The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! We all work to serve … Continue reading How to Solve Business Mistakes with Grace and Professionalism
The following post comes to us from Jamie McBrien who has over 25 years of experience in organizational transformation, shared services, and outsourcing. Keep reading to learn from Jamie the pros and cons of taking the leap to outsource your brand's content. The marketing world is fast transitioning into the digital sphere and content creation. … Continue reading Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! So you’ve put in the … Continue reading 5 Tips for Effectively Launching a New Business or Brand
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. Every business needs to be growing and changing. This is because, over time, all kinds of factors will change around it. That includes the market, the … Continue reading 6 Tips to Write Your Business’s Rebranding Plan (Guest Contribution from Jessica Fender)
We all work to serve our customers and clients to the best of our ability. Never do we put it on our to-do list to royally mess up something so that we can destroy business relationships and lose lots of money – and least no sane person does this. Unfortunately, that doesn’t stop bad things … Continue reading How to Solve Business Mistakes with Grace and Professionalism
Times are, well…weird. I say that because for some individuals, you are busier than ever trying to keep your head above water with new and changing needs as the result of COVID-19. And for others, things have slowed or come to a halt with your business and now you’re left with excess time and worry … Continue reading Finding Yourself with More Time on Your Hands? Use it to Grow Your Brand.
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the … Continue reading 4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)
So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand
(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)