Essential Tips for Building a Strong Brand Identity

In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue.  Importance of brand identity Before we …

It’s Not All Sunshine: How to work through the “gray days”

Much of entrepreneurship has been glamorized thanks to the rise of social media and movements like #bossbabe and the like. We see more people than ever before sharing the highlight reel of their entrepreneurial journey. Most often, what we see is carefully crafted content designed to portray success, wealth, freedom, comfort, and luxury. And while …

Finding Yourself with More Time on Your Hands? Use it to Grow Your Brand.

Times are, well…weird. I say that because for some individuals, you are busier than ever trying to keep your head above water with new and changing needs as the result of COVID-19. And for others, things have slowed or come to a halt with your business and now you’re left with excess time and worry …

Five Legal Mistakes New Business Owners Commonly Make (Contribution from John Adams)

The following post comes to us from John Adams, a freelance writer specializing on the topics of business and business law. Learn from John the most common legal mistakes new businesses make. Business owners are busy people, who remain focused on the most important things regarding their businesses such as developing their product and services …

4 Reasons Why You Don’t Know What Your Business Needs

One of the biggest challenges of any business owner is the ability to identify what your business needs. You often find yourself in the trenches and bogged down with the day to day tasks that require almost all of your time. How can you also find the time - and unbiased perspective - to address …