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How to Rebrand Your Business: Part 1

You are joining us at the perfect time! We’re just beginning a 5-part series on how to rebrand your business. Whether rebranding is the right answer for your business or not, this is a smart question to ask yourself every so often to ensure you’re managing a healthy brand and taking advantage of every opportunity to improve your business’s image. Let’s get started by asking the most critical question…

Do I need to rebrand?

do i need to rebrand

The answer to this question isn’t always yes. For as many rebranding success stories you’ll find, you can also compare them against the many rebranding fails (take a look at these). Rebranding requires a lot of work and can be a risky move. When you think your business is in need of a complete branding overhaul, carefully weigh the pros against the cons.

People often forget that true branding is not just your logo. It’s the public perception and emotional attachment to your business that are years in the making. When you think of it this way, you’ll better understand why beginning the journey of rebranding is a big – and powerful – step.

For businesses who have experienced success as a result of rebranding, they could justify this decision because at least of the following sentences was personally true for. Let’s take a look at what these are and I urge you to carefully consider whether any of these sentences ring true for you as well.

  1. My brand lacks clarity.

When people see your logo, website and marketing materials, are they able to easily identify what service or product you provide? Your brand needs to quickly and clearly communicate what you do. Brand clarity also applies to communicating why people should want to do business with you (i.e. how you’re different from the competition or the value and quality of service you offer). If you hand someone your business card and they still have to ask you what it is you do, this sentence is likely true of your brand.

  1. My brand does not appeal to my target audience.

Your brand needs to speak to the people who are actually going to spend money with you. While it may be cool to have a trendy, abstract logo with slang in your tagline, if your core customer base is age 65+, you are not going to appeal to them. Hopefully you’ve nailed down the demographics of your target audience (if not, definitely stay tuned for next week’s blog!). Does your brand reflect this research? If not, this sentence is likely a true statement of your brand.

  1. My brand does not align with my current mission and/or future vision of my company.

Your business should be constantly evolving. You should be honing in on the products or services that make you money and narrowing down your target audience so that marketing to them is a science. Because of this evolution, it’s understandable that your brand may need to be altered as well to keep up with these changes. Whether you’re going through something as drastic as a merger or acquisition or you simply discovered your target audience has proven to be different than who you thought they would be 5+ years ago, this sentence may be true for your brand.

  1. My employees don’t feel connected to or accurately represented by our brand.

Just as your brand is the public’s perception and emotional connection to your business, it is also you and your employees’ perception and emotional connection to the business. You should be excited to hand out your business card, visit your website or review your marketing materials. If you’ve found that your staff have become apathetic or embarrassed by your brand, this is likely because they can no longer relate to it. If this is the case, rebranding may help you pump excitement back into your business.

When you said these sentences, were any true of your brand right now? Then you’ll definitely want to stay tuned for next week’s post as we continue our 5-part rebranding series with expert advice on how to reevaluate your customer base.

And remember…rebranding alone won’t fix a poorly run business or a broken process any more than a bandage will fix a gaping wound. When venturing down the road to rebranding, be sure to reevaluate all aspects of your business to identify weak spots!

Join in the conversation by commenting below!

 
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Posted by on February 16, 2015 in Business & Success

 

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How to Be Prepared for Absolutely Anything in Life

Be prepared like Noah

This quote is a great reminder that preparation is never a waste of time or energy.

I have one very distinctive personality trait that I can remember possessing as far back as grade school, throughout college and I still exhibit it to this day. It’s that I love to be over prepared. So much so, that I sometimes plan for extreme scenarios (coming down with pneumonia, driving off with my laptop on the hood of my car, sustaining a small house fire) and get my ducks in a row early and often so that I wouldn’t miss a beat, personally and professionally, should any of this happen.

In school, I would begin and often complete a semester-long project during the first 2 months. I would spend the rest of that time working ahead on other coursework – or as I did my senior year – starting my own PR consulting business. I often had fellow classmates or roommates ask me why I would work ahead when I didn’t have to. My response was always something along the lines of “I’d rather know I have it done now than risk something coming up later and not being able to finish it in time.” Yes, I sounded like a nerd then (and I still sort of am), but this personality trait proved to be a very strategic time management technique that has served me well throughout my life.

For all those times that I prepared and worked ahead on something and never got sick, injured or had technology malfunction on me, I was rewarded with free time to use however I wished. Sometimes I would work on other projects and sometimes I would simply relax. I also graduated college in the top 2 percent of my class without ever having to pull and all-nighter (where’s my plaque for that?).

I still plan in advance and have developed quite a few time-saving hacks that allow me to set my own schedule, take unlimited vacation days and travel throughout the year. When I’m in the groove, I work hard. For example, I’m actually writing this blog on January 2nd – Happy New Year! And this published live while I was playing with my son.

Being prepared has helped me to look like a professional and serve my clients well. It’s one of the things I am most complimented on and I take it very seriously. So how do I manage to stay ahead of the curve balls life so often throws our way? Here are 4 tips I personally use to be prepared for absolutely anything in life.

  1. Train in all areas of life

During “crunch time” when I have many projects that all seem to need to be delivered on the exact same day, I’ve found mental toughness to be a great asset. A daunting to-do list can be paralyzing, but if you can push through this mental barrier and just start somewhere, anywhere, that is 80 percent of the battle. I’ve found my own mental toughness to be closely linked to my physical strength. This is why, in addition to being a passionate entrepreneur, I remain a dedicated athlete. Physical activity is a part of my daily routine and I prioritize it.

I’ve had people ask me, “What are you training for?” My response is always, “Life.” It’s true. I am always training for life and that includes physically, mentally and spiritually. If you are equally strong in all three of these areas, you will be better equipped to handle whatever life throws your way.

  1. Clear your bandwidth daily

I refer to my workload capacity as my “bandwidth” and I have found that I can accommodate far more tasks than I ever thought possible if I make a conscious effort to clear this bandwidth daily. I try and zero-out my task list each night so that I can start each day with a clean slate and a narrowed down list of true priorities. If I can do it now, I do. This technique has allowed me to jump on spur of the moment projects and other work opportunities that I would have had to pass up had I not had the clear bandwidth. It also greatly reduces the stress that comes with a full day’s work combined with emergency projects or unexpected setbacks like a sick kid.

  1. Be productive not “busy”

There is a difference between being productive and being busy. I’m sure you can think of at least one person you know who always gripes about being so “busy” yet you know there isn’t that much on their to-do list or that they waste time in various ways. Productive people accomplish just as much (often more) than a busy person in far less time. It’s the concept of working smarter, not harder.

When I get in the zone on a work project, I shut out all other distractions (no TV, muted phone, no social media, no other windows open on my computer) and accomplish the task in half the time it would take me if I was multitasking. Aim to be productive, not busy and you will be far more resilient when reacting to life’s curve balls.

  1. Celebrate when everything goes as planned!

Finally and most importantly, stop and enjoy the free time you’ve earned by being prepared. As I mentioned, I often use this time to work ahead on pet projects or relax with “me time.” It all depends upon my mood. Planning ahead is not meant to be a trap where you continue working endlessly, rather it’s about working efficiently and using the time this hard work has earned you to do other things you love!

Do you feel prepared for the obstacles that life throws at you or are you often blind-sided and left scrambling to pick up the pieces? Tell me how you prepare (or want to better prepare) yourself to handle life’s curve balls by commenting below!

 
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Posted by on February 2, 2015 in Business & Success, Life

 

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Life Lesson: Above the Clouds the Sun is Still Shining

The sky above the clouds in Philadelphia on December 12, 2014.

The sky above the clouds in Philadelphia on December 12, 2014.

Last month, I was flying from Orlando to Philadelphia after ending a weeklong “workcation.” As if it wasn’t hard enough coming back home after some relaxing time away, we also had to trade in the sunny skies of Florida for the thick layer of icy clouds above Philadelphia.

I looked out the airplane window as we began our descent and saw what looked like a flat arctic tundra as far as the eye could see. Without the plane’s wing in view, anyone might believe that the photo (to the left) was taken near the North Pole.

The whole scene felt surreal, like what might exist outside the gates of heaven. No, not because of the clouds, but because of the bright blue skies that shined above the clouds. Regardless of actual temperature, the view looked warm, calm and peaceful – and it helped teach me a very valuable lesson that couldn’t have come at a more perfect time in my life.

Above the clouds, the sun is still shining.

That week away was my first real period of extended relaxation since becoming a mother (family vacations just aren’t quite as relaxing with a toddler). I had been looking forward to it for months and coming home – especially to Pennsylvania in December – was the harsh reality that I would have to get back to my less than glamorous responsibilities as an entrepreneur and mom with no reprieve for the foreseeable future. To add to this dismal outlook, my husband was headed straight into his busy season of travel, taking him away from us on average half of the days each month through the end of January.

I wasn’t looking forward to that plane’s descent, the one that would take me not only under the clouds and away from the sun, but back to project deadlines, toddler tantrums, holiday stress and playing the role of two parents. But that final glimpse of blue skies was the hope I needed to remind me that the sun will always be there – even throughout my gloomier days.

Weeks later, this Pennsylvania winter is only getting started and it’s been days (maybe weeks) since I’ve really felt the sun on my skin. It’s tempting to give in to the weight of the clouds and lose sight of the joy that exists just a layer above.

That’s the broader life lesson I think we can all take away from this snapshot.

The clouds you are under right now are likely far more than just the weather. Maybe it’s post-holiday financial stress, work, relationship issues or simply the winter blues. No matter what “clouds” you have hanging above your head right now, be encouraged by the sun that is shining not too far away on the other side.

Just as the sun will eventually burn away these winter clouds and bring us back to the summer sun, our own internal burning determination to melt away the hypothetical clouds in our lives also has the power to bring us back to blue skies and happier times.

Were you inspired by this post? Share your own life lesson that you have recently learned!

 
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Posted by on January 26, 2015 in Life

 

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How Do an Introvert and Extrovert Live Together in Peace?

Opposites_attract When I first met my husband, I immediately loved how effortless it was to be with him. I was content in his company because I could be myself and say whatever was on my mind. Some days we would pack a week’s worth of activities into a few hours and other days we would do absolutely nothing special – and every day together was (and still is) so much fun. To people who know us, they might say we are a good match for one another. We have similar interests, career aspirations and humor. Yet, what many people would never guess is that we are actually opposites when it comes to our personality type. I am an introvert and he is an extrovert. While there are other differences as well, this has been the most noticeable throughout our life journey together.

A common misconception is that introverts are shy and extroverts are outgoing. Not so. What it really boils down to is where you get your energy. I require alone time, solitude and quiet to recharge after interacting with people. My husband, the extrovert, gathers his energy from being around people. A day of solitude is actually draining to him. You can see how two people with opposite personality types can quickly run into a few road bumps when seeking out their energy sources.

So how can we all get along and give each other the space, or the attention we need even when it’s opposite from what we might crave? Here are 5 tips for how I have personally learned to live in peace and balance with someone the opposite of my personality type.

  1. Make an effort to understand each other’s personalities.

I gave you the two-sentence summary of introverts and extroverts, but that hardly scratches the surface. One of the best things my husband and I did was take the Myers-Briggs type indicator leading up to our marriage. We were able to see the differences in how we approach different situations in life and it really shed light on areas in which we may not see eye to eye because of our different personalities. Rather than being frustrated because he didn’t react to something the same way I did, I gained the understanding that he is reacting in a way that is appropriate and acceptable for him. Also, realizing that he is drained by too much downtime and solitude gave context to why he might like to hop to the next activity when I would rather have a break. Really understanding each other’s personalities is essential for living together in peace.

  1. Don’t judge or compare.

With the understanding of our differences, comes the temptation to judge and compare these differences. It also made me self-conscious of handling situations differently than he would. Why would I rather stay home when he wants to go see friends? Why do I feel drained when he’s excited to interact with everyone around him? The answer to this question is that it simply doesn’t matter. Comparing an introvert to an extrovert is like comparing hot to cold, black to white, up to down and wondering why they aren’t the same. It’s maddening if you don’t recognize it and change that way of thinking! In your own relationships, try not to be critical of each other’s need for social interaction or desire for alone time. Rather, encourage it.

  1. Find balance with independent activities.

My husband enjoys things I don’t and vice versa. Rather than give up these hobbies and interests because we don’t share them, we seek them out independently. An example is when we go on vacation. He might spend an afternoon golfing (something I have never had an interest in) while I read a book, take a nap or spend time with someone else in my family. There are still many things we do together, but we are not joined at the hip. We are confident and comfortable with our relationship to enjoy time apart without feeling guilty or conflicted. This has been a very valuable for helping us – an introvert and extrovert – live together happily.

  1. Be in tune to cues and triggers.

While we are opposites, this is not an excuse for my husband or me to be blind to each other’s cues and triggers for stressful situations. I continue to learn from past experiences what may cause him to be uncomfortable, unhappy or angry. These are very different from my own triggers. I can also pick up on non-verbal cues for when he may be in more distress than what he is openly communicating. I then search for ways to change the situation to alleviate the problem before it grows into a full-blown fight. I can say the same for him about me as well (and I will openly admit that I am more likely the person getting stressed out). Taking an active role in trying to understand each other’s personalities has helped us to be a better support system when times get tough.

  1. Don’t take it personally.

Finally and most importantly, come to terms with the fact that you cannot and should not be the sole source of each other’s happiness. Especially in the beginning of our relationship, I wanted to accommodate my husband and his active and outgoing personality. If he suggested something to do, I would oblige even when I needed some downtime. This works for a while, but as we grew in our relationship I felt more and more comfortable expressing my desire for some alone time. We had to learn that these differences were not our failures to make each other happy. Sometimes he will attend a social event and I’ll stay home, and when we come together again we are content and excited to see one another. The bottom line is that opposite personality types aren’t designed to be the missing piece that fills every void. We must still seek out other friends and activities to be truly fulfilled.

Opposites attract – and we are one more example of this truth – however, learning to live together day in and day out while accommodating our opposite personality type has been a continual learning process. As we continue down this life journey together, there will be much more to learn and maybe the best we can do is stay passionate and sincere about wanting to help each other live a life of contentment – in whatever form that contentment is found.

Are you an introvert or extrovert who lives with the opposite? Share how you accommodate each other’s personality types by commenting below!

 
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Posted by on January 19, 2015 in Life

 

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How to Craft a Killer Mission Statement

on mission

As a business owner, you’ve likely been told at least once (or countless times) that you need a solid mission statement to communicate what it is you do. I agree that this is good advice, but so often the person giving it doesn’t have the slightest clue as to what makes a mission statement good or why you really need one to begin with.

I’ll admit that I didn’t know either until I re-educated myself on the topic. What I found was a lot different than what I remember being taught in my Public Relations classes in college. Here’s a look at the modern makings of a solid mission statement, starting with basics.

What is a mission statement?

A mission statement serves both an internal and external purpose for your business. It shares a message with your employees as much as it shares a message with your customers. Internally, your mission statement creates focus, provides purpose and builds a solid foundation for making important business decisions. Externally, your mission statement defines who you are (especially points of differentiation) and it communicates how your work is making a difference in the world.

A good mission statement does 2 things:

  1. It tells the world why what you are doing matters. No matter your business or industry, the services you provide help people in some way (why else would they pay you for them?). Express this in your mission statement to demonstrate why the talents you bring to your customers matter – they help make their life easier, more enjoyable or fun.
  2. It leads your organization to do what matters. As I mentioned about the internal influence of your mission statement, a well-crafted one will inspire your employees to exemplify these core values every day. How they choose to interact with customers, their decision to go the extra mile and their commitment to you can all be influenced by your mission statement.

Now let’s get into the meat of things. Hopefully you are inspired to revamp your own mission statement and here’s the best way to get started. Ask yourself these two questions and immediately write down the various answers that come to mind. How you respond will help shine a spotlight on what you should include in your mission statement.

How are you different from competitors or industry stereotypes?

This question is critical for not only informing your customers, but reminding your employees of the qualities that make your business stand out. These are qualities that you should hold near and dear and promote as often as possible. Your mission statement is one big megaphone that will do just that.

What factors affect your pricing and quality of service?

This question may seem a bit more abstract, but believe me, it’s relevant. As a business owner, you need to have an intimate understanding of the factors that affect your pricing and quality of service – and select these strategically. Factors like the education or experience of your employees, commitment to innovation or attention to detail and customer service may mean you aren’t the cheapest business out there. And that’s okay! Be sure to call out these factors – that are really benefits – to your customers to ensure they understand that your mission is to compete on quality, not price.

If you get writer’s block, remember these 5 things:

  1. Don’t stress over word choice. This is the easiest part to nit-pick later on and the least important for initially developing your statement. Focus on the overall direction/meaning.
  2. Keep it short! The best mission statements are two sentences or less.
  3. Keep it simple! Too many organizations have long, flowery mission statements that make it difficult for the reader to comprehend what you’re really trying to say.
  4. Say it out loud. Does it sound awkward? Memorable? Catchy? Human? It should reflect you and your brand. Make sure that it sounds like something you would say.
  5. The “Disagreement Test.” Essentially this is if no one would disagree with your statement (because you say things like “make the world better” or “act with integrity”) then your statement is too generic. Don’t hide behind clichés! …Or at least save those for your vision statement.

How to Use Your Mission Statement:

Once you’ve put the time and effort into crafting a new mission statement, get the most use out of it that you can! Place it on your website (the Homepage and About page are two logical choices). Incorporate it into your social media profiles (Facebook has its own category for mission statements on its business pages). Carry it across all of your promotional materials and press releases. And finally, incorporate elements of your mission statement into the personal introduction you use at networking events and other business functions.

And because we’re on the topic of mission statements, I would be remiss to not share my own as an example:

At Bennis Public Relations, it is our mission to be your strategic partner that creates innovative and effective communication solutions that help your business grow a powerful and consistent brand.

What do you think? Share your own questions and insights about crafting a killer mission statement by commenting below!

 
4 Comments

Posted by on January 12, 2015 in Business & Success

 

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Want to Start a Blog in 2015? Read This First!

starting a new blog

The start of the New Year is the perfect time to dive into that bucket list and try new things. Among them might be starting your own blog. Whether this has been a postponed goal or something you just thought of this year, I encourage you to give it a shot! For me personally, it has had some incredible benefits and I’m proud of my commitment to keeping up with it every Monday.

Is it scary putting your personal thoughts out there? Absolutely. Is there the fear of criticism or apathy? Of course. But these hang-ups pale in comparison to the satisfaction and pride I get from publishing something that’s been seen by nearly 70,000 people to date. And you can too! Here are 6 expert tips for creating a successful blog in 2015…and beyond!

  1. Allow time to define the direction of your blog. When I first started my blog, I remember feeling the need to immediately define the topics/theme/niche it would center on. Ultimately, I realized I couldn’t make this decision just yet. Instead of letting it be an excuse to not move forward, I simply started writing about what was relevant and on my mind. It didn’t take long before I found a natural rhythm with the different topics I enjoyed writing about most often. Had I forced myself into a pigeon hole on day 1, I would have denied myself the freedom to write about topics beyond simply business and public relations.
  1. Do it well or don’t do it at all.

Yes, getting started is one major obstacle to overcome, but keeping your blog consistently fueled with quality content is arguably even more important. Before you start your blog, think about whether you can reasonably commit to it and at what frequency. You certainly don’t need to blog daily or even weekly, but I would suggest supplying fresh content at least on a monthly basis. Why? Because there are far too many abandoned blogs out there and we don’t need any more. What we do need is committed bloggers to join us with making the blogosphere a better (and more interesting place).  One of my favorite sayings is “Anything that’s worth doing is worth doing well.” Don’t bother investing any amount of time into something you can’t stick with.

  1. Don’t stop at hitting “publish.”

Okay, so you’ve vowed to publish a new post to your blog at least monthly. This takes time, energy and creativity – valuable resources that could certainly be applied elsewhere. Don’t sell yourself short by merely hitting the “publish” button and hoping that someone stumbles upon your content. Share your blog on social media like Facebook, Twitter and Linkedin (here’s a great guide). Reference it in relevant discussions and link back to past blogs in new posts. If you want to grow your readership, you have to actively pursue them and make your content easily accessible on a multitude of different platforms. If you don’t take advantage of these opportunities you will likely be frustrated with how long it takes to gain momentum which could discourage you from keeping up with your blog.

  1. Be an active member of the community.

Starting a blog comes with the responsibility of being an active member of the blogging community. No matter the blogging platform you use, it’s important to visit other users’ blogs, leave meaningful comments and respond to comments that people make on your posts. It’s what makes the blogosphere go ‘round! From the beginning of my own blog, I made the commitment to comment on 5 other blogs every weekday morning. It quickly became a part of my morning routine that continues to drive a good amount of traffic back to my blog, not to mention the friends and followers I have made as a result of this simple gesture.

  1. Regularly evaluate your blog’s mission.

Just as over time you may decide that your blog’s theme or niche has taken a different path than what you originally thought, you must also anticipate your blog’s mission changing with time. This is why it’s critical to regularly evaluate your blog’s mission and how it aligns with its topics, readership and your business or personal mission. Be flexible and willing to change should it make sense to alter your mission to make it more relevant to your audience and goals.

  1. Be genuine.

Finally and most importantly, make sure your blog remains true to who you are and what you’re passionate writing about. One sure way to make your blog feel like work is to stray from what represents you. Yes, you want to write to capture an audience, but your ideal audience will appreciate posts that are genuine and personal. Make sure your blog pleases you first…and everyone else second.

Do you have other questions about starting your blog or have your own secrets for success? Share your thoughts by commenting below!

 
9 Comments

Posted by on January 5, 2015 in Business & Success, Life

 

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One Habit of Highly Effective People I Follow (Almost) Everyday

cat nap

As a busy entrepreneur who is also the mother of an even busier toddler, you might imagine my days are scheduled by the minute and packed tight with meetings, conference calls, walks to the park and library classes – and they are. But I want to confess one habit I keep almost daily that will completely contradict your vision of a fast-paced, work-from-home mom.

I nap.

Yes, picture that! I prioritize about one hour of every afternoon during which I close my laptop, turn off my phone and snooze. I’m highly protective of this time and avoid scheduling meetings, calls or work projects if I can help it in any way. What I’ve found is something quite remarkable, that the days I go off the grid to re-energize, I actually accomplish more in less time than the days I forego my midday slumber.

There have been days when my to-do list was just far too long to justify a nap and I found that my creativity, efficiency and passion for my work substantial declined to the point where had I just stopped to rest, I would have accomplished the same amount of work in that time and likely would have done a better job. Now these are simply my own findings, but it got me thinking if this whole “nap habit” was something anyone else had caught on to or if it was my own justification for shutting down as soon as I got the least bit fatigued. I discovered I am in very good company.

According to this article, some pretty incredible people were habitual nappers. I’m talking Leonardo da Vinci, Thomas Edison, John F. Kennedy, Winston Churchill and Ronald Reagan to name a few. Now, I’m not saying this was the only thing that led to their world-changing successes, but I do find it intriguing that this is one aspect of their lifestyles that they had in common.

The Benefits of Napping

Simply google the phrase “benefits of napping” and you will have more than enough material to convince you thoroughly. I highly suggest trying it out to experience these benefits first-hand. This article does a great job of highlighting some of the best ones. To summarize:

  • Boosts alertness – Even just 20 minutes has been shown to drastically increase alertness once you fully wake up
  • Improves learning and memory – Brain activity remains higher in nappers all day compared to people who don’t take a rest
  • Increases creativity – A nap is like an intensified way of walking away from a problem to find a solution. It’s amazing how you can come back to that issue that had stumped you before and come up with several new ways to solve it in minutes.
  • Boosts productivity – Studies have shown that a nap is more powerful than a cup of coffee to get you going again.
  • Puts you in a good mood – Here’s a simple example, have you ever been around a toddler pre-nap and post-nap? I “rest” my case.
  • Zaps stress – Even if it’s only for a short period (say 10 minutes), the sheer luxury of escaping for a nap can be a great stress-reliever.

How to Prioritize Your Nap

  1. Make it the same time every day

First, pick a time of day that general works best for you. When do you not have any other standing obligations? When do you normally feel most fatigued or distracted? When can you go “off-line” without anyone really missing you? Once you determine your nap time, respect it as part of your schedule just as you would any other commitment.

  1. Shut down all other distractions

Next, make the most of the precious time you carve out for your nap by turning off your phone and removing your computer from eye-sight. Don’t turn on the TV or read a book, rather lay down, close your eyes and let your mind rest.

  1. Set your alarm

To ensure you don’t get carried away with your nap (which can negatively impact the rest of your day by creeping into the time allotted for other tasks or making it hard to fall asleep at night), set your alarm. I have napping down to an art where I am asleep within a minute or two of closing my eyes and as soon as I hear my alarm, I spring back into action. You may need to experiment to find the perfect nap length that rejuvenates you without making you groggy, but once you find this sweet spot it is totally worth it!

  1. Napping is a priority, but also a privilege

Finally, remember that while napping is a healthy habit, you have to earn your nap each and every day by working hard when you are awake and being efficient with your time. For me, I know if I want that afternoon rest, I need to stay focused all other hours of the day, plan ahead and prioritize.

I’ll close with this final thought. Why do we believe that napping is something we must grow out of at a certain age? Just as it’s a healthy and necessary habit for my toddler to take his daily nap, I believe it’s just as healthy and necessary for us adults. Our daily activities may be different than a 1-year-old’s, but they are just as stimulating and demanding in their own way. Many cultures embrace an afternoon nap as a time to reset, allowing you to return to your duties with a fresh mind.

For as long as I continue to benefit from it, I will embrace the lifestyle of a habitual napper. While there are many more ways in which I could urge you to do the same, I’d rather end this article here so I can settle down for my nap.

Do you believe that daily napping could make you more effective at your job? Share why or why not by commenting below!

 
8 Comments

Posted by on December 15, 2014 in Business & Success, Life

 

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