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5 Reasons Why Your Content is Turning Away Readers

5 Reasons Why Your Content is Turning Away Readers

Have you experienced this scenario? You write an article on a topic that should be exiting and relevant to your readers, but it doesn’t get the interactions you thought it would. The number of views are disappointing, there are little to no shares on social media and not a single person felt compelled enough to leave a comment.

The good (and the bad) news is that you are not alone. Especially if you are just beginning to grow your blog or e-newsletter, it can take time to build a loyal readership. However, this doesn’t give you a green light to sit back and wait for the fans to come to you. Part of the problem could be the quality of your content or how it is presented. Take a look at these 5 common problems and how to correct them to create better content.

The Title is Lame

The first thing that catches a reader’s eye, besides a great image, is the title. A great title should be two things: interesting and accurate. In the fewest words possible, you need to communicate just enough information to make someone want to read more. But be careful not to bait your readers with dramatic claims or questions that sound like something out of a tabloid. You’ll know your title isn’t doing its job if people aren’t clicking on the full article to read more or deleting the email before opening it.

Your Introduction Doesn’t Build Excitement

Let’s say you made it past the first hurdle of getting people to actually click on your blog or article to read more. You still have to prove to them that it’s worth their time to read from start to finish – and that opportunity comes in the first paragraph. Be sure to write an introduction that builds excitement and relevance. Preview the valuable information that is to come without giving away all the details.

You Lack Sub Headings to Organize the Content

Another tip for creating quality content that keeps people interested from start to finish is to use sub headings to organize your main points and make it easy for readers to digest the content in bite-size morsels.

It’s Way Too Long

Thanks to technology, we as a society feel like we always need to be multitasking. This means rarely do we give anything our full attention or more than a few minutes of our time before moving on to the next shiny object. Keep your content direct and to the point. When a reader sees he has to click through 22 slides of content or scroll down a never-ending page of words will quickly lose interest and move on to something that requires less of a time commitment.

It’s Not Mobile Friendly

Finally, you may be lacking readership because your content is not accessible where people view it most often – on their mobile device. Emails, blogs and websites should all be mobile friendly. There’s a big difference between reading an article that is formatted to fit on your phone’s screen and reading one that is not. Remember, you want to make it easy and convenient for your readers to stay and consume your content through the end. Remove every hurdle that you can!

Which one of these reasons makes you lose interest in reading an article or blog? Or is there another reason you’d like to share? Leave us a comment!

 
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Posted by on August 22, 2016 in Business & Success

 

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How to Take Advantage of Working From Home in the Summer

Working from home in the summer

Taking full advantage of working from home in the summer by taking client work out on the back deck.

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible.

Here’s our guide for taking full advantage of the perks of working from home in the summer.

Take your work outside

Make sure to take advantage of the nice weather in the summer! Taking your work outside with you for even just a small part of the day, like checking emails on the porch, reading from a park bench or taking a phone call from an outdoor café, helps to recharge your focus. Better yet, being present in nature can even offer you some great inspiration!

Do work earlier or later in the day to carve out free time during the best daytime hours

Working from home often gives you more freedom and flexibility with your time. During the summer months you can take advantage of hitting popular attractions like a waterpark or amusement park when they tend to be less crowded. The key to finding time for these mini “day-cations” is to get your work done earlier or later in the day so you have free time during the best daytime hours.

Multi-task by picking an outdoor meeting location or taking a call from the park

As we mentioned in a previous point, taking a business call outside can give you that extra time in the sunshine. Whether you’re a single adult working from home just looking to get out and enjoy the summer days, or a work-from-home mom trying to entertain your kids while taking care of work, getting outside is a great way to multi-task!

Work hard and efficiently to maximize your free time to enjoy summer activities

It’s always important to work hard and efficiently to make the most of your time and earn the respect of your clients and customers. However, the summer months offer an additional incentive for maximizing free time – you can spend it doing fun things outside. This means giving your work your complete focus until the tasks are complete, and then fully enjoying the time you get to unplug!

Do you work from home? How do you take advantage of summer weather and activities with your flexible work schedule?

 
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Posted by on August 8, 2016 in Business & Success, Life

 

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4 Tips for Becoming a Better Writer

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR, photography and writing!


2016-05-24 20.19

4 Tips for Becoming a Better Writer

As the daughter of a talented writer, I believe I may have gotten the creative writing gene from the person I admire the most, my mother. Throughout my life I have always had a way with words and the ability to let them flow onto a page naturally, as I enjoyed journaling from a young age. English was always the subject I excelled in throughout my education, however it became clear to me later in life that If I was not passionate or excited about what I was writing, I would sometimes struggle more through the process.

This past year I was offered the opportunity of a lifetime. I was given a job/mentoring offer that would allow me to merge my creative side with writing, all while learning and navigating the fascinating world of Public Relations. Here is a look at some of the lessons I have learned throughout this process and would like to share these tips in hopes they can inspire someone else to also become a better writer.

Find Your Rhythm

Finding your rhythm in writing is not always about finding your voice. In fact, I believe that the most important components to being a better writer have a lot to do with your environment. For me, I need to have a peaceful and inspirational space to be able to thrive when writing. I can write to my full potential when I have little to almost no distractions and a specific time that I can set aside just for writing. This may not be the same for everyone, so explore different environments and note that ones that help to get your creative juices flowing.

Write, Write and Then Write Some More!

Consistently writing is probably one of the most important things I have learned this year in my new position as a Public Relations assistant. There is a lot more writing involved in my position than I originally predicted, but I am always up for a challenge! Just like with any other craft or skill, they say “practice makes perfect.” I have found this to be most definitely true with writing. When you can get going on a good writing streak, don’t stop! Keep writing regularly, daily if possible, and you’re far less likely to hit a writer’s block. But if you do…

Break Through That Writer’s Block

I have found that the biggest obstacle that a writer can face is the infamous “writers block.” There are many different ways to go about trying to overcome this hurdle in the daily life of a writer. What I have found to be most helpful, if I am stuck on where to begin or where to go with my writing, is to take a step back. You won’t break through your writer’s block by sitting there and pounding your head through it. Rather a little time and space from your writing will give you a fresh mind and renewed patience to approach the task from a different angle.

Find Your Confidence

I have always been told how articulate I am, but sometimes have had a hard time believing that in myself. The more I write; the more confidence I find not only in my writing, but in myself as a person. Putting your thoughts and feelings into words for countless others to read is enough to conjure up securities in anyone! I have gained confidence by writing like I was talking to a close friend. Rather than trying to write something that will please a huge audience, I write to relate to just one or two people I know. The end result is writing that is genuine, relatable and accurately reflects my inner voice. Who wouldn’t be confident in a finished product like that?

What other tips do you have for becoming a better writer? Share your insights by commenting below so we can all improve our writing skills!

 
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Posted by on July 18, 2016 in Business & Success, Life

 

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Why a Basic Knowledge of Photography Will Improve Your Public Relations

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making quality content that much better.

So what are the basics of what PR professionals should know about photography? Here are for instances when photography can help to improve your business’s PR strategy.

No Image No Story

Without an image, your story feels incomplete. People want to see something in addition to reading something (even if the visual is the title of the article, like we often do here). It captures a reader’s attention and stands out more than just all words. It also makes it easy for a reader to get a sense of what the story is about before reading it.

Depending upon your resources and how large a PR company you have, you can often outsource or hire a professional photographer to work on projects. There are times, however, when there is no budget to outsource or you have multiple projects and not enough employees to cover all your events. In either situation, this is when having a basic knowledge of photography skills will be a huge asset. You can dive right in and capture some great images yourself!

Even a simple, stock image can help your article to look more interesting and polished.

Even a simple, stock image can help your article to look more interesting and polished.

Stock Image Gallery

As we mentioned in the previous point, sometimes you can afford to outsource your work to a professional photographer for certain projects. And creating a stock image gallery for your PR Firm is one of the most valuable ways to utilize professional photography again and again. Quality stock images can be used on your website, social media, marketing materials, blogs, newsletters and much more. Most importantly, they are exclusively yours. No one else will have them and you won’t have to worry about copyright issues.

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it's uniquely ours!

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it’s uniquely ours!

Clients and Events

Often in the PR field, you will be asked to photograph important clients or events, meaning you need to have a basic understanding of photography to capture these moments with quality shots. During events, people won’t often pose for multiple photographs (or pose at all), so it’s important to capture usable images on the first try – you won’t get a second chance. It’s highly disappointing to both you and your client if you host an incredible event without a single good photo to promote your work.

This image was captured at a client's charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

This image was captured at a client’s charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

Blogging

We know that blogging is a powerful marketing and branding tool that is valuable to your business is so many ways (we’ve written about it a lot). When it comes to a great blog, you need at least one image to draw readers in and help them connect with your message. Especially when your blog is shared on social media, this visual will create a much more aesthetically pleasing post that stands out in newsfeeds. Even the most catchy title and creative description will get lost in the noise without a photo to complement the words.

Do you work in PR or use PR strategies to grow your business? If so, let us know if this was helpful by commenting below!

 
 

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Independence Day

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!

This month is particularly meaningful as I look back on the very first steps I took on my entrepreneurial journey (nearly 5 years ago!) and reflect upon where my personal “Independence Day” has led me since this day in 2011. 


Beautiful Young Woman with USA Flag

I declare today to be Independence Day—my Independence Day. I’m aware of the irony of celebrating my personal independence on a day that our entire nation also celebrates its independence. But what could be more appropriate?

There are two reasons that call for this special occasion. I am celebrating my last day  working a desk job AND my first day of being my own boss. Both are as exciting as they are scary. Since I like focusing on beginnings not endings, let’s place our focus on the latter reason.

Today is a date I first set two weeks ago with HR when I decided I was going to take the leap (hopefully not the plunge) to branch off and put my entire heart and soul into launching my own public relations firm, Bennis Inc. It was an arbitrary date at the time, but has since become my hope, my inspiration…and now, my Independence Day.

As per handbook policy, I had to give two weeks notice to leave the Department and remain within good-standing plus it was a payday so I knew I wouldn’t have to wait around for my final pay check. It made sense. For the past two weeks, day by day, it became the light at the end of the tunnel. Some days I felt like there was so much to get done before this day that it was like being sucked into a jet propeller. Other days I felt like time simply stopped moving altogether.

No matter what it felt like, it was 14 days, 336 hours, 20160 minutes of planning, preparing and waiting. In those moments, I grew by at least seven years. I did things that people decades older than me have never had to tackle, and maybe never will. I rolled over my minuscule retirement fund into a Roth IRA. I hired a tax attorney to incorporate my business and get me prepared for a whole new experience when it comes to taxes. And I started pounding the pavement, putting myself out there and finally telling people about this business I’ve been building from the ground up since college.

I realized I have never before officially declared my independence as an entrepreneur and business owner, though I have been one for almost three years now. I always felt like I had to hide it or refer to it as a “side business” so as not to appear like a conflict of interest with my day job or schooling.

Well, that all stops today.

Today, I am officially open—open for business and open to praise, criticism, success and defeat. But it feels great. I feel like I’ve finally woken up and am taking my first deep breath of fresh air. I can’t wait to see where this Independence) Day will lead!

 

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Why the Best Photographers Use Manual Settings

Why the Best Photographers Use Manual SettingsAnyone can purchase a DSLR camera and photograph a basic picture using the auto button (or “the little green box” as some photographers call it). This doesn’t, however, ensure you’ll capture the best possible picture. Experienced photographers most always agree that you need to think outside that little green box and venture into manual settings to capture high quality images.

But what if you’re just beginning to dabble in photography? Learning about the different settings on your camera can be quite intimidating. This is all the more reason to push yourself outside the (green) box! With some time and patience, even the most amateur photographer can pick up on essential techniques for using manual settings to enhance the quality of their photographs. If you can relate to wanting to improve your photography skills, here are three reasons why you shouldn’t wait to learn how to use your manual settings!

Taking Control

Manual settings give you ultimate control. Even the top-of-the-line cameras on the market today can still produce images that are off focus or have dark shadows if left in auto mode. In fact, technology can work against you, especially if you’re trying to capture an artistic shot. Don’t be afraid to experiment with the various manual settings. After you have a basic understanding of what each setting does, this is the best way to practice. Even if you take thousands of terrible photographs to get to a half decent one, there’s no cost to learning through trial and error.

Lighting

When shooting a photograph under different lighting situations, understanding manual settings can be key to capturing a great image…or none at all. Lighting has a huge impact on your images. Too much is just as harmful as too little. If you don’t know where to begin, start with lighting. Knowing how to adapt your settings at least based on lighting can be one of the best tools you possess. As a photographer, you will not always have the benefit of choosing your setting, especially when photographing an event. Being able to manipulate the manual settings of your camera can really help save the day!

Allows you to be creative

Shooting with manual settings really allows you to be the most creative when capturing an image. Don’t be afraid of manual mode, embrace it and push yourself to create something outside of the green box. You can manipulate lighting to cast a cool shadow or focus on distant object, rather than one that is in the forefront. Sure, this may result in some awful images at first, but once you learn the ropes, it’s also likely to result in far more inspired images in the future!

What’s your opinion about using the manual settings on a camera? Do you agree or disagree with our viewpoint? Share your thoughts by commenting below!

 

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How to Use Pinterest to Grow Your Brand

How to Use Pinterest to Grow Your Brand

Pinterest is a stand-alone Visual Social Network centered on sharing images that link to content. Depending upon your business and industry, Pinterest can be a powerful tool for marketing your products or services and growing your brand. Even individual people can grow their personal brand through the type of content they share or “pin” to their boards.

Whether you have a well-established and popular Pinterest profile, or whether you’re just getting started (like we are at Bennis Inc), there are many tips and best practices for growing your influence. Here are just a few of pieces of wisdom we have gained from our personal experience with establishing a business presence on Pinterest. Take a look!

Plan Your Pins to Win

Start by creating just a few board topics that are directly related to your business and brand. Focus on getting 3-5 boards filled with interesting and quality content before spreading out to create new boards. As potential followers explore your profile, they will be more impressed to see several quality boards than a ton of boards that are hardly utilized.

As you explore Pinterest for content to share (in addition to sharing your own content), you may come across other users that really sync with your brand. Follow them! Not only will this provide a stream of quality content for the future, you just might earn their following in return.

Establish Yourself as an Expert in Your Field

Remember, Pinterest is all about visual content! In order to get noticed, you need your pins to visually stand out. This may mean creating some custom graphics that include the title of your article within the photo. You’ll see this is a very popular way people share content on Pinterest and that’s because it’s effective! People easily grasp what your content is about, which increases the chance they will click and share.

While it’s okay to re-pin other users’ content, you want to also share your original content (i.e. blog, articles, images) to establish yourself as an expert in your field. For example, a photographer won’t get too much respect if he is only sharing other people’s photos that are not his own. Be genuine, just like you would on any other social media platform!

Share Your Content Across Other Social Media Platforms

Speaking of other social media platforms, you can really leverage the full power of your content by taking what you share on Pinterest and also sharing this on Twitter, Facebook, Instagram and Linkedin.

Additionally, you want to be sure people who are reading your original content, such as on your website or blog, have an easy way to find you on Pinterest as well as pin your content to their own boards. This is as simple as adding some social media buttons to the top and/or bottom of every post. Though it may seem obvious, it is often overlooked!

How have you navigated your business strategy on Pinterest? Share your thoughts and ideas by commenting below!

And don’t forget to follow Bennis Inc on Pinterest! We’re just getting started and have a lot of great things coming soon.

 

 

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