The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

How to Solve Business Mistakes with Grace and Professionalism

We all work to serve our customers and clients to the best of our ability. Never do we put it on our to-do list to royally mess up something so that we can destroy business relationships and lose lots of money – and least no sane person does this. Unfortunately, that doesn’t stop bad things … Continue reading How to Solve Business Mistakes with Grace and Professionalism

4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the … Continue reading 4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

5 Tips for Effectively Launching a New Business or Brand

So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand

Twas the Day Before Christmas (The Business Owner’s Version)

(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)

How to Find the Perfect Name For Your Business (Guest Contribution from Squadhelp)

The following post comes to us from Grant Polachek, Director of Marketing at Squadhelp.com, the worlds #1 naming platform serving businesses of all sizes and industries, from small startups to some of the world's largest corporations. Get inspired by exploring these winning brand name ideas. Naming your business is a crucial piece of launching your … Continue reading How to Find the Perfect Name For Your Business (Guest Contribution from Squadhelp)

Quick Guide to Creating the Right Brand for Your Business (Guest Blog by Gemma Reeves)

The following post comes to us from Gemma Reeves, a freelance writer and entrepreneur. Learn more about Gemma in her bio at the end of the article. Be sure to learn more about her business here. Quick Guide to Creating the Right Brand for Your Business Any entrepreneur will tell you that establishing and growing … Continue reading Quick Guide to Creating the Right Brand for Your Business (Guest Blog by Gemma Reeves)

How to Promote Your Business Using Public Relations

So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new location. You want to get credit for your good work, but you’re not sure how to get anyone to pay attention. What can you do? The good news is there … Continue reading How to Promote Your Business Using Public Relations