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A Working Mom’s Guide for Achieving Work-Life Balance

This week’s blog shares the personal perspective of Bennis Inc employee, Danielle Gouger. Danielle is our PR assistant and photographer and balances the unique challenges of life as a working mother. Learn more about Danielle here!


A Working Mom’s Guide for Achieving Work-Life Balance

A Working Mom’s Guide for Achieving Work-Life Balance

As a newly single mom of a four-year-old spunky little girl, I began working from home in January of this year, and I am still learning each and every day how to achieve work-life balance.

Transitioning from my former position as a photography studio manager where I worked almost every weekend, many late evenings, and was always on call to support to my team, I find working from home and setting my hours has enabled me to re-prioritize and find a better work-life balance.

I was afraid, after leaving my photography position, that I would not be able to find a career that I was passionate about that would still allow me to be the mother I wanted to be. I am so thankful and grateful at this time in my life to have landed a job with a local Public Relations company that is led by a working mom now of two little ones, who understands and has worked hard to balance motherhood and entrepreneurship.

This new position offers me the creativity I need to thrive in my career and also the flexibility to work from home so that I can spend more time with my daughter. But it’s important to note it takes organization and time management to make it all work! Here is my guide for achieving work-life balance as a working mom, based upon my personal experience thus far.

Get Focused

Balancing work life and personal life means being effective with the time you have to work. Simply put, I don’t allow for distractions! Concentrating while working from home can sometimes be challenging with all the distractions of wanting to do other things, so it’s important to treat work time as sacred.

After I drop my daughter off at her daycare down the street, I come home, turn my laptop on, pour a second cup of coffee, and get started with my work day with checking my email. Now is the best time for me to get focused and dive right into my workday tasks. Having a great work environment is proven to facilitate productivity, so when working from home, it is important to create and maintain whatever type of environment helps you focus. I have personally found that having a designated office area in my home has helped me to be more focused and separate my work and personal life.

Schedule, Schedule, Schedule!

I’ve always been a planner, but once you have children it is so much more important to plan and keep a schedule, not only for yourself but kids need a routine, too! The most beneficial tool I use in my everyday life, besides my cell phone, is my calendar. Penciling in appointments, meetings and activities, really gives me a realistic view of my time. It’s important to factor in driving distance between places!

Also, you need to allow enough time to settle into an activity. For instance, when I take my daughter to daycare in the morning, it takes us some time to say our goodbyes to make sure we are both comfortable with her acclimating to her day. One final element I like schedule in my day or week is catch up time. This allows for life’s unexpected moments that, even with planning, can and do happen with work and especially when raising a four-year-old!

Prioritize

Watch for patterns in your day. Are you more productive in the morning or the afternoon? This is an important question to ask yourself when prioritizing your day and week.

I personally get more accomplished in the morning. So in my case, I try and tackle harder tasks in the morning as that is when I get my best work done. I also try to maximize my time by breaking down my day into smaller, bite-size tasks. Doing this allows me to get a lot more accomplished and to stay focused on the task at hand.

When it comes to household chores and errands (yes, they’re a necessary evil), I try and write a list for the week and pick two things to accomplish off my list each day. This prevents these responsibilities from piling up over the week and overflowing into my previous “family time” over the weekend.

Finally, as a single mom trying to balance work and life, you can sometimes forget to prioritize yourself. It’s important to take even 20 minutes for yourself each day, whether that’s catching up on a favorite TV show, going for a walk, or simply sitting in peace. Taking that little time for yourself allows you to be more available and present to do everything else you need to do as a working mom.

Close Down for the Night

There is a saying “every day has a new beginning,” so I believe there should be an end to every night. It is important to try and accomplish as much as you can off your daily to-do list to prevent these tasks from flowing into the next day and making tomorrow more overwhelming than it needs to be.

I try to get my workday accomplished by 5 o’clock now, so that once I pick my daughter up for the day I can focus the evening on her. Right before leaving the house, I will once again go through my emails to make sure I haven’t missed anything and then close down for the day. Once I pick her up, we will occasionally run a small errand or I will complete a household chore before supper. Except for Tuesdays; this is a night fully dedicated to her as she goes to her gymnastics class that evening and I love to be there and watch her in her element!

I now make it a priority to sit down with my daughter for dinner, and the rest of the evening we spend quality time together before bath and bedtime. Once my little one is sound asleep, I will give myself some time to read a book or catch up on a favorite show, as I have learned you deserve some “you” time the close the day. We work too hard not to reward ourselves with this! Finally, as important as it is to close down for the night, on Friday’s after I wrap my day up, I try to close down from work for the weekend, and leave what can wait to Monday.

How do you achieve balance as a working mom? Share your personal thoughts by commenting below!

 
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Posted by on April 18, 2016 in Business & Success, Life

 

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5 Mistakes New Businesses Make on Instagram

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Instagram

Instagram is an important social media platform that some businesses mistakenly overlook. But the visual storytelling power of Instagram in today’s marketing world is undeniable! Once you create an Instagram account for your business, it is critical that you understand the platform’s basic etiquette to get the most out of the time you devote to building your brand through its use. Let’s take a look at five mistakes to avoid as a new business on Instagram.

Not establishing a unique hashtag and not using it consistently on all posts

First things first, when creating an Instagram account think about your brand and create a unique hashtag to represent you and your business.  After you have your business hashtag it is important to consistently use that tag when posting.  Don’t let one post go live without using your brands hashtag, as doing so is a missed opportunity to market your business.

Posting photos that lack quality or creativity
The last thing you want to do when posting to any social media site is to look unprofessional, so make sure the photos you choose to represent your brand are high quality and high resolution.  Equally as important as a photo’s quality is its creativity. Look for unique angels and interesting visuals that tell a story. This is your best bet that your followers, and potential customers, will stop scrolling long enough to learn more about your business. A good gallery of photos will also help to set you apart from your competitors and further enhance your brand value.

Not following other accounts related to your industry, product or service

Only posting to your account, aka the “hit and run” strategy, would be a vital mistake when using Instagram to grow your business. You need to also interact with other users and reciprocate some of the love! Search and follow other accounts that are related to your industry (it never hurts to keep your eyes on what competitors are doing) and accounts you simply find interesting. Surf relevant hashtags as a way to find people who are talking about topics related to your business. These other accounts will begin to build a network of followers in return and help you keep a pulse on emerging trends.

Ignoring comments and interactions you receive

As with any social media platform, it is important to stay up to date with your interactions on Instagram. Ignoring comments or not responding in timely manner will do nothing to help you build a following of happy customers. And for people just stumbling upon your account, a lack of feedback to your comments will make you appear inactive or disinterested. Commit to being just as present on Instagram as you are on Facebook, Twitter, etc. Check in at least daily, not only to post content but to respond to interactions as well.

Missing a call to action – how can people learn more or buy your product or service?

If you use Instagram merely to post pretty pictures, you’re missing the real value it can add to your business. Every marketing tactic needs to have a purpose and a call to action; Instagram is no exception. Utilize your profile to include a link to your website or blog. Better yet, make it a link to a specific landing page that will take a customer directly to your most popular products or services. Because links are not “live” in the comments section on Instagram, it’s a real missed opportunity to not include a link in your profile. Also, be consistent with the call to action in your posts. Tell people to click on the link in your profile to learn more or to buy. Every post should relate back to your business or brand in some way. This doesn’t mean every post needs to focus on a hard sell, but your followers should be able to get a sense of what you represent by looking at just a few of your most recent photos!

How have you broken into social media marketing on Instagram for your business or brand? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Linkedin

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Linkedin

Linkedin is a valuable, professional networking tool for building your personal brand, which is ultimately a reflection on your business. Because your profile represents you as a person, it’s all the more important to know what mistakes to avoid so that you don’t risk putting anything but your best face forward. Take a look at these five mistakes and learn how to avoid making them with your own profile on Linkedin!

Not reaching out and actively building your network

With any social networking site, actively reaching out to build connections with other people is an important part of successfully growing the value of your network. Don’t make the mistake of creating an account only to forget to reach out to contacts you know or have an interest in getting to know. Growing your network is as simple as this: send an invitation to connect with at least one new contact a day. Another great way to engage contacts and build your personal brand is to commit to participating in group discussions a couple times a week. Simply comment or ask a question, anything to start a conversation!

Reaching out TOO far and building your network with anyone and everyone
Now that we’ve talked about the value of building your network, it’s important to keep in mind that you can take this piece of advice too far. Trying to connect with everyone and anyone that Linkedin suggests will result in a ton of “false” connections that carry no value and merely clutter your contact list. Think about your goals and purpose for your personal brand. Aim to connect with contacts that you genuinely know or that align with the vision or your brand. When you go to search your contacts, you’ll have a meaningful list of professionals that can truly be of help to you.

Leaving outdated or incomplete content on your profile

In a world where change is constant, you want to remember to also regularly update your profile information to keep it accurate and relevant.  Whether your business moves to a new location or broadens its scope of service, it’s important to reflect these changes in your personal profile and on your business page on Linkedin.

Sharing your tweets or Facebook posts on Linkedin without formatting them specifically for this audience

Sharing the same content across all your social media accounts is problematic because each platform has its own features and limitations that call for a unique message. For example, Linkedin doesn’t limit you to 140 characters like Twitter, but it’s also not the best social media site for using hashtags. If you push your Twitter posts to Linkedin, it will be obvious you didn’t take the time to customize the content. Not only will this lose impact with your audience, it will also reflect that you’re not willing to put in the minimal extra time to customize your content in an effort to engage your contacts.

Not fully utilizing the power of long-form posts

The final, and possibly the biggest mistake people continue to make on Linkedin is not fully utilizing the power of long-form posts. You don’t have to have your own blog or be a skilled writer to publish meaningful content on Linkedin. In fact, this is a great way to get started! Rather than just sharing a link to your article or blog hosted on another website, you have the opportunity to increase the visibility of your content by publishing it directly to Linkedin. Your contacts can subscribe to your posts, comment on them and share with their network– all of which are powerful ways to increase your brand value, expertise and SEO.

What strategy have you used to build your Linkedin network and profile? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Twitter

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Twitter

5 Mistakes New Businesses Make on Twitter

No matter your business’s industry or specialty, a solid social media marketing strategy involving Twitter can produce positive and powerful outcomes. But in order to get the most out of using Twitter to build your brand, you need to know not only what to do, but also what not to do. Take a look at these 5 mistakes new businesses often make when using Twitter as part of their marketing strategy. 

Not sticking with one hashtag

Hashtags are one of the most powerful and efficient ways to share your information on Twitter; however, many businesses make the mistake of using multiple hashtags interchangeably instead of focusing their efforts on branding one.  Do your research! Choose a hashtag that isn’t already being used by another business and then use it consistently in your posts on social media and your marketing materials everywhere else. (Learn more about hashtag faux pas that should be avoided!)

Talking at their audience instead of listening and talking with them
When connecting with your audience through Twitter, you want to be sure your content comes across relatable and genuine. Don’t expect people to favorite, retweet or reply to a post if you don’t engage them. Remember the “What’s in it for me?” that people inherently want to find when reading content.  Post content that will spark a conversation rather than talking at them.  And when you do get a comment or share, be responsive! Aim to reply within the hour so that the conversation doesn’t go stale.

Letting their account sit stagnant

One of the biggest mistakes you can make on social media, especially with Twitter, is allowing your account to sit stagnant (i.e. going days or longer without posting fresh content). If you’re not interacting on a regular basis on Twitter, it sends the message that you’re not open for business or on top of your game. You wouldn’t open a new storefront and leave it sit vacant, right?  So when using your business Twitter account remember it’s a commitment to be present, reply, show interest, and interact!

