The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes

Social media marketing has become an essential part of any successful digital marketing strategy. It's an effective way to promote your brand, engage with your audience, and drive traffic to your website.  Not understanding your audience  One common mistake that businesses make in social media marketing is not understanding their audience. It's essential to know …

What Drives Your Career – Income or Impact?

We're all driven by something. Professionally speaking, two of the biggest driving motivators are income and impact. Think of how this is playing out in your own life. Whatever you have chosen to do (or not do) with your life's work up to this moment has likely been influenced by your desire to either achieve …

Reasons Why Your Website Visitors are Not Converting

There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why …

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a …

5 Content Marketing Tips for Startup Businesses

In today's society, it is important for businesses to have a strong online presence. This is especially true for startups, as they are trying to make a name for themselves in a competitive market. There are many ways to build a strong online presence, but one of the most effective is through content marketing. Content …

Digital Marketing Strategies That Help Build a Stronger Online Presence

With the advent of digitalization and technology, everyone stays online. The internet is a massive part of anyone's life. They use it for education, health, or even doing chores. In fact, in the research conducted by Data Reportal in 2022, 63% of the world's total population, or more than 5 billion people, have an internet …

How Your Business Could Benefit from Outsourcing (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use outsourcing to grow your business. One of the best ways to help your business progress throughout the stages of growth is outsourcing. The truth is that many of …

Content Creation Isn’t Always Glamorous: 5 Things You Need to Know (Guest Contribution from Indiana Lee)

The following post comes to us from Indiana Lee, a writer, reader, and expert on business operations, leadership, marketing, and lifestyle. Keep reading to learn her personal perspective on content creation in today's changing world. There are over 50 million people who consider themselves to be content creators across the globe. Some are more successful …

How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity …

The Best UX and SEO Practices for Your Multimedia Content

When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, …