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Oh the Places You’ll…Work!

the places you'll work

It’s a Dr. Seuss book that has become the standard gift to give someone for graduation, “Oh the Places You’ll Go!” I have my own copy stored somewhere. I truly haven’t thought much about this book since my own college graduation, but recently the words in that title have never been truer of my professional life.

Sure, since starting my own PR firm nearly seven years ago, I suppose I have gotten to go to a lot of new places. But that’s not what made me think of this book. Rather, if Dr. Seuss were to write a book about my life these last few weeks it would be called “Oh the Places You’ll…Work!”

I have always enjoyed that my career allows me to work from virtually anywhere. Most often I’m comfortable in my home office, or I’d get out to park or coffee shop to enjoy a change in scenery. However, since hiring our au pair, both of my young sons are in or around our home during the day. The convenience of this is awesome, but there’s definitely the drawback that they can and will find me – often at the most inopportune times.

Lately, I’ve had to ditch my home office and seek out workspace away from the home. What I’ve discovered is a treasure trove of free work spaces all throughout my town. What felt like a minor inconvenience, has opened my eyes to some pretty creative ways entrepreneurs – or moms who simply want to drink a cup of coffee in peace – can set up “shop” just about anywhere. Here are my favorites thus far!

College campuses – I’m fortunate to live within walking distance to a small private college, Messiah College. While I’ve walked this campus for years, I’ve never really stepped foot inside their buildings. Once I did, I found a handful of perfect co-working spaces. A college or university is a prime spot for pop-up offices. They have free wifi, plenty of quiet areas, ample outlets, and open desks/tables/chairs to suit your needs. In Messiah’s library, there are even glassed in private work spaces that are first come first serve! Usually there’s a café or coffee shop nearby too. So this has become my favorite virtual office as of late.

The gym – Sounds weird, but it’s efficient! Our local YMCA has free wifi, coffee and a comfortable lounge area in the entrance. In an effort to get out of the house as quickly as possible in the morning, I head to the gym. I usually have a few hours to kill before my preferred workout class, so I’ll pop open my laptop, drink a cup of coffee and start my day. Then I can enjoy a workout knowing my email is under control and I have a handle on my to-do list for the day.

Co-working spaces – As you might have picked up from the theme of this article, I’m just really against paying for office space. A lot of our local co-working spaces come with a monthly fee; however, I’ve learned where in other cities this is offered for free. I often find myself in State College, Pennsylvania for both work and social obligations. Here, they have an incubator/accelerators space called Launch Box. This is a free resource for students and entrepreneurs to work, get mentored and learn from other entrepreneurs. All around it’s just a fun environment! As a bonus, it’s located right down town so grabbing a quick lunch while working is very convenient.

Coffee shops – This is a pretty standard go-to work space for many entrepreneurs. I’ll usually go to a coffee shop if I have a meeting scheduled there. I’ll arrive a little early and get in some extra work time before taking the meeting. I don’t use coffee shops as my regular workspace because they tend to get loud and crowded. Also places like Panera will cut off your wifi after so many hours. All that being said, coffee shops make great workspace options while you’re on the road and unfamiliar with other options in the area.

Libraries – Libraries make for okay workspaces. I suppose it depends upon your local library. This is a great option if you really need to dig deep into a project and require silence. Libraries don’t work so well when you need to take phone calls throughout the day – or you’re like me and tend to be a loud snacker.

Client’s office – I have several clients who graciously offer me unlimited use of their office space. This is ideal when I’ll already be in the area and need some workspace in between meetings. It’s a great way to get regular facetime with your client as well. For me, I get to enjoy working a day or so a week from a very nice office space right across the street from Pennsylvania’s Capitol building. I can take meetings in the conference room or meet up with a friend for lunch. I bill this as my “social” day – which one day a week is usually enough for me!

