Confidence Comes From Doing Hard Things

In case you need to hear this today…confidence comes from doing hard things. No one is born with true confidence. Children are a blank canvas – oblivious to real-world experiences until they’re learned. So, at a young age, we try everything without a care or concern to hold us back, and we get hurt…we fail…we … Continue reading Confidence Comes From Doing Hard Things

How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

34 Lessons from a 30-Something Entrepreneur

This past Saturday I turned 34. When I first entered my 30s, I wrote about how I anticipated this new chapter to shift my entrepreneurial outlook and possibly my business model. As a pause of celebration on my birthday this year, I spent some time reflecting upon whether these predictions have proven true or false. … Continue reading 34 Lessons from a 30-Something Entrepreneur

Revisiting “Entrepreneur at Age 30”

As much as I would like to claim today is my 30th birthday, I must offer the disclaimer that this post was originally published on December 18, 2017. So while this year, in T-minus 5 days, I will be celebrating my 34th birthday, I wanted to share an important blog post you may have missed … Continue reading Revisiting “Entrepreneur at Age 30”

The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

Mixing Work with Pleasure – Tips for “making fun” of work trips

Last week I enjoyed a 5-day trip to Houston, Texas where I mixed equal parts of work and play. A client afforded me the opportunity to fly from a hot and humid Pennsylvania to a VERY hot and VERY humid Houston. (Houstonians, you have us beat hands-down!) Humidity Index aside, this trip was unique for … Continue reading Mixing Work with Pleasure – Tips for “making fun” of work trips

Habits For A Happier Life At Home

Building and maintaining good habits can provide our lives with a positive framework, but these habits don’t simply happen by chance. It’s pretty easy to fall into bad habits that impede life around the house. A happy routine can support a happy mood, so if we stick to positive routines around our homes, we stand … Continue reading Habits For A Happier Life At Home

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)

The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. When you decide to become an entrepreneur or manage your own business, you know that you need to be visible on social media to have success. While the … Continue reading Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)