Comments You Never Want to Hear About Your Website and How to Avoid Them

You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you …

7 Daily Habits That Revived My Time Management

Time – and the value of my time - is my product. As a Public Relations consultant, it’s what I sell for a living. This makes it incredibly important that I use my time wisely, or I am literally pouring profit out for free. Time management is a passion of mine, that upon reflection, I …

A Chameleon Consultant – Learning How to Be Who Your Customers Need

A “chameleon” consultant?  Yes! There are some great qualities we can observe and learn from these transformative creatures as it relates to growing effective leadership and influence in our own professions. But before we dive into all that, a quick science lesson. Chameleons change colors by rearranging a lattice of nanocrystals in one of the …

10 Tips for Starting a Beauty Business (Guest Contribution from Grant Polachek)

The following post comes to us from Grant Polachek of Squadhelp.com, the world's leading crowdsource naming platform. Keep reading to benefit from his expertise in helping clients start thriving beauty businesses. When most people think of beauty brands, they instantly think of gorgeous models with perfect faces styled with flawless makeup on Instagram. But beyond the …

Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)

The following post comes to us from Jamie McBrien who has over 25 years of experience in organizational transformation, shared services, and outsourcing. Keep reading to learn from Jamie the pros and cons of taking the leap to outsource your brand's content. The marketing world is fast transitioning into the digital sphere and content creation. …