Should your workflow change with the seasons? It’s an interesting question. So often when it comes to workload and efficiency, we feel like consistency and stability should be the goal. These are certainly good things to have in your career, but I want you to consider why allowing your work to ebb and flow with … Continue reading Why Your Workflow Should Change with the Seasons
Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported … Continue reading How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)
Time management is a constant battle. It’s one of those things where I feel like some weeks I’m winning and some weeks I’m losing. In periods when I feel like my schedule is running me, versus the other way around, I have to determine how I’m getting off this crazy train. What I’ve come to … Continue reading Busyness is Not a Measure of Success
It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?
If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give your customers better insight into what you do and who you are. But how does a business attract media attention? If you're among the lucky few, the media might find … Continue reading How to Bring Media Attention to Your Place of Business