The following post comes to us from Gemma Reeves, a freelance writer and entrepreneur. Learn more about Gemma in her bio at the end of the article. Be sure to learn more about her business here. Quick Guide to Creating the Right Brand for Your Business Any entrepreneur will tell you that establishing and growing … Continue reading Quick Guide to Creating the Right Brand for Your Business (Guest Blog by Gemma Reeves)
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
Just a little over one year ago I wrote an article entitled, “When You Don’t Plan Everything, Everything Goes As Planned.” I regarded this as one of the most insightful thoughts I had stumbled upon in a long time. It was a great turning point for a self-proclaimed perfectionist and I felt a release from … Continue reading Our Perfectly Imperfect Wedding