Outside – I’ve been able to find some really nice outdoor work spaces too. They key is to find shade otherwise it becomes extremely tedious to find your mouse on a screen that has a glare from the sun. It can also get hot and uncomfortable! I like working outside for an hour or so and then heading indoors. It’s a great way to add some variety to your day and get a dose of energy during those sleepy afternoon hours.

And some pretty unusual spaces…

While these are not my “typical” nor preferred workspaces, it’s fun to reflect on some of the outrageous places I’ve been able to accomplish work. Luckily having small children has given me the ability to focus through just about anything, which is what makes this possible! Some of my unusual office spaces include: golf course, casino, carwash, grocery store, mechanic, doctor’s office, airplane, train, car, bus (pretty much every type of transportation), bar, beach and many more I can’t remember!

Do you benefit from having a virtual work environment? Share some of the best places you’ve found to work remotely outside a traditional office or home office!

 

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Facebook’s Latest Changes Favors Person-to-Person Contact – and You Should Too!

Facebook changes

In a video announcement released by Facebook earlier this month, Mark Hull, Director of Product Management, opens by saying “People come to Facebook to connect with the people who matter to them.” The video goes on to explain that over the next year Facebook intends to implement a series of changes to alter the way we receive and interact with the content that comes across our newsfeeds.

My first reaction was that this would be some new marketing strategy to enable businesses, and maybe even individuals, to promote their content in a highly targeted and intensive way. However, it’s quite the opposite!

Rather, it appears that Facebook has done their homework and came to the same, glaring conclusions as the rest of society (whether we choose to fully acknowledge it yet or not). And that is we have become, for the most part, addicted to social media in a serious and life-changing way. At minimum, scrolling through Facebook and taking in everyone else’s highlight reel causes us to feel negative about our own lives. From there, it can quickly progress to people who weigh their entire self-worth by their social media engagements and suffer severe depression and anxiety as a result.

Social media is the drug of choice for many, and Facebook has taken responsibility for helping us rehab from this. While I see these changes as having real potential for positive change, it’s important that we, the users, understand the method for how things show up in our newsfeed so that we can (somewhat) take control of what we’re exposed to.

In light of the changes Facebook plans to implement over the coming year, here are 5 things we must learn to do differently to attain the best (and by that I mean healthiest) user experience.

Prioritize your person-to-person contact.

Sometimes I login to Facebook with the intent of seeing how my friends and family have spent their weekend and all of a sudden I’ve spent an hour watching “Tasty” videos of instructions for how to make casseroles and cheesecakes. Can you relate? Facebook has identified that most of us get sucked into viral videos and articles that have nothing to do with our personal community. While this content is fun temporarily, their research has proven that it’s harmful long-term.

This next step is going to be hard, but when scrolling through your newsfeed try to pay the most attention to your connections personal shares of photos and posts – a family selfie, photo album from a recent vacation or a call for advice on a topic. By scrolling to, and spending more time looking at this content, you will help Facebook better curate a more personal and meaningful newsfeed for you. The next step builds upon this further…

Engage with the content – if you like it, show it!

When you come to personally shared content that you enjoy, take the minimal extra effort to click the “like” button. It’s silly how challenging or awkward that feels for most of us. For example, my Facebook connections have grown quite a bit over the years from just my closest friends who I’ve spent years of my life getting to know, to people that are maybe one or two degrees removed from a friend and quite likely I’ve met them once in person, if at all.

I enjoy growing my network, but I don’t feel close enough to all my contacts to engage with their content. This shouldn’t hold me back! I’ve seen relationships grow through mainly Facebook interaction where you do start to feel like you know the other person. So long as you’re not crossing any major “stalking” boundaries, people will appreciate your likes and comments. I know I love seeing how people engage with my content, and we could all do a better job of reciprocating.

Why this is important for Facebook’s new changes is that the more you engage with your contacts, the more you will see these contacts show up in your newsfeed, and vice versa. Again back to curating your own newsfeed, you can help customize what you want to see more of by showing Facebook what you enjoy.

Put effort into your communication.

Facebook is now telling us that engaging with content through likes is good, but commenting is great. It takes maybe one whole second to react to post and throw a thumbs up or heart up there. But by taking the time to write a couple sentences in the comment section shows Facebook this is a genuine connection, someone who you feel comfortable engaging with on this level.

As a result, these interactions will be ranked higher than a mere post like. What hopefully will result is that people will be inspired to start a dialogue with one another, even if it’s through private messenger. This is way better than everyone posting photos of their “highlight reel” which, whether intentionally or unintentionally, can make people feel pretty bad about the reality of their own lives.

Don’t be a passive scroller – it’s for your own good!

All of this being said, you “passive scrollers” out there won’t be doing yourselves any favors by standing in a corner. You’ll need to jump in and engage your contacts if you want to have some control over whose content you see most often in your newsfeed.

Some of my newer friends to Facebook, who haven’t felt comfortable reaching out to request contacts beyond their own family, often complain that their newsfeed is filled with just one or two people who post “all the time.” The reality is, if you only have 30 Facebook friends and 5 of them post once or more per day, you’re going to feel like they are bombarding your newsfeed. If you really want more variety in your newsfeed, you need to grow your Facebook connections. You should still be careful with how you do this, but if you open up a bit, you’ll realize that friending a co-worker is not the same as giving them keys to your house. Be authentic in real life and on social media and you will have nothing to hide.

Login with a purpose and a time limit.

Here’s a novel idea. Get serious about limiting your exposure to social media. This is easier said than done, I know. I would likely be appalled by the number of hours I spent on Facebook that I don’t even account for.

Here’s my challenge to you, if you really want to reduce the negativity and anxiety of being dependent upon social media for entertainment. Establish a purpose for surfing Facebook and set a time limit. Your purpose doesn’t have to be “marketing my business” (and that’s a pet peeve of mine that will have to be a whole other blog series). It can still be completely social, but at least login knowing your purpose. For example, maybe you want to catch up with a friend you haven’t reached out in a while. Don’t just stalk their profile, send them a message or comment on their latest post! Or maybe you need some parenting advice or a recommendation for an HVAC company. Though still social, these purposes lead your mindset and your engagement on social media and keep you from getting lost down a Buzzfeed rabbit hole.

Through these changes, Facebook actually anticipates the time their users spend on the platform to decrease! However, they feel the time users do spend on Facebook will result in a healthier, more positive experience.

How do you feel about these changes to how Facebook shares, and favors, content? Do you think it will be an enhancement to user experience, a setback to businesses or a little of both?

Jump in the conversation!

 
 

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How to Be Your Own News Source (Guest Blog by Beth Ann Matkovich)

The following post comes to us from Beth Ann Matkovich, a marketing communications and writing professional from Camp Hill, PA. Please see her complete byline at the end of the article and learn how to connect with Beth Ann!


How to Be Your Own News Source

Let’s face it, not every business or industry has a compelling story to tell.

When markets started turning south in 2008, the president of our firm called a meeting and asked us to brainstorm ways that we could generate income outside of our typical revenue stream. Social media was just coming into popularity, so I suggested that we monetize our intelligence. As the market was falling and things began to move ever slower, I proposed that we share our intelligence with clients and prospects to establish ourselves as industry leaders during the downtime, so that when the recession passed, we would be top of mind when our clients and prospects needed our services.

The Power of Content Marketing

But with no “news” or stories to share, how can companies become their own news outlet? The answer is easy: content marketing. Simply put, content marketing puts you in front of your current and potential clients.

Whether you offer a product or a service, or are a B2B or B2C organization, your knowledge is your product. According to an oral presentation given by Tyler Bouldin, Senior Web Strategy Manager at WebpageFX, the benefits of sharing your knowledge are many:

  • It establishes you and/or your company as a subject matter expert.
  • It establishes you and/or your company as an industry leader.
  • It engages readers and gains followers.
  • It improves retention.
  • It can turn leads into prospects.
  • It fills potential gaps in the sales process.

Start with These Key Questions

But before you put pen to paper or fingers to keyboard to create your content, Bouldin notes that it’s important to identify who you want to reach. Is it existing clients? New prospects? Others? After you identify your audience, describe who they are by creating a persona. Are members of your audience men, women, or both? How old are they? Where are they located? What is their education and income level? What are the pain points that you can address or resolve for them?

The last point is critical, as it is the foundation of your content. But let’s take a step back for a moment. Yes, content marketing is intended to ultimately bring in sales. But the purpose of developing content is to inform your audience and share valuable information. By educating your readers, you become a trusted source of information. Content marketing is not a one-way pushy sales pitch.

Have a Clear Focus for your Content

So what should you write about? According to Bouldin, that question can be answered with another question: What do you know about that will interest your readers? Back to square one, right? Wrong. Consider what changes are taking place in your industry and how it impacts your audience—and most of all—how you can help. What do you do or offer that no one else does or that differentiates you from others? What are your clients’ most frequently asked questions?

Plan Ahead

After you’ve identified your topics, create a plan for sharing your content. Creating a content calendar is a helpful way to visualize what content is posted where, and to schedule topics accordingly around other or related topics or events. Having a plan also offers a checklist of sorts to ensure that the work gets done.

Success is in Promotion

So you’ve identified your audience and topics, written your content, and created a plan to share it. Now get out there and promote it! Bouldin notes that if your company or organization doesn’t already have a blog, create one. This is an ideal venue for your content.

Be sure to share and promote your blog on social media. It’s important to keep your audience in mind when considering social media platforms. You likely won’t attract many 55+ business professionals on Snapchat, so make sure your message is appropriate for the platform and its audience.

You can also create an e-newsletter to get your content directly to your audience. Online tools such as MailChimp or Constant Contact are popular platforms that can help you track engagement so that you can see who is opening your newsletter and when, and allow you to adjust send times and content as appropriate. For extra mileage, share your expertise with industry trade publications and blogs.

Measure, Adjust and Refine Your Efforts

If incoming calls and foot traffic don’t show the success of your content marketing efforts, get out your measuring tools. Google analytics can give a good overview of your content’s performance and allow you to drill down into pages, users, engagement, and bounce rates.

Just like any other marketing tactic, content marketing is not a once-and-done deal. After creating and sharing your content, measure your message’s effectiveness and start again. Keeping your message in front of your audience will keep you and your organization ahead of your competition and establish you as a valued news source for your readers.

Have you used content marketing to position your business as an industry leader on a particular topic? What strategies did you find to be most successful? Join in the conversation by leaving a comment!


P Beth Ann McCoy (2)About the Author: Beth Ann McCoy is a marketing communications and writing professional from Camp Hill, PA. She has broad experience with small, non-profit organizations, large international corporations and everything in between. She has written short and long-form content for local and global publications including Harrisburg Magazine, the Central Pennsylvania Business Journal, World Pipelines, and Water and Wastewater International, among others. Beth Ann welcomes new opportunities and can be reached at bmatkovich@hotmail.com.

 
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Posted by on November 13, 2017 in Business & Success, Guest Blogger

 

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How to Fix America’s Broke and Broken Healthcare System (Guest Blog by Kent Anthony)

The following post comes to us from Kent Anthony, president of Anthony Insurance, who writes this article based upon his 40 years of experience in the insurance industry.


broken glassI am a small business owner and employer. My expertise is in the Property/Casualty Insurance field, but, I am also licensed in Life and Health Insurance. Not a week goes by that I don’t get a call from someone that asks for a good Health Insurance plan that is affordable. Sounds simple, right? What if that elusive question has no answer? What do I tell people who trust me and need my help? Who has the answers? Government? Private Industry?

I read a recent Pew Research study that indicated 60% of Americans said that the government has a responsibility to ensure that every resident of the United States has health care. That means to me that the majority of Americans feel it is a “right” to have the coverage. It also means, I think, that they feel that private industry is ripping people off by not giving them what they want – free, unlimited coverage.

Reality check, people: Our founding fathers set up a system of checks and balances that requires compromise in order to get laws passed. What is “broke” is that there seems to be no such thing as any type of compromise today. If it is a Democratic plan, the Republicans hate it and vice versa. To complicate things further, factions within each party make compromise impossible as they all have to have it their own way. Obamacare is a perfect example. Mitt Romney, a republican who ran for President, essentially set up the same program as Governor of the State of Massachusetts. If Mitt had been elected, I am firmly convinced that the Democrats would have been against his health care plan on political “principal” alone. National organizations, such as AARP, the AMA, Drug Companies and all of the affiliated Hospital organizations, unions of all types, you name it… force the political process to grind to a halt when they exercise their influences. They all want it their own way.

Second reality check: This stuff isn’t free. I am amazed by how many people honestly think a magic wand can be waived and that we can just pass the bills off to the “rich people.” Maybe the rich people are tired of the “jam it to the rich,” class warfare or socialistic approach to their wallets. They have tremendous political influence. Are they ready to allow themselves to pay more?

Last reality check: Obamacare was designed to fail. Whether you think it is a good or bad program, there simply isn’t any funding to pay for it. It was designed to get something in place and worry about who and how it would be paid for later. Private industry was promised reimbursement by the federal government for their losses for the first 3 years if they participated, knowing that the worst health risks would be signing up right away. The last statistic I read is that they have only been reimbursed 12.3% of what they are owed! No wonder they are bailing out of the program.

What are “fair” answers?

Compromise has to be obtained for a lasting solution. Everyone has to participate; no opt outs. All Americans have to be enrolled and pay something. Insurance, whether it is car, home, business is about spread of risk. The healthy young, the poor, the rich…everyone has to pitch in to pay. The Heritage Foundation calls it “individual responsibility.” By having people pay something we may be able to end the cycle of entitlement. We can’t have people thinking everything is “free.” It isn’t. Actuarial tables exist that show what people should pay. Subsidize disadvantaged groups if necessary, but make them pay something.

Allow the health system the legal ability to negotiate costs of drugs, hospitalization, etc. We have cost control right now in Pennsylvania for auto, medical billings and workers compensation payments. Prior to those controls, the billings were totally out of control. This has to be in place or any system will spiral out of control. I have read that doing this will lower costs 30-60%. We have to make premiums affordable and save taxpayers on Medicare programs.

Finally, I would love the healthcare industry to be mostly privatized. We have seen how government gets too tied up in politics, crippling the system. I have to point to the inadequacies, bureaucracy and cost overruns of Medicare to make a simple point: Is Government really able to run anything the way the American people need it done? Allow free and open competition, with cost controls, and you will see a system that innovates and provides incentives to be better, rather than bloated bureaucracies that are too subject to politics to provide the services that the American people want and deserve.

What has been your personal experience with health care? Do you have an opinion on how we can improve things? Share your ideas by leaving a comment!

Kent AnthonyAbout the Author: Kent Anthony is president of Anthony Insurance, an independent insurance agency headquartered in Lewisberry, Pennsylvania. Kent has more than 40 years of experience working in the insurance industry, specializing in both personal and business insurance. Learn more about Anthony Insurance by visiting them at www.anthonyinsuranceinc.com.

 

 

 

 
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Posted by on July 24, 2017 in Guest Blogger, Life

 

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How to Write Objectively on a Personal Topic

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


How to Write Objectively on a Personal TopicWe all have at least one area of expertise in our life. When it comes to sharing this knowledge with other people, whether it be on our website, blog, social media or newsletter, it can be challenging to stay objective and make it relatable to an audience who doesn’t share this same expertise. A similar challenge is writing about ourselves. Of course we know everything on this topic, so how do we concisely convey this information to everyone else?

My clients have various areas of expertise and often challenge me with the task of transforming their knowledge into captivating content. While there is no magic formula per se, I have found several strategies for writing objectively on a personal topic. Let’s take a look…

Do your research.

Doing research on a topic you already know intimately well may seem a bit odd. .What more could you stand to learn? A lot, actually. A simple Google search or browsing the Wikipedia page on the topic will highlight what the rest of the world deems as the most important and essential information.

Additionally, your research may uncover recent news coverage or articles that could impact how others feel about your topic. Preparing yourself with knowledge and being aware of public sentiment is an important first step to objectively writing about a personal topic.

Begin with an outline.

Now that your research has provided you with even more information on your topic of choice, create an outline to help organize your thoughts and highlight the most important points you wish to cover. One of the biggest challenges of writing objectively on a personal topic is boiling the information down to a clear and concise message. Your outline will let you see how your points flow together and if there are any gaps or holes you need to fill.

Hone in on your purpose.

When writing on a familiar and passionate topic, it’s easy to lose touch with the purpose of the content. All of a sudden you have pages upon pages written with no clear “take away” for your readers. When looking at your outline, are you able to quickly identify the main purpose of your writing?

For example, your personal topic might be creating your own bio. Of course you know yourself better than anyone else, but rather than spilling your whole life story in no particular order, you want to strategically pick what it is you want your readers to gain from reading your bio. Do you want to highlight your entrepreneurial spirit, leadership skills or love of education? Hone in on the purpose of your content and carry it throughout your writing – beginning to end.

Edit and simplify.

By this point you likely have way more content than you need. A 5-page bio is a bit excessive even for the President of the United States. Uncap your red pen or turn on the “review” feature on your Word doc and get to chopping. Read your writing out loud and look for redundancies, insignificant details and long winded descriptions that can be eliminated. This will be one of the hardest, but most important steps for creating content that will captivate your readers.

Ask for outside input.

Finally, ask a friend or family member who doesn’t have near the amount of expertise on your particular topic to read over your writing. Their outside perspective is valuable for identifying areas that need more explanation or industry-specific words that need to be defined or replaced with something more common. This input is a great litmus test for how your target audience will also respond to your writing.

What personal topics have challenged you when it comes to objective writing? Share how you overcame this struggle – or ask your questions on how to do so, by commenting below!

 

 
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Posted by on April 3, 2017 in Business & Success

 

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The Real Service I Provide to My Clients is Reliability

the-real-service-i-provide-to-my-clients-is-reliabilityA question I often receive is what type of services I provide. Well, literally speaking, that’s not a hard question to answer. It’s a blend of communications strategy, content creation, social media, media relations and event planning. But as I tend to do, I have gotten philosophical with my answer. The real service I provide to my clients is nothing more than reliability (okay, and some communications expertise).

Every single one of my clients needs me to be reliable in order for me to be successful with my work. I often deal with busy people who easily get buried under their own workload, so they don’t have the time or energy to micromanage the services I provide them. I prefer it this way. My personality type is built on the foundation of reliability. I can’t not see something through completion, to a fault. But in the case of my business, this has been a big point of success. Here’s why….

Responsiveness

A key part of being reliable is being responsive. During regular work hours (and admittedly, even during non-regular work hours), I give my clients quick responses. Sometimes the response is that I will look into this tomorrow or have the task completed by the end of the week, but it will warrants a response so they know the status of their question. It’s how I would want to be treated and so it’s how I treat my clients.

There’s no reason why I should close my laptop for the day without every email in my inbox receiving a response to the sender that it’s been received and will be handled in a timely manner. Even if I plan to be “out of the office” a day…or five, an auto-responder message accomplishes the same thing. I’ve found that my responsiveness to my clients results in their responsiveness to my invoices.

Consistency

Another big part of being reliable is being consistent. I have clear deliverables for each client that I accomplish for them on a monthly basis (most commonly). They know that if they are expecting a weekly blog and monthly newsletter to be created for them, it will be done just about the same time each and every month. It’s this consistency and reliability that they really pay me for. Often these are busy business owners who would never get to these tasks themselves, which is why they trust them to me.

Proactive Thinking

I strive to answer my clients’ questions before they have to ask them. For example, rather than making them come to me for my thoughts on what should be the topic for this month’s newsletter, I provide several options from which they can choose when I sent over the invoice. This kick starts the planning process and reinforces the value of the service I provide – a key time to do so when also giving them an invoice.

Follow-Up

Finally and most importantly, a lot of my job is follow-up. I’ve venture to say it’s the single thing I do that directly contributes to the success of my business. Some days I feel like all I do is follow-up with people who have fallen off the radar and breathe new life into a project that has gone stale. I’ve gotten pretty creative with the ways I follow-up with clients and leads, so as not to come across desperate or annoyed. By keeping clients engaged, I ensure the success of my work and the likelihood they will continue to contract my services.

Aside from the obvious, what service do you provide to your clients that makes you standout? Share your thoughts by leaving a comment.

 
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Posted by on March 13, 2017 in Business & Success, Life

 

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5 Things I’m Doing to Have the Best Year Ever

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


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5 Things I’m Doing to Have the Best Year Ever

What defines a great year? For me, it’s challenging myself with new opportunities, improving my health and well-being and spending more time doing things I love with people I love. 2016 may or may not end up being “my best year ever.” What it really comes to is mindset. I’m choosing to put my energy into doing things that will make this year better than the year before, and for that reason 2016 has a pretty good shot at being awesome – regardless of what life might throw my way!

So what am I doing to have the best year ever? Take a look…

Healthy Mind, Body, And Soul

The last few years have been a turning point in my life that has resulted in a lot of changes. From becoming a mom four years ago and single-handedly helping to care for my mother who has had a struggle with multiple health issues, I haven’t had a lot of time to focus on myself. So 2016 has really been the year of turning 30 and learning the importance of making time to take care of myself as much as I make time to care for others. I have recently joined a gym and plan to pursue fitness and make my health a priority. This is this first step toward a healthy mind, body and soul and I’m so excited for this next chapter!

Pursuing Career Path

Ultimately I want to work in the photography field, and although I am not quite there yet, I feel I have learned so much over the last several months on working in the Public Relations industry! I have a clearer direction of where I am headed and what it will take to get there. I plan on utilizing the rest of this year to set myself on the right path for the future of my career. I am just starting this journey, but am happy that I have discovered my true passion. I am getting serious about goal setting, both short-term and long-term, and am determined more than ever to work to my full potential!

Making More Time to Connect with Family & Friends

Since becoming a mom myself, I have truly realized the importance of being connected with family and friends and investing in these relationships. This year in particular, I have begun to reestablish a relationship with my father, which means the world to me. This has also helped me to reexamine my other relationships and to work toward staying connected with those who contribute to my life in a positive way.

Pursuing a Passion

In lieu of working on myself mentally and physically this year, I have made time for one of my favorite hobbies and passion in life, which is live music. Before the demands of motherhood, I used to see a lot of great live bands by going to concerts and shows as much as I could. By allowing myself time for me this year, I have made it a priority to bring back that passion and adventure that really sets my soul on fire. In fact, I have put a checkmark on my bucket list this year, by attending a Paul McCartney concert, which happens to be, hands down, the best concert of my life thus far!

Traveling

Until this year I used to consider myself a gypsy, as I moved around a lot and was never truly able to settle in some place I could call home. I believe in a lot of ways that had to do with having the itch to travel and experience new places and people. As much as I love to travel, I recognized my need for establishing a home base. One of the greatest blessings this year is becoming a homeowner. I plan to balance the stability of having a home with the adventure of continuing to travel as much as I can. I couldn’t think of a better way to end the year than by taking my daughter to Disneyland for the very first time for her birthday in November! It’s truly a magical place where everyone can be a kid at heart.

What can you do to make 2016 your best year ever? It’s not too late to stating making some changes now that you’ll be proud to have accomplished before 2017.

 
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Posted by on October 24, 2016 in Life

 

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