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How to Write Objectively on a Personal Topic

write objectively

We all have at least one area of expertise in our life. When it comes to sharing this knowledge with other people, whether it be on our website, blog, social media or newsletter, it can be challenging to stay objective and make it relatable to an audience who doesn’t share this same expertise. A similar challenge is writing about ourselves. Of course we know everything on this topic, so how do we concisely convey this information to everyone else?

My clients have various areas of expertise and often challenge me with the task of transforming their knowledge into captivating content. While there is no magic formula per se, I have found several strategies for writing objectively on a personal topic. Let’s take a look…

Do your research.

Doing research on a topic you already know intimately well may seem a bit odd. .What more could you stand to learn? A lot, actually. A simple Google search or browsing the Wikipedia page on the topic will highlight what the rest of the world deems as the most important and essential information.

Additionally, your research may uncover recent news coverage or articles that could impact how others feel about your topic. Preparing yourself with knowledge and being aware of public sentiment is an important first step to objectively writing about a personal topic.

Begin with an outline.

Now that your research has provided you with even more information on your topic of choice, create an outline to help organize your thoughts and highlight the most important points you wish to cover. One of the biggest challenges of writing objectively on a personal topic is boiling the information down to a clear and concise message. Your outline will let you see how your points flow together and if there are any gaps or holes you need to fill.

Hone in on your purpose.

When writing on a familiar and passionate topic, it’s easy to lose touch with the purpose of the content. All of a sudden you have pages upon pages written with no clear “take away” for your readers. When looking at your outline, are you able to quickly identify the main purpose of your writing?

For example, your personal topic might be creating your own bio. Of course you know yourself better than anyone else, but rather than spilling your whole life story in no particular order, you want to strategically pick what it is you want your readers to gain from reading your bio. Do you want to highlight your entrepreneurial spirit, leadership skills or love of education? Hone in on the purpose of your content and carry it throughout your writing – beginning to end.

Edit and simplify.

By this point you likely have way more content than you need. A 5-page bio is a bit excessive even for the President of the United States. Uncap your red pen or turn on the “review” feature on your Word doc and get to chopping. Read your writing out loud and look for redundancies, insignificant details and long winded descriptions that can be eliminated. This will be one of the hardest, but most important steps for creating content that will captivate your readers.

Ask for outside input.

Finally, ask a friend or family member who doesn’t have near the amount of expertise on your particular topic to read over your writing. Their outside perspective is valuable for identifying areas that need more explanation or industry-specific words that need to be defined or replaced with something more common. This input is a great litmus test for how your target audience will also respond to your writing.

What personal topics have challenged you when it comes to objective writing? Share how you overcame this struggle – or ask your questions on how to do so, by commenting below!

 

 
 

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5 Tips for Running a Productive Business Meeting

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The dreaded business meeting. So often it starts with chitchat about the weather and then spins off into random discussions where no resolutions or courses of action are identified. Inevitably the meeting runs over its allotted time and all attendees leave wondering what was accomplished. There’s no follow-up and trying to find a date for the next meeting that suits everyone’s schedule is an impossible feat – if you want it to happen this year.

Does this sound familiar? It’s a scenario that is all too common – and completely avoidable if only the right organizational methods were applied. The changes we need to make to revamp an unproductive business meeting are quite simple, too. Having led countless business meetings on behalf of clients, I have identified five very simple, yet very effective tools for running a productive meeting.

If you’re ready to stop wasting hours of your life that result in nothing more than the need for another meeting, I urge you to implement the following suggestions today!

  1. Come with an agenda

Set yourself up for success by developing an agenda in advance of your meeting and having enough copies for all attendees. This will help guide everyone through the meeting’s core discussion points and quite literally, keep everyone on the same page.

As you develop your agenda, you’ll also be able to capture all of your thoughts so that you’re not struggling to remember them during the meeting. You can help move things along quickly by researching statistics, options or prices that may come up as a point of discussion. Anticipate what some attendees might ask and have the answer already provided.

