Tips for Planning a Successful Business Conference

Event planning is a complex and extremely detail-oriented field. People devote their whole careers to mastering the talent of bringing together well-executed and well-attended events from weddings, birthdays, and social celebrations, to conferences, conventions, and business meetings. And the extensive list goes on…and on. Throughout my career, I’ve had the pleasure (and sometimes the headache) … Continue reading Tips for Planning a Successful Business Conference

Where Businesses Waste the Most Money on Marketing

When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing

5 Things Consultants and Freelancers Need to Stop Doing

As a Public Relations consultant, I work with a lot of other consultants and freelancers. The majority of these interactions are fun, inspiring and seamless. However, over the last seven years I’ve run into some consultants and freelancers who do things a little differently. Don’t get me wrong; I love people who think outside the … Continue reading 5 Things Consultants and Freelancers Need to Stop Doing

The Size of Success: A Profitable Business Doesn’t Require a Big Business

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Whenever someone asks me what … Continue reading The Size of Success: A Profitable Business Doesn’t Require a Big Business

How Public Relations is different than Advertising

So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy. A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek … Continue reading How Public Relations is different than Advertising

If Your Business is on a Budget, Don’t Make This Deadly Mistake!

During the winter months, especially here in Pennsylvania as we approach some of the coldest and darkest days, it’s natural to want to batten the hatches, pull the shades and slow everything down for hibernation. This is the time of year when depression skyrockets and motivation plummets. It’s a dangerous combination for businesses who need … Continue reading If Your Business is on a Budget, Don’t Make This Deadly Mistake!

5 Tactics for Extending Your Customer Relationships

As a business owner, maintaining existing client relationships is a major part of your job. It’s far more efficient, convenient and profitable to keep current customers than it is to go out and acquire new ones. For this reason, you should always have a focus on how you can ensure your clients are happy and … Continue reading 5 Tactics for Extending Your Customer Relationships