Not formatting posts specifically for Twitter

What makes Twitter unique (and at times frustrating) is its limit of 140 characters per post. The intent is to encourage quick and concise sharing of information. For businesses using multiple social media platforms, this means you need to stop, think and format your posts specifically for Twitter as opposed to posting the same content you would on Facebook across every other social media site you use. Furthermore, you should be using hashtags and tagging fellow Twitter accounts, as appropriate, which is all the more reason to make your Twitter posts unique to this platform.

Being too “salesy” with Tweets

So often businesses think effective marketing is bombarding their audience with a hard sales pitch. While having a clear call to action is certainly a good thing, being too “salesy” will only turn off your customer base and cause your network to eventually tune you out completely. Instead, keep your brand top of mind and establish value by sharing helpful hints or information within your area of expertise. This will help you build both trust and a bigger following. The direct sales will result after you first put in the time to connect with your audience!

How have you navigated your small business strategy on Twitter? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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5 Mistakes New Businesses Make on Facebook

This week we begin a 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business’s social media presence. Enjoy!


5 Mistakes New Businesses Make on Facebook

5 Mistakes New Businesses Make on Facebook

Social media is a powerhouse of possibilities that offers businesses and brands unique and ever-changing ways to reach their target audience. It goes without saying that one of the most popular social media sites for businesses is Facebook. This platform is constantly updating its inner-workings to be more appealing, approachable and beneficial for businesses, but you still have to have a basic understanding of Facebook’s tools, and how they align with your marketing goals, to get the most out of your time and money.

As with any type of technology, there is a learning curve, especially for businesses who may not be “tech savvy.”  This is all the more reason to invest the time into learning the essential dos and don’ts businesses should follow when beginning to build a professional presence on Facebook. For example, when setting up your Facebook account, remember to make your page a business page and not a personal or group page.

And this just only scratches the surface. Here are 5 examples of mistakes you should avoid when using Facebook as a business marketing site!

Not staying consistent with the tone and style of your brand

When marketing your business, it is important to remember to stay consistent with the look and feel of your overall brand. This is especially true when creating the content you post on your Facebook business page – as this may be the first and only way new customers experience your brand.

The best way to ensure that you’re remaining consistent across all of your marketing efforts is to compare what you’re posting on social media with the look and feel of your website, email newsletters, print marketing materials as well as the personality, values, and mission you want your business to convey. Check for consistency just like you would proof read a letter before sending!

Getting way too long-winded with your content
We live in a society of content overload. That, combined with our tendency to merely skim content before moving on to the next thing is all the more reason to keep your Facebook posts short and sweet. Don’t confuse your Facebook business page with a blog, or worse, a novel. Give your audience the reader’s digest version and pique their interest to learn more.

Then, provide a call to action so they can indeed learn more! Don’t miss out on the opportunity to share a link back to your website or provide more information on how they can order a product. Your followers are flooded with endless content in their newsfeed. In order to grab their attention before they keep scrolling, you have to catch them with compelling, and easy to absorb content, otherwise they’re on to the next thing.

Not responding to comments or complaints

As true for any business, quality customer service should be your number one priority. Just as it is important to respond in a timely manner to phone or in-person complaints, you definitely want to frequently monitor the comments and messages that come in through your Facebook business page for issues that may arise. No matter how they choose to contact you, your customers deserve timely and truthful responses.

Furthermore, a complaint is not always a bad thing! When addressed properly, you have the opportunity to show your entire audience that you’re a caring and proactive company that puts its customers first. Also with using Facebook as a networking platform, you should be prepared to respond to all comments to your posts, including people who have questions or merely want to offer feedback, as these are just as important as complaints.

Posting only content without any images or visuals

A common mistake businesses make when marketing their brand on Facebook is posting only readable content. One of the best ways to grab attention quickly when people are scrolling through their feed is by adding visual content. Accompanying your text with relevant and catchy graphics is an easy and fool-proof way to engage your followers to actually pause and read your content.

