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4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

4 Reasons to Keep an Updated Resume

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally hard to predict and either could land you unexpectedly unemployed or with the immediate need to find another job.

By keeping an updated resume, you won’t be overwhelmed by the task of updating it with a decade or more of new work experience, or worse yet, creating a completely new one from scratch. This is a major time savings when time is of the essence!

Simply put, the power of keeping a polished resume throughout your career can be more valuable than you think. Take a look at these 4 reasons to keep an updated resume, even when you’re not looking for a job.

Resumes are used for more than just job hunting

Keep in mind that a resume serves far more purposes that just landing a new job. If you want to apply for an award, toss your hat in the ring to be a guest speaker or be considered for a promotion within your current position, an updated resume may be required. By keeping an updated resume, you’re that much more prepared to jump on these opportunities as they arise.

It helps you see areas that might need strengthening

Could some continuing education or an industry certification help give you more of an edge in your professional field? As you update your resume periodically, you can see areas that may need to be strengthened in order to keep up with your peers. As much as your resume is a snapshot of your past work experience and qualifications, it can also serve as a road map to your future professional goals. If you take the time to review it frequently, you will see the potholes that need a little filling.

You may not be looking for a job, but a job could be looking for you

Headhunters and hiring managers might see your qualifications (like on social media platforms such as Linkedin) and approach you about a job opportunity. By keeping your resume updated, you’ll be able to quickly act on such an offer without hesitation. This is all the more reason to also keep your Linkedin profile updated along with your printed resume. They duplicate essentially the same information, so it’s hardly any additional work, especially considering the potential gain from doing so.

If and when you start a new job search, you’ll be glad you kept up with it

Updating a resume that is twenty years old is far more overwhelming than one that is updated every year. Plus, think about all the details that are sure to get lost over time. Can you recall all of the responsibilities and achievements from your first job from memory? Not likely. If you commit to capturing this information on a yearly basis, your resume will stay up to date and comprehensive of all the amazing things you have accomplished in your career thus far. Best of all, whenever you find yourself in need of a resume, it will be as simple as pulling up the file and glancing over it for a quick review rather than blowing off a pile of dust and trying to recall details of your job from several decades prior. Your future self cannot thank you enough for this!

When’s the last time you took a critical look at your resume? Share whether you do or do not have an updated resume and why by commenting below!

 
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Posted by on July 25, 2016 in Business & Success

 

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Why a Basic Knowledge of Photography Will Improve Your Public Relations

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making quality content that much better.

So what are the basics of what PR professionals should know about photography? Here are for instances when photography can help to improve your business’s PR strategy.

No Image No Story

Without an image, your story feels incomplete. People want to see something in addition to reading something (even if the visual is the title of the article, like we often do here). It captures a reader’s attention and stands out more than just all words. It also makes it easy for a reader to get a sense of what the story is about before reading it.

Depending upon your resources and how large a PR company you have, you can often outsource or hire a professional photographer to work on projects. There are times, however, when there is no budget to outsource or you have multiple projects and not enough employees to cover all your events. In either situation, this is when having a basic knowledge of photography skills will be a huge asset. You can dive right in and capture some great images yourself!

Even a simple, stock image can help your article to look more interesting and polished.

Even a simple, stock image can help your article to look more interesting and polished.

Stock Image Gallery

As we mentioned in the previous point, sometimes you can afford to outsource your work to a professional photographer for certain projects. And creating a stock image gallery for your PR Firm is one of the most valuable ways to utilize professional photography again and again. Quality stock images can be used on your website, social media, marketing materials, blogs, newsletters and much more. Most importantly, they are exclusively yours. No one else will have them and you won’t have to worry about copyright issues.

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it's uniquely ours!

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it’s uniquely ours!

Clients and Events

Often in the PR field, you will be asked to photograph important clients or events, meaning you need to have a basic understanding of photography to capture these moments with quality shots. During events, people won’t often pose for multiple photographs (or pose at all), so it’s important to capture usable images on the first try – you won’t get a second chance. It’s highly disappointing to both you and your client if you host an incredible event without a single good photo to promote your work.

This image was captured at a client's charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

This image was captured at a client’s charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

Blogging

We know that blogging is a powerful marketing and branding tool that is valuable to your business is so many ways (we’ve written about it a lot). When it comes to a great blog, you need at least one image to draw readers in and help them connect with your message. Especially when your blog is shared on social media, this visual will create a much more aesthetically pleasing post that stands out in newsfeeds. Even the most catchy title and creative description will get lost in the noise without a photo to complement the words.

Do you work in PR or use PR strategies to grow your business? If so, let us know if this was helpful by commenting below!

 

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Independence Day

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!

This month is particularly meaningful as I look back on the very first steps I took on my entrepreneurial journey (nearly 5 years ago!) and reflect upon where my personal “Independence Day” has led me since this day in 2011. 


Beautiful Young Woman with USA Flag

I declare today to be Independence Day—my Independence Day. I’m aware of the irony of celebrating my personal independence on a day that our entire nation also celebrates its independence. But what could be more appropriate?

There are two reasons that call for this special occasion. I am celebrating my last day  working a desk job AND my first day of being my own boss. Both are as exciting as they are scary. Since I like focusing on beginnings not endings, let’s place our focus on the latter reason.

Today is a date I first set two weeks ago with HR when I decided I was going to take the leap (hopefully not the plunge) to branch off and put my entire heart and soul into launching my own public relations firm, Bennis Inc. It was an arbitrary date at the time, but has since become my hope, my inspiration…and now, my Independence Day.

As per handbook policy, I had to give two weeks notice to leave the Department and remain within good-standing plus it was a payday so I knew I wouldn’t have to wait around for my final pay check. It made sense. For the past two weeks, day by day, it became the light at the end of the tunnel. Some days I felt like there was so much to get done before this day that it was like being sucked into a jet propeller. Other days I felt like time simply stopped moving altogether.

No matter what it felt like, it was 14 days, 336 hours, 20160 minutes of planning, preparing and waiting. In those moments, I grew by at least seven years. I did things that people decades older than me have never had to tackle, and maybe never will. I rolled over my minuscule retirement fund into a Roth IRA. I hired a tax attorney to incorporate my business and get me prepared for a whole new experience when it comes to taxes. And I started pounding the pavement, putting myself out there and finally telling people about this business I’ve been building from the ground up since college.

I realized I have never before officially declared my independence as an entrepreneur and business owner, though I have been one for almost three years now. I always felt like I had to hide it or refer to it as a “side business” so as not to appear like a conflict of interest with my day job or schooling.

Well, that all stops today.

Today, I am officially open—open for business and open to praise, criticism, success and defeat. But it feels great. I feel like I’ve finally woken up and am taking my first deep breath of fresh air. I can’t wait to see where this Independence) Day will lead!

 

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So You’re Different…Just Like Everyone Else

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


So You’re Different…Just Like Everyone ElseAs I continue to define the scope of my Public Relations work – particularly the emerging trends and most effective strategies for my clients, I’ve been confronted with one reoccurring scenario. Every business wants to share the message of why they’re different from all the others. But so often the differences they provide me with read like every other brochure, billboard or tagline I’ve seen time and time again. “We care….We put our customers first…We provide you with the best quality of service.” If you’ve already tuned out while reading that last sentence, you’re not alone. In fact, your reaction is the same reaction such statements receive when they’re placed on any plethora of marketing materials. Either the message is forgotten as soon as something else catches our attention or it’s glazed over altogether, never standing the chance to be absorbed into our subconscious. Neither result is desirable for the businesses who are trying so hard to differentiate themselves.

What makes a business truly different?

Truthfully, at the end of the day…very little. For the most part, products and services can be replicated (even with the best copyright laws and patents in place). There are millions of family-owned businesses with “small town values” representing every size and industry. And words like loyalty, honesty and quality – while all very good things for a business to have – are often read as ambiguous marketing fluff by customers. In very rare cases, a compelling story of how you overcame mountains of adversity to start your business may draw a unique spotlight your way, but inevitably the light will fade and a story of such depth is hard to convey on a billboard or Facebook ad. By focusing your marketing and public relations on answering the question “What makes me different?” you’re missing the question that really matters which is “How can I get remembered?”

Recognize your lack of differences with honesty.

Simply put, people appreciate honesty. The initial and obvious reaction to this fact is to position a company’s honesty and integrity as a “unique value.” But I beg of you to take at least one step outside the box. Customers aren’t easily fooled into thinking that you’re the only honest business on the block. They likely do business with many other people who they would also classify as men or women of integrity. So instead, make yourself memorable by evoking an unexpected emotion or reaction from your audience. With the right communications strategy you can make them laugh, make them think or even make them blush. You may be bold enough to directly say “We’re actually not that different from the other businesses out there,” and catch your audience completely off guard. Being remembered is the end goal and by going against the grain just a little, you’ll have a much better shot at achieving this. So long as you remain honest and genuine with your customer base, the sky’s the limit for creativity!

Actions (and brands) speak louder than words.

Nike is far from the only company that makes and sells athletic apparel. This is a huge industry and really no advertisement or marketing that I’ve seen has fully convinced me that any certain running shoe or t-shirt is all that different from the rest. Even when a seemingly revolutionary product is launched, it’s only a matter of weeks or months until 10+ other companies release their own version of this product, claiming the same technology and benefits. So what does Nike focus on to position themselves as a leader in the industry? Their brand. It’s the swoosh, the “Just do it” tagline, the distinct style of commercials and the carefully chosen celebrity spokespeople who create this solid brand. Instead of contributing to the white noise of long-winded and confusing advertising jargon, Nike has instead chose to build a brand that is so powerful and well-defined that a big white smudge on an all-black billboard is enough for anyone to recognize that as the Nike brand. While they still strive to be “first” and “different” in many aspects of athletic apparel, they know this will only every last so long until the next big thing hits. So instead, they focus their communications efforts on building up what can’t as easily be knocked down – a timeless brand.

You may not be the only one, but you can still be the best one.

Finally, there is one area where you can truly stand out and that’s at the top. By being the best at something, you leave no room for a competitor to join you on this stage. However, in communications the term “the best” is overused, misconstrued and there’s really no form you need to fill out or ribbon you need to receive to make this claim. At all levels and in all industries, there are certain awards that can help back up your claim to fame and provide a great point of differentiation for your business. But regardless of whether you’re hoping to use this title as a future marketing campaign, you should strive to be the best for no greater reason than to serve your people and your business well. There may be many other businesses out there just like yours, but if your customers truly feel like you are the best based on the quality of your service or product, I promise you that they will be back for more!

Whether you’re trying to differentiate your business or yourself, remember that for no other reason than the sheer volume of competitors, being truly different is not always possible. Instead, focus your communications efforts of getting remembered. And with this thought, I’ll close with a final inspiration:

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel. “—Maya Angelou

 
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Posted by on June 6, 2016 in Business & Success, Life

 

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How to Work From Home with a Child

Sometimes food is a necessary incentive to keep the kiddos quiet long enough to make a phone call!

Sometimes food is a necessary incentive to keep the kiddos quiet long enough to make a phone call!

Working from home can be hugely beneficial to growing your business, increasing efficiency and saving money. Where things can get tricky is if you’re not the only one at home during the workday. Yes, I’m talking about those pint-sized “coworkers” called children that can’t yet understand the difference between work time and play time.

For some parents, balancing work and childcare from home is the only way they can make it all happen. If you’re among the lucky ones who can enroll your little one in caregiver program at least 2 days a week, even if just for a 3-hour block of time, you can get a ton done in these golden hours! But what about the other days when your child is home with you like snow days, sick days or holidays? These seem to pop up during the most inconvenient times, turning what should be a simple work task or conference call into an extremely stressful balancing act.

The good news is with a little creativity and flexibility throughout your day, you can indeed find balance in this work situation. Here are some tips to make working from home with your child a success!

Create Fun Activity Kits for Your Little One

Even if you only have a few hours’ notice that your little one is going to be at home with you on a workday (i.e. a stomach bug or big snow storm), you only need a little time to put together some activity kits that will keep those tiny fingers busy (and independent of your attention) as you tackle your most important tasks

For example, bust out the play dough and give them an “assignment sheet” of the shapes or objects you want them to try to create. Create a “craft kit” with all the necessary tools and ask them to create something specific, like a birthday card for a relative. Another idea is to assemble a dress up box with fun clothing items and accessories you have lying around the house (bonus points if it’s something they haven’t seen before!). If you have multiple kids at home, create a contest for the best costume that you will judge once you’re off your call or done with your project. Don’t forget about educational DVDs! Sure, some people may try to make you feel guilty for all that “screen time,” but when you’re in a pinch and just need an hour or so of peace and quiet, you do what you have to do!

Block Off Time for Undivided Attention
Have you ever been wrapped up in an assignment, trying to concentrate, but your toddler is literally tugging on you and begging you for some attention? This is when you know it’s time to take a short break from your computer or phone and give some undivided attention to your little one. Take time to get down on their level and play with your toddler for a while. Yes, this is time you aren’t getting work done, but by investing even just 20 minutes or so into making your kid feel noticed and loved, your reward will be a content child that is happy to play independently again until you can return to him or her.

Utilize Family

To say it takes a village to raise a child couldn’t be more accurate! When you have a young family, you quickly realize the importance of trusted family and friends who live close by. If you can foresee a big project coming up at work or an assignment that will need your full attention, don’t be afraid to ask for help with your little one

A family member, neighbor or friend who is willing to take your child on a walk or simply be an extra set of hands for you in the house, if worth their weight in gold! Not only will you feel calm and at ease while getting work done, your child will also enjoy some one-on-one time with a new “friend” who will make them feel like the center of their world. Even if you don’t have family nearby, build a network of friends and fellow moms who are willing to help you out in an emergency situation. You never know until you ask! I have found people are more than happy to help out a busy mom and give her a few well-deserved moments of peace.

Do you ever have to balance work and childcare on the same days? Share your personal thoughts by commenting below!

 

 
 

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More Than Words: How Visual Content Improves Your Blog

How Visual Content Improves Your BlogBlog posts are one of the most popular and powerful ways to engage your audiences through online content. However it’s not enough to set up a blog, sit back and wait for your audience to flock to you. In order to grow a community of loyal readers, your blog needs more than just quality content. It also needs visual elements to grab attention, reinforce your brand and increase SEO.

Now, the Bennis Inc blog has room for improvement in this area as well! As we strive to do a better job of incorporating more visual content into our weekly posts, we thought we’d share with you five reasons why we know this to be so important. Take a look!

 

Visual content…

Grabs attention, especially when shared on social media

If you want to draw more readers to your blog, it’s important to make your posts look good when shared on social media. Without visual content, people will see a blank square and a snippet of content that may not be enough to stop them from scrolling on by. Set yourself up for social sharing success by always including at least one image per blog that clearly represents the theme of your post, so that when people see it as a thumbnail they know right away they want to read more!

Emphasizes your main points

Visual content is a powerful opportunity to highlight and emphasize the main points of your blog. Much like how we use subheadings to make content easily digested, images and graphics next to each main point help guide readers through your content. Visual content also makes your main points easy to remember and reference again in the future.

Visual content helps shine a spotlight on the main points you want to reader to takeaway.

Visual content helps shine a spotlight on the main points you want to reader to takeaway.

Reflects the style of your brand

Your blog is a direct reflection of your brand and therefore should use the same quality of images you would feel comfortable publishing on your website or social media. Everything needs to work together to reinforce the same message. Use visual content on your blog to create continuity for visitors who are likely to jump from your blog to your website and vice versa.

Captioning the photo with keywords gives search engines another way to find you

Most people know, but forget to fully utilize the fact that the photos you post on your blog are indexed by search engines. This makes visual content yet one more way you can improve your SEO. Make sure every photo you post is named and captioned with your most relevant keywords. Captions are also important for engaging readers and connecting each image back to your content.

Glowing Illuminated Love light photo lamp

We “love” this photo because we took it ourselves! It’s clean, simple and modern, much like the Bennis Inc brand. Plus, it represents something we get to see in daily life.

Provides an opportunity to insert a personal touch (by using your own photos)

Finally, visual content is a great way to let your personality and brand shine through your words. It’s a smart idea to build up your own stock image gallery of photos that share your story. Then, you will always have these available to use on future blogs. By using your own photos, you don’t have to worry about running into licensing issues, plus you’ll further engage your audience with visuals that are far more unique and captivating than those generic stock images.

How do you incorporate visual elements on your blog or website to attract visitors to your content? Share your ideas by commenting below!

 
 

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Delivering Happiness: How to Provide Clients with More Than Just Services

How to Provide Clients with More Than Just Services

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to your clients. Your clients expect to receive quality service and products from you – that’s standard. But what really makes your business stand out is going one step further to provide them with unexpected, but much appreciated benefits. These benefits are the reason people will come back to you time and time again for more business.

So what can (and should) you do to provide more than just your basic goods and services, but to really deliver happiness? Take a look at these four tips.

Tip #1: Share your advice or expertise at no charge

No one likes to feel like they’re getting “nickel and dimed.” It usually takes one a few minutes of your time to share a little extra advice or expertise with your clients. For example, someone might ask for advice on getting more likes on their Facebook page. Rather than stick them with a costly proposal right off the bat, offer one or two simple tips to establish credibility and build trust. You shouldn’t invest too much time in free advice, but giving just a little at no charge will almost always come back to you ten-fold in future business.

Tip #2: Form a friendship…get to know about them, personally!
Solid connections and meaningful relationships are at the heart of every successful business. Keep this in mind as you cultivate your client relationships into friendships. Really get to know your clients and customers. Remember their birthdays, the names of their children and their hobbies. Not only will this give you something to make small talk over at your next meeting, it will also demonstrate your listening skills and attention to detail. Clients who are friends are more likely to be satisfied with your service and stay loyal to doing business with you in the future.

Tip #3: Resolve any issues promptly and for free (as long as reasonable)

Solving a problem promptly and effectively is a great opportunity for your business to create happy clients. Use the “customer is always right” motto and resolve the issue without sticking your client with a bill for it (so long as it’s a reasonable request). Yes, you may lose a few bucks in billable hours, but you will more than make up for it in future business from a happy and loyal customer. (Note: if this proves to be a reoccurring theme with a client, it may be time to weight the cost-benefits of the relationship altogether).

Tip #4: Follow-up to see how they’re enjoying your product/service

Timely and friendly follow-up is key for delivering happiness to your clients. You don’t want to be intrusive or annoying (like that waiter that pops over 7+ times during a meal asking if everything is okay), but regular “check-ins” can help to nip any issues in the bud before they leave a lasting negative impression. Clients may not be inclined to bring up an issue thinking it’s too small to initiate a conversation about it. But if you present an easy opportunity for them to speak up by being the first to ask, you’d be surprised how some little adjustments early on will keep a client much happier in the long-run!

How do you go above and beyond to provide your clients and customers with more than just goods or services? Share your personal thoughts by commenting below!

 
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Posted by on May 16, 2016 in Business & Success, Life

 

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