If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has the … Continue reading Struggling to Keep Up With Your Blog?
The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use outsourcing to grow your business. One of the best ways to help your business progress throughout the stages of growth is outsourcing. The truth is that many of … Continue reading How Your Business Could Benefit from Outsourcing (Guest Contribution from Jennifer Hahn Masterson)
As much as I would like to claim today is my 30th birthday, I must offer the disclaimer that this post was originally published on December 18, 2017. So while this year, in T-minus 5 days, I will be celebrating my 34th birthday, I wanted to share an important blog post you may have missed … Continue reading Revisiting “Entrepreneur at Age 30”
Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets
The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. In a short span of time, social media has made huge waves in the field of marketing. Facebook, Instagram, … Continue reading Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)
For anyone who has the goal of blogging regularly, you know it can be a real challenge to keep up with the demand for new content. Whether your blog is for professional or personal use, so many other obligations in life can pull you away from spending time with your thoughts. For me at least, … Continue reading Struggling to Keep Up With Your Blog?
The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. The internet opened many ways for businesses to thrive in. There are countless channels as to how business transactions … Continue reading 5 Excellent Ways to Get New Customers Online (Guest Contribution from Gemma Reeves)
If you consider yourself a consultant, contractor, freelance, or anything similar, it’s so important to know that there is a ton of value in teaming up with other consultants – whether it be in different industries or the very same industry in which you work. Although this may seem simple and obvious on the surface, … Continue reading Collaborating with other Consultants: How to Grow Your Business by Working Together
With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid
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