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5 Ways To Help And Support Employees Coping With Grief (Contribution from freelance writer Jenny Holt)

The following post comes to us from Jenny Holt, who transitioned from a corporate HR career into freelance writing. In this article, she shares her insights on helping employees cope with grief.


5 Ways To Help And Support Employees Coping With Grief

pablo-varela-311608Grieving a deceased loved one is one of the most unbearable things that a person can go through, and it’s even harder to cope with the loss when you have to be at work. In the U.S., workers typically get two to three days off for funeral leave, but according to experts, workers need at least a week to deal with their grief, apart from the logistics that surround a death and burial. Even more troubling is the fact that only 57% of small businesses with staff under 100 employees provide funeral leave. Organizations must recognize the fact that grieving workers need to be given enough time to cope with their loss. Moreover, companies should find ways to help and support their employees during this difficult time.

The effects of grief

According to a study, 75% of mourners said that their ability to concentrate in the workplace has been affected. And while grieving employees may turn up for work after their bereavement leave, these employees are more likely to make poor decisions, put workplace safety at risk, and supervise ineffectively. It’s also common for grieving workers to have difficulty concentrating, become socially isolated from their co-workers, and have lower productivity. For all these reasons, it’s imperative that companies should help their employees cope with the death of a loved one. Not only will it help to ease some of the worker’s personal burden, but it’s also better for the organization as a whole. Here are some tips on how to help and support your employee who’s coping with grief.

Offer an effective bereavement policy

A good bereavement policy includes paid leave for up to a week, extended unpaid leave, and vacation leave. Find out how much paid leave your company can offer and make sure to take into account the cultural differences, as some mourning traditions may take some time.

Don’t rush your employee to get back to work

There is no specific time frame as to when grief ends, so you will have to be flexible with regards to this situation. Ask your employee if they need more time to mourn and offer other work arrangements such as telecommuting or job sharing during this time. It’s important for them to get back into a well-balanced lifestyle and process their grief so when they come back they are truly ready to give 100% for the company again.

Acknowledge the fact that your employee is grieving

Let your employee know that you are sorry for his or her loss. Offer your support during this difficult time and ask if there’s anything you can possibly do to help. Assure the worker that everything is fine at work and that his job is secure and his duties are being looked after.

Create a culture of respect

Ask the grieving employee whether he or she would like you to speak to the team about the loss. Make sure that the team members are not gossiping about the situation, as this can be offensive and stressful.

Offer support

Help your grieving employee to get grief counseling once he or she returns to work. You should also encourage team members to offer their support and thank them for their efforts to support their colleague.

The grieving process can be difficult for any worker, but building a caring and supportive working environment can do a lot as your employee learns to cope with grief. With an effective bereavement policy, you will  help your employees properly cope with grief and sooner return to their job ready to re-engage.

What is your company’s bereavement policy? How could this policy be improved to offer more support to grieving employees? Share your ideas by leaving a comment below!

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Posted by on October 16, 2017 in Business & Success

 

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How to Create the Job You Want

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Now entering my seventh year of managing my own Public Relations firm in Harrisburg, Pennsylvania, I’ve learned quite a few things about creating the job you want.

I was fortunate to have the realization early on in my career that my dream job didn’t exist. If I wanted it, I had to create it. So I did. That sounds simple enough, but I will be the first to tell you it was anything but simple or easy. That’s not a reason to continue with a job you dislike, if anything it should be motivation to buckle up for the wild ride of entrepreneurship, if you feel this is your calling.

Maybe you’re ready to take the leap, or maybe you’ve only just begun to wonder what being an entrepreneur could look like for you. No matter where you are on the journey, let me offer you some advice on how to begin creating the job you want.

Confirm it doesn’t already exist

Do your research! Does the job you want already exist? It’s possible your current company or another company offer a role that’s close to exactly what you want, but you just need to work to get there. That’s great! Establish a plan for how you you’re going to move toward this role. There’s no need to take on the added stress and complication of trying to recreate your dream job if it already exists.

In contrast, your research might confirm that your dream job is something so unique you must forge ahead as an entrepreneur to create it. Knowing that no other job currently out there matches the job you want should give you inspiration and drive to move forward with the career of self-employment, because not doing so would mean compromising your dreams.

Get real about what you want

Okay, so you have a clear understanding of whether the job you want already exists or whether you need to create it. Now it’s time to be honest with yourself about what makes this job so appealing to you. Is it the expected pay, flexible work schedule, power, purpose, fulfillment or something else? If in this process you discover the job you want is really centered on a perceived salary or title, this should be a red flag that maybe your priorities are a bit skewed.

Entering entrepreneurship is not for the faint of heart, or the mildly committed. To be a successful entrepreneur, you must want it with every fiber of your being. You will never stick with it long term, through the highs and lows, if you’re only in it for the pay or power – those don’t come for many years, if at all. Get real about what you want out of your dream job and check your priorities again and again.

Then, get real about why you want it

Similar to the point above, once you know what it is you want out of the job you’re going to create, take it one step further. Ask yourself “Why do I want it?” If you can’t confidently answer this question, that’s another red flag that maybe you’re not cut out to forge your own career path outside of the corporate box.

While there are no “correct” answers to this question, the following answers are often good indicators that you’re entering entrepreneurship for the right reasons: I want to make a difference; I want to control my own destiny; I want to apply my passion toward a purpose; I want to maintain a better work-life balance. Be crystal clear about what you want out of your dream job and why you want it.

Talk with someone who has already done it

Next, I urge you to talk to someone who has created the job they wanted and have progressed along this career path for five years or more. They are going to be a wealth of knowledge to you as you consider creating the job you want. They can also help assess your business model, motives and drive to help determine if this is the right choice for you at this time in your life. If you find someone who really inspires you, ask them to mentor you on your entrepreneurial journey!

Develop your model

To create the job you want, you need a clear business model for how you’re going to make a profit. Are you selling a product or a service? Who are your target customers? How will you promote your business? What is your expected overhead? How can you minimize this, especially in the first few years? Work to clearly outline your business model, because you’re going to need it for the next critical step.

Test your model

Yes, you have to first test your business model to prove it works. A lot of business opportunities seem great in theory, but what if you’re answering a problem that doesn’t exist? Or what if you’re pricing model sucks? Fully commit to creating the job you want by fist doing a soft launch of your business to test the market. Is your marketing strategy attracting new customers? Can your friends or family offer constructive feedback? First testing your business model, and further refining it before your full rollout will help you present a more professional and polished first impression of your business.

Commit fully

This is the most important step in creating the job you want, and the biggest determination of whether you will fail or succeed. Will you commit fully to your dream? I said it above and I’ll say it again, entrepreneurship is not for the faint of heart. Daily you will experience, setbacks, uncertainties, crises, losses and criticism. If you are anything but fully committed, this will surely have you headed for the hills and back to the corporate world before you complete your first quarter.

Keep in mind that the first five years of running your own business is still its infancy. That seems like a long time, but if you’re in this for the long-haul it will be only a blip of the full history of your career. Don’t allow yourself to give up in those five years; push through. Think of it as a hike up a steep hill. Those first few miles really test your endurance. At times you will think it’s better to turn around before you’ve reached the top. But I promise you, if you can make it five years creating the job you want, you will see some magnificent views along the way and be rewarded with renewed strength and commitment to keep forging ahead, higher and higher.

What’s your dream job? How do you plan to pursue it? Share your personal career goals by leaving a comment.

 
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Posted by on October 9, 2017 in Business & Success, Life

 

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Tips for Writing Better, Faster Blog Posts

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Tips for Writing Better, Faster Blog Posts

Blogging is more than just a popular pastime, it’s becoming an increasingly important part of brand building and business development. Whether you’ve committed to a daily, weekly or monthly blog, regularly fueling its appetite with quality content can feel like a looming task on your to-do list.

