The Ultimate Guide to Understanding SEO and Its Importance in Digital Marketing

What is SEO?  Search engine optimization, commonly known as SEO, is the practice of optimizing your website and its content to improve its visibility and rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to attract more organic traffic to your website from search engines like Google, Bing, and Yahoo. …

The Secrets to a Successful Business Outsourcing

This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. Business outsourcing can give any company the boost it needs, whether it is a startup, a small to medium enterprise, or …

Reasons Why Your Website Visitors are Not Converting

There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why …

If My Business was a Thanksgiving Table

Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not …

Comments You Never Want to Hear About Your Website and How to Avoid Them

You put so much effort into the design and content writing for your website to make your site into a beautiful digital storefront or digital representation of your brand. However, effort alone will not make up for a poor strategy when it comes to driving your users to consume the information in the way you …

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a …

7 Daily Habits That Revived My Time Management

Time – and the value of my time - is my product. As a Public Relations consultant, it’s what I sell for a living. This makes it incredibly important that I use my time wisely, or I am literally pouring profit out for free. Time management is a passion of mine, that upon reflection, I …

5 Content Marketing Tips for Startup Businesses

In today's society, it is important for businesses to have a strong online presence. This is especially true for startups, as they are trying to make a name for themselves in a competitive market. There are many ways to build a strong online presence, but one of the most effective is through content marketing. Content …

Digital Marketing Strategies That Help Build a Stronger Online Presence

With the advent of digitalization and technology, everyone stays online. The internet is a massive part of anyone's life. They use it for education, health, or even doing chores. In fact, in the research conducted by Data Reportal in 2022, 63% of the world's total population, or more than 5 billion people, have an internet …

10 Tips for Starting a Beauty Business (Guest Contribution from Grant Polachek)

The following post comes to us from Grant Polachek of Squadhelp.com, the world's leading crowdsource naming platform. Keep reading to benefit from his expertise in helping clients start thriving beauty businesses. When most people think of beauty brands, they instantly think of gorgeous models with perfect faces styled with flawless makeup on Instagram. But beyond the …