The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

10 MORE Things to Remember When Planning a Professional Event

Years ago I wrote a blog post on 10 Things to Remember When Planning a Professional Event. These pearls of wisdom still apply to how I approach event planning for my clients. So much could be said on this topic! So I challenged myself to share 10 more pieces of event planning advice, many of … Continue reading 10 MORE Things to Remember When Planning a Professional Event

WordPress, Why’d You Go And Change?

This past spring, WordPress.com made some critical changes to the organization of its website and I’m certain I can’t be the only one who has caught on. The changes most noticeable to us, the bloggers, are the ones which impact the content non-subscribers are able to view as well as how easily our blog can … Continue reading WordPress, Why’d You Go And Change?