7 Mistakes that Push Away New Business

When you’re fortunate to have new business come knocking at your door, it’s still far from a done deal. Winning over a client takes time, patience and strategy. In my industry, things always begin with an initial client phone call or an in-person meeting. This casual, first meeting is the opportunity for both parties to … Continue reading 7 Mistakes that Push Away New Business

Getting Paid to Make Decisions

The other night I was sharing a few of the day’s successes with my husband when he pointed out a theme I never considered with my public relations consulting work. My clients value my ability to make educated and decisive decisions for them. All this time I thought I was in the business of providing … Continue reading Getting Paid to Make Decisions

How to Win Over a Client in the First Meeting

The initial consultation with a client can be awkward and uncomfortable, especially if you feel like the two of you aren’t quite clicking. It’s essentially an interview – for both of you. Each person needs to decide whether they want to work with the other. And much like a first date, it can be hard … Continue reading How to Win Over a Client in the First Meeting

5 Signs a Client is Not a Good Fit for Your Business

When meeting with a prospective client, we can get so caught up in wanting to help them see the value or our services, that we overlook the signs that they wouldn’t be a good fit for our business. I’m guilty of having done this a time or two. I know because the client was a … Continue reading 5 Signs a Client is Not a Good Fit for Your Business

The Power of Collecting Client Testimonials

Most recently, I’ve been working with a client to interview their customers and collect information to create testimonial articles. Given my love for communications, I was intrigued by the project, but I had no idea just how much it would teach me about client relations. In the process of collecting 30 testimonials from clients who … Continue reading The Power of Collecting Client Testimonials

5 Things You Can Immediately Do To Gain More Business

I recently wrote about the benefits of business turnover in the New Year. True to annual trends, I also experienced some turnover in my client list. Despite my best efforts to “practice what I preach” and look at this as a positive, I felt unsettled, and frankly exposed, by the fact that a few (really … Continue reading 5 Things You Can Immediately Do To Gain More Business

The Benefit of Business Turnover in the New Year

A new year brings so much change and often I forget that this applies to my business as well. The transition from December into January can be tumultuous. This is a time when many of my clients will take a close look at their budgets and consider whether or not they’d like to continue my … Continue reading The Benefit of Business Turnover in the New Year