How do you feel about promoting your business or your brand through your personal networks and social media channels? Do you think it's appropriate, even vital, for someone to share news about their business or professional accomplishments? Or do you view this as tacky, uninteresting, or even annoying? It's likely you fall somewhere along this … Continue reading Finding the Right Balance of Self Promotion
If you've been running a business for any length of time, it's likely you've invested in marketing strategies. And based on your business's size, budget, and goals, you may have also incorporated some paid media or advertising into your overall growth plan. But what about Public Relations? So often this is the missing piece that's … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
As we look to the start of a new year, we hold hopes and aspirations for what this next chapter will bring. But let’s not forget to pause and reflect on the wisdom and experience gained from this last year – and be sure to pack it with us on this next trip around the … Continue reading The Best Articles for Entrepreneurs from 2022
Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not … Continue reading If My Business was a Thanksgiving Table
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Next month it will be … Continue reading PR Doesn’t Really Save Lives – Or Does It?
Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a … Continue reading 6 Things to Keep in Mind When Redesigning a Website
Customers are the lifeblood of any business. They are the ones who generate revenue by purchasing products and enhancing sales. So bringing the best customer support techniques to improve their journey is the responsibility of the businesses. But before we dive deeper into that, let's first understand what's meant by the 'User Journey.' The user … Continue reading Best Customer Support Techniques to Improve User Journey
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has the … Continue reading Struggling to Keep Up With Your Blog?
With the advent of digitalization and technology, everyone stays online. The internet is a massive part of anyone's life. They use it for education, health, or even doing chores. In fact, in the research conducted by Data Reportal in 2022, 63% of the world's total population, or more than 5 billion people, have an internet … Continue reading Digital Marketing Strategies That Help Build a Stronger Online Presence
Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features. And if you don't provide these features, users will likely lose interest and not use your app. According to a study of the … Continue reading Mobile App Innovations Your Business Needs to Try