May 2013. Now just over two years since I adjusted to this new (and wonderful) role as a Work at Home Mom (WAHM), I’ve learned quite a few things about maintaining, as well as losing, the balance between personal life and professional life.

Because of some smart and strategic adjustments I made in recent months, I feel like I have been better able to balance my “mompreneur” responsibilities as well as dedicate some time just for myself – which is so very important for an introvert.

In reflecting on what has contributed to this positive change, I pulled together some key pieces of advice I would offer any fellow mom (whether you work at home, from home or outside the home). In fact, it’s not limited to just moms at all! For anyone who is looking to improve their time management, organization and work-life balance, I offer you these tips that have personally made a difference in my life.

Wake up early

I’ve always been a morning person (who also prefers afternoon naps), but that doesn’t mean I choose to get up at a crazy hour to get a jump start on my day. I’ve found that unless I have a special project or deadline, waking up just a half hour before the rest of my family is all the time I need to get organized and acclimated with my to-do list.

How do I use this time? It’s a well-rehearsed routine that makes me efficient, focused and energized. I begin with a big glass of water (it wakes me up mentally and physically). I then organize the items I need to make my breakfast and Holden’s breakfast so it flows like an assembly line. Finally, I dedicate the rest of my time to cleaning up my inbox, completing reoccurring tasks and prioritizing the other tasks that must get done today. Then, when the rest of the family begins to stir, I am alert, relaxed and ready to give them my full attention.

Be fully present in each moment

This piece of advice is so critical and one that I have to consciously follow every day. Before I found a good sense of balance between work life and family life, I never felt full present in either scenario. I was either haphazardly checking emails while “pretending” to be engaged with my son. Or I was using his nap time to tackle household chores when really I should be focusing on work tasks during these quiet hours.

Now, on the days when I have the pleasure of having Holden at home, we spend the mornings at the YMCA or at the park where my cell phone remains out of sight. Trust me, I dive right into work tasks as soon as he’s tucked in for his nap, but during those precious moments when his attention is all mine, I try and do a much better job of returning the favor.

On the days when Holden is happily playing at Grandma’s or at daycare, I remain focused and efficient so that I clear as much off my to-do list as I can. This also allows me to be more present when I am with my family. And while I enjoy working from home, rarely do I turn on the TV or surf social media during this undivided work time. I remain present in this moment as well.

Grow your relationship through your hobbies

Each and every day, I like to be active in some way. This can range from a challenging long-distance run to simply checking in with Mother Nature on a walk to the park. I also prioritize spending quality time with my husband to catch up on what is going on in each of our lives. I’m fortunate to have a spouse who shares my love for physical activity as this allows us to do both of these things simultaneously.

Every Sunday we take a family run (Holden gets to cruise along in the jogging stroller) which is when we talk about anything and everything. At the end of 45 minutes or so, we have accomplished a killer workout and caught up on things that have been weighing on our minds and hearts. During the week, we take a walk in evenings and when weather isn’t in our favor, we utilize the YMCA’s free childcare while we engage in some friendly competition in the gym. I’m extremely grateful for this shared hobby for it strengthens us emotionally as much as it does physically.

Ask for help

Out of all the pieces of advice, this one seems to be the hardest for mothers to put into practice – myself included. For 12 months, I balanced caring for Holden fulltime, 7-days a week while steadily growing my Public Relations business. I managed to get everything done in a day, but it was a house of cards waiting to blow over. I was more stressed than I realized and forgot how to relax, unwind and do something for myself.

In September, I finally had the realization that I could ask for help! I found a great in-home day care center that Holden absolutely loves. He started with going just two days a week and now he goes three days a week while my mother-in-law watches him another day. This gives me four dedicated work days! On those days, I feel like a true entrepreneur running her own fulltime business and conducting client meetings. On the one day a week (plus weekends) that Holden is home with me, we fully enjoy our time together far more than when I was striving to “do it all.” Asking for help is something to be proud of, not ashamed. It’s been a huge part of restoring my balance between work and family.

Outsource when you can

Similarly to asking for help, I have learned the value of outsourcing tasks when it makes sense to do so. It’s become my personal policy that when something does not bring me joy, make me money or improve my physical/mental/spiritual health, it’s acceptable to consider outsourcing it (there will be exceptions to the rule, but you get the gist). I cannot describe how happy I was the first time I outsourced cleaning my house. In two hours, my house was cleaner than it has been in my three years of attempting this feat. I used these same two hours to take on some new client work which actually earned more than what I paid to outsource the cleaning. Why did I wait so long to do this?!

