Times are, well…weird. I say that because for some individuals, you are busier than ever trying to keep your head above water with new and changing needs as the result of COVID-19. And for others, things have slowed or come to a halt with your business and now you’re left with excess time and worry … Continue reading Finding Yourself with More Time on Your Hands? Use it to Grow Your Brand.
How to Make Your Brand Resonate with Your Customer Base
Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued, inaccurately-defined and inflated to be a “silver bullet” for boosting sales. Branding is an exceptional marketing tool, but we need to refocus on what’s really important when it comes to … Continue reading How to Make Your Brand Resonate with Your Customer Base