Where Businesses Waste the Most Money on Marketing

When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing

How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. How to Master Customer Support for your Small Business Did you know that 51% of customers stop doing business after just one negative experience? Research further shows that businesses lose over $62 billion every year on poor … Continue reading How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)

5 Things My Clients Have Taught Me About Public Relations

Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations

How to Win Back a Client

Clients will come and go. If you are a contractor or consultant, you know that it’s a way of life. Often this will be an obvious and amicable parting once a client no longer needs your services. However there will also be times when a client leaves you, possibly for another consultant or because they … Continue reading How to Win Back a Client

7 Mistakes that Push Away New Business

When you’re fortunate to have new business come knocking at your door, it’s still far from a done deal. Winning over a client takes time, patience and strategy. In my industry, things always begin with an initial client phone call or an in-person meeting. This casual, first meeting is the opportunity for both parties to … Continue reading 7 Mistakes that Push Away New Business

5 Signs a Client is Not a Good Fit for Your Business

When meeting with a prospective client, we can get so caught up in wanting to help them see the value or our services, that we overlook the signs that they wouldn’t be a good fit for our business. I’m guilty of having done this a time or two. I know because the client was a … Continue reading 5 Signs a Client is Not a Good Fit for Your Business

The Power of Collecting Client Testimonials

Most recently, I’ve been working with a client to interview their customers and collect information to create testimonial articles. Given my love for communications, I was intrigued by the project, but I had no idea just how much it would teach me about client relations. In the process of collecting 30 testimonials from clients who … Continue reading The Power of Collecting Client Testimonials