37 Questions Every New Communications Grad Wants Answered

Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official  business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered

A Changing Industry: Why Public Relations is Now Personal Relations

Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as we move into an ever-increasingly personal society where we share intimate information with one another every day. Within our social circles, technology has granted us the ability to know what … Continue reading A Changing Industry: Why Public Relations is Now Personal Relations

5 Reasons Why Having Connections Isn’t Enough for Successful Public Relations

Let me let you in on a dirty little secret. Sure, I’ve built up a good book of business and take my networking seriously, but I’m not even close to knowing every reporter on a first name basis – nor do I feel inadequate for this (cue gasps of PR professionals everywhere). Now I’m not … Continue reading 5 Reasons Why Having Connections Isn’t Enough for Successful Public Relations