Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?

Tips for Planning a Successful Business Conference

Event planning is a complex and extremely detail-oriented field. People devote their whole careers to mastering the talent of bringing together well-executed and well-attended events from weddings, birthdays, and social celebrations, to conferences, conventions, and business meetings. And the extensive list goes on…and on. Throughout my career, I’ve had the pleasure (and sometimes the headache) … Continue reading Tips for Planning a Successful Business Conference

Why Your Blog is So Important for Adding a Human Element

How would you describe the content on your website right now? Is it attention-grabbing, accurate, fun, outdated, stale or boring? I can’t stress enough the importance of quality content on your website. When trying to squeeze as much information as we can into the limited time and space we have to make a first impression, … Continue reading Why Your Blog is So Important for Adding a Human Element