  1. Bring your laptop or tablet

Be sure to bring your laptop or tablet with you! For the longest time, I wanted to travel light so I would carry only paper and a pen into a meeting. This changed when I realized how much more efficient I could be (whether leading the meeting or simply attending) when I had full access to documents, emails, etc.

If people need to see a document or reference an email, everything is right at your fingertips. I also take notes directly on the agenda on my laptop and am ready to send out the summary as soon as the meeting wraps up. This saves me the time of coming back to my office and having to transcribe and organize my notes.

Additionally, encourage other attendees to also bring their devices. Select a meeting space that at least has WiFi – even better would be a meeting space with a TV or projector that allows attendees to share their screen for everyone to see, as needed.

  1. Have a point person in charge

We have all likely attended a meeting where there appears to be no single person leading the discussion. Or, there is the meeting where everyone appears to be the leader and even more confusion ensues. The person who leads the meeting doesn’t have to be (and likely shouldn’t be) the highest position within the organization. Foremost, you want someone who is reliable and who has good organizational skills.

I have led many business meetings and it really requires only a small amount of time before and after the meeting to take on this responsibility. My favorite part is that I often get to delegate tasks to other attendees as we move through the agenda. It’s amazing how people will begin to chip in more when they know someone else has already taken the lead of organizing the meetings.

  1. Set the next meeting(s) during this meeting

When you are trying to get any more than 2 people together to meet, you need to schedule all future meetings out well in advance. Accommodating 3+ schedules can seem harder than rocket science (and maybe it is). You can avoid the slew of “Reply All” emails by scheduling the next meeting before you adjourn.

People can immediately pull out their calendars and in real-time tell you what will work and what won’t. If you know you’ll need many more meetings in the future, go ahead and schedule them all! The best method is to set a recurring day and time (i.e. the first Monday of the month at Noon). And if you’re still struggling to coordinate schedules, check out www.doodle.com – it’s a free tool and a lifesaver for scheduling meetings, especially with other busy people.

  1. Send out a summary of notes, highlighting action items

Finally, even the most organized business meeting can still fail to be productive if there is not some sort of follow-up with the attendees to remind them who is responsible for what. The person leading the meeting (or another designated note taker) should summarize the notes and send them out to all attendees within 1-2 days of the meeting.

These notes should outline important discussion points, decisions that were made and outstanding action items that need resolved before the next meeting. I like to develop a system that makes this visually easy to digest. For example, I color code people’s names and highlight that task in the appropriate color to show who is responsible. I also bold and underline any questions that need input from the group so they are easy to pick out. The more organized you are, the more responsive people will be. Most importantly, remind people of the next meeting!

Business meetings are a necessary evil. For as many times as we have all sat through a boring or unproductive meeting, there are just as many opportunities to take the lead and make your time together worth so much more. Try practicing these five tips at your next meeting – I am confident they will make a big difference!

What other tips have helped you run a productive business meeting? Share your expertise by commenting below!

 
6 Comments

Posted by on May 11, 2015 in Business & Success

 

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How to Ease the Transition to Working from Home (Guest Blog by Sarah Pike)

The following guest post comes to us from Sarah Pike, a Community Outreach Coordinator for BusinessBee, an innovative and resourceful company that helps small companies successfully manage and grow their businesses. Sarah is also a college writing instructor. Be sure to visit her author’s bio below to learn more and to connect!

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How to Ease the Transition to Working from Home

working from homeThe ability to work remotely grew 80 percent between 2005 and 2012 and it shows no signs of stopping.

Research shows working from home might be harmful to your health, but there are a lot of benefits you can gain from it too. If you’re nervous about making the transition from office work to working remotely, here are some ways to help make that transition a bit easier.

Learn to make yourself “present.”

Many people feel like they’ll miss out on opportunities by working from home. To combat this, make yourself as “present” at the office as possible without actually being there. Connect your smartphone and laptop to your office. Have instant messengers and email open at all times while you work. You can give the impression of being physically in the office by being easily reachable during your normal work hours.

Find more ways to connect.

Working remotely doesn’t necessarily mean working from home. Keep your options open. There are apps available, like Work+, designed to help you find available Wi-Fi connections no matter where you are. This way you won’t feel compelled to stay in your house all day, which can end up feeling just as confining as an office.

It’s been shown Internet access directly correlates to a person’s happiness, so having a good connection is essential to creating the perfect work-life balance. Make sure you have a reliable Internet connection at home or that you’re going to a coffee shop you know has a strong Wi-Fi connection. You’ll need a stable connection with speeds fast enough to handle your workload. If you’re unsure if your at-home Internet is up to par, this test can help you check your speed.

Set your schedule.

You can easily fall into a trap of staying in bed all day when working from home. To prevent this, sit down and define your schedule. It should follow a similar schedule you’d have if you were in the office. Begin work each day at a set time and stick to it. Just remember to end at the specified time each day too. Overworking when you work from home is an easy trap to fall into when you’re working in a solo setting.

As Ariana Huffington discusses in her book “THRIVE,” overworking can lead to sleep-deprivation. Not only can this lead to serious injury, as in the case of Huffington, but it can also lead to a fall in productivity and happiness.

Take breaks.

It’s easy to work without stopping when you don’t have people coming to chat with you or when you don’t have a break room to visit. In the same vein of setting a work schedule, you need to schedule break times. Set aside 15-minute breaks and a lunch period each day—and take them. Studies show people are more productive when they take their breaks.

Create your own commute.

For many people, the drive to work is the ideal time to mentally prepare for the day ahead. You may think you lose that period of reflection and preparation when you work from home, but you don’t have to. Take time each morning to walk to a specific place, maybe your neighborhood coffee shop, and back home. You’ll mimic the morning commute and give yourself time to relax and prepare before the stress of the workday takes over.

Avoid unnecessary distractions.

When you’re at the office, you don’t have the option of throwing in a load of laundry or starting to prep for dinner. When you work remotely, you need to stay disciplined to not do these things. These are distractions only serving to keep you from getting your work done. Set aside time to do your home-life chores when your work is done, not in the middle of it.

Make sure you still socialize.

Studies show that workplace socialization is paramount to getting ahead in a job. Not only does it make you more productive and help cultivate ideas, but it also builds trust among colleagues. Find social groups via sites like Meetup.com to help develop interaction or form a weekly or monthly get together with colleagues.

Over 75 percent of employers with remote work programs in place report happier employees. Clearly, there’s something to be said for working somewhere other than a cubicle. The key to making it work is finding the right balance for your schedule and needs. If you’re considering transitioning to working from out of the office, try out some of these tips to give you the confidence you need to get started!

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About the Author: Sarah Pike is a Community Outreach Coordinator for BusinessBee and a college writing instructor. When she’s not teaching or writing, she’s probably binge-watching RomComs on Netflix or planning her next camping trip. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

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Head in the Cloud: How to Use Cloud Technology in All Facets of Your Life

head in the cloudIt’s a hot technology, a buzzword and a phrase that gets misused in countless different ways – I’m talking about “the cloud.” Whether this concept inspires you, humors you or just plain confuses you, it’s one that is worth getting to know and ultimately embracing.

Cloud technology has already proven to be the present and the future of how we interact with each other on a daily basis. You may be using cloud technology without even noticing! Now I don’t claim to know much more than the Average Joe on the particular topic of a hosted private cloud; however, a topic I do write about frequently is time management. For me, better time management and working “in the cloud” are closely related.

In an infographic created by SingleHop.com, you can get an idea of just some of the ways in which people are using cloud technology to streamline work and take social life and entertainment on the go.

I now want to share with you six key ways in which I personally utilize cloud technology in both my social and professional life to increase efficiency and decrease costs. Let’s take a look…

  1. Access files on the go

This is likely one of the biggest and most common uses of cloud technology, so I would imagine many of you can already speak to this benefit. I store all of my client documents, personal documents, photos etc. on DropBox.com. I don’t require much space, so I still qualify for the freebie account, which is an added bonus (because I love a good deal).

By keeping my files in “the cloud,” I can access them anywhere, anytime on my phone or with other devices like my iPad. I can’t tell you how many times this has made me look like some uber sophisticated consultant in a client meeting when I can reference spreadsheets or pull up design proofs at a moment’s notice. It’s also been a great tool to improve efficiency because I can send (and re-send) a document to a client even when I’m out of the office all day.

  1. Replace the need to email myself notes, reminders, files, etc.

If you have ever emailed yourself a file or photo so that you could transfer it from one device to another, raise your hand. I’m going to assume you are all raising your hands. I’m guilty too! It wasn’t until I embraced cloud technology that I realized there’s a far better way to do this. If I want to take a photo from my phone and transfer it to my computer, I simply upload it into my cloud (there’s an app for that) and it appears in its proper folder in mere seconds.

  1. Share big files

Luckily, I don’t have to deal with sharing large files often, but I’ve learned that with cloud technology what was formerly a BIG inconvenience of a BIG file is now just one more step in the process.

After an event, I often have a slew of photos to share with a client. Even the highest resolution images can be plopped into a folder, put in my cloud and then shared with the client (who is enabled access to just that folder and not my whole computer). Even my least tech-savvy clients have no trouble clicking the link and accessing the materials. This has been a big headache reducer and time saver!

  1. Reduce physical file storage – and costs

Late last year, I upgraded my work laptop (which was as beneficial for workflow as it was for tax deductions). Like any new “toy,” I wanted to keep it as clean as possible for as long as possible without junking it down with old files and photos from my old computer. I’ve been able to selectively decide what I keep on my hard drive, because everything else can…you guessed it…go in my cloud.

Furthermore, the cost of purchasing more physical storage for your computer is a greater investment than paying for more cloud storage.

  1. Plan for growth

I’ve strategically built my business to be flexible so it can accommodate growth as well as slow seasons. The use of cloud technology is just one more way in which I accomplish this. I can quickly expand into more storage space if ever and whenever I need it. For now, that’s not a forefront issue, but in the future it might be. I like knowing that the possibility is always at my fingertips with a simple upgrade that doesn’t require a professional IT person installing pricey hardware.

  1. Gaining peace of mind

Finally and most importantly, cloud technology gives me the peace of mind that my files are stored somewhere other than physically on my computer. Heaven forbid a cup of coffee should make its way onto my keyboard or a small house fire should take place. But if Murphy’s Law proves true, I like knowing that I can hop on another device and access my insurance policy, among other documents…while pouring a new cup of coffee, of course.

Again, here is the infographic produced by SingleHop.com that I referenced above. If “life in the cloud” still seems like a far-fetched reality for you, take a closer look at some of the ways in which you can begin to use this technology for personal and professional benefit.

What are some other ways you keep your “head in the cloud” on a daily basis and use cloud technology to make your life easier? Share your ideas by commenting below!

SingleHop LITC

 
 

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The 4 Most Powerful Words You Can Ask Someone

helping hand clip art

Both in life and in business, we experience individual struggles that cause us stress, frustration, anger, embarrassment and overall contribute to one of those “really bad days.” What’s worse is that because these struggles are uniquely our own, we often feel like we are completely alone when it comes to overcoming them.

Feeling the need to internalize our bad days and the challenges they bring only feed the unhealthy cycle in which we forget to reach out to other people who appear to have hit a road bump. This brings me to the grand reveal of the four most powerful words we can ask someone today. And that is….

“How can I help?”