So often we don’t stay consistent with publishing to a blog because we feel it’s too time consuming. Before you throw in the towel – and risk losing all the benefits of your blog – begin with these tips for writing better, faster blog posts. The easier and less time consuming this tasks becomes, the more likely you are to find a good routine and stick to it!

Let’s take a look…

Keep a running list of potential blog topics

It can be challenging when you know you need to write a blog post, but you simply don’t have any ideas come to mind. You may waste valuable minutes trying to come up with a topic that doesn’t motivate you to write and the result is a painful writing process that leaves you frustrated and drained. Overcome this hurdle by keeping a running list of potential blog topics. You never know when an idea will strike you, but it’s not likely to be during an ideal moment to sit down and write. Throw the topic into a word doc and then come back to it when you’re prepared to take on this task.

Save a folder of photos and quotes for inspiration

Inspiration comes in all shapes and forms. You don’t even need to have a particular topic in mind, but so long as a photo or quote sparks your creativity, it’s worth keeping in a folder for future use. Then, when you’re ready to write, browse through this folder and see what new ideas come to mind. I love pulling from quotes for inspiration. Most importantly, take a new spin on a quote to make the blog post original.

Start with the title and closing question

Staring at a blank word doc can be enough to signal anyone’s writer’s block. Once I open a new document, I immediately slap a headline up there and also write the closing question (you’ll see these at the end of every blog post I write). This gives me an immediate sense of productivity and also helps to set the tone of my blog.

Outline your sub headlines

Once you have a main headline, continue to outline the core pieces of your blog post with the sub headlines that shape the flow of your article. Many of my posts are lists of some sort, so I use this step to establish how long my list will be and what it will include. This helps me to visualize the full scope of the blog post and ensure I’m not missing any major components.

Leave your intro for last

You read that right. I’m suggesting you write everything else about your blog post then go back and do your introduction. This may seem backwards, but once you do it a few times you’ll see the major time-saving benefit. Once you have written all the other content within your article, you will have a better understanding of how to “preview” your main points in the introduction. Starting here cold will take you much more time to gather your thoughts, plus what you write may not even be relevant by the time you are done shaping the rest of the blog.

Write it all out, then proof read

For this particular technique of “speed writing a blog post,” you don’t want to take any more breaks than is necessary. I know I’m personally guilty of stopping after reach paragraph to proof read my work before moving it. This is a sneaky procrastination trick that we often don’t know we are doing. My rule of thumb for pumping out a quick blog post is to write everything out as it comes to mind and then switch to my editor’s hat and proof read the entire article at once. This is much better for efficiency and should also result in better overall editing.

Write several blog posts at once, when the mood is right

If you find yourself particularly inspired or with a good chunk of time to dive into writing, don’t stop with one blog post! Keep writing as many as you can. Once your writing muscle is warmed up, it’s a great opportunity to stock pile some blog posts for the future. Pay attention to when your creativity and quality of writing may start to wane and call it quits for the day. But push yourself a little further to write more than what you were planning, should you have the motivation.

Short and sweet works for everyone!

Finally and most importantly, avoid the pitfall of making writing a blog post into a far more daunting task than it needs to be. I, too, can get longwinded at times and before I know it I have wasted 2 hours on a blog post that should have only taken me 45 minutes to complete. The end result is a longer, but not necessarily better article. I actively try to get my thoughts out in a paragraph or two per sub headline. If I find I want to dig deeper into that particular topic, I note it as a potential blog post of its own in the future. Trust me, everyone will appreciate a short and sweet blog post that gets straight to the point!

Do you struggle to write quick and quality blog posts that don’t consume too much of your time? Share your challenges by commenting below and I’ll personally offer you an answer!

 
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Posted by on October 2, 2017 in Business & Success

 

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How to Manage Work Flow While on Vacation

How to Manage Work Flow While on Vacation

I was fortunate to enjoy a very relaxing week earlier this month in the Outer Banks (North Carolina) with my extended family. There was more sun, surf and sand than what we could soak up in seven days! It’s not easy to coordinate many different schedules and all come together for a family vacation, so I wanted to make the most of the week and not at all feel tied to work.

In a traditional job, you get these wonderful things called “vacation days,” which you can use at your discretion and step away from all electronics without too many repercussions or guilt. As a business owner, and in my case a sole-proprietor, truly going off-line for a week can result in added stress and an increased workload leading up to vacation and immediately upon return.

Though entrepreneurs don’t really get vacation days, we also have no limit to how many we can take. Use this to your advantage! I’ve learned to let go of the idea that I need to completely step away from work to enjoy vacation. Rather, I practice these simple strategies for managing my workflow no matter where I am, so I can enjoy vacations and mini getaways all throughout the year – and you can too!

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Work ahead

When I know I’ll be dedicating less time to work during a vacation, I work ahead on tasks. For my most recent vacation, I had 60% of my September client work completed by the last week of August. Clients were happy to receive their social media plans, blogs, newsletters and other public relations strategies well ahead of schedule. In my experience, a happy client is a quiet client. I set myself up for a “free” week by working just one extra hour or so each day in the days leading up to vacation.

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Communicate early and often

The next key to success is mention and remind clients (again and again) that you will be on vacation. I think I started planting this seed a month or more out. When I would work ahead on a task or ask for quick feedback on something, I used this communication as an opportunity to remind them that I would out of the office. It conveniently worked out that my last day in the office before vacation was the first of the month, and also the day I send out invoices. With every email invoice, I included a note at the bottom reminding clients (one last time) that I would be away.

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Manage expectations

Along with communicating my vacation schedule, I was sure to manage expectations. I let clients know that I would be checking in on email about once per day and would address any urgent matters at that time. I personally feel it’s a little dramatic to say “I will have no access to the internet for the next seven days” if you actually will. Rather, I set an honest expectation that urgent matters would be addressed in 24 hours and non-urgent matters would be acknowledged and addressed when I got home. Giving my clients assurance that I wasn’t completely unreachable gave us both peace of mind knowing there would be no uncontrolled fires blazing while I tried to relax.

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Automate your daily tasks

During the seven days I spent chasing my kids around the beach and indulging in one-too-many treats, I published and promoted 3 blogs, sent out 4 e-blasts and posted to 17 different social media accounts combined 25 times. As I was working ahead, I created and scheduled these tasks to take place without my needing to click a button. WordPress, Mail Chimp and Hootsuite served as the employees I don’t have. Clients were impressed that their services went virtually uninterrupted for the week and I got to take the credit for “Working so hard, even while on vacation!” when it was simply work I put in ahead of time.

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Pick your poison

Finally and most importantly I stress that you have to pick your poison when it comes to managing work flor while on vacation. You can choose one of two strategies. You can choose to completely unplug, leave the laptop at home and turn off the wifi on your phone. Upon your return, however, you’ll have a tidal wave of emails that will flood your inbox all at once. Alternately, you can stay somewhat connected, check in on email about once per day and clean up your inbox a little at a time. Your first day back in the office won’t be nearly as overwhelming, but you’ll be giving up a few hours of vacation throughout the week.

While the second strategy requires staying somewhat connected to work, I’ve found that checking in now and again gives me the peace of mind to fully enjoy the rest of the day. The thought of not knowing what bombs could be hiding in my inbox when I get home leads to more stress and work-related thoughts than if I stayed in the know.

As much as you can script your email auto-response to say you’re going off the grid, as a business owner you know that’s not exactly realistic or responsible. Rather, consider setting aside a few minutes each morning to check in and reassure yourself that the world is just fine without you working today – then mix up a pina colada and enjoy the fruits of your labor!

