The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! So you’ve put in the … Continue reading 5 Tips for Effectively Launching a New Business or Brand
Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?
For anyone who has the goal of blogging regularly, you know it can be a real challenge to keep up with the demand for new content. Whether your blog is for professional or personal use, so many other obligations in life can pull you away from spending time with your thoughts. For me at least, … Continue reading Struggling to Keep Up With Your Blog?
The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. The internet opened many ways for businesses to thrive in. There are countless channels as to how business transactions … Continue reading 5 Excellent Ways to Get New Customers Online (Guest Contribution from Gemma Reeves)
If you consider yourself a consultant, contractor, freelance, or anything similar, it’s so important to know that there is a ton of value in teaming up with other consultants – whether it be in different industries or the very same industry in which you work. Although this may seem simple and obvious on the surface, … Continue reading Collaborating with other Consultants: How to Grow Your Business by Working Together
This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)
When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves