The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)
It’s T-minus three days until Turkey Day! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a happy (and indulgence-filled) time of year. I thought in order to get us excited for this special day, I’d focus this Monday’s blog on something that combines both public relations and entrepreneurship with … Continue reading If My Business was a Thanksgiving Table
Next month it will be 10 years since I graduated from Penn State University and next July, the public relations business I started at just 23 years old will turn 9 years old. These facts alone astound me. I recently told my husband, "Time is all fun and games until after 30...then 'it' gets real." … Continue reading PR Doesn’t Really Save Lives – Or Does It?
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Customer expectations are starting to hit all-time highs with as much as 76 percent of consumers saying that it is easier than ever to take their business elsewhere. With those numbers bound to go up in the … Continue reading 4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)
With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid
This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)
Double spacing at the end of a sentence is obsolete. I know this will shock many people out there, but it’s a public service announcement that has clearly not been received by many. Why? Grammar changes more than we think, especially thanks to technology. It’s not something our forefathers signed into permanent agreement; it’s ever-evolving. … Continue reading The Most Common Grammar Mistakes and Idioms Corrected