4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the …

4 Ways to Become Your Most Confident Self (Contribution from Patrick Bailey)

The following post comes to us from Patrick Bailey, a professional writer focusing on the fields of mental health, addiction, and living in recovery. Learn more about Patrick in his bio following his article. Being the best version of yourself is a powerful feeling, and it's one you can achieve no matter where you are …

How to Love Your Career on the Days You Don’t (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author's bio below to learn more and connect! ———————————————————————————————— How to Love Your Career on the Days You Don’t You went into public relations because …

5 Ways to Create a Culture of Empowerment (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author's bio below to learn more and connect! ———————————————————————————————— 5 Ways to Create a Culture of Empowerment If you’re tired of obscure strategies about more …

How to Craft a Killer Mission Statement

As a business owner, you’ve likely been told at least once (or countless times) that you need a solid mission statement to communicate what it is you do. I agree that this is good advice, but so often the person giving it doesn’t have the slightest clue as to what makes a mission statement good …

Your Brand is Your Identity (Guest Blog by Cheval John)

The following blog post is part of the Bennis Blogger Battle. Support Cheval by "Liking" this post, leaving a comment and sharing it on your social media! The blog with the most hits, wins. ------------------------------------------------------------------------------------------------ Most people understand and implement the concept of branding in their business every day. It is also most people that …