What strategies do you use to manage your work flow when you take a vacation? Share your tips by commenting below!

 
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Posted by on September 25, 2017 in Business & Success, Life

 

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7 Things I Will Never Have as a Business Owner

7 Things I Will Never Have as a Business Owner

While there are many advantages to being your own boss, there are also certain things you may never experience again (for the most part). Depending upon how you look at it, this could be a win-win scenario. Either way, now six years into running my own business, I’ve realized that there are a few things I will likely never have as a business owner.

A Day Completely Free From Work

The upside to running my own business, I can work from anywhere. The downside, I can work from anywhere. For this reason, my work followers me anywhere I have internet access. And even without internet access, it’s still on my mind. I’m not likely to ever go completely “offline” for more than a day, but that’s because I prefer to stay on top of my work and grow my business. When you’re passionate about what you do, you’re not always craving that next vacation!

Limited Vacation Days

Speaking of vacation, I can time off whenever I feel like it and as often as I want to. It still holds true that my work will be something I carry with me, but I doubt anyone feels too sorry when I’m checking emails from the Bahamas. Being a business owner is about balance. I can take unlimited vacation days, but I’m still responsible for delivering what I promised to my clients. Time management is key.

A Tax Return

I gave up hope a long time ago that I would ever see a tax return. As a business owner, I pay not only at tax time, but I pay quarterly throughout the year leading up to it. It’s important to point out that my clients don’t withhold taxes in their payments, so it’s strictly on me to make sure I am paying the fair and appropriate amount of taxes based on my income. Similar to having unlimited vacation days, I don’t expect anyone to feel bad for my tax situation. After all, if I’m paying more it means I’m earning more. But I have to laugh at the commercials that suggest I use my tax return for this or that. It’s been nearly a decade since the IRS wrote me a check.

Normal Work Hours

For better – and worse – I don’t have set “normal” work hours. It works out for the most part that I’m in front of my computer between 9 and 4, but there will be times I’m taking a 8pm conference call or I’m online at 6am to clean up my inbox. On the upside, I can also go offline for a couple hours in the morning to get in a work out, or in the afternoon to catch a nap. I’m so far removed from the concept of a 9-5 job that I doubt I would last long in that work environment again.

A Fixed Income

As a business owner, my income is anything but fixed. I have a meager paycheck I receive each month from my business for tax purposes, but I also receive distributions throughout the year however I see fit. Every year and every month, my income is up to me. I have to constantly and consistently satisfy my current clients and keep my pipeline full of new clients. In a crazy scenario, every client could decide to discontinue their services and I would be left at square one. On the flip side (and the more common scenario), I take on additional clients each month and grow my income.

It’s not common that many people can increase their monthly “salary” by a couple thousand dollars in a month by providing the same services they’re already providing to others. For this reason and many others, I love owning a business, and owning my income.

Someone Else Controlling My Schedule

Because no single client owns 100% of my time, they do not have control of my schedule. I remember my life prior to entrepreneurship where I would have someone slap a meeting or conference call on my schedule and so long as it was during normal work hours I had no leverage to push back. I had to stop whatever I was doing to be there. Now, when a client requests a meeting, they provide me with several options and I have the ability to select what works best for me. If I can’t make a meeting, my clients don’t know if it’s because of a work conflict or a hair appointment (or more commonly it doesn’t work with my toddler’s nap schedule). I control my own schedule and strategically plan my days to be efficient and convenient.

A Boring Day

As a business owner, there is no such thing as a boring day. Often the excitement comes from exceeding a client’s expectation or receiving a great lead for new business. Other times, “excitement” is the rush of an emergency or crisis that you have to resolve. Even if I carve a free afternoon to go offline from work, I’m not strapped to my office. I can run errands, do something relaxing or spend time with my kids. Every day and every email is different. The hours fly by and I wouldn’t ever want to return to the days of watching the clock!

