How to Use Data to Improve Your Public Relations and Marketing Strategy

We have more data available to us now than we ever had before. While this sounds like it should enable us to create stunningly sophisticated public relations and marketing campaigns that are fine tuned to attract our target audience, I have found that rarely is the case. Rather, I often meet clients when they are … Continue reading How to Use Data to Improve Your Public Relations and Marketing Strategy

The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)

The Bennis Inc Blog is excited to host another guest author this week! Marcela De Vivo shares her insight on Search Engine Optimization and something we're most interested in--the top FREE resources for SEO! Be sure to share your thoughts and comments on this post to keep this important conversation going. To learn more about … Continue reading The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)