Reasons Why Your Website Visitors are Not Converting

There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why … Continue reading Reasons Why Your Website Visitors are Not Converting

If My Business was a Thanksgiving Table

Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not … Continue reading If My Business was a Thanksgiving Table

Comments You Never Want to Hear About Your Website and How to Avoid Them

You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you … Continue reading Comments You Never Want to Hear About Your Website and How to Avoid Them

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website

7 Daily Habits That Revived My Time Management

Time – and the value of my time - is my product. As a Public Relations consultant, it’s what I sell for a living. This makes it incredibly important that I use my time wisely, or I am literally pouring profit out for free. Time management is a passion of mine, that upon reflection, I … Continue reading 7 Daily Habits That Revived My Time Management

5 Content Marketing Tips for Startup Businesses

In today's society, it is important for businesses to have a strong online presence. This is especially true for startups, as they are trying to make a name for themselves in a competitive market. There are many ways to build a strong online presence, but one of the most effective is through content marketing. Content … Continue reading 5 Content Marketing Tips for Startup Businesses

Digital Marketing Strategies That Help Build a Stronger Online Presence

With the advent of digitalization and technology, everyone stays online. The internet is a massive part of anyone's life. They use it for education, health, or even doing chores. In fact, in the research conducted by Data Reportal in 2022, 63% of the world's total population, or more than 5 billion people, have an internet … Continue reading Digital Marketing Strategies That Help Build a Stronger Online Presence

10 Tips for Starting a Beauty Business (Guest Contribution from Grant Polachek)

The following post comes to us from Grant Polachek of Squadhelp.com, the world's leading crowdsource naming platform. Keep reading to benefit from his expertise in helping clients start thriving beauty businesses. When most people think of beauty brands, they instantly think of gorgeous models with perfect faces styled with flawless makeup on Instagram. But beyond the … Continue reading 10 Tips for Starting a Beauty Business (Guest Contribution from Grant Polachek)

Knowing When to Say No to New Business

Our society has led us to believe that more is better. But really, the only true and consistent correlation is that more is more. What you choose to do with that "more" could result in benefits like business growth and extra income - but it could also bring stress, exhaustion, and frustration if the opportunity … Continue reading Knowing When to Say No to New Business

Are You Missing Out on the Dream Life You Already Have?

It’s something you’ve likely told yourself often, “It’s just a crazy day…week…month. Once I get through this burst of busyness, I’ll move slower, relax a little, take it easy.” Insert whatever are your most common words of choice, but you get what I mean. This belief is a common lie we tell ourselves because we … Continue reading Are You Missing Out on the Dream Life You Already Have?