How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported … Continue reading How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

5 Things My Clients Have Taught Me About Public Relations

Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations

How to Manage Work Flow While on Vacation

I was fortunate to enjoy a very relaxing week earlier this month in the Outer Banks (North Carolina) with my extended family. There was more sun, surf and sand than what we could soak up in seven days! It’s not easy to coordinate many different schedules and all come together for a family vacation, so … Continue reading How to Manage Work Flow While on Vacation

5 Signs a Client is Not a Good Fit for Your Business

When meeting with a prospective client, we can get so caught up in wanting to help them see the value or our services, that we overlook the signs that they wouldn’t be a good fit for our business. I’m guilty of having done this a time or two. I know because the client was a … Continue reading 5 Signs a Client is Not a Good Fit for Your Business

Protecting Your Pitch: How to sell the value of your expertise

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! In the line of consulting … Continue reading Protecting Your Pitch: How to sell the value of your expertise

How to Outsource Work Without Losing Control

As a business owner or entrepreneur, your time is limited and there are only so many projects you can take on or directions in which you can be pulled before you feel like your head is going to explode. Hiring a fulltime employee to help with this workload isn’t always the right answer, either. Sometimes … Continue reading How to Outsource Work Without Losing Control

Protecting Your Pitch: How to sell the value of your expertise

In the line of consulting work, the pitching process is arguably the most important. Love it or hate it, for a business to survive, you must be good at pitching, pricing and packaging your ideas into an attractive bundle. But even after you spend hours crafting a proposal and researching the most innovative ideas to … Continue reading Protecting Your Pitch: How to sell the value of your expertise