Not fully filling out your “about” information on your business page

One of the most simple, yet easy to make mistakes when creating your Facebook business page is not being thorough when completing the “about” information section. It is crucial to be as detailed as possible in your explanation of your business for several reasons. First, your Facebook page may be many new customers first impression of your business. You should have all the essential information here to greet them, just as you would on your website. Additionally, the more content you provide, the better search results you’ll achieve. Don’t miss out on showing up in someone’s search when they’re potentially looking for a business that offers what you provide! The bottom line is that you want to make it easy for your followers to understand what your business offers and what your niche is.

How have you navigated your small business strategy on Facebook? Have you made any of these mistakes? Share your thoughts by commenting below!

 

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The Necessary Slow Burn of Business Growth

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


The Necessary Slow Burn of Business GrowthConsider this. Each spring it’s common practice to burn the tall grasses of the prairie. The reasons for this man made fire are those to benefit the prairie and it’s natural habitat – to remove old growth, put nutrients back into the soil and promote new growth and abundance. The prairie needs this fire to exist. As reckless and destructive as this once seemed to me as a child, I’ve come to understand and appreciate the prairie’s need for this slow, controlled burn. But now as an adult, reexamining this yearly ritual made me question another aspect of these prairie fires.

Why not just use gasoline, light a quick blaze and take care of the whole field at once? Why does it need to be a slow and smoldering fire – a process that seems to be so needlessly drawn out?

The answer to this question is actually quite strategic and far from needless. The slow, controlled burn of these tall prairie grasses is necessary for achieving all the ecological benefits that it does. Gasoline would absolutely ruin the soil and prevent these tall grasses from ever growing again. And a large wildfire would wreak havoc on other parts of the ecosystem (not to mention holds the potential to easily burn out of control). So why am I choosing to tell you so much about these prairie fires? It’s because I see an important lesson on life and business building within these flames – a lesson that speaks to both patience and strategy.

Letting it burn (slowly)

For anyone who has ever attempted to build a business, the process of growth is unpredictable and unstable at best. We want to believe, that like any model growth chart illustrates, our business will grow with dramatic spikes until we blast off the chart. But this is neither common nor sustainable for 99% of businesses out there. Instead, like a prairie fire, the healthiest and most lasting business growth is a steady smoldering that inches onward day by day. I define this as healthy growth because it’s growth that blazes a new trail while giving us enough time to stay right in tow. We control it; it does not control us. This is also the type of growth that strengthens a business as oppose to a wildfire which could burn it all down. Most importantly and much like the prairie fires, this slow, controlled burn weeds out the old while laying the rich foundation for future growth. It’s a change that moves at the pace of evolution, and it should be our goal to evolve patiently and strategically as such.

Avoiding the temptation to rush

With technology at our fingertips and our society of ever-connectedness, our accessibility to “gasoline” is endless. This causes a great temptation to rush the process of the slow burn just because we have the means to do so. But as ecologists have proven and stressed, this quick and fast method is not always beneficial, and sometimes harmful, depending upon what you’re trying to achieve. For the slow burn of business growth, you’re trying to achieve much more than a burnt and barren field. You want to preserve the ground and burn only what is necessary. Gasoline won’t allow you to do this. We have to avoid the temptation and let things progress on their own. Instead, we often want to ignite the fire with things like an overkill of paid advertising (this is often a waste of precious capital in the beginning) or gimmicky deals (this often pulls in the wrong client base). Such “shoot-from-the-hip” strategies may produce big flames for display, but at some point these flames will cause destruction or someone will get burned. As I’ve mentioned before, such growth is neither sustainable nor beneficial in the long run.

In life or in business, have you ever personally experienced the temptation to rush a critical process? Maybe this is a process of growth, a process of healing or a process of change. While it’s tempting to want to overcome these uncomfortable and even painful moments in life quickly, rushing the process can prevent us from receiving all of the benefits they’re meant to bring. Learn to appreciate the slow fires we have lit and know that they are with the purpose and intent to make us stronger and more abundant.

 

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