The Pitfalls of Social Media Marketing: How to Steer Clear of Common Mistakes

Social media marketing has become an essential part of any successful digital marketing strategy. It's an effective way to promote your brand, engage with your audience, and drive traffic to your website.  Not understanding your audience  One common mistake that businesses make in social media marketing is not understanding their audience. It's essential to know …

The Ultimate Guide to Understanding SEO and Its Importance in Digital Marketing

What is SEO?  Search engine optimization, commonly known as SEO, is the practice of optimizing your website and its content to improve its visibility and rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to attract more organic traffic to your website from search engines like Google, Bing, and Yahoo. …

Winning Your Digital Battle: Top 7 Digital Marketing Mistakes You Need to Avoid

This guest contribution comes from Flexisource. Flexisource IT provides a gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. In this fast-paced digital era, digital marketing is a vital aspect of business. It enables your brand to reach out, engage with your audience, and …

Building Customer Loyalty through Content Marketing (Guest Contribution from Niki Vriens)

By Niki Vriens, Guest Blogger, Freelance Creative Communications How consumers arrived at a preference for valuable content With a deluge of content crowding social feeds and inboxes, brands today are vigorously competing for customer attention–and what’s more–loyalty. It’s no easy feat. With so many new products and services coming to market each day, it becomes …

It’s Not All Sunshine: How to work through the “gray days”

Much of entrepreneurship has been glamorized thanks to the rise of social media and movements like #bossbabe and the like. We see more people than ever before sharing the highlight reel of their entrepreneurial journey. Most often, what we see is carefully crafted content designed to portray success, wealth, freedom, comfort, and luxury. And while …

Confidence Comes From Doing Hard Things

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! In case you need to …

Finding the Right Balance of Self Promotion

How do you feel about promoting your business or your brand through your personal networks and social media channels? Do you think it's appropriate, even vital, for someone to share news about their business or professional accomplishments? Or do you view this as tacky, uninteresting, or even annoying? It's likely you fall somewhere along this …

How to Start Your Business’s Public Relations Strategy from Scratch

If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's …

The Best Articles for Entrepreneurs from 2022

As we look to the start of a new year, we hold hopes and aspirations for what this next chapter will bring. But let’s not forget to pause and reflect on the wisdom and experience gained from this last year – and be sure to pack it with us on this next trip around the …

If My Business was a Thanksgiving Table

Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not …