Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

Showing Up for What Matters: How to choose to be where it counts

Every day offers us countless ways to spend our time. From the moment we open our eyes in the morning, we are greeted with responsibilities, relationships, needs, and desires that all compete to be worthy of a fraction of the 24 hours we’re given to spend. We really should look at this as a bank … Continue reading Showing Up for What Matters: How to choose to be where it counts

6 Signs of a Toxic Professional Relationship

Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship

When to Make Waves vs. When to Go with the Flow

Life presents us with a myriad of choices every day. This ranges from the minor and mundane (what will you eat for breakfast?) to ones that stand to significantly and permanently impact important aspects of life (how will you manage conflict in a relationship?). To carefully weigh every decision is not only exhausting but impossible. … Continue reading When to Make Waves vs. When to Go with the Flow

Unique Benefits of Choosing Solo Entrepreneurship

My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship

How the Law of Diminishing Returns Applies to Entrepreneurial Success

When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success

Managing Anxiety as an Entrepreneur and Business Owner

I'm an anxious person by nature. This began at a really young age for me. I was quite literally scared of the wind. At no older than six or seven years old, I remember agonizing every morning over the weather forecast where I would wait for the meteorologist to share the predicted miles per hour … Continue reading Managing Anxiety as an Entrepreneur and Business Owner

Integrity: The Single Most Important Quality in Business & Life

When asked, "What is the most important quality you want to find in another person?" You may first consider the context. Is this someone you're doing business with, working for, married to, or following under their leadership? It would appear that depending upon your relationship with a person, your view of their most important quality … Continue reading Integrity: The Single Most Important Quality in Business & Life

In America, I am free to…

Think for a moment, how would you finish this sentence? ”In America, I am free to ___________.” We could all quickly produce an arm's length list of the many things we feel free to do, be, accomplish each and every day all because of the land we call home. The items on this list would … Continue reading In America, I am free to…

How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)