RSS

Tag Archives: Business

What Building a Home Has Taught Me About Project Management

Right before we broke ground after a long and cold winter.

Right before we broke ground after a long and cold winter.

I feel fortunate and excited to announce that we are just two months out from the completion of our new home. Building a custom home has been a long-time dream that was made possible only through sacrifices and hard work from both my husband and me as well as through many generous and talented people in our lives.

It’s been quite a process that I can only describe as thrilling, overwhelming, humbling and surreal. It required meeting at least once per week with our project managers to make countless decisions and to attempt to balance a budget that was expanding faster than our toddler during a growth spurt.

Although each home our builder creates is custom from start to finish, there is a clear process in place that keeps things moving while allowing for adjustments to be continually made as needed. It’s quite impressive! My husband’s background is in civil engineering, so he had a better understanding of how this whole “construction thing” worked. Still, it was an equal learning experience for both of us.

And I learned a lot.

As a Public Relations consultant, I often play the role of “project manager” for my clients. I scope the project, divide tasks, manage budgets and meet deadlines. While the soft skills of PR are different than the hard skills of the subcontractors working on our home, I found many similarities as to how they effectively approached each project.

Through our personal home building process, I developed a deeper understanding of what it takes to be a good project manager and how to advocate for your client’s best interests. Of course I want to take this knowledge and use it to benefit my own clients. Here are the most valuable lessons I now plan to further incorporate into my own business:

The decision to start a project is only the first of countless decisions

When we made the decision to build a custom home, we took a deep sigh of relief that this variable was now a known. However, it’s foolish to praise yourself too much for this major life decision. It’s merely the first of countless others you must make to complete the project. The best piece of advice I gained from this experience was to stay committed to (and interested in) the project – even when there are setbacks and standstills.

This applies to my clients, whether we are working on new website content, implementing a social media strategy or creating marketing materials, remember that all of these projects will require many, many decisions. If you are not in a position to give the project the attention it requires, consider whether now is a smart time to begin the project altogether.

A picture of the stone in progress.

A picture of the stone in progress.

Know Your Critical Path

In construction, there is a clearly outlined critical path of smaller tasks that must be completed in a specific order and meet specific deadlines in order to keep the project as a whole on track. The importance of knowing your critical path applies far beyond construction alone.

I now have a renewed appreciation for beginning each project with a shared understanding of its critical path so that the client and any outside vendors are aware of the valuable role they play and how their deadlines affect so many others.

Be prepared for setbacks – and to hustle to make up time

So often the phrase that runs through my mind on projects is “I’m hurrying up only to wait.” What I mean is I often feel like other people involved in the project delay critical pieces and then when they finally deliver, they expect an immediate turnaround from me. You can surely see how this would be frustrating.

Through home building, I have learned that this is far from a unique problem. Whether it’s Mother Nature or another subcontractors holding up the show, inevitably other workers will be expected to expedite their results to make up for lost time. And sometimes this rush is for nothing as other factors hold up the next piece of the project anyways. Frustration – yes this is a shared feeling across all projects regardless of size or industry!

“Now” is always the best time to voice a concern

One day on site, my husband was walking through our home and had an idea to make the opening to our dining room even more “open concept.” This would, however, require cutting down the existing framing that had been put into place not a day or so sooner. We hesitated, considering the small inconvenience this would cause a worker; however, our project manager quickly spoke up. Within the next few minutes, the wood was cut back and repositioned to create the larger opening. That’s all it took at this point in the project.

What I learned was had we waited until there was drywall in place before voicing our concern, the fix would have required far more time and manpower. Worse, we may have chosen to live with the wall as it originally was and always wondered “what if.” From this example, I gained the lesson that right now will always be the best time to voice a concern. Waiting until you send the project to print or hit send on the email is too late. Speak up now – and don’t worry, people will be sure to weigh the pros and cons for you if the request is going to require more than just a few minutes to correct.

These blueprints show both the bare bones of the project as well as some special details we hand selected.

These blueprints show both the bare bones of the project as well as some special details we hand selected.

The framework provides structure, but the details provide character

Finally, the process of building a custom home gave me an appreciation for both the framework and the finishing details. While I was happy to finally break ground, I wasn’t overly excited about a big cement hole. Nor was I particularly excited to select an HVAC system or frame out our low voltage wiring. When I finally got enthusiastic with the project was when I was able to select things like the marble for our kitchen or the style of our built-ins.

I realize now, more than ever, that these less than exciting details will be the ones that keep me comfortable in our home throughout the years. I may not always see them, but I will certainly appreciate the value they add. The framework and more technical details to any project may not be artistic, but they are necessary for achieving the end result. The details are where you truly define character and add personality. Regardless of what gets you excited, both must work in unison to deliver a functional and attractive finished product.

What other pieces of advice on project management could you add to this list? Share your thoughts by commenting below!

 
2 Comments

Posted by on June 29, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Ways to Create a Culture of Empowerment (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author’s bio below to learn more and connect!

————————————————————————————————

5 Ways to Create a Culture of Empowerment

Empowerment

If you’re tired of obscure strategies about more meetings and holding monthly birthday parties, try out some of our ideas to help your team feel empowered (and maybe even a little inspired). While communication and making sure employees feel heard are important, they are hard to quantify. The five tips listed below can help you take empowerment out of theory and put it into practice.

Give Snaps

This idea is a twist on the usual public acknowledgement idea – and it was inspired (without any shame) from the movie “Legally Blonde 2: Red, White and Blonde.” Everyone on the team writes down something positive about another member of the team and puts it into the “snap cup.” In my former office, it was a pineapple bowl.

Then the facilitator of the activity reads each compliment out loud, and everyone gives snaps (literally snapping their fingers) for the person being acknowledged. I sometimes ran entire snap meetings centering on just one team member. It may seem like a silly idea, but I saw my team start looking for positive things in one another – and then expecting great things. It was a simple, non-threatening way to create an environment of positivity and to form a stronger team.

Pass the Mic

As the leader or manager, it’s easy to monopolize meetings with all the important things you have to say. But when your team only hears one voice, they become stagnant and can start to feel disengaged. There’s no better way to get them engaged than to give them the floor. You can either ask for volunteers or make assignments, but every team meeting should include some kind of training from at least one team member.

You can outline parameters for the kinds of training you’re looking for, but if you really want employees to take ownership, leave it as open-ended as possible. I’ve seen employees read “The Giving Tree” or turn the culminating battle scene in “Braveheart” into an inspiring message about taking risks and going for it. And the best part of this practice is that you, who are usually the one filling everyone else’s cup, get a chance to be inspired as well.

Give Feedback on the Spot

Employee surveys are just fine, but if you want to see immediate results and truly empower employees you need to speak up when you see something happening. If a team member just went out of their way to make a customer happy, go out of your way to make sure they get acknowledged for their efforts. If someone found a creative way to resolve a recurring problem, give them props and ask them to put together a training to share at a team meeting so everyone can benefit from their resourcefulness.

And encourage everyone in the office to do the same. You shouldn’t be the only one giving feedback. This is a discipline, though – it doesn’t simply happen. Set alerts on your calendar to remind yourself to look for on-the-spot opportunities. Once you start looking every day, it will become a habit. And this habit puts that open communication you’ve been striving for into practice.

Use an App

When it comes to employee empowerment, there’s an app for that. Motivosity is a program designed to automate, track, and facilitate employee engagement and acknowledgment. To have a truly collaborative workplace, you need to have a culture of empowerment and creating or transforming a culture takes discipline. Motivosity helps you get there.

From birthday and work anniversary acknowledgments to peer-to-peer rewards, this website/app combo streamlines your empowerment program and reminds everyone to give props to their coworkers. Motivosity also provides a fun, engaging way to capitalize on the competitiveness of your team by turning company and team goals into a game. And the program tracks everything that happens, which helps you identify which strategies are working and which ones are a waste of time.

Give Them Some Control

One of the best ways to help an employee feel empowered is to give them control over some aspects of their professional life. Whether it’s letting them decide how to transform the office break room or giving them the option to work from home part of the time, a sense of control can be more powerful than a raise.

Letting employees have input – especially in regard to their work schedule – shows you trust them and value their contribution. Remote work is becoming more common, especially for PR-related roles like social media managers and bloggers who rely solely on the Internet. And the benefits in regard to employee satisfaction and productivity definitely outweigh any perceived risks.

Whatever you decide to do to create a more inclusive, empowered workplace, make sure to be consistent and keep it going. Stopping and starting random initiatives only erodes trust and enthusiasm. While there isn’t one magic answer for helping your employees feel appreciated, you can start making a positive difference by implementing simple, concrete strategies that get everyone involved.

FullSizeRender

 

About the Author: Sarah Pike is a freelancer and teacher, with a slight productivity app obsession. When she’s not writing or teaching, she’s probably reading about career-pathing and wellness. She also enjoys following far too many celebrities than she should on Instagram. You can find Sarah on Twitter at @sarahzpike.

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

9 Quick and Effective Ways to Relieve Stress During the Workday

stress

One area of my life which is a constant work in progress is managing stress. As an entrepreneur, wife and mother, you simply cannot avoid all the triggers that can cause you to worry or feel anxious. I will also admit that my desire to have things fit into pretty little boxes in life doesn’t help in this effort one bit.

Throughout my workday, I can feel subtle signs of stress creeping in. My shoulders get tense, I hold my breath and I get easily distracted. This is something I can’t – and shouldn’t – push through. I need to address the root of the problem and take action to relieve my stress. It’s the only way I can change this mindset and get back to working effectively.

Can you relate? If you have ever experienced stress at work (or even at home), here are nine techniques you can put into action quickly and discreetly to let go of this tension and get on with your day.

Take one minute to simply breathe

When tension sets in, one of the most common reactions is to hold our breath. Do you remember the last time you took a deep, conscious breath? Try it right now. Breathe in and out slowly three times. Not only will this drive oxygen to your brain, it will also give you a brief moment to collect your thoughts and reflect on what’s really weighing on you. I personally tend to carry stress long after that stressful moment has ended, leaving me feeling anxious and “off” for the rest of the day. A few deep breaths can do wonders for restoring a peaceful mindset.

Do a quick stretch

Even at your desk, you can get in a discrete but effective stretch that won’t draw too much attention to you (and make your co-workers wonder why you’re in a full on yoga pose in your cubicle). Lift your arms over your head, look side to side and pull your arms forward while looking down. Focus on whatever seems tight and tense. Stretching, combined with breathing, will get your blood moving and help you to feel more alert. It will also relieve stress.

Get outside

If you work in an office space that lacks windows or natural light, make getting outside for a few minutes throughout the day a priority! Sunlight, fresh air and new scenery are all great stress relievers. This will also boost your mood. If you are feeling particular stressed or tired, get outside and take a few minutes to reflect on how you can improve what’s getting you down.

Mentally list a few things for which you are grateful today

When we’re stressed, we tend to only focus on the problems of our day, but forget about everything that’s actually going right. Make a mental list of all of the positive things you’re taking for granted and appreciate the little blessings of the day. Most of what we’re stressed about are first-world problems anyways.

Browse a collection of inspirational quotes

Over the years, I have compiled a folder on my computer that consists on inspirational quotes. These cover all topics imaginable and are from authors old, new, famous and unknown. Whenever I’m feeling stressed or uninspired, I turn to these quotes. In just a few minutes, my mind is no longer on whatever was bothering me and I have a renewed positive outlook. I highly recommend trying this!

Make positive small talk with a co-worker

As an introvert, I have never been fond of small talk, but I promise it can do wonders for relieving stress. Talk to a co-worker, friend or complete stranger and keep the conversation light. Talk about the weather, plans for the weekend or a funny show you recently watched. When I’m stressed, I love talking to someone who knows nothing about my problem and is simply happy to see me. Realizing there are other, wonderful things in life aside from we are I’m worrying about is a refreshing reminder to not overlook the good all around us.

Look at photos of happy memories

Similar to keeping a folder of inspirational quotes on your computer, keep a folder of some of the best memories – family vacations, weddings, holidays and birthdays. When you are feeling stressed during the workday, take your mind to a positive place and reflect upon happy memories. This will give you a brief distraction while reminding you that the big things in life are really the small things. Tip: Limit each folder to no more than 20 or so photos so that you don’t risk browsing photos for hours as a means of procrastination.

Enjoy a healthy treat

People respond to stress differently when it comes to appetite. Some have no desire to eat at all, which can leave you tired and weak. Others crave junk foods as a coping mechanism, which is equally as detrimental. No matter what camp you’re in, you could benefit from eating a healthy snack when you need a stress relief. Why? These nutrients will provide your body with fuel to combat stress, grant you a break from whatever task you’re working on and give you the peace of mind that you did something good for yourself.

Get off social media

Finally, resist the temptation to turn to social media for distraction. Social media is a great platform for personally connecting with people, but it can also be a stress and anxiety inducer. Have you ever been casually browsing social media and feel your mood worsen? You are not alone. Many people experience this effect as they see the “highlight reel” of everyone else’s life and compare it to their own. Combine this with already being stressed out about other things going on in your life and you have a recipe for disaster.

Stay away from social media and anything that might tempt you to compare yourself to someone else. Everyone’s journey is unique. Instead, relieve your stress by practicing any of the techniques mentioned about (or combine two or three for added effect)!

How do you relieve stress during the workday? Share your tips and tricks by commenting below!

 
3 Comments

Posted by on June 15, 2015 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Lessons My Cat Has Taught Me About Entrepreneurship

pinot life lessons 1If you’ve read enough posts on the Bennis Inc blog, you’ve likely stumbled upon the mention of my Russian Blue cat, Pinot. She has been a key member of my staff since before I made the entrepreneurial leap to take my business fulltime. I’ve kept a sense of humor as to how Miss Pinot “assists” in my business, but let’s be honest, she’s more of a figurehead than a worker bee.

As I approach the fourth anniversary of quitting my 9-5 and pursuing my dream of running my own business, it’s only fitting that I also reflect upon what my snarky mascot has taught me about maintaining a work-life balance, making tough decisions and keeping a sense of humor about it all.

Enjoy these five lessons that my cat has taught me about entrepreneurship!

Know when to spring into action and know when to lay low.

Pinot has two settings: rocket ship and ancient sloth. When there is a task on her to-do list, she tackles it with urgency. Anything else that is not deemed as necessary of her attention, she barely opens an eye. Certainly this is an extreme lesson for any business owner to fully embrace, so let’s water it down a bit.

I apply this Pinot philosophy by jumping on any task I can complete that day. I’ve made a conscious effort to “eat my frogsand clear my bandwidth early and often. In contrast, I’ve also learned to not rush to complete those tasks that are awaiting important details from other people, are not deemed urgent or could potentially cost me time without the guarantee of payment. Thanks to Pinot, I know how to choose when I spring into action or lay low to remain efficient with my time.

Make time to care for yourself daily.

Pinot can often be caught leg in air, in the middle of a very intense bathing routine. She prioritizes the hours she spends grooming her coat and sharpening her claws. While 6+ hours out of anyone’s day is far too much time to devote exclusively to maintaining yourself, there is a lesson to be learned here.

pinot life lessons 2

Thanks to Pinot, I’ve embraced the habit of treating my body to some sort of exercise daily. I also make time for life’s little luxuries like a haircut, trip to the nail salon or browsing a store so long as my other work tasks for the day are complete. It’s my reward for efficiency and my motivation to push through challenging tasks.

Manage your own agenda…unless you really, really need something.

Pinot is like that roommate that you never really run into, yet you know they still live with you because of the random items they leave scattered around. In Pinot’s case, this is mostly litter and fur. Pinot manages her own agenda and rarely comes to me unless she really, really needs something – i.e. food or belly scratches.

I perceive the value of this lesson to be the importance of working independently, yet not being shy about asking for something when you need it. I aim to make my clients’ lives easier by not having to micromanage me. When producing content, I do need their initial input. But all I ask for is simple bullet points or fragments of ideas. From there, I work independently to weave this into a final product they’re proud to share with the media, on their website or with their social networks.

If you’re not getting the attention you need, insert yourself until you can’t be ignored.

To add to the point I just made above, when you do really, really need something from a client in order to do your job, be assertive and follow-up with them until you get the answers you need. Pinot has the skill refined into an art form. Anyone who owns a cat, or has even been around a cat, you know how they insert themselves into your space until you can no longer choose to ignore their presence.

Pinot has laid across my laptop as I type, waved her tail in front of my eyes and tucked herself tight up against my arm so I cannot do anything but breathe without acknowledging her (I think she’s working on a tactic for that breathing part, too). Sometimes what Pinot wants (i.e. treats) I can’t give her or she doesn’t need at that time. I verbally or non-verbally tell her no and she moves on. This is an incredibly valuable lesson in business.

I’ve written about how a no is as good as a yes. As a business owner, we need answers to move forward. Even if that answer is a no, it is still better than no answer at all. With Pinot as inspiration I (more tactfully) follow-up with contacts until I receive an answer and the ability to move forward

Prioritize and capitalize on any opportunity to nap.

If there is one thing cats are good for, it’s napping. I believe the average cat racks up about 17 hours per day of Zzzz’s. That’s no joke! Personally, not only does that much sleep sound terrible, but I’d have no time to accomplish anything else. Instead, this is another Pinot lesson I take with a grain of salt.

I have learned the value of a good power nap in the afternoon when the opportunity presents itself. So often, my energy wanes as my mind is burnt out from the morning’s writing, conference calls and networking meetings. Rather than guzzling caffeine and pushing through the wall, I devote no more than an hour (often less) to shutting down completely. Everyone responds to napping differently, but for me, and many other effective leaders throughout history, a nap breathes a fresh breath of air into the day. I am able to do far more quality work when I awake compared to the unenergized and unfocused work I would have accomplished without napping.

Which one of Pinot’s lessons is your favorite? Share how you will or already do apply this wisdom to your career by commenting below!

 
3 Comments

Posted by on June 8, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Finding Balance as a Work at Home Mom

balance

Life is like riding a bicycle.. To keep your balance, you must keep moving.

A while back, I used the term “Hybrid Mom” to describe my work-life scenario since my son Holden entered the world in May 2013. Now just over two years since I adjusted to this new (and wonderful) role as a Work at Home Mom (WAHM), I’ve learned quite a few things about maintaining, as well as losing, the balance between personal life and professional life.

Because of some smart and strategic adjustments I made in recent months, I feel like I have been better able to balance my “mompreneur” responsibilities as well as dedicate some time just for myself – which is so very important for an introvert.

In reflecting on what has contributed to this positive change, I pulled together some key pieces of advice I would offer any fellow mom (whether you work at home, from home or outside the home). In fact, it’s not limited to just moms at all! For anyone who is looking to improve their time management, organization and work-life balance, I offer you these tips that have personally made a difference in my life.

Wake up early

I’ve always been a morning person (who also prefers afternoon naps), but that doesn’t mean I choose to get up at a crazy hour to get a jump start on my day. I’ve found that unless I have a special project or deadline, waking up just a half hour before the rest of my family is all the time I need to get organized and acclimated with my to-do list.

How do I use this time? It’s a well-rehearsed routine that makes me efficient, focused and energized. I begin with a big glass of water (it wakes me up mentally and physically). I then organize the items I need to make my breakfast and Holden’s breakfast so it flows like an assembly line. Finally, I dedicate the rest of my time to cleaning up my inbox, completing reoccurring tasks and prioritizing the other tasks that must get done today. Then, when the rest of the family begins to stir, I am alert, relaxed and ready to give them my full attention.

Be fully present in each moment

This piece of advice is so critical and one that I have to consciously follow every day. Before I found a good sense of balance between work life and family life, I never felt full present in either scenario. I was either haphazardly checking emails while “pretending” to be engaged with my son. Or I was using his nap time to tackle household chores when really I should be focusing on work tasks during these quiet hours.

Now, on the days when I have the pleasure of having Holden at home, we spend the mornings at the YMCA or at the park where my cell phone remains out of sight. Trust me, I dive right into work tasks as soon as he’s tucked in for his nap, but during those precious moments when his attention is all mine, I try and do a much better job of returning the favor.

On the days when Holden is happily playing at Grandma’s or at daycare, I remain focused and efficient so that I clear as much off my to-do list as I can. This also allows me to be more present when I am with my family. And while I enjoy working from home, rarely do I turn on the TV or surf social media during this undivided work time. I remain present in this moment as well.

Grow your relationship through your hobbies

Each and every day, I like to be active in some way. This can range from a challenging long-distance run to simply checking in with Mother Nature on a walk to the park. I also prioritize spending quality time with my husband to catch up on what is going on in each of our lives. I’m fortunate to have a spouse who shares my love for physical activity as this allows us to do both of these things simultaneously.

Every Sunday we take a family run (Holden gets to cruise along in the jogging stroller) which is when we talk about anything and everything. At the end of 45 minutes or so, we have accomplished a killer workout and caught up on things that have been weighing on our minds and hearts. During the week, we take a walk in evenings and when weather isn’t in our favor, we utilize the YMCA’s free childcare while we engage in some friendly competition in the gym. I’m extremely grateful for this shared hobby for it strengthens us emotionally as much as it does physically.

Ask for help

Out of all the pieces of advice, this one seems to be the hardest for mothers to put into practice – myself included. For 12 months, I balanced caring for Holden fulltime, 7-days a week while steadily growing my Public Relations business. I managed to get everything done in a day, but it was a house of cards waiting to blow over. I was more stressed than I realized and forgot how to relax, unwind and do something for myself.

In September, I finally had the realization that I could ask for help! I found a great in-home day care center that Holden absolutely loves. He started with going just two days a week and now he goes three days a week while my mother-in-law watches him another day. This gives me four dedicated work days! On those days, I feel like a true entrepreneur running her own fulltime business and conducting client meetings. On the one day a week (plus weekends) that Holden is home with me, we fully enjoy our time together far more than when I was striving to “do it all.” Asking for help is something to be proud of, not ashamed. It’s been a huge part of restoring my balance between work and family.

Outsource when you can

Similarly to asking for help, I have learned the value of outsourcing tasks when it makes sense to do so. It’s become my personal policy that when something does not bring me joy, make me money or improve my physical/mental/spiritual health, it’s acceptable to consider outsourcing it (there will be exceptions to the rule, but you get the gist). I cannot describe how happy I was the first time I outsourced cleaning my house. In two hours, my house was cleaner than it has been in my three years of attempting this feat. I used these same two hours to take on some new client work which actually earned more than what I paid to outsource the cleaning. Why did I wait so long to do this?!

My husband and I still keep up with light housekeeping on a regularly basis, but we agree that outsourcing the deep cleaning once a quarter to someone who does a better job, in less time and for less money than what we could is a no-brainer. Additionally, I’m happy to provide this income opportunity to for someone else (who doesn’t despise housework as much as I do).

Clear your slate every night

I don’t let clutter – whether this be actual physical clutter, email clutter or mental clutter – build up beyond the end of the day. Every night before bed, I put away my toddler’s toys, fold the laundry, clean and put away the dishes and clear out my inbox. Inevitable emails will come in after I shut down for the day and there will be new household tasks awaiting me in the morning, but by not letting anything slide over from the day prior, I significantly reduce the stress with the start of the day.

Just like anything in life, if you keep up with the little tasks as they present themselves, you prevent them from piling up into bigger, seemingly unsurmountable tasks later on. This applies to chores, work tasks, errands and of course bills. If it can be done now, do it now.

Always go to bed together

Finally and most importantly, my husband and I try our hardest to “go to bed together” each and every night that we can. There are many nights where my husband, in particular, will need to stay up late to catch up on work, but when I turn in for the night he comes and lays with me until I fall asleep. This still provides us with important bonding time and we have some of our best conversations during these moments. Ending our day together helps keep us on the same page and in touch with each other’s lives.

Between juggling work, family, hobbies, sleep and relaxation, how do you maintain balance in your own life? Share your tips and secrets by commenting below!

 
 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Write Objectively on a Personal Topic

write objectively

We all have at least one area of expertise in our life. When it comes to sharing this knowledge with other people, whether it be on our website, blog, social media or newsletter, it can be challenging to stay objective and make it relatable to an audience who doesn’t share this same expertise. A similar challenge is writing about ourselves. Of course we know everything on this topic, so how do we concisely convey this information to everyone else?

My clients have various areas of expertise and often challenge me with the task of transforming their knowledge into captivating content. While there is no magic formula per se, I have found several strategies for writing objectively on a personal topic. Let’s take a look…

Do your research.

Doing research on a topic you already know intimately well may seem a bit odd. .What more could you stand to learn? A lot, actually. A simple Google search or browsing the Wikipedia page on the topic will highlight what the rest of the world deems as the most important and essential information.

Additionally, your research may uncover recent news coverage or articles that could impact how others feel about your topic. Preparing yourself with knowledge and being aware of public sentiment is an important first step to objectively writing about a personal topic.

Begin with an outline.

Now that your research has provided you with even more information on your topic of choice, create an outline to help organize your thoughts and highlight the most important points you wish to cover. One of the biggest challenges of writing objectively on a personal topic is boiling the information down to a clear and concise message. Your outline will let you see how your points flow together and if there are any gaps or holes you need to fill.

Hone in on your purpose.

When writing on a familiar and passionate topic, it’s easy to lose touch with the purpose of the content. All of a sudden you have pages upon pages written with no clear “take away” for your readers. When looking at your outline, are you able to quickly identify the main purpose of your writing?

For example, your personal topic might be creating your own bio. Of course you know yourself better than anyone else, but rather than spilling your whole life story in no particular order, you want to strategically pick what it is you want your readers to gain from reading your bio. Do you want to highlight your entrepreneurial spirit, leadership skills or love of education? Hone in on the purpose of your content and carry it throughout your writing – beginning to end.

Edit and simplify.

By this point you likely have way more content than you need. A 5-page bio is a bit excessive even for the President of the United States. Uncap your red pen or turn on the “review” feature on your Word doc and get to chopping. Read your writing out loud and look for redundancies, insignificant details and long winded descriptions that can be eliminated. This will be one of the hardest, but most important steps for creating content that will captivate your readers.

Ask for outside input.

Finally, ask a friend or family member who doesn’t have near the amount of expertise on your particular topic to read over your writing. Their outside perspective is valuable for identifying areas that need more explanation or industry-specific words that need to be defined or replaced with something more common. This input is a great litmus test for how your target audience will also respond to your writing.

What personal topics have challenged you when it comes to objective writing? Share how you overcame this struggle – or ask your questions on how to do so, by commenting below!

 

 
1 Comment

Posted by on May 25, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , ,

A Changing Industry: Why Public Relations is Now Personal Relations

personal relations

Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as we move into an ever-increasingly personal society where we share intimate information with one another every day. Within our social circles, technology has granted us the ability to know what our neighbor had for dinner on Saturday, what our second cousin purchased at a sale on Sunday and the new job a fellow high school graduate accepted on Monday.

No matter how you slice it, we are personally connected and we have grown to appreciate and expect this personal communication. It’s only fitting that Public Relations has caught up with the trend and has moved into the realm of personal relations in order to be more effective and well received.

Let’s take a look at four main reasons why the Public Relations industry is shifting toward personal relations – and how you can utilize resources and opportunities to keep your business ahead of the curve.

There are more ways than ever to communicate with the masses on a personal level

I’ve written about how important it is to highlight the human element within your business and to build your personal brand. Thanks to technology, there are more ways than ever to achieve both of these PR goals easily and fairly inexpensively. Social media is an obvious (and very powerful) platform for connecting with your target audience on a personal level. Finally, us “regular folks” can address a concern or give a compliment to the biggest brands and get a direct – often real-time – response.

In addition to social media, technology has enabled businesses to make even direct marketing a more personalized experience. Mail and email messages not only address the recipient by name but can be crafted to reflect their very specific interests like what car they drive or what street they live on.

As surprising as it may be sometimes to receive an email from a business that knows I have a Russian Blue cat based upon a previous purchase, I love that the offers and coupons are directly relevant to my needs.

Social media encourages sharing the “human” side of your business

I don’t expect everyone to be willing to get extremely personal on social media, but I do encourage you to find a point on the spectrum that is comfortable for you. Whether you are sharing content on your personal profiles or your business’s profiles, you will increase the visibility of your posts by crafting genuine content that engages your viewers.

What this really means is skip the stock photos and use real photos of your staff or pictures from inside your office. Give a face to a name. Don’t just share a link; ask a question or offer an insightful thought that will inspire people.

Social media platforms are getting smarter at weeding out overly promotional content and spam. Avoid getting trapped in these filters by remaining genuine and personal with the content you share.

People don’t want to be sold something, they want to learn something

Think about the websites, blogs, emails and social media posts that catch your attention. Do they engage you because they are trying to sell you their product or service, or do they engage you because they offer information you deem to be valuable. I would imagine the vast majority of you responded with the second option.

Practice “personal relations” by first building trust with your potential customers. Give them useful information at no cost and with no obligations. As an expert in your field you should be grateful for any opportunity to share your knowledge.

Technology provides us with the ability to access information we need right at our fingertips which has evolved us into a society hungry for knowledge. Feed that hunger – and build trust in your brand – by offering useful information to your target audience.

Telling your story is what breaks through the noise and gets you remembered

If you have visited my new website, you will know that my PR philosophy is “Every business has a story. What makes yours stand out is how well you communicate it.” I truly believe in the power of modern day storytelling and I also believe that every business has a unique story or angle that can be their point of differentiation.

As the Public Relations industry shifts toward “personal relations,” telling your unique story is even more important. As a potential customer, yes we need to know what you do and how you do it, but we also now want to know WHY you do it. What inspired you? Where did you gather your expertise? Are you carrying on a tradition or legacy?

The answers to these questions are what will break through the PR and marketing noise that we are inundated with daily and help us remember why we want to do business with YOU over anyone else.

Do you agree or disagree that Public Relations has a growing emphasis on personal relations that is reshaping the industry? Share your thoughts by commenting below!

 
1 Comment

Posted by on May 18, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

 
Follow

Get every new post delivered to your Inbox.

Join 943 other followers

%d bloggers like this: