It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?
As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation where you answer only to yourself, when it comes to growth, it can be hard to figure out the right way to scale your business. After all, many people would … Continue reading How to Scale Your Business as a Sole Proprietor
It’s becoming more and more common for people to work from home, either full-time or even just a few days per week. If your career allows you to work virtually, it’s likely you’ve found yourself trying to be productive at home only to be derailed by a myriad of different distractions. For the last seven … Continue reading How to Stay Focused While Working from Home
Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations
Love it or hate it. Everyone, at some point in their life, will be faced with having to speak to a group of people. This could be a crowd of thousands, or a small group setting. But in order to be effective communicators, which is essential in both personal and professional life, we must embrace, … Continue reading 11 Tips to Become a Better Public Speaker
For many types of careers, you can quickly gather what a typical work routine might look like. While day to day tasks and interactions will continuously change, more traditional career paths have fairly predictable hours and work locations. Moreover they usually focus on serving one industry or a certain type of clientele. What I want … Continue reading A Day in the Life of a Mompreneur