When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story
If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event
The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)
In a video announcement released by Facebook earlier this month, Mark Hull, Director of Product Management, opens by saying “People come to Facebook to connect with the people who matter to them.” The video goes on to explain that over the next year Facebook intends to implement a series of changes to alter the way … Continue reading Facebook’s Latest Changes Favors Person-to-Person Contact – and You Should Too!
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press worthy and you will earn a feature story, but more commonly it’s something that will never get picked up by the media. So now you have invested your time and … Continue reading 7 Ways to Use a Press Release Beyond Pitching to Media
Have you ever found that the service your company provides is sometimes the very service it personally lacks? It's the same theory of "the cobbler's children have no shoes." As professionals, we often pour all of our talents and energy into serving our clients, that we forget to reserve a little to take care of … Continue reading Bennis Inc Has a New Website…And There’s Something In It For You!
On Saturday, January 14th my life changed forever. The man that has been my best friend, business advisor and better half, Scott Shirley, asked me to spend the rest of my life with him. And without a breath of hesitation, I said yes! Every day since then it’s felt like Christmas, waking up to the … Continue reading With This Ring