PR Doesn’t Really Save Lives – Or Does It?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Next month it will be … Continue reading PR Doesn’t Really Save Lives – Or Does It?

Mobile App Innovations Your Business Needs to Try

Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features. And if you don't provide these features, users will likely lose interest and not use your app. According to a study of the … Continue reading Mobile App Innovations Your Business Needs to Try

The Keys to Effective Communication in a Global Team (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively communicate with your team, even when they seem "worlds" apart. The global pandemic might have forever altered the way we live and work. But it also woke many business … Continue reading The Keys to Effective Communication in a Global Team (Guest Contribution from Jennifer Hahn Masterson)

34 Lessons from a 30-Something Entrepreneur

This past Saturday I turned 34. When I first entered my 30s, I wrote about how I anticipated this new chapter to shift my entrepreneurial outlook and possibly my business model. As a pause of celebration on my birthday this year, I spent some time reflecting upon whether these predictions have proven true or false. … Continue reading 34 Lessons from a 30-Something Entrepreneur

6 Signs of a Toxic Professional Relationship

Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship

The Professional Way to Deliver Hard News

The hard truth is that at some point in your professional career you will need to deliver news that is negative, critical, or disappointing to someone else. We are humans, after all. This means we're going to make mistakes and continually adjust from the steep learning curve that is life. Being perfect in an effort … Continue reading The Professional Way to Deliver Hard News

The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines

How COVID Impacted My Business in 2020

2020 proved to be quite a disruptive year! During the onset of the pandemic, there were many unknowns. And many things still remain this way. The only real known was that big changes would take place as a result of COVID-19. As change tends to do, this caused a far-reaching ripple effect. I knew that … Continue reading How COVID Impacted My Business in 2020

How to Transition Your Team to Working Remotely (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Remote work is far from a new concept, especially in the era of digital nomads and digitally-dominant companies that work with people from all over the … Continue reading How to Transition Your Team to Working Remotely (Guest Contribution from Keith Coppersmith)

5 Effective Ways to Improve Client Communication Using Technology (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Of all the key factors that make the business world go ‘round, money is hardly the most important one. Rather, there are many other factors that … Continue reading 5 Effective Ways to Improve Client Communication Using Technology (Guest Contribution from Keith Coppersmith)