Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. In a short span of time, social media has made huge waves in the field of marketing. Facebook, Instagram, …

Where Businesses Waste the Most Money on Marketing

When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut …

37 Questions Every New Communications Grad Wants Answered

Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official  business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it …