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5 Mistakes New Businesses Make on Linkedin

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Linkedin

Linkedin is a valuable, professional networking tool for building your personal brand, which is ultimately a reflection on your business. Because your profile represents you as a person, it’s all the more important to know what mistakes to avoid so that you don’t risk putting anything but your best face forward. Take a look at these five mistakes and learn how to avoid making them with your own profile on Linkedin!

Not reaching out and actively building your network

With any social networking site, actively reaching out to build connections with other people is an important part of successfully growing the value of your network. Don’t make the mistake of creating an account only to forget to reach out to contacts you know or have an interest in getting to know. Growing your network is as simple as this: send an invitation to connect with at least one new contact a day. Another great way to engage contacts and build your personal brand is to commit to participating in group discussions a couple times a week. Simply comment or ask a question, anything to start a conversation!

Reaching out TOO far and building your network with anyone and everyone
Now that we’ve talked about the value of building your network, it’s important to keep in mind that you can take this piece of advice too far. Trying to connect with everyone and anyone that Linkedin suggests will result in a ton of “false” connections that carry no value and merely clutter your contact list. Think about your goals and purpose for your personal brand. Aim to connect with contacts that you genuinely know or that align with the vision or your brand. When you go to search your contacts, you’ll have a meaningful list of professionals that can truly be of help to you.

Leaving outdated or incomplete content on your profile

In a world where change is constant, you want to remember to also regularly update your profile information to keep it accurate and relevant.  Whether your business moves to a new location or broadens its scope of service, it’s important to reflect these changes in your personal profile and on your business page on Linkedin.

Sharing your tweets or Facebook posts on Linkedin without formatting them specifically for this audience

Sharing the same content across all your social media accounts is problematic because each platform has its own features and limitations that call for a unique message. For example, Linkedin doesn’t limit you to 140 characters like Twitter, but it’s also not the best social media site for using hashtags. If you push your Twitter posts to Linkedin, it will be obvious you didn’t take the time to customize the content. Not only will this lose impact with your audience, it will also reflect that you’re not willing to put in the minimal extra time to customize your content in an effort to engage your contacts.

Not fully utilizing the power of long-form posts

The final, and possibly the biggest mistake people continue to make on Linkedin is not fully utilizing the power of long-form posts. You don’t have to have your own blog or be a skilled writer to publish meaningful content on Linkedin. In fact, this is a great way to get started! Rather than just sharing a link to your article or blog hosted on another website, you have the opportunity to increase the visibility of your content by publishing it directly to Linkedin. Your contacts can subscribe to your posts, comment on them and share with their network– all of which are powerful ways to increase your brand value, expertise and SEO.

What strategy have you used to build your Linkedin network and profile? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Twitter

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Twitter

5 Mistakes New Businesses Make on Twitter

No matter your business’s industry or specialty, a solid social media marketing strategy involving Twitter can produce positive and powerful outcomes. But in order to get the most out of using Twitter to build your brand, you need to know not only what to do, but also what not to do. Take a look at these 5 mistakes new businesses often make when using Twitter as part of their marketing strategy. 

Not sticking with one hashtag

Hashtags are one of the most powerful and efficient ways to share your information on Twitter; however, many businesses make the mistake of using multiple hashtags interchangeably instead of focusing their efforts on branding one.  Do your research! Choose a hashtag that isn’t already being used by another business and then use it consistently in your posts on social media and your marketing materials everywhere else. (Learn more about hashtag faux pas that should be avoided!)

Talking at their audience instead of listening and talking with them
When connecting with your audience through Twitter, you want to be sure your content comes across relatable and genuine. Don’t expect people to favorite, retweet or reply to a post if you don’t engage them. Remember the “What’s in it for me?” that people inherently want to find when reading content.  Post content that will spark a conversation rather than talking at them.  And when you do get a comment or share, be responsive! Aim to reply within the hour so that the conversation doesn’t go stale.

Letting their account sit stagnant

One of the biggest mistakes you can make on social media, especially with Twitter, is allowing your account to sit stagnant (i.e. going days or longer without posting fresh content). If you’re not interacting on a regular basis on Twitter, it sends the message that you’re not open for business or on top of your game. You wouldn’t open a new storefront and leave it sit vacant, right?  So when using your business Twitter account remember it’s a commitment to be present, reply, show interest, and interact!

Not formatting posts specifically for Twitter

What makes Twitter unique (and at times frustrating) is its limit of 140 characters per post. The intent is to encourage quick and concise sharing of information. For businesses using multiple social media platforms, this means you need to stop, think and format your posts specifically for Twitter as opposed to posting the same content you would on Facebook across every other social media site you use. Furthermore, you should be using hashtags and tagging fellow Twitter accounts, as appropriate, which is all the more reason to make your Twitter posts unique to this platform.

Being too “salesy” with Tweets

So often businesses think effective marketing is bombarding their audience with a hard sales pitch. While having a clear call to action is certainly a good thing, being too “salesy” will only turn off your customer base and cause your network to eventually tune you out completely. Instead, keep your brand top of mind and establish value by sharing helpful hints or information within your area of expertise. This will help you build both trust and a bigger following. The direct sales will result after you first put in the time to connect with your audience!

How have you navigated your small business strategy on Twitter? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Facebook

This week we begin a 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Facebook

5 Mistakes New Businesses Make on Facebook

Social media is a powerhouse of possibilities that offers businesses and brands unique and ever-changing ways to reach their target audience. It goes without saying that one of the most popular social media sites for businesses is Facebook. This platform is constantly updating its inner-workings to be more appealing, approachable and beneficial for businesses, but you still have to have a basic understanding of Facebook’s tools, and how they align with your marketing goals, to get the most out of your time and money.

As with any type of technology, there is a learning curve, especially for businesses who may not be “tech savvy.”  This is all the more reason to invest the time into learning the essential dos and don’ts businesses should follow when beginning to build a professional presence on Facebook. For example, when setting up your Facebook account, remember to make your page a business page and not a personal or group page.

And this just only scratches the surface. Here are 5 examples of mistakes you should avoid when using Facebook as a business marketing site!

Not staying consistent with the tone and style of your brand

When marketing your business, it is important to remember to stay consistent with the look and feel of your overall brand. This is especially true when creating the content you post on your Facebook business page – as this may be the first and only way new customers experience your brand.

The best way to ensure that you’re remaining consistent across all of your marketing efforts is to compare what you’re posting on social media with the look and feel of your website, email newsletters, print marketing materials as well as the personality, values, and mission you want your business to convey. Check for consistency just like you would proof read a letter before sending!

Getting way too long-winded with your content
We live in a society of content overload. That, combined with our tendency to merely skim content before moving on to the next thing is all the more reason to keep your Facebook posts short and sweet. Don’t confuse your Facebook business page with a blog, or worse, a novel. Give your audience the reader’s digest version and pique their interest to learn more.

Then, provide a call to action so they can indeed learn more! Don’t miss out on the opportunity to share a link back to your website or provide more information on how they can order a product. Your followers are flooded with endless content in their newsfeed. In order to grab their attention before they keep scrolling, you have to catch them with compelling, and easy to absorb content, otherwise they’re on to the next thing.

Not responding to comments or complaints

As true for any business, quality customer service should be your number one priority. Just as it is important to respond in a timely manner to phone or in-person complaints, you definitely want to frequently monitor the comments and messages that come in through your Facebook business page for issues that may arise. No matter how they choose to contact you, your customers deserve timely and truthful responses.

Furthermore, a complaint is not always a bad thing! When addressed properly, you have the opportunity to show your entire audience that you’re a caring and proactive company that puts its customers first. Also with using Facebook as a networking platform, you should be prepared to respond to all comments to your posts, including people who have questions or merely want to offer feedback, as these are just as important as complaints.

Posting only content without any images or visuals

A common mistake businesses make when marketing their brand on Facebook is posting only readable content. One of the best ways to grab attention quickly when people are scrolling through their feed is by adding visual content. Accompanying your text with relevant and catchy graphics is an easy and fool-proof way to engage your followers to actually pause and read your content.

Not fully filling out your “about” information on your business page

One of the most simple, yet easy to make mistakes when creating your Facebook business page is not being thorough when completing the “about” information section. It is crucial to be as detailed as possible in your explanation of your business for several reasons. First, your Facebook page may be many new customers first impression of your business. You should have all the essential information here to greet them, just as you would on your website. Additionally, the more content you provide, the better search results you’ll achieve. Don’t miss out on showing up in someone’s search when they’re potentially looking for a business that offers what you provide! The bottom line is that you want to make it easy for your followers to understand what your business offers and what your niche is.

How have you navigated your small business strategy on Facebook? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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The Power of Picking Your Focus

The Power of Picking Your Focus

After nearly five years and more than 250 blog posts, I’ve learned enough to know that inspiration can will strike in the most unexpected places. The inspiration for this week’s particular post came from a stranger in front of me in line at Panera Bread, who likely has no idea her wardrobe choice that day provided quite the colorful thought process over lunch. Her shirt simply read, “What you focus on expands.”

I can’t recall what cause or organization this t-shirt was designed to support; my mind was already wandering off in countless directions as to how this simple statement has proven true in my own life – even just recently.

I have always had an intensely focused mind. I have no trouble immersing myself into a project and blocking out all other distractions. Though very useful for my particular career path, these mental “blinders” I put up can also cause me to misguide my focus toward negative thoughts that are counterproductive…and at times, paralyzing.

I know I can’t be alone; I think most people can relate to the notion of “What you focus on expands.”

The Positive

The good news is that because what we focus on expands, this means that choosing to focus on positive and productive thoughts will lead to more positivity and productivity in our lives.

Have you ever experienced a stretch of a few days, maybe even longer, when things really felt like they were coming together in your life? The good news kept rolling in and you felt like you had a little extra luck leading your way? I know I have. Now reflecting upon these “charmed” moments, I can see that what I considered good luck was actually the result of having my focus in the right place.

Because I was focused on things that were going right, I was more inclined to find and appreciate even the littlest of things that were blessings in my day. I was focused on the positive and the positive continued to expand.

The Negative

Unfortunately there is also a negative side to these words of wisdom. In contrast to those positive moments in life, I know I can also recall moments (even weeks or months) when I felt down on my luck.

What likely began as some bad news, like losing a client, then spiraled into what felt like the opposite of the Midas touch. Everything I encountered seemed to go the opposite way of what I had hoped. It’s no wonder that since I was expecting a negative response, that is what I received. Even little things, like clumsiness or forgetfulness, seemed amplified.

The Power of Picking Your Focus

The reality is that in both the positive and negative scenarios I just shared, my luck was pretty much the same. The major thing that shifted was my focus. When I was focused on positivity, I was more inclined to see all the little positive moments throughout my day and overlook the negative. The opposite applies for when I am feeling overly negative. In a given day, I likely encountered just as many highs and lows, but how I choose to frame them is what determines my mood.

What I challenge you with today is to stop and really examine your focus. Are you feeling positive or negative? You have the power to pick your focus. Regardless of how your morning started or any residual stress left over from the week prior, you can choose to start anew. There will be days when finding the silver lining feels impossible, but really try to avoid taking the easy way out by choosing to be negative. Remember, what you focus on expands.

I’ll leave you with this thought from Regina Brett that has always cheered up even the most dismal of days…

“If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.”

Are you intentional about your focus? Share your tips or struggles and let’s start a conversation!

 

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The Necessary Slow Burn of Business Growth

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


The Necessary Slow Burn of Business GrowthConsider this. Each spring it’s common practice to burn the tall grasses of the prairie. The reasons for this man made fire are those to benefit the prairie and it’s natural habitat – to remove old growth, put nutrients back into the soil and promote new growth and abundance. The prairie needs this fire to exist. As reckless and destructive as this once seemed to me as a child, I’ve come to understand and appreciate the prairie’s need for this slow, controlled burn. But now as an adult, reexamining this yearly ritual made me question another aspect of these prairie fires.

Why not just use gasoline, light a quick blaze and take care of the whole field at once? Why does it need to be a slow and smoldering fire – a process that seems to be so needlessly drawn out?

The answer to this question is actually quite strategic and far from needless. The slow, controlled burn of these tall prairie grasses is necessary for achieving all the ecological benefits that it does. Gasoline would absolutely ruin the soil and prevent these tall grasses from ever growing again. And a large wildfire would wreak havoc on other parts of the ecosystem (not to mention holds the potential to easily burn out of control). So why am I choosing to tell you so much about these prairie fires? It’s because I see an important lesson on life and business building within these flames – a lesson that speaks to both patience and strategy.

Letting it burn (slowly)

For anyone who has ever attempted to build a business, the process of growth is unpredictable and unstable at best. We want to believe, that like any model growth chart illustrates, our business will grow with dramatic spikes until we blast off the chart. But this is neither common nor sustainable for 99% of businesses out there. Instead, like a prairie fire, the healthiest and most lasting business growth is a steady smoldering that inches onward day by day. I define this as healthy growth because it’s growth that blazes a new trail while giving us enough time to stay right in tow. We control it; it does not control us. This is also the type of growth that strengthens a business as oppose to a wildfire which could burn it all down. Most importantly and much like the prairie fires, this slow, controlled burn weeds out the old while laying the rich foundation for future growth. It’s a change that moves at the pace of evolution, and it should be our goal to evolve patiently and strategically as such.

Avoiding the temptation to rush

With technology at our fingertips and our society of ever-connectedness, our accessibility to “gasoline” is endless. This causes a great temptation to rush the process of the slow burn just because we have the means to do so. But as ecologists have proven and stressed, this quick and fast method is not always beneficial, and sometimes harmful, depending upon what you’re trying to achieve. For the slow burn of business growth, you’re trying to achieve much more than a burnt and barren field. You want to preserve the ground and burn only what is necessary. Gasoline won’t allow you to do this. We have to avoid the temptation and let things progress on their own. Instead, we often want to ignite the fire with things like an overkill of paid advertising (this is often a waste of precious capital in the beginning) or gimmicky deals (this often pulls in the wrong client base). Such “shoot-from-the-hip” strategies may produce big flames for display, but at some point these flames will cause destruction or someone will get burned. As I’ve mentioned before, such growth is neither sustainable nor beneficial in the long run.

In life or in business, have you ever personally experienced the temptation to rush a critical process? Maybe this is a process of growth, a process of healing or a process of change. While it’s tempting to want to overcome these uncomfortable and even painful moments in life quickly, rushing the process can prevent us from receiving all of the benefits they’re meant to bring. Learn to appreciate the slow fires we have lit and know that they are with the purpose and intent to make us stronger and more abundant.

 

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5 Ways You Are Spreading Negativity Without Knowing It

5 Ways You Are Spreading Negativity Without Knowing It

Would you consider yourself to be a positive or negative person? Most of us would like to identify with being a friend or co-worker who brings positive energy to the world around us. The struggle is that so often we allow negativity to creep into our thoughts and actions and before we know it, we are spreading these thoughts without realizing we are doing so!

What are the common ways we spread negativity and what can we do to consciously stop this bad behavior? Here are five examples that should ring true to all of us in some capacity.

Using the phrase “no problem”

Think about how we answer a request, whether it be for work or when talking to a friend or family member. A common response we use is “no problem.” This is often meant in a pleasant and helpful way, so then why are we framing it in the negative? Saying “no problem” implies that whatever you did for that person could have been a problem, but that you were willing to sacrifice or overlook that.

This phrase has become so much a part of our culture that we don’t often realize when we’re saying it or how often. Yet, as soon as you start to look for it, it crops up everywhere! It spreads negativity discretely and indirectly by making someone feel like you’ve done them a favor or that they might owe you in the future. Rather, we need to shift to responding with positive phrases like “my pleasure” or “I’d be happy to.” This small change can have a profound impact on the way you communicate with others and how they perceive your motives to help.

Focusing on the negative percent

Another sneaky way we let negativity creep into our daily lives is how we interpret percentages. Even though a 20% chance of rain also means an 80% change of sun, the weatherperson is more likely to lead with the dismal statistic even though it’s the smaller one. In this scenario, we might be able to give them a pass for wanting to boost their ratings with interesting news, but it’s a common practice that is carried over into many other areas of life.

When we look at health statistics, we often focus on how many people are diagnosed, die or suffer as opposed to the positive percentage of how many people are healthy, alive and well. There’s a time and place for taking negative statistics into account, but so often we allow our focus on the negative to cause anxiety about something that is pretty unlikely to occur. The lesson here is to always consider both parts of a statistic. If there’s a 15% change your worst fear will come true, remember that this is also telling you there is an 85% chance you will be just fine.

Saying something is “not bad”

Has someone ever suggested something to you and you responded with “That’s not a bad idea!”? It’s pretty likely you’ve used this phrase at least once in the past month. If you really think about what you’re saying to the person, it’s quite a negative way to respond to their effort to be helpful. Saying “not bad” implies that you might have been expecting them to come up with a bad or disappointing idea, and are actually surprised they didn’t. Moreover, this phrase doesn’t give any credit to the idea being good.

Culturally, the phrase “not bad” is often used with some sarcasm. It’s pulling that person’s leg that you would have actually expected their idea, their cooking, their creative skills, etc. to be bad when in reality you had full faith in them. I’m all for sarcasm at the right place and the right time, but we have to be mindful about also spreading positive encouragement when it’s needed. In a work environment, it’s far better to respond with a more direct statement like “That’s a great idea!” or “Good thinking!” Don’t make people guess as to whether you’re being negative or just sarcastic. Say what you mean and mean what you say.

Using canned responses when someone asks how you are doing

Here’s another way you may be spreading negativity without knowing it. Think about how you respond when someone asks how you are doing. If it’s Monday, we’re likely to make a joke about getting back to the grind or feeling tired from the weekend. If it’s Friday we might say something along the lines of just getting through today and then maybe we’ll get a break on Saturday. We can find a reason to feel tired or overwhelmed any day of the week!

When someone asks how you are doing, it’s often a conversation starter. They don’t really want to hear about the moans and groans of your work week. Instead of spewing out negativity with your response (sarcastic or not), try and find just one positive thing to focus on and spread this positivity with the person who is asking. Keep it simple with something like “I’m having a really great day. How are you?” Or be specific while still keeping it short with “I enjoyed spending time with my family this weekend. Did you enjoy yours?” If you’re happy, share it! And if you’re having a bad day, sharing just one positive thing can actually help turn your day around.

Letting an issue leak into another part of your life

This final point can be the most toxic when it comes to spreading negativity. If you have an issue that you fail to compartmentalize, it’s going to leak into other areas of your life and it’s going to get messy! For example, if you got into an argument with a coworker right before heading home for the day, it’s easy to carry this burden with you throughout the evening and into the next day until it’s resolved. But in doing so, you’re bringing this stress and anxiety into your home and it will prevent you from fully engaging with your family during your off hours.

If you feel a weight on your shoulders, stop and address it. If it can’t be addressed right now (because you have to talk to someone at work or because it’s regarding an upcoming event) then you need to push it out of your mind, even temporarily, to continue living in the moment and enjoying the positivity that is around you right now. Don’t fall victim to spreading your own negativity to other parts of your life. Work on compartmentalizing these emotions and addressing them at the right moment.

Are you guilty of spreading negativity in any of these sneaky and unassuming ways? Share your thoughts by commenting below!

 
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Posted by on February 15, 2016 in Happiness, Life

 

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Beginner Photography Tips to Make Your Brand Stand Out!

Meet the newest member of Bennis Inc and this week's blog author, Danielle! Click her photo to learn more about her passions and expertise related to photography.

Meet the newest member of Bennis Inc and this week’s blog author, Danielle! Click her photo to learn more about her passions and expertise related to photography.

All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will be key in not only creating your visual brand, but making it stand out among your competitors!

Maybe you’re just getting started, or maybe you have a shoe string budget with which you feel like you can’t afford quality photography. It’s time to push these excuses aside and learn how to be your own photographer (fake it until you make it, right?) to ensure you begin creating a strong and professional brand from day one.

Take a look at these essential tips to get you started…

Build a stock image library of photos from areas around your business or hometown

Having access to quality, visual content when you’re trying to grow your business is key to creating a memorable and consistent brand. The first step is to start looking at your everyday surroundings as possible stock imagery. Get and capture photographs that will be visually beneficial for your business, over a long length of time. Create your image library by photographing landmarks and significant areas surrounding your business. You can also photograph objects that relate to your brand.

As a business owner you can choose to capture these images yourself or you can hire a freelance photographer to provide you with a stock image library. For a small investment of either your time or a professional’s skills, you can gain access to a ton of unique stock images that are both local and meaningful to your business. Best of all, you won’t have to worry about copyright issues like you do with images found online!

Take photos when you travel

Always have your camera handy with you when you are on the go. You never know when you will have a photographic opportunity. Even if you forget your camera one day and you see a terrific photo opportunity, remember to pull out your cell phone and take a quick snapshot. You never know when that photo might come in handy for a future blog post or Instagram update.

Capture photos of your usual workday

Another great way to continuously grow your visual content library is to take snapshots of moments and things throughout your typical work day. These photos can be as simple as a stack of pens or your laptop setup with your piping hot coffee. These types of photos are great for original content and will give your audience a real look into your daily life. After all, it all comes back to creating that “human element” as part of your brand.

Save time with minimal editing

A great tip to know when beginning to photograph for content is to always shoot with minimal editing in mind. A simple, but key factor when it comes to minimal editing is the less cropping the better, so try and be mindful of the “rule of thirds.” As you get more advanced, you can even begin to explore different types of lighting which can really help to cut down on the amount of editing needed to fix “bad” images. When it comes to lighting, there is a lot to understand but beginners can set the camera to an auto setting which should ensure proper lighting. More experienced photographers often prefer to carefully set their own lighting for each shot, but if you’re just getting started, use those auto settings until you learn the ropes!

Your photographs can be simple and still stand out

Believe it or not, you can take professional photographs with little to no fuss at all. Sometimes the simpler the image is, the bigger impact it will have. So don’t worry about making a big production out of finding the perfect background staged with a ton of props. Rather, take the time to plan some of your locations and pay attention to the smaller details, such as your shooting angle. The simplest things can be made to feel artistic and unique based upon how you photograph them. Dare to get a new view from up high or down low – you’ll be amazed as to how your world changes from this angle!

How do you use photography to build a unique brand and make it stand out? Share your ideas and experience by commenting below!

 
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Posted by on February 8, 2016 in Business & Success, Photography

 

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