Are you a business owner? Can you relate to some of the things I’ve mentioned or do you have an idea of your own to add? Share your thoughts by leaving a comment!

 
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Posted by on September 11, 2017 in Business & Success, Entrepreneurship, Life

 

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Stop Using These 9 Metrics to Measure Success

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Stop Using These 9 Metrics to Measure Success

Having worked with many, many different clients over the years, I’ve had the benefit of learning how they each run their business and how they quantify success.

As you might expect, this is as unique as a fingerprint. However, one thing I did find to be common among the happiest and healthiest businesses was that they did not focus their measure of success on any of the following nine metrics I will soon discuss. To say the least, these metrics are false and misleading. They also create an imbalanced company culture which can snow ball into bigger problems down the road.

Take a look at the nine metrics for success that we all need to stop using right now!

How long you spend completing a task

Imagine how long it would take most of us to change the oil in our car. Just because we devoted hours of (frustrating) labor to this task, doesn’t mean we were any more successful than a skilled mechanic who can complete this same job in a fraction of the time. How long someone spends completing a task is not an indicator of success.

How early or late you’re accessible by phone or email

Our culture tells us that the longer we work, the more important we must be. Checking emails and answering phone calls from sunrise to sunset makes us feel like we are more successful than our peers who cut out at (gasp!) 6pm and let emails wait until normal office hours resume the next day. How early or late we allow ourselves to be accessible for work tasks is not correlated to success, but it is most certainly correlated to a work-life imbalance.

The size of your office

One of the biggest mistakes I see small businesses make is investing in a large office space they simply don’t need. There’s no denying my support of a virtual work environment for its efficiency and cost-savings. Yet, so often new entrepreneurs feel that their success must be validated with a commercial office space that is one more thing to manage and one more bill to pay. The size of your office is not an indicator of success. Many high-profile business owners and CEOs throughout history have worked from their home, out of a basement or garage or voluntarily took the smallest office space in their building.

The size of your staff

Similar to the size of your office, the size of your staff doesn’t indicate success any more than the size of an SUV indicates the stature of the person driving it. All of these items can be obtained by people who are barely able to pay the bills each month – all for the perception of looking “bigger” than what they are. Work to keep your overhead as low as possible and instead focus on the size of your profit margins.

Fancy stationary

One of my biggest pet peeves is working with a client who claims to have a shoestring marketing budget, but who then pays an invoice with a slew of unnecessary collateral materials that were certainly not cheap. Custom-printed checks, stationary, envelopes and embossed business cards will not be what (solely) seals the deal with your client – a good communications strategy will. Don’t mistakenly use this as a metric for success and instead smartly invest your marketing dollars elsewhere.

The number of business cards you hand out

Speaking of business cards, loading up on thousands of these paper rectangles and then tossing them out like confetti at a networking function will not build meaningful relationships with fellow professionals and may actually make a bad first impression. Handing out hundreds of business cards a day (without any strategy or follow-up) is not a useful metric for success. Anyone can do that – including small children and robots.

The clutter in your inbox

Busyness does not equate to productivity and a cluttered inbox does not equate to success. Hundreds of unread emails may look impressive at first glance, but when the majority of these messages are spam, promotions and auto-responses, you are merely trying to convince yourself you’re important. I tend to treat my inbox like my to-do list. The few messages I leave there require my attention and usually receive it within a day. All other messages are read, discarded or filed into their appropriate sub folder. To someone else looking at my inbox, I may look like I’ve had a pretty easy day. But I’m okay with that because I know that this is not an indicator of success.

The number of meetings you attend

During my time spent working in government, I experienced just how much time can be wasted in meetings. People loved to schedule meetings and conference calls to basically fill their entire work day. This would then give them the need to stay late to actually accomplish anything, perpetuating this false measurement of success. The number of meetings you attend does not equate to a successful day or your level of importance within a company. In fact, the people who often have important work to do find any excuse to get out of these meetings and get back to their computers.

Social media likes, followers and interactions

Finally, and this one may shock you, the number of interactions you receive on social media is not an indicator of success. You may say, “Well then why are we told to spend so much time and money on establishing a social media presence to build our business?” I’m not discounting the effectiveness of a strategic social media plan as part of a larger marketing effort, but I am offering a friendly reminder that you and your business are worth far more than the number of likes you have on your fan page.

Likes can be easily bought and interactions can be skewed to the point where it’s hard to tell what, if any part of your sales are a direct result of someone following you on social media. Stop making this the focus of every sales and marketing meeting!

What should be our metrics for success?

…Quality and productivity!

There is one philosophy all businesses would benefit from embracing, and that’s simply to “Get it done…right!” Quality and productivity are the two metrics that we should use to measure the success of our day and the overall success of our business. Did we deliver quality work in a productive manner? The businesses that embody this philosophy and promote this culture to its employees are the ones that are thriving.

Did you knock everything off your to-do list by 3pm? Great, see you tomorrow! Do you need to spend a few extra hours perfecting a project you know your client will love? Maybe you work a little late tonight, but you know it will pay off in the end. Stop comparing hours, square-footage, email count and boxes of business cards. Instead, “Work hard in silence and let success make the noise.”

Which of these metrics do you most commonly see misused to measure success? Share the outcomes by commenting below!

 

 
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Posted by on September 4, 2017 in Business & Success

 

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What No One Tells You About a Career in Public Relations

Businesswoman sitting in boardroom with laptop looking frustrate

Beyond earning a degree in Public Relations and pursuing a few internships along the way, the best thing to prepare you for a career in PR is real life experience. Unfortunately, this also means there will be a lot of learning and adjusting as you go. As I approach my seventh year working in the industry, I may still be “green” in many ways, but I’ve gained a lot of knowledge and know-how that simply can’t be gained by sitting in a classroom.

Here’s what I’ve learned about a career in Public Relations that no teacher or text book will tell you. Take a look!

You will have to explain to people, often, what exactly it is you do

The TV show Sex and the City may be to blame for the myths and false assumptions about Public Relations. I promise, we don’t schmooze at publicity events and drink all day. I think everyone would pursue a career in PR if that were the case. Again and again you will find yourself having to define and defend what it is you do and the value it provides. The good news is you’ll establish a solid pitch that will serve to win over your clients.

You will be referred to as “marketing” again and again

I make it very clear that the services I provide are Public Relations, yet I’m often referred to by clients as their “marketing person.” While marketing and PR serve to very different purposes within a business, I can see why they’re often lumped into one broad category. At the end of the day, I really don’t care if someone refers to my role as marketing, publicity or business development. So long as we are on the same page with our strategy and deliverables, we’ll get along just fine!

People will expect guaranteed media placement for everything you pitch

In this industry, you will find that some clients are “press release happy” where they think everything the business does deserves media placement. Even when something newsworthy does come up, issuing a press release is by no means a guarantee that it will be picked up by the media. We know that, but we often need to manage client expectations. At the end of the day, the media will determine the fate of your news. Which brings me to…

The success of your strategy will be at the mercy of a lot of other people

The reality of Public Relations is that there will be many elements of your strategy which simply aren’t in your control. You will need to do everything within your control to set yourself up for the best possible outcomes, but at the end of the day you are at the mercy of the media, the community, your clients timely responses and approval, the weather (I’m not kidding) and a variety of other elements you can’t even predict until they hit you over the head unexpectedly.

You will get to see your work impacting the world

Finally, and most encouraging, is the truth that a career in PR allows you to see your work changing the world. Piece by piece, your PR strategy will cause a ripple effect that will change public perception, grow businesses, help the community and much more. When Public Relations does what it’s intended to do, it’s a powerful and beautiful thing!

Do you work in Public Relations? What “truth” of the industry did you find most surprising? Leave a comment!

 
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Posted by on August 21, 2017 in Business & Success, Life

 

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