How to Plan a Successful Community Event

Different events require different expertise to plan and execute. A wedding planner and a corporate event planner will tell you that while there may be some fundamental truths to event planning that span various industries, these endeavors couldn’t be more unique. Throughout my career in public relations and strategic communications, my event planning expertise most … Continue reading How to Plan a Successful Community Event

Why Didn’t My Press Release Get Picked Up?

Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?