It’s deceptively simple and so obvious that it seems silly. When we see someone struggling or upset, we should ask how we can help. But, do we? I’ll be the first to admit I do not – at least not as often as I should. In 2015 I want that to change. I want to inspire you to also take the lead in transforming us back into a society who takes an interest in the health and well being of the people around us– not just an interest in their latest status update. Here is why this simple question is so powerful.

It forces us to let our guard down.

I know when I’m having a stressful day where I feel like my to-do list is a mile long and getting longer, I am too proud and too overwhelmed to stop and think of how someone else might help to lessen the load. From experience, when someone asks me “How can I help?” it’s such a welcome relief and feels just as good as a comforting hug.

I used to blow off this question because only I could perform many of my work related to-do’s, but I have since learned to think outside the box and find ways (like household chores, running an errand or offering a few hours of childcare) that people can help out regardless of their skill set or expertise.

It gives us a support system.

Asking this question is the most meaningful way in which you can express to someone that you’re there for them. It’s putting your money where your mouth is and actually offering to do something rather than simply saying “I’m here if you need something.”

No, take the initiative to ask someone what it is they need. By asking, not telling, you’re ready to assume the risk that they could need you to do something time consuming or undesirable. But it also makes us feel like we have a partner in all of this mess – and sometimes that is the only thing we really need.

It’s not condescending or judgmental.

The question “How can I help?” is simple, but perfectly phrased. Compare it to “Do you need help?” This variation can come across like a judgment that the person needs help for whatever it is they are going through. Give them the immediate acceptance of acknowledging it’s okay to need help and skip right to offering your hand. Especially if it’s an issue of pride, you won’t help the situation by first making them admit to needing help.

It eliminates our excuse to act like a martyr.

Most importantly, being asked “How can I help?” eliminates the temptation for us to feel sorry for ourselves and muddle in our own misery. Having someone standing in front of us with a hand to lift us up is the best way to make us grab a hold of our boot straps and pull them up high. Sometime we enjoy playing the martyr as a defense mechanism or because we want a reason to complain. This is neither healthy nor going to help us break the “bad day” cycle. Being asked “What can I do to help?” is a powerful way to make us stop feeling all alone and like no one cares – because someone does!

Who is someone you should ask “How can I help?” Reach out to them today and say these 4 simple words. Then share how the answer and the actions that resulted changed both of your lives!

 
4 Comments

Posted by on March 30, 2015 in Business & Success, Life

 

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Entrepreneurship in 2015 (Guest Blog by Amy Klimek of ZipRecruiter)

The following guest post comes to us from Amy Klimek, an experienced HR recruiter and VP of Human Resources for ZipRecruiter. Enjoy her insights and expertise on the topic of entrepreneurship. Be sure to visit her author’s bio below to learn more about Amy and her business and to connect!

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Entrepreneurship in 2015

Insights and Encouragement from an Expert

Entrepreneurship is equally rewarding as it is difficult. Though you may be free from the shackles of retail and corporate, such freedom comes with a price. As far as 2015 goes, the time has never been better for you to finally build that start-up you’ve always dreamed of having. Just be sure you understand the responsibility that is inextricably linked to power.

Start It
Too many people talk about their dreams but never act on them. They dedicate hours of the day envisioning that perfect business but never actually take the steps to achieve it only to regret their failure to act in their older years. For most, it’s fear that holds them back. Because we no longer have anything to fear, our mind makes up some that exist outside of our comfort zones. Anything that is not part of what it is used to is deemed impossible and not worth it. If you’re going to successfully start on your own path, it’s time to learn how to overcome that negative voice. Instead, use it to guide what precautionary steps you want to take to give yourself a safety net to fall into should something go wrong.

THE-MOST-DANGEROUS-RISK-OF-ALL

Understand the Competition
Now that you are putting together the research, you will inevitably come across blogs that give you reasons not to go after your dream and, specifically, the dream in your field. They all decry the sheer number of people vying for the same thing as reason enough to give up. Never listen to these people. If you wind up falling down a rabbit hole of negativity, stop researching for the day. What you need to realize is the reality of the situation. Those that generally enjoy what they do will share useful knowledge and be very positive about their accomplishments. The other 90% lack the talent and discipline required to succeed, no matter what credentials they try to throw at you. Instead, focus only on the 10%. These are the experts in their field. Though it will take you years to achieve what they have accomplished, they are great examples to look to for motivation and ideas.

10 Year Rule
Overnight sensations are a dream. The only people that earn this title are children that appear on television shows. What the media never reveals are the years of hard work the professionals put into their craft before they finally caught the public’s attention. Dubbed the “10 year rule”, John Hayes researched this phenomenon by taking the lives of famous artists (think Mozart) and statistically looking at how long it took each of them to begin producing their most famous pieces. In the end, 10 years was the magic number. Each and every master required a decade of dedication to their concentration before major success came into play. You are no different. Accept this and use it when you feel like you should just give up. Success takes time. It is a slow and steady pace that will get you to where you want to be.

Be Flexible
You might be the personality type that obsesses over every little detail, and with a venture into entrepreneurship, you’ve already plotted out every modicum of possibility. Unfortunately, this still won’t be enough to prepare for the future. Think big, plan small. Have a single goal in mind but do not be dead set on the path you take to get there. What may seem like something out of left field could turn out to be a well-placed opportunity that opens even more doors for you. Basically, pursue every avenue. As an entrepreneur, this translates into how you find your first clients. The importance of this lies in a single word: experience. If you haven’t already built a career in the corporate world, you are still young and lacking resume fodder that potential clients use as a means to judge your credibility. In these beginning years, you will not have much behind you and need to be willing to take on projects that don’t fit your ideal match but still bring some value to the brand.

Build What You Believe
As an entrepreneur, the world is your oyster. You are now free to pursue anything. While scary, it is nonetheless a freeing feeling. No longer are you wasting your time for someone else. You are working for you. A popular quote entrepreneurs cite describes that they would rather work 80 hours a week for themselves than 40 hours a week for someone else. When you focus on something that means a lot to you, 80 hours is still not enough time to devote. Yes, there will be days you wake up and wish you could just spend the day in front of the TV, but there are never days where you wake up and want to disappear. The stresses between business and freelance are different in many ways, but at least with freelance, success relies on your ability to work hard.

You Are Accountable
You are accountable for everything that happens, especially if you begin your run with just you heading up the fledgling business. This means that before you start reaching out to clients or hiring others to manage your affairs, you better have your own self-importance under control. Don’t think you can continue to take out your frustrations on others. They will no longer work with you. Don’t assume you can make excuses for a poorly completed project. You were the only one working on it. Instead, turn this accountability into a positive. Use it to continually better yourself and what you offer. If something goes wrong, assess what happened and make notes on how you can avoid the situation in the future. If you feel like berating others, take time away to understand why you are frustrated and what you can do to ease the tension. Turn everything into a learning exercise and you will be amazed at how far you can go on your own.

Amy KlimekAbout the Author: Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that, Amy has held similar roles at Rent.com, eBay and US Interactive. For Amy, corporate culture isn’t about dogs and free lunches, it’s about empowering employees and creating an enriching environment for people to excel. Connect with ZipRecruiter on Twitter or Facebook.

 

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How to Rebrand Your Business: Part 5

Welcome back to the fifth and final week of our 5-part series on how to rebrand your business. Each week we will cover a unique and important aspect of the rebranding process. Be sure and catch up on the previous weeks’ posts if you’re just joining us! And now for this week’s critical question…

What is my action plan for rebranding?

what is your plan

You’ve now reached the point in the rebranding process where you need to outline your plan for implementation. You’ve made the decision to rebrand, identified your current customers, revisited your mission and tied it all into your unique story. This is the exciting part where all these pieces come together to unveil your new brand and begin the process of introducing it to the world.

Unfortunately, there is no magic bullet or big red button that will allow to you seamlessly insert your new brand where the old once was and have everyone recognize it, relate to it and build a positive relationship with it. That will take time – and most importantly – consistency. I emphasize consistency because time alone will not get the job done. You cannot sit on your hands and wait for your new brand to start driving sales. Rather, you need to take action immediately to build a strategic plan and follow through with that plan day after day.

So let’s talk more about this strategic plan of action and what you need to consider when laying it all out. While every part of the rebranding process we talked about leading up to this week is indeed important, your plan for implementation can be the make-it-or-break-it moment. Even the best brand will have little impact if it’s not strategically and consistently implemented. To help you confidently craft your own plan of action, here are 5 tips you should keep in mind.

  1. Think beyond the logo

Just as there is a lot more to a person than hair and clothes, there is a lot more to your business than its logo. Updating your website, social media profiles and email newsletter template with a new logo is only the surface of rebranding.

Remember to dig deeper when creating your plan of action. For example, change the content on your website to reflect your new mission, story and overall “vibe” that you want to create with your new brand. If you’re moving toward a modern and fresh brand, do away with that long and stale messaging that no longer resonates with your target audience. Another example is to apply your new brand to the voice you use on social media. Share content that will interest this newly identified target audience and spark discussion with things they care about.

  1. Include tactics across multiple platforms

In the point above, I mentioned some tactics pertaining to your website, email newsletter and social media. Don’t stop there! Identify all the ways in which you communicate with your customer base and be sure to apply this rebranding to each platform. Some examples include your automated emails (such as when a customer purchases a product or fills out a contact form), blog post topics and direct mail pieces.

Additionally, the rebranding process doesn’t end with your visual or written content. Depending on the situation, this may call for some media relations. Issue a press release emphasizing the newsworthiness of your new brand, host a party at your place of business or hold a press conference. The more reason you give your audience to celebrate with you, the more memorable you make your rebranding process.

  1. Emphasize in your communications why this is a positive and exciting change

Have you ever seen a business with a sign saying “Under new management!” hung in their window? I have and I always read this as “Sorry we failed. We fired the screw-up, so give us another chance!” You customers may question your motive behind rebranding; make it clear that this was a strategic decision and a positive change that has made your already successful business stronger than ever. You can communicate this in any way you choose to announce your new brand. Whether it’s on social media, on your website, in your newsletters or through a press release, take control of the speculation behind your new brand and align it with a sign of positive change and exciting things to come.

  1. Empower your employees to be advocates for the change

Your employees are a valuable part of the rebranding process, so be sure to empower them with the ability to share the word and get excited about it. Make them feel like they are on the “inside” and let them be among the first to know about your decision to rebrand before you go public with it. This is their company too, so make them feel a part of it! With the support of your employees, the unveiling of your new brand will be a much more powerful and positive experience for everyone.

  1. Scour every corner of your business for remains of the old brand

This final step is one that many companies fall short of completing. It’s taking the time to search every nook and cranny for remnants of your former brand. This could be anything from old letter head, coffee mugs, t-shirts, business cards and even email signatures for all your employees. All of this needs to be changed, pitched or donated to make room for your new brand. The danger of allowing these items to stay is that people within your company will inevitably use them and although it may be subconscious, it will send the message that the old brand is not really gone.

Just as you should clear the clutter of a past relationship before moving on to a new one, you should also clear the clutter of your old brand to set the tone that the new one is the only one that matters now!

And remember…rebranding alone won’t fix a poorly run business or a broken process any more than a bandage will fix a gaping wound. When venturing down the road to rebranding, be sure to reevaluate all aspects of your business to identify weak spots!

In case you missed it, here’s a look at the previous posts from this 5-part series:

Part 1: Do I need to rebrand?

Part 2: Who are my customers?

Part 3: What is my mission?

Part 4: What is my unique story?

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Posted by on March 16, 2015 in Business & Success

 

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