Virtual Communication Strategies to Overcome Various COVID Business Challenges

A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges

5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. This year has started on all the wrong feet possible, to put it mildly, and businesses everywhere are starting to doubt the value of having 2020 … Continue reading 5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)

How Smart Businesses Are Responding to COVID-19

Current circumstances are “novel,” “unprecedented,” even “unchartered water.” These are the most popular catch phrases for every news article, video clip, blog post, and social media update coming across our news feeds. Trying to take in the constant stream of new information on COVID-19 feels like drinking out of a fire hose. Picture it. You’ll … Continue reading How Smart Businesses Are Responding to COVID-19

6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Being simply a "boss" is relatively straight forward. You sign paychecks, hire people, let them go, invest, take part in various operations to run your business, then go home and do it all again the next … Continue reading 6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

5 Tips To Make Your Home Office More Fun And More Productive (Contribution from Carmen Comsa)

This week's blog post comes to us from Carmen Comsa, an entrepreneur and content marketer for Massageaholic.com . Her ultimate mission is to bring massage therapy closer to those who want to build habits for well-being. Learn more about Carmen in her bio below. Stress has a huge impact on productivity and health. According to a research … Continue reading 5 Tips To Make Your Home Office More Fun And More Productive (Contribution from Carmen Comsa)

The Paramount Difference Between Simple and Easy

Think about how often we use the words simple and easy interchangeably in our daily language. Phrases like: "It shouldn't take you much time, it's a pretty simple task...." or "That outline will be easy to draw up." These sentences might seem common, even accurate, but are they? Well, it depends. The distinction between these two … Continue reading The Paramount Difference Between Simple and Easy

8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

This month, Bennis Public Relations officially turned eight years old! If I'm being honest, I completely missed this milestone on its actually date, and I felt a bit like I missed my child's birthday. After all, this business is my first baby. But before I let myself feel too guilty for being distracted by my … Continue reading 8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Change is inevitable. This statement is true for any business. Some businesses survive longer than others but eventually, they all have to innovate if they want to survive. Innovation was always a part of society; it just … Continue reading How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)

Moving Your Business to the Ecommerce World (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The number of online stores running today is calculated in tens of millions, and counting, which only goes to show just how popular this particular industry has become over time. However, some companies and entrepreneurs alike are … Continue reading Moving Your Business to the Ecommerce World (Contribution from Keith Coppersmith)