My husband and I still keep up with light housekeeping on a regularly basis, but we agree that outsourcing the deep cleaning once a quarter to someone who does a better job, in less time and for less money than what we could is a no-brainer. Additionally, I’m happy to provide this income opportunity to for someone else (who doesn’t despise housework as much as I do).

Clear your slate every night

I don’t let clutter – whether this be actual physical clutter, email clutter or mental clutter – build up beyond the end of the day. Every night before bed, I put away my toddler’s toys, fold the laundry, clean and put away the dishes and clear out my inbox. Inevitable emails will come in after I shut down for the day and there will be new household tasks awaiting me in the morning, but by not letting anything slide over from the day prior, I significantly reduce the stress with the start of the day.

Just like anything in life, if you keep up with the little tasks as they present themselves, you prevent them from piling up into bigger, seemingly unsurmountable tasks later on. This applies to chores, work tasks, errands and of course bills. If it can be done now, do it now.

Always go to bed together

Finally and most importantly, my husband and I try our hardest to “go to bed together” each and every night that we can. There are many nights where my husband, in particular, will need to stay up late to catch up on work, but when I turn in for the night he comes and lays with me until I fall asleep. This still provides us with important bonding time and we have some of our best conversations during these moments. Ending our day together helps keep us on the same page and in touch with each other’s lives.

Between juggling work, family, hobbies, sleep and relaxation, how do you maintain balance in your own life? Share your tips and secrets by commenting below!

 
 

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How to Write Objectively on a Personal Topic

write objectively

We all have at least one area of expertise in our life. When it comes to sharing this knowledge with other people, whether it be on our website, blog, social media or newsletter, it can be challenging to stay objective and make it relatable to an audience who doesn’t share this same expertise. A similar challenge is writing about ourselves. Of course we know everything on this topic, so how do we concisely convey this information to everyone else?

My clients have various areas of expertise and often challenge me with the task of transforming their knowledge into captivating content. While there is no magic formula per se, I have found several strategies for writing objectively on a personal topic. Let’s take a look…

Do your research.

Doing research on a topic you already know intimately well may seem a bit odd. .What more could you stand to learn? A lot, actually. A simple Google search or browsing the Wikipedia page on the topic will highlight what the rest of the world deems as the most important and essential information.

Additionally, your research may uncover recent news coverage or articles that could impact how others feel about your topic. Preparing yourself with knowledge and being aware of public sentiment is an important first step to objectively writing about a personal topic.

Begin with an outline.

Now that your research has provided you with even more information on your topic of choice, create an outline to help organize your thoughts and highlight the most important points you wish to cover. One of the biggest challenges of writing objectively on a personal topic is boiling the information down to a clear and concise message. Your outline will let you see how your points flow together and if there are any gaps or holes you need to fill.

Hone in on your purpose.

When writing on a familiar and passionate topic, it’s easy to lose touch with the purpose of the content. All of a sudden you have pages upon pages written with no clear “take away” for your readers. When looking at your outline, are you able to quickly identify the main purpose of your writing?

For example, your personal topic might be creating your own bio. Of course you know yourself better than anyone else, but rather than spilling your whole life story in no particular order, you want to strategically pick what it is you want your readers to gain from reading your bio. Do you want to highlight your entrepreneurial spirit, leadership skills or love of education? Hone in on the purpose of your content and carry it throughout your writing – beginning to end.

Edit and simplify.

By this point you likely have way more content than you need. A 5-page bio is a bit excessive even for the President of the United States. Uncap your red pen or turn on the “review” feature on your Word doc and get to chopping. Read your writing out loud and look for redundancies, insignificant details and long winded descriptions that can be eliminated. This will be one of the hardest, but most important steps for creating content that will captivate your readers.

Ask for outside input.

Finally, ask a friend or family member who doesn’t have near the amount of expertise on your particular topic to read over your writing. Their outside perspective is valuable for identifying areas that need more explanation or industry-specific words that need to be defined or replaced with something more common. This input is a great litmus test for how your target audience will also respond to your writing.

What personal topics have challenged you when it comes to objective writing? Share how you overcame this struggle – or ask your questions on how to do so, by commenting below!

 

 
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Posted by on May 25, 2015 in Business & Success

 

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A Changing Industry: Why Public Relations is Now Personal Relations

personal relations

Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as we move into an ever-increasingly personal society where we share intimate information with one another every day. Within our social circles, technology has granted us the ability to know what our neighbor had for dinner on Saturday, what our second cousin purchased at a sale on Sunday and the new job a fellow high school graduate accepted on Monday.

No matter how you slice it, we are personally connected and we have grown to appreciate and expect this personal communication. It’s only fitting that Public Relations has caught up with the trend and has moved into the realm of personal relations in order to be more effective and well received.

Let’s take a look at four main reasons why the Public Relations industry is shifting toward personal relations – and how you can utilize resources and opportunities to keep your business ahead of the curve.

There are more ways than ever to communicate with the masses on a personal level

I’ve written about how important it is to highlight the human element within your business and to build your personal brand. Thanks to technology, there are more ways than ever to achieve both of these PR goals easily and fairly inexpensively. Social media is an obvious (and very powerful) platform for connecting with your target audience on a personal level. Finally, us “regular folks” can address a concern or give a compliment to the biggest brands and get a direct – often real-time – response.

In addition to social media, technology has enabled businesses to make even direct marketing a more personalized experience. Mail and email messages not only address the recipient by name but can be crafted to reflect their very specific interests like what car they drive or what street they live on.

As surprising as it may be sometimes to receive an email from a business that knows I have a Russian Blue cat based upon a previous purchase, I love that the offers and coupons are directly relevant to my needs.

Social media encourages sharing the “human” side of your business

I don’t expect everyone to be willing to get extremely personal on social media, but I do encourage you to find a point on the spectrum that is comfortable for you. Whether you are sharing content on your personal profiles or your business’s profiles, you will increase the visibility of your posts by crafting genuine content that engages your viewers.

What this really means is skip the stock photos and use real photos of your staff or pictures from inside your office. Give a face to a name. Don’t just share a link; ask a question or offer an insightful thought that will inspire people.

Social media platforms are getting smarter at weeding out overly promotional content and spam. Avoid getting trapped in these filters by remaining genuine and personal with the content you share.

People don’t want to be sold something, they want to learn something

Think about the websites, blogs, emails and social media posts that catch your attention. Do they engage you because they are trying to sell you their product or service, or do they engage you because they offer information you deem to be valuable. I would imagine the vast majority of you responded with the second option.

Practice “personal relations” by first building trust with your potential customers. Give them useful information at no cost and with no obligations. As an expert in your field you should be grateful for any opportunity to share your knowledge.

Technology provides us with the ability to access information we need right at our fingertips which has evolved us into a society hungry for knowledge. Feed that hunger – and build trust in your brand – by offering useful information to your target audience.

Telling your story is what breaks through the noise and gets you remembered

If you have visited my new website, you will know that my PR philosophy is “Every business has a story. What makes yours stand out is how well you communicate it.” I truly believe in the power of modern day storytelling and I also believe that every business has a unique story or angle that can be their point of differentiation.

As the Public Relations industry shifts toward “personal relations,” telling your unique story is even more important. As a potential customer, yes we need to know what you do and how you do it, but we also now want to know WHY you do it. What inspired you? Where did you gather your expertise? Are you carrying on a tradition or legacy?

The answers to these questions are what will break through the PR and marketing noise that we are inundated with daily and help us remember why we want to do business with YOU over anyone else.

Do you agree or disagree that Public Relations has a growing emphasis on personal relations that is reshaping the industry? Share your thoughts by commenting below!

 
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Posted by on May 18, 2015 in Business & Success

 

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5 Tips for Running a Productive Business Meeting

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The dreaded business meeting. So often it starts with chitchat about the weather and then spins off into random discussions where no resolutions or courses of action are identified. Inevitably the meeting runs over its allotted time and all attendees leave wondering what was accomplished. There’s no follow-up and trying to find a date for the next meeting that suits everyone’s schedule is an impossible feat – if you want it to happen this year.

Does this sound familiar? It’s a scenario that is all too common – and completely avoidable if only the right organizational methods were applied. The changes we need to make to revamp an unproductive business meeting are quite simple, too. Having led countless business meetings on behalf of clients, I have identified five very simple, yet very effective tools for running a productive meeting.

If you’re ready to stop wasting hours of your life that result in nothing more than the need for another meeting, I urge you to implement the following suggestions today!

  1. Come with an agenda

Set yourself up for success by developing an agenda in advance of your meeting and having enough copies for all attendees. This will help guide everyone through the meeting’s core discussion points and quite literally, keep everyone on the same page.

As you develop your agenda, you’ll also be able to capture all of your thoughts so that you’re not struggling to remember them during the meeting. You can help move things along quickly by researching statistics, options or prices that may come up as a point of discussion. Anticipate what some attendees might ask and have the answer already provided.

  1. Bring your laptop or tablet

Be sure to bring your laptop or tablet with you! For the longest time, I wanted to travel light so I would carry only paper and a pen into a meeting. This changed when I realized how much more efficient I could be (whether leading the meeting or simply attending) when I had full access to documents, emails, etc.

If people need to see a document or reference an email, everything is right at your fingertips. I also take notes directly on the agenda on my laptop and am ready to send out the summary as soon as the meeting wraps up. This saves me the time of coming back to my office and having to transcribe and organize my notes.

Additionally, encourage other attendees to also bring their devices. Select a meeting space that at least has WiFi – even better would be a meeting space with a TV or projector that allows attendees to share their screen for everyone to see, as needed.

  1. Have a point person in charge

We have all likely attended a meeting where there appears to be no single person leading the discussion. Or, there is the meeting where everyone appears to be the leader and even more confusion ensues. The person who leads the meeting doesn’t have to be (and likely shouldn’t be) the highest position within the organization. Foremost, you want someone who is reliable and who has good organizational skills.

I have led many business meetings and it really requires only a small amount of time before and after the meeting to take on this responsibility. My favorite part is that I often get to delegate tasks to other attendees as we move through the agenda. It’s amazing how people will begin to chip in more when they know someone else has already taken the lead of organizing the meetings.

  1. Set the next meeting(s) during this meeting

When you are trying to get any more than 2 people together to meet, you need to schedule all future meetings out well in advance. Accommodating 3+ schedules can seem harder than rocket science (and maybe it is). You can avoid the slew of “Reply All” emails by scheduling the next meeting before you adjourn.

People can immediately pull out their calendars and in real-time tell you what will work and what won’t. If you know you’ll need many more meetings in the future, go ahead and schedule them all! The best method is to set a recurring day and time (i.e. the first Monday of the month at Noon). And if you’re still struggling to coordinate schedules, check out www.doodle.com – it’s a free tool and a lifesaver for scheduling meetings, especially with other busy people.

  1. Send out a summary of notes, highlighting action items

Finally, even the most organized business meeting can still fail to be productive if there is not some sort of follow-up with the attendees to remind them who is responsible for what. The person leading the meeting (or another designated note taker) should summarize the notes and send them out to all attendees within 1-2 days of the meeting.

These notes should outline important discussion points, decisions that were made and outstanding action items that need resolved before the next meeting. I like to develop a system that makes this visually easy to digest. For example, I color code people’s names and highlight that task in the appropriate color to show who is responsible. I also bold and underline any questions that need input from the group so they are easy to pick out. The more organized you are, the more responsive people will be. Most importantly, remind people of the next meeting!

Business meetings are a necessary evil. For as many times as we have all sat through a boring or unproductive meeting, there are just as many opportunities to take the lead and make your time together worth so much more. Try practicing these five tips at your next meeting – I am confident they will make a big difference!

What other tips have helped you run a productive business meeting? Share your expertise by commenting below!

 
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Posted by on May 11, 2015 in Business & Success

 

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How to Get Comfortable with Getting Personal on Social Media

personal genuine real quote

If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are getting hit the hardest with the negative impact of these changes and personal accounts are becoming more and more valuable for reaching a broader audience.

Yes, social media is a vast unknown and a very public forum. It can be intimidating to think about how the content you put out on your social profile will live on for eternity. So while it’s more important than ever to be smart about what you post, it’s becoming equally important to be personal and genuine. This type of content is rewarded with far more views. Additionally, people feel more compelled to comment, like and share content that feels “human” – and not like a sales pitch.

If we want to better promote our personal brand, engage our core audience and grow our business, we need to shift our focus away from trying to “outsmart the system” with shady SEO tactics and tricky automated posting and toward quality, genuine content posted by us – a human. Moreover, we need to open up, get more personal and allow our fans and followers to connect with the person behind the business.

Let’s take a look at 9 ways to get comfortable with getting more personal on social media – in a safe and professional manner.

Speak to your core audience.

For the vast majority of us, we have far more connections on our social media profiles than we will ever have friends in real life. This is part of the beauty of social media, but also part of the downfall. It’s easy to get overwhelmed by the thought of your content reaching thousands upon thousands of people.

Who are these people, really? What do they think about me? Why do they even want to hear what I have to say? These doubt-filled questions can really do a number on your self-confidence and your willingness to share personal and genuine information about your life. Forget about these “unknown” followers and rather focus on your core audience – the people you know in real life or with whom you have built a meaningful relationship online. Talk to your supporters, your cheerleaders and ignore the opinions of all the rest. If they don’t like your content, they’ll weed themselves out.

Showcase more than just your “brag reel.”

Social media is fun because we can carefully frame all of our life events so that they appear far more fabulous and perfect than they really are. Not to mention how we are able to completely crop out the mistakes, bad days and blunders we don’t want people to know about.

But in order for people to get to know the real you, you have to share the good with the bad. This means letting people know when you’ve made a silly mistake, have a “case of the Monday’s” or are just in a bad mood. Not only does this make you more genuine, it helps people connect with you on a deeper level because, guess what, they’ve been there too! Best of all, you will find that your core audience will rally around you in support and help move you on to a more positive moment.

Be positive.

In sharing both the highs and the lows on your newsfeed, be sure to stay positive. Don’t rant or throw someone/some business under the bus. I have yet to see a scenario where this is ever justified – maybe between you and a close friend in a private conversation, but never on social media. Stay classy and stay positive. This will draw in other positive people and create a welcoming and uplifting environment in which you feel comfortable getting personal.

Mix in quotes with photos.

There are only so many selfies or photos of your food, pets and kids that you can share in a day without overdoing it. Mix up your social stream by sharing images that capture people’s attention and inspire them. Use quotes! Pinterest is a great source of quotes for any topic you can imagine that are already formatted into images. Build a small library as you have time so that the quotes are ready to go whenever you want to share them. Inspiring people is a powerful way to connect with them on a deeper level and build a loyal following.

Interact with your audience.

This one is so important! If you want to engage people on social media, you must give to receive. This means setting aside a finite period of time each day (and don’t go over!) when you browse your newsfeed and like, comment, share and follow content that interests you. Leave meaningful comments or ask questions. I can’t say enough about how important it is to be “social” on social media.

Don’t take yourself too seriously.

No matter how you slice it, selfies are always going to feel a little awkward, cheesy and narcissistic. Just have fun with your social media content! Make a funny face, crack jokes, be sarcastic and make fun of yourself from time to time. All of these things will help to make you real and relatable to your audience.

Not everyone has to be shared in real time.

Some days lend themselves to countless opportunities to share updates on social media. Vacations, holidays, weekends, birthday parties and other celebrations provide far more content than what our audience likely wants to see in a day (or an hour). Enjoy the moment, take those snap shots, but save some for later. Thanks to #ThrowBackThursday and #FlashBackFriday (or any day of the week, if you’re feeling bold), you can use these photos as content for another day. Whether or not your audience connects with your content really comes down to the caption, so make it clever and relevant!

Don’t tolerate trolls.

Even if you post genuine, uplifting content that shows your personal side, you will inevitably run into social media “trolls” who have no problem leaving biting comments while hiding behind their social media mask. This is my advice on how to handle such situations. If a comment contains a personal attack, profanity or untruthful information, you have every right to delete it and black the user. Just as you wouldn’t put up with being bullied in real life, don’t tolerate hateful and hurtful comments that are unsolicited.

Be personal while still being appropriate.

Finally, and most importantly, carefully walk the fine line of being personal while still being appropriate. It’s possible (and we’ve likely all seen it) to get too comfortable with sharing personal updates on social media. I’ve had everything from family feuds to detailed medical information voluntarily shared by members of my network. The best rule of thumb is to assume your grandma can and is reading everything you post. Make her proud by building a strong personal brand that is engaging and professional!

Do you choose to share personal photos and updates on social media? What are some of the reasons behind your decision? Join in the conversation by commenting below!

 
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Posted by on May 4, 2015 in Social Media, Technology

 

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