The Professional Way to Deliver Hard News

The hard truth is that at some point in your professional career you will need to deliver news that is negative, critical, or disappointing to someone else. We are humans, after all. This means we're going to make mistakes and continually adjust from the steep learning curve that is life. Being perfect in an effort … Continue reading The Professional Way to Deliver Hard News

Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The following post comes to us from Kat Buckley, digital communication and marketing professional with experience working with non-profits and start-ups. Keep reading to learn from Kat the tell-tale signs that budding entrepreneurs are ready to make the leap and turn their side hustle into a full-time career. Becoming your own boss is exhilarating and … Continue reading Quitting Your Day Job – When Should Budding Entrepreneurs Make the Leap (Guest Contribution from Kat Buckley)

The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines

Awesome Blogging Tips from Experts

For most people, starting a blog is the easy part. However, making your blog stand out from the rest is where the real challenge lies. The power and popularity of blogging are no longer up for debate. Nowadays, a staggering 91% of businesses are using content marketing. In today’s modern world, many people are making … Continue reading Awesome Blogging Tips from Experts

Effectively Working with the Government – My Rule Book

Let's talk government contracts. For most businesses who partner with Uncle Sam, it's a bit of a love-hate relationship. What's to love? The often very large price tag tied to them, the prominence of working with federal or state agencies that can really make your portfolio glow, and the connections you make that almost always … Continue reading Effectively Working with the Government – My Rule Book

Ground Rules for Working from Home with a Spouse

If this subject matter doesn’t pertain to you, consider yourself among the few and the lucky. We love our spouses, obviously that’s among the main reasons why we are married to them after all. But if we’re being honest, none of us entered 2020 with the intent of working with them, side-by-side, for the foreseeable … Continue reading Ground Rules for Working from Home with a Spouse

How to Solve Business Mistakes with Grace and Professionalism

We all work to serve our customers and clients to the best of our ability. Never do we put it on our to-do list to royally mess up something so that we can destroy business relationships and lose lots of money – and least no sane person does this. Unfortunately, that doesn’t stop bad things … Continue reading How to Solve Business Mistakes with Grace and Professionalism

The (Often) Thankless Job of Technology

When COVID-19 hit, it caused a major shift in just about every aspect of our lives. One critical area was our expectations of technology and how it should meet our every desire quickly, easily, flexibly, and consistently. Ha! Weren't we in for a reality check? Don't get me wrong, the technology that exists to serve … Continue reading The (Often) Thankless Job of Technology

Virtual Communication Strategies to Overcome Various COVID Business Challenges

A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges