5 Content Marketing Tips for Startup Businesses

In today's society, it is important for businesses to have a strong online presence. This is especially true for startups, as they are trying to make a name for themselves in a competitive market. There are many ways to build a strong online presence, but one of the most effective is through content marketing. Content … Continue reading 5 Content Marketing Tips for Startup Businesses

A Chameleon Consultant – Learning How to Be Who Your Customers Need

A “chameleon” consultant?  Yes! There are some great qualities we can observe and learn from these transformative creatures as it relates to growing effective leadership and influence in our own professions. But before we dive into all that, a quick science lesson. Chameleons change colors by rearranging a lattice of nanocrystals in one of the … Continue reading A Chameleon Consultant – Learning How to Be Who Your Customers Need

In America, I am free to…

Happy Memorial Day! In honor of this holiday, one where America pauses in remembrance of those who fought and lost their lives for our freedom, I wanted to reshare a blog that encourages us to think deeper about the meaning of freedom. How would you finish this sentence? “In America, I am free to_____________.” Think … Continue reading In America, I am free to…

How Businesses Can Get Ready for the Post-Pandemic Economy

The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy

In America, I am free to…

Think for a moment, how would you finish this sentence? ”In America, I am free to ___________.” We could all quickly produce an arm's length list of the many things we feel free to do, be, accomplish each and every day all because of the land we call home. The items on this list would … Continue reading In America, I am free to…

How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The 10-Year Itch of Entrepreneurship

This July marks 10 years since the birth of Bennis Public Relations, Inc. For a few years now I’ve been feeling called to again take a leap in scaling my business in new ways, but this year that feeling has turned into a vision fueled by a commitment to bring it to life. I'm grateful … Continue reading The 10-Year Itch of Entrepreneurship

Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported … Continue reading How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

5 Things My Clients Have Taught Me About Public Relations

Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations