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5 Reasons Why Your Content is Turning Away Readers

5 Reasons Why Your Content is Turning Away Readers

Have you experienced this scenario? You write an article on a topic that should be exiting and relevant to your readers, but it doesn’t get the interactions you thought it would. The number of views are disappointing, there are little to no shares on social media and not a single person felt compelled enough to leave a comment.

The good (and the bad) news is that you are not alone. Especially if you are just beginning to grow your blog or e-newsletter, it can take time to build a loyal readership. However, this doesn’t give you a green light to sit back and wait for the fans to come to you. Part of the problem could be the quality of your content or how it is presented. Take a look at these 5 common problems and how to correct them to create better content.

The Title is Lame

The first thing that catches a reader’s eye, besides a great image, is the title. A great title should be two things: interesting and accurate. In the fewest words possible, you need to communicate just enough information to make someone want to read more. But be careful not to bait your readers with dramatic claims or questions that sound like something out of a tabloid. You’ll know your title isn’t doing its job if people aren’t clicking on the full article to read more or deleting the email before opening it.

Your Introduction Doesn’t Build Excitement

Let’s say you made it past the first hurdle of getting people to actually click on your blog or article to read more. You still have to prove to them that it’s worth their time to read from start to finish – and that opportunity comes in the first paragraph. Be sure to write an introduction that builds excitement and relevance. Preview the valuable information that is to come without giving away all the details.

You Lack Sub Headings to Organize the Content

Another tip for creating quality content that keeps people interested from start to finish is to use sub headings to organize your main points and make it easy for readers to digest the content in bite-size morsels.

It’s Way Too Long

Thanks to technology, we as a society feel like we always need to be multitasking. This means rarely do we give anything our full attention or more than a few minutes of our time before moving on to the next shiny object. Keep your content direct and to the point. When a reader sees he has to click through 22 slides of content or scroll down a never-ending page of words will quickly lose interest and move on to something that requires less of a time commitment.

It’s Not Mobile Friendly

Finally, you may be lacking readership because your content is not accessible where people view it most often – on their mobile device. Emails, blogs and websites should all be mobile friendly. There’s a big difference between reading an article that is formatted to fit on your phone’s screen and reading one that is not. Remember, you want to make it easy and convenient for your readers to stay and consume your content through the end. Remove every hurdle that you can!

Which one of these reasons makes you lose interest in reading an article or blog? Or is there another reason you’d like to share? Leave us a comment!

 
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Posted by on August 22, 2016 in Business & Success

 

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5 Ways to Get the Most Out of a Business Event (Guest Blog by Samantha Thayer)

The following post comes to us from guest blogger, Samantha Thayer. Samantha is an Education and Outreach Specialist at USANA Health Sciences. You can find her on their blog at What’s Up, USANA? or on Twitter @USANA_Samantha!


5 Ways to Get the Most Out of a Business Event

Chances are, at one point in your life, you’ve attended an event that you viewed as an opportunity to network. This could be a work-related event, charity event, community event, or an event catering to a niche that simply interests you.

If you’re new to attending such events, it may be a little overwhelming or hard to know where to begin and what’s acceptable. And even if you’re used to attending business events, these tips are a great reminder to take advantage of everything the event has to offer.

We’ve created an infographic that discusses five ways to get the most out of events and some basic etiquette to keep in mind.

5 Ways to Get the Most Out of a Business Event

  1. Connect with People

If you’re trying to build your network, it’s important to remember to connect with people and exchange information so you can easily follow-up after the event. Something I have found useful is to bring business cards with you to any and all events. Make sure they include your name, e-mail, company and a social platform available for people to find you after the event. If you don’t have a business card, make sure to ask someone else for theirs! Then, be sure and connect with people through social media such as Twitter or LinkedIn soon afterwards.

  1. Act on What You’ve Learned

Presenters at events typically will have actionable information for attendees. Pay close attention to the value those may add to your life and business. Find ways to personalize that information and how to best apply it, in order to improve your business or day to day life. Most importantly, apply it right now. Do it while the information (and inspiration) is fresh in your mind.

  1. Research the Event Beforehand

Research the event you’re planning on attending before you go. Some valuable information you’ll want to note is the keynote speakers, breakout session topics (and which ones you want to go to), available workshops and any additional fees there might be (food, parking, etc).  Find out the size of the event as well so you know how many business cards to bring!

  1. Set Achievable Goals

After listening to speakers at your event, it’s important to apply what you’ve learned to your life. A great way to do this is to set new goals for yourself or your business. Setting realistic, “SMART” goals is a great way to ensure you act on them. SMART stands for Specific, Measurable, Attainable, Realistic and Time-sensitive. Figure out who is going to do what, where, and by when while setting your goals, and it will be easier to achieve them as well as see what was effective and what wasn’t when looking back at results.

  1. Take Notes and Ask Questions

Finally, take notes on anything that is relevant or inspires you while listening to speakers. Don’t be afraid to ask questions! Be an active participant in discussions. It’s a great way to connect with other audience members as well as the speakers.

For more helpful networking advice, be sure to check out the infographic below!

Infographic courtesy of What’s Up, USANA?

Succeed At Your Next Business Event

13568838_10210251683992010_2184923627438616281_oThis article was contributed by Samantha Thayer, Education and Outreach Specialist at USANA Health Sciences. For more information, find her on their blog at What’s Up, USANA? or on Twitter @USANA_Samantha!

 

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How to Take Advantage of Working From Home in the Summer

Working from home in the summer

Taking full advantage of working from home in the summer by taking client work out on the back deck.

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible.

Here’s our guide for taking full advantage of the perks of working from home in the summer.

Take your work outside

Make sure to take advantage of the nice weather in the summer! Taking your work outside with you for even just a small part of the day, like checking emails on the porch, reading from a park bench or taking a phone call from an outdoor café, helps to recharge your focus. Better yet, being present in nature can even offer you some great inspiration!

Do work earlier or later in the day to carve out free time during the best daytime hours

Working from home often gives you more freedom and flexibility with your time. During the summer months you can take advantage of hitting popular attractions like a waterpark or amusement park when they tend to be less crowded. The key to finding time for these mini “day-cations” is to get your work done earlier or later in the day so you have free time during the best daytime hours.

Multi-task by picking an outdoor meeting location or taking a call from the park

As we mentioned in a previous point, taking a business call outside can give you that extra time in the sunshine. Whether you’re a single adult working from home just looking to get out and enjoy the summer days, or a work-from-home mom trying to entertain your kids while taking care of work, getting outside is a great way to multi-task!

Work hard and efficiently to maximize your free time to enjoy summer activities

It’s always important to work hard and efficiently to make the most of your time and earn the respect of your clients and customers. However, the summer months offer an additional incentive for maximizing free time – you can spend it doing fun things outside. This means giving your work your complete focus until the tasks are complete, and then fully enjoying the time you get to unplug!

Do you work from home? How do you take advantage of summer weather and activities with your flexible work schedule?

 
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Posted by on August 8, 2016 in Business & Success, Life

 

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Life Inside a Chaos Bubble

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Life Inside a Chaos BubbleRecently I used the term the “Chaos Bubble.” It happened during a conversation in which I was describing how some people whose time is in such high demand actually become immune to the whirlwind of chaos surrounding them. So to properly define this new concept, a Chaos Bubble occurs when the heavy demands of your work and hectic lifestyle create a protective layer to the outside world and insulate you from the chaos.

I’m of course basing this off of several people I have met who have the “luxury” of experiencing this Chaos Bubble phenomenon. These people are in such high demand that their email and voice mail are consistently filled to capacity. Not a single new message can be received. Their phone rings but almost always results in a missed call due to a dead phone battery or because they’re in and out of meetings all day. Their secretaries or personal assistants are the gatekeepers. If you need input or an approval, your best bet is to get the message to their #2 or risk it bouncing off this Chaos Bubble never to be seen, heard or so much as acknowledged.

To reach such a threshold where chaos becomes a protection and no longer a threat, first takes going through many uncomfortable, and at times unbearable, levels of chaos. It’s fairly comparable to being in the eye or a hurricane. Outside of this inner circle a fierce storm of mayhem is constantly brewing, but inside all you experience is an eerie silence and false sense of calm. To get inside this eye, you may spend years being whipped by the winds and swirled around to the point of not knowing which end is up, but once you make it to the inner circle, the chaos spins around you—not within you.

For the most part, chaos is an unwelcome and heavily avoided part of life. But when the dinging and ringing of emails, iPads, cell phones and calendar reminders reach a high enough volume, they have the ability to create a white noise that cancels out their sounds all together—leaving just you and your thoughts inside your own Chaos Bubble.

 
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Posted by on August 1, 2016 in Life

 

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4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

4 Reasons to Keep an Updated Resume

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally hard to predict and either could land you unexpectedly unemployed or with the immediate need to find another job.

By keeping an updated resume, you won’t be overwhelmed by the task of updating it with a decade or more of new work experience, or worse yet, creating a completely new one from scratch. This is a major time savings when time is of the essence!

Simply put, the power of keeping a polished resume throughout your career can be more valuable than you think. Take a look at these 4 reasons to keep an updated resume, even when you’re not looking for a job.

Resumes are used for more than just job hunting

Keep in mind that a resume serves far more purposes that just landing a new job. If you want to apply for an award, toss your hat in the ring to be a guest speaker or be considered for a promotion within your current position, an updated resume may be required. By keeping an updated resume, you’re that much more prepared to jump on these opportunities as they arise.

It helps you see areas that might need strengthening

Could some continuing education or an industry certification help give you more of an edge in your professional field? As you update your resume periodically, you can see areas that may need to be strengthened in order to keep up with your peers. As much as your resume is a snapshot of your past work experience and qualifications, it can also serve as a road map to your future professional goals. If you take the time to review it frequently, you will see the potholes that need a little filling.

You may not be looking for a job, but a job could be looking for you

Headhunters and hiring managers might see your qualifications (like on social media platforms such as Linkedin) and approach you about a job opportunity. By keeping your resume updated, you’ll be able to quickly act on such an offer without hesitation. This is all the more reason to also keep your Linkedin profile updated along with your printed resume. They duplicate essentially the same information, so it’s hardly any additional work, especially considering the potential gain from doing so.

If and when you start a new job search, you’ll be glad you kept up with it

Updating a resume that is twenty years old is far more overwhelming than one that is updated every year. Plus, think about all the details that are sure to get lost over time. Can you recall all of the responsibilities and achievements from your first job from memory? Not likely. If you commit to capturing this information on a yearly basis, your resume will stay up to date and comprehensive of all the amazing things you have accomplished in your career thus far. Best of all, whenever you find yourself in need of a resume, it will be as simple as pulling up the file and glancing over it for a quick review rather than blowing off a pile of dust and trying to recall details of your job from several decades prior. Your future self cannot thank you enough for this!

When’s the last time you took a critical look at your resume? Share whether you do or do not have an updated resume and why by commenting below!

 
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Posted by on July 25, 2016 in Business & Success

 

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Why a Basic Knowledge of Photography Will Improve Your Public Relations

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making quality content that much better.

So what are the basics of what PR professionals should know about photography? Here are for instances when photography can help to improve your business’s PR strategy.

No Image No Story

Without an image, your story feels incomplete. People want to see something in addition to reading something (even if the visual is the title of the article, like we often do here). It captures a reader’s attention and stands out more than just all words. It also makes it easy for a reader to get a sense of what the story is about before reading it.

Depending upon your resources and how large a PR company you have, you can often outsource or hire a professional photographer to work on projects. There are times, however, when there is no budget to outsource or you have multiple projects and not enough employees to cover all your events. In either situation, this is when having a basic knowledge of photography skills will be a huge asset. You can dive right in and capture some great images yourself!

Even a simple, stock image can help your article to look more interesting and polished.

Even a simple, stock image can help your article to look more interesting and polished.

Stock Image Gallery

As we mentioned in the previous point, sometimes you can afford to outsource your work to a professional photographer for certain projects. And creating a stock image gallery for your PR Firm is one of the most valuable ways to utilize professional photography again and again. Quality stock images can be used on your website, social media, marketing materials, blogs, newsletters and much more. Most importantly, they are exclusively yours. No one else will have them and you won’t have to worry about copyright issues.

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it's uniquely ours!

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it’s uniquely ours!

Clients and Events

Often in the PR field, you will be asked to photograph important clients or events, meaning you need to have a basic understanding of photography to capture these moments with quality shots. During events, people won’t often pose for multiple photographs (or pose at all), so it’s important to capture usable images on the first try – you won’t get a second chance. It’s highly disappointing to both you and your client if you host an incredible event without a single good photo to promote your work.

This image was captured at a client's charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

This image was captured at a client’s charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

Blogging

We know that blogging is a powerful marketing and branding tool that is valuable to your business is so many ways (we’ve written about it a lot). When it comes to a great blog, you need at least one image to draw readers in and help them connect with your message. Especially when your blog is shared on social media, this visual will create a much more aesthetically pleasing post that stands out in newsfeeds. Even the most catchy title and creative description will get lost in the noise without a photo to complement the words.

Do you work in PR or use PR strategies to grow your business? If so, let us know if this was helpful by commenting below!

 
 

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Independence Day

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!

This month is particularly meaningful as I look back on the very first steps I took on my entrepreneurial journey (nearly 5 years ago!) and reflect upon where my personal “Independence Day” has led me since this day in 2011. 


Beautiful Young Woman with USA Flag

I declare today to be Independence Day—my Independence Day. I’m aware of the irony of celebrating my personal independence on a day that our entire nation also celebrates its independence. But what could be more appropriate?

There are two reasons that call for this special occasion. I am celebrating my last day  working a desk job AND my first day of being my own boss. Both are as exciting as they are scary. Since I like focusing on beginnings not endings, let’s place our focus on the latter reason.

Today is a date I first set two weeks ago with HR when I decided I was going to take the leap (hopefully not the plunge) to branch off and put my entire heart and soul into launching my own public relations firm, Bennis Inc. It was an arbitrary date at the time, but has since become my hope, my inspiration…and now, my Independence Day.

As per handbook policy, I had to give two weeks notice to leave the Department and remain within good-standing plus it was a payday so I knew I wouldn’t have to wait around for my final pay check. It made sense. For the past two weeks, day by day, it became the light at the end of the tunnel. Some days I felt like there was so much to get done before this day that it was like being sucked into a jet propeller. Other days I felt like time simply stopped moving altogether.

No matter what it felt like, it was 14 days, 336 hours, 20160 minutes of planning, preparing and waiting. In those moments, I grew by at least seven years. I did things that people decades older than me have never had to tackle, and maybe never will. I rolled over my minuscule retirement fund into a Roth IRA. I hired a tax attorney to incorporate my business and get me prepared for a whole new experience when it comes to taxes. And I started pounding the pavement, putting myself out there and finally telling people about this business I’ve been building from the ground up since college.

I realized I have never before officially declared my independence as an entrepreneur and business owner, though I have been one for almost three years now. I always felt like I had to hide it or refer to it as a “side business” so as not to appear like a conflict of interest with my day job or schooling.

Well, that all stops today.

Today, I am officially open—open for business and open to praise, criticism, success and defeat. But it feels great. I feel like I’ve finally woken up and am taking my first deep breath of fresh air. I can’t wait to see where this Independence) Day